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Using a Corporate Partnership to Enhance Learning in a Sourcing Negotiation Role‐Play
Authors:Janet L Hartley  Karen Eboch  Jonathan Gilberg
Affiliation:1. Department of Management, College of Business, Bowling Green State University, Bowling Green, OH;2. CACI International Inc, Chantilly, VA
Abstract:Although role‐plays can be effective teaching tools for buyer‐supplier negotiation, learning can be somewhat limited because typically novices are negotiating with each other. We describe how we collaborated with a corporate partner, CACI International, to develop and implement a repeatable sourcing and negotiation role‐play that helps to address this limitation. The role play, used in a dual listed undergraduate/MBA strategic sourcing course, covers the sourcing process from strategy development, solicitation, bidding, negotiation, and supplier selection for security services. The unique aspect of the role play is that CACI supply managers assume the role of suppliers throughout the activity including during phone negotiations with student teams. Content analysis of student reflections and a student survey show that the highest degree of perceived learning from the role‐play was in the negotiation. Ways to modify the role‐play approach when you do not have strong corporate partnerships are discussed.
Keywords:Experiential Learning  Pedagogical Approaches  Supply Chain Management  and Undergraduate Education
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