| 提升中小型童装企业产品竞争力策略研究 |
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| 引用本文： | 宋惠景.提升中小型童装企业产品竞争力策略研究[J].惠州学院学报,2005,25(5):33-37. |
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| 作者姓名： | 宋惠景 |
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| 作者单位： | 惠州学院,服装系,广东,惠州,516015 |
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| 摘 要： | 随着中国市场经济现代化进程的加快、中小型民营企业的迅速崛起、外资及合资公司的全面进军, 提升中小型企业产品竞争力已势在必行。本文就如何提升中小型企业童装企业产品竞争力提出五个方面的对策, 从而加速童装产品的发展。
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| 关 键 词： | 中小型童装企业 竞争力 企业形象 技术创新 质量体系 |
| 文章编号： | 1671-5934（2005）05-0033-05 |
| 收稿时间： | 2005-07-15 |
| 修稿时间： | 2005年7月15日 |
Study on Improving the Ability of Competition of Medium - Small Kid Garment Enterprises |
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| SONG Hui - jing.Study on Improving the Ability of Competition of Medium - Small Kid Garment Enterprises[J].Journal of Huizhou University,2005,25(5):33-37. |
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| Authors: | SONG Hui - jing |
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| Affiliation: | Garment Department, Huizhou University, Huizhou 516015, Guangdong China |
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| Abstract: | Following the acceleration of the modernizational progress of market economy, the quick rising of the medium - small privately owned enterprises and fully ingression of foreign capital or joint - stock enterprises in China, the new thoughts that improve the ability of competition of medium - small kid garment enterprises must be done now. Five countermeasures are brought in this paper to accelerate the development of kid garment enterprises. |
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| Keywords: | medium - small kid enterprises the ability of competition the image of enterprise technical innovation the system of quality |
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