摘要: |
制约创业学习研究的一个障碍是,缺少一个清晰的普遍认同的研究焦点.提出创业学习的核心内容是如何灵活利用三种创租机制,从而获得经济租和取得竞争优势.对创租机制的运用构成了经济组织的两大类活动,即“探索”和“利用”.“利用”是对现有资源的价值实现活动,而“探索”是对潜力资源的追求和获取活动.解决组织在各个层次上面临的挑战,必须具有平衡“探索”和“利用”的技巧,这种技巧应该成为创业学习研究的焦点.万向公司的创业案例表明了这种技巧的现实价值,在战略层次正确应用这种技巧直接有益于创业的成功. |
关键词: 创业学习 经济租 环境不确定性 |
DOI: |
分类号:F270 |
基金项目:国家自然科学基金 |
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On the Focus of Entrepreneurial Learning——A Case from Wan Xiang Group |
NI Ning WANG Zhong-ming
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1. School of Management, Shanghai Jiao Tong University, Shanghai 200030, China; 2. School of Management, Zhejiang University, Hangzhou 310027, China
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Abstract: |
Absence of commonly accepted focus has become an impediment of entrepreneurial learning research.It suggests that the core issue of entrepreneurial learning is to learn how to skillfully handle the 3 rent-creating mechanisms.According to theory,wielding t |
Key words: entrepreneurial learning economic rent uncertainty of environment |