摘要: |
讨论了网络经济虚实结合的特点,分析企业实施电子商务的四个误区:经营理念过于保守,顾客群不清晰,为技术而技术和以自我为中心。简略说明了走出误区的关键之处。 |
关键词: 企业 电子商务 网络经济 经营理念 顾客群 |
DOI: |
分类号:F274 F713.36 |
基金项目: |
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A Brief Discussion on theFour Pitfalls in Enterprise Electronic Commerce |
ZHOU Ye HU Han hui ZHOU Zhi han
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Abstract: |
It offers a discussion on the virtual and true combination characteristics of network economy,and analysis on the four pitfalls for enterprises in implementing electronic commerce: deep conservation on business concepts,non clear cut of customer group,fo |
Key words: electronic commerce,characteristics,pitfalls |