共查询到20条相似文献，搜索用时 625 毫秒
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李庆 《杨凌职业技术学院学报》2012,11(1):39-41
广告翻译是一种语言转换的方式．同时也是文化交融的方式。作为翻译学的一个分支,产品广告翻译有着其内在的特定规律,因而需要对其进行系统的研究。本文从宏观的角度,对产品广告翻译研究进行了全方面综述,希望能够站在一个高度上,建立起产品广告翻译研究的平台,供学者们参考。 相似文献
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生态翻译学视域下的广告文本翻译研究 总被引：1，自引：0，他引：1
冯丹丹 《开封教育学院学报》2014,(9):35-36
随着商品经济的发展,人们对广告的关注越来越多,对于广告文本翻译的研究也不断深入。在国际经济文化交流日益频繁的背景下,翻译的重要性日益凸显。本文从生态翻译学的视域对广告文本的翻译进行探讨,以期通过提出一些翻译策略的研究建议,有助于该理论与实践的统一。 相似文献
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本文利用CiteSpace对自2001年以来国内外翻译策略研究的热点变化进行可视化分析。近20年来,国外的翻译策略研究呈稳定发展趋势,而国内翻译策略研究正处于总体上升阶段。本研究发现,国内学者对翻译策略的研究不再仅仅局限于对翻译标准和翻译文化的讨论,而是越来越关注译者风格、翻译理论的应用和实践等领域;而国外研究则聚焦于影视翻译策略等。 相似文献
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在过去五年,广告翻译研究得到了充分的重视。伴随着全球化及国际经济一体化,国际广告将提升到一个新台阶,广告翻译也将得到前所未有的发展。本文通过分析目的论对广告翻译的指导意义,指出对目前广告翻译质量提高有建设性意义的理论;通过将目的论、文化差异和广告翻译实践结合,指出适应性译入是广告翻译行之有效的策略。 相似文献
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任肖华 《吉林广播电视大学学报》2012,(1):69-72
本文主要探讨了我国文化翻译理论研究的进展情况,回顾了近三十年来我国文化翻译理论研究的发展历程,并对文化翻译理论研究进行了评述,力图展现我国文化翻译理论研究的状况和发展方向,促进文化翻译研究的持续发展与理论创新。 相似文献
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《海南广播电视大学学报》2017,(1):73-77
截止到2015年,中国已经连续7年居全球汽车产销量首位,成为名符其实的汽车消费大国。在此背景下,对汽车广告的翻译进行研究具有十分重要的意义。在探讨广告翻译策略时,应该重视广告的目的和功能,将其与"目的论"翻译理论结合在一起。对中英文汽车广告进行分析、研究,运用目的论翻译理论,结合中英文汽车广告语言特征,通过一些实例,总结出实用的汽车广告翻译策略。 相似文献
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黄慧 《湖北广播电视大学学报》2014,(6):94-95
广告翻译研究离不开对译者的心理活动的研究。译者为解决广告翻译问题而产生的一系列心理要素和选择的心理过程步骤构成了翻译策略。本文从心理认知角度对广告翻译策略的本质进行探讨,并通过广告翻译实例论证元翻译策略在翻译实践中的应用。 相似文献
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随着全球化经济的日益扩大,广告翻译的需求也日益增加。广告翻译就显得尤为重要。因此大量的广告翻译研究也成为了学者们的焦点,但大多教学者都是单一的从某方面来剖析广告翻译,而宏观理论或者说宏观的指导思想相对欠缺。广告翻译的特殊文本性决定了广告翻译的研究需站在更高角度,从宏观上来分析广告翻译。胡教授提出的生态翻译学理论正好应运而生,为当今的广告翻译指明了一条新的道路。生态翻译学理论强调了翻译研究的宏观性。他认为译者的翻译过程不是简单的对语言或文化等因素的翻译过程,而是对翻译生态环境的适应和选择的过程。此理论强调了翻译生态环境和译者的重要性。 相似文献
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本文选取中国知网收录的有关国内食品翻译研究文献（2002—2021年）为数据来源，运用CiteSpace绘制相关科学知识网络图谱，并运用知识图谱可视化分析技术中的折线图、关键词聚类和时间线谱等方法，探讨国内食品翻译研究的热点及发展趋势。研究结果显示，近20年来国内翻译教学研究呈现出五个特点：（1）总体上受关注度不断加强；（2）研究热点包括翻译策略、英语翻译、食品广告等；（3）相关文献来源以普通期刊为主；（4）代表性学者有史建国、第峰娟、许可瑶、蔡进宝等；（5）研究范围不断拓宽，研究内容呈现具体化的趋势。 相似文献
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英语冠词的可及性讨论涉及语言语境、物理语境与百科语境;直接共知、间接共知与不共知;激活、半激活与非激活状态。文章在分析对比三个具有代表性的可及性序列的基础上,引入Chafe对可及性与可别性的区分,从不同角度对英语冠词进行认知解读。 相似文献
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The purpose of this article is to review published qualitative inquiries that examine the perspective of students with disabilities toward experiences in physical education. Keyword searches were used to identify articles from electronic databases published from 1995 to 2014. Thirteen articles met all inclusion criteria, and findings were extracted. The 13 located qualitative articles were subject to a narrative analysis, and study characteristics were tabulated. The findings of targeted studies were explored and 3 thematic clusters emerged: (a) perspectives toward typically developing peers, (b) perspectives toward physical educators, and (c) perspectives toward inclusion and exclusion. Findings from this review support the notion that positive attitudes of physical educators may be a critical feature in ensuring meaningful learning experiences for students with disabilities. Meaningful learning experiences can be constructed through modifications and accommodations during activities, creating a welcoming physical education environment and providing a choice between inclusive and segregated learning environments. Directions for future research in this area are discussed. 相似文献
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义务教育均衡发展已经成为当前教育改革与研究的关键词。学者们纷纷围绕这一问题展开激烈讨论,并从不同角度提出自己的独到见解。通过对已有研究成果的回顾、梳理、总结和反思,以期把握我国义务教育均衡发展研究的最新进展,为进一步研究提供理论参考和借鉴。 相似文献
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This paper reports the results of a review of 33 journal articles chosen from 87 empirical studies on learner identity in Chinese as a foreign/second language (CFL/CSL) education, published during the years 2005–2019. By analyzing the co-occurrence of keywords in these Social Science Citation Index (SSCI) journal articles, this review identifies the theoretical perspectives and topical trends of CFL/CSL education research on learner identity. The review shows that while such post-structuralist theories and notions as capital, identity and investment model have continued to play a predominant role in CFL/CSL identity research, interdisciplinary perspectives seem to also demonstrate their theoretical value and interpretive power. Furthermore, the review found that researchers explored a wide array of topical issues in relation to learner identity involved in the complex linguistic and social ecology of Chinese language learning. The review concludes with suggestions for future projects to consider that expand the thematic and theoretical scope by exploring intersections between different social categories and learner identities in societal contexts. 相似文献
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Park Rogers Meredith Berry Amanda Krainer Konrad Even Ruhama 《International Journal of Science and Mathematics Education》2021,19(1):167-180
The seven articles that comprise this Special Issue examine the professional growth of mathematics and science teacher educators across different contexts and different foci of who is the teacher educator being studied. Despite these differences, a common thread running throughout these seven articles is the need for learning to be situated in collaboration with others. In this final article, we examine the contribution of these articles through two perspectives: that of the collaborative contexts supporting the professional growth of mathematics and science teacher educators, and the role of disciplinary knowledge as part of the purpose for teacher educators’ professional growth. We notice that collaboration can take on very different structures in supporting teacher educators’ professional learning due to the different purposes and roles of the teacher educators in the studies. We also notice that while collaboration figures as an important component in all of the studies, the disciplinary specific aspects of collaboration, i.e., how collaboration might be negotiated differently by teacher educators in mathematics and science, is still not well understood. Overall, these articles provide important insights that help to shed new light on the complex and multifaceted nature of teacher educators’ learning and growth and provide productive avenues for future research.
相似文献17.
There is growing recognition that identity formation must become an important focus in education. Particularly in the 21st century, when modes of knowledge construction and accessibility to different types of knowledge are rapidly increasing and diversifying, academic learning cannot be divorced from students’ development of values, goals, social roles, and worldviews. The articles in this special issue present a diverse collection of research on students’ identity formation in educational settings. Yet, despite the diversity in perspectives, educational contexts, samples, and research and analytic methods, all of the articles highlight the role of the educational context in identity formation processes. We begin this introduction with a brief review of the increasing attention to identity formation in education. We follow with synopses of each of the articles in this special issue. 相似文献
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Chris Watkins 《Educational Psychology in Practice》2000,16(1):5-8
The seven articles that follow address facets of the same thing: consultation as a comprehensive model of service delivery for local authority education psychology services (EPSs). This introduction offers a commentary on the similar and different features of this collection, including their conceptual frameworks and theoretical perspectives, and at the same time, offers a view on the relation between these accounts and earlier ones. 相似文献
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Terence H. Mclaughlin 《Journal of Philosophy of Education》2001,35(4):647-654
This article offers an introduction to the four philosophical perspectives on school inspection that are presented in the articles which follow. Several aspects of practical contexts relating to school inspection are outlined (with particular reference to England) and major points made in the articles are outlined. 相似文献
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Allison Druin 《Instructional Science》2014,42(1):123-126
This discussion explores the journal’s special issue from the construct of ownership and how it relates to participatory design. I examine the articles of researchers from Europe and the United States which offer data-centered perspectives and data-driven suggestions. These works suggest how to best involve different stakeholders and I examine how these initiatives can affect participants’ ownership giving voice to change for the future. 相似文献