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新媒体时代健康科普期刊的SWOT分析
引用本文:黄绮生,王彤彤.新媒体时代健康科普期刊的SWOT分析[J].编辑学报,2014,26(4):318-320.
作者姓名:黄绮生  王彤彤
作者单位:《中国家庭医生》杂志社有限公司;
摘    要:随着信息技术的飞速发展,关于健康科普的新媒体越来越受到人们的关注,而纸媒发行量则不断下滑。文章以SWOT分析方法,对纸媒体的优势、劣势、机会、威胁逐一分析,并提出健康科普期刊的发展对策。

关 键 词:新媒体时代  健康科普期刊  SWOT分析
收稿时间:2014/1/24 0:00:00
修稿时间:2014/1/24 0:00:00

SWOT analysis of health science journals in new media period
HUANG Qisheng and WANG Tongtong.SWOT analysis of health science journals in new media period[J].Acta Editologica,2014,26(4):318-320.
Authors:HUANG Qisheng and WANG Tongtong
Affiliation:China Family Doctor Magazine Publisher Co. Ltd, 510620, Guangzhou, China and China Family Doctor Magazine Publisher Co. Ltd, 510620, Guangzhou, China
Abstract:With the rapid development of information technology, people are paying more attention to the new media of health science; on the other hand, the circulation of print media is predictably declining. In this paper, the advantages, weaknesses, opportunities of and threats to the print media are analyzed by using the SWOT method, and finally the direction of future development of health science journals and countermeasures that should be taken are proposed.
Keywords:new media  health  science  periodical  SWOT analysis
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