推进体育产业现代化是推进我国现代化的重要内容，数字经济的高速发展赋予了体育产业现代化更丰富的内涵，即要利用数字技术促进体育产业效率最大化、价值最大化和结构最优化的有机统一。数字经济赋能体育产业现代化的实质是实现数据要素与数字技术在体育产业现代化中的双轮驱动， 数字经济时代下数字技术、数字化转型、数字平台共同推进了体育产业业态现代化、产业链现代化、治理现代化发展；同时，必须加快数字经济与体育产业融合发展、必须挖掘体育产业数据资源深层价值、必须提升体育产业数字治理效能的现实发展要求。以数字经济赋能我国体育产业现代化发展，可通过多主体共助“体育+数字”产业深度融合、数据驱动体育产业创新发展、数字平台促进体育产业监管规范化、 数字技术推进体育产业供需良性互动，进一步推进产业转型、要素配置、结构优化和治理体系现代化。

To modernize sports industry is an important part of promoting Chinese path to modernization. The rapid development of digital economy has given sports industry modernization a richer connotation，that is，to use digital technology to promote the integrity of the efficiency maximization，value maximization and structural optimization of sports industry. The essence of digital economy empowering the modernization of sports industry is to realize the two-wheel drive of data elements and digital technology in the modernization of sports industry. In the era of digital economy，digital technology， digital transformation and digital platform jointly promote the modernization of sports industry，industrial chain modernization and governance modernization； At the same time，it also puts forward the new development requirements of accelerating the integrated development of digital economy and sports industry，excavating the deeper value of the data resources in sports industry，and improving the efficiency of digital governance of sports industry. Empowering the modernization of the Chinese sports industry with the digital economy can further promote the industrial transformation，factor allocation，structural optimization and governance system by the deep integration of the “sports+digital” industry，data-driven innovation and development of the sports industry，the standardization of sports industry supervision via digital platforms，and the benign interaction between supply and demand of the sports industry through digital technology.

G812;F49