共查询到20条相似文献，搜索用时 22 毫秒
1.
Steve M. Sherman 《广播与电子媒介杂志》2013,57(4):472-481
This study explores the relationship between several structural level variables and repeat viewing of prime‐time public television programming. A strong positive correlation was found between audience ratings and repeat viewing. Analyses of variance were performed on repeat viewing using program scheduling, presence/absence of continuing dramatic story line, and household cable status, and significant effects for repeat viewing occurred for all. A regression model utilizing these variables accounted for a moderate degree of variance in repeat viewing. 相似文献
2.
Camille Zubayr 《广播与电子媒介杂志》2013,57(3):346-363
This study aims at finding viewer and program characteristics that determine repeat viewing rates, the extent of audience overlap between subsequent episodes of broadcast programs, and comparing them to the results of American and British studies. Results do not support the concept of ritualized viewing behavior: On average not even a third of the viewers of a given TV program watch the consecutive episode. However, several characteristics of the program influence the extent of repeat viewing. 相似文献
3.
The United States is by far the leading exporter of video media goods in the world. It is also the biggest investor in theatrical films, spending over $63 million per theatrical production and leading the world in box-office receipts. This article investigates the host country factors that have influenced the export of U.S.-based video media products, including film and television programs. It was found that economic environment, geographical proximity, technological infrastructure, and market size influenced the purchase of motion pictures and video programming from the United States. In addition, countries with better economic environments, implementation of intellectual property rights, political rights, larger market size and cultural differences, and language similarity seemed to import more heavily broadcasting content products from the United States. 相似文献
4.
Dynamics of Individual Television Viewing Behavior: Models,Empirical Evidence,and a Research Program
Television viewing often is a sequence of a multitude of activities that can vary tremendously from the moment the TV set is turned on until it is turned off again. Previous models of individual viewing behavior as well as empirical studies have focused on isolated aspects of viewing only, such as the frequency and duration of viewing or patterns of selecting a specific program. This paper draws attention to the complete process of TV viewing. We develop a process model to describe whole viewing sessions. Furthermore, a review of the empirical evidence on viewing behavior and a typology of factors influencing the viewing process are presented, concluded by a research program. 相似文献
5.
Ryland A. Taylor 《广播与电子媒介杂志》2013,57(4):495-500
This is the third in a series of articles exploring various factors contributing to success of motion picture films in televison showings—the first dealt with repeat audiences for films and the second focused on the role of movie awards and TV viewing audience size (see note 7 for citations). Here, the author reports that a film director's reputation plays a significant part in building or diminishing TV audience size. Dr. Taylor is a member of the economics faculty of Northern Illinois University at DeKalb. 相似文献
6.
This study is the first to explore the motivational, cognitive, affective, and personality factors that influence the enjoyment of and exposure to TV series with horror content. The most-watched TV series identified by 411 study participants were examined in the study. Results indicate that personality traits significantly predict cognitive and affective involvement with these programs and viewing motivations. Viewing motivations significantly influence viewers’ cognitive and affective involvement with these TV series as well as their viewing enjoyment and frequency. While positive affect and negative affect are significant predictors of viewing enjoyment, viewing enjoyment has a positive effect on viewing frequency. 相似文献
7.
This study examined television news channel changing (AKA grazing, zapping) behavior by focusing on the viewing duration and attention paid to stories that varied in sensational content and packaging. These two message-related factors had independent and interactive effects on how long grazers stayed tuned to a channel. Moreover, high sensation seekers, who were more avid news consumers in everyday life, exhibited different viewing and attentional patterns compared to low sensation seekers. While arousing television news was the most watched by all, high sensation seekers unexpectedly showed less preference for sensational tabloid packaging of arousing content than low sensation seekers. 相似文献
8.
Jeff Seger 《Communication methods and measures》2017,11(1):31-48
Construct validity was investigated of a measure of remote past television viewing in which adults reported their childhood viewing of specific television series. Good recall of past viewing was predicted due to two robust memory capabilities, specifically, high accuracy at estimating frequency of exposure to stimuli, and durable long-term memories for repeatedly-encountered material. Validity was tested by examining relationships between self-reported childhood TV viewing and current aggression. Results indicated that recalled childhood viewing of programs containing violent content was positively related to adult aggressive behavior directly, and aggressive cognitions indirectly, independently of adult exposure to violent TV programs, exposure to nonviolent TV programs, parental disciplinary style, and sex. A valid self-report measure of remote past TV viewing behavior can enable researchers to examine, in a relatively quick and inexpensive manner, long-term relationships between early viewing of any television content and any later psychological outcomes of interest. 相似文献
9.
《广播与电子媒介杂志》2013,57(3):378-384
In an effort to discover a means of empirical distinction between normal and problem television viewing, 2 reliable measures of television addiction were created by writing items to reflect established criteria used in psychiatry for the detection of substance dependence. One measure contains 4 factors measuring distinct components of addictive behavior: heavy viewing, problem viewing, craving for viewing, and withdrawal. Supporting construct validity, these factors were positively related to an alcoholism screening instrument adapted to television use, and to television exposure. The second measure is reliable and unidimensional. 相似文献
10.
This study investigated social television viewing by introducing the social engagement construct. Three categories of factors, television program related perceptions, social media characteristics, and audience attributes, were proposed to predict the social engagement experience. This investigation tested 10 audience motives for using social media to engage with television content. It was found that social engagement is a complex process driven by multiple factors, particularly, program-related variables such as affinity, involvement, and genre preferences, as well as individuals' innovativeness trait. 相似文献
11.
Bridget Rubenking 《Communication Research Reports》2016,33(4):324-331
This study explored how media technologies, TV content genres, and demographic and trait individual differences influence the amount of media multitasking while viewing TV, or “second screen viewing,” among college undergraduates. A dual structural and audience factor approach examines influences on multitasking while viewing TV, and a limited capacity theory guides an examination of the effect of TV genre on multitasking while viewing. Survey data reveal that media technology access, sex, age, trait immersive tendency, and multitasking preference predict greater multitasking and that individuals are most likely to multitask during sports content and least likely to during dramatic content. 相似文献
12.
This study examines the relationship of cognitive and parental factors affecting adolescents viewing of television violence. Participants in the study were 422 adolescents and 298 of their parents who were surveyed for their viewing behaviors, perceptions of violent portrayals, and aggressive behavioral tendencies. Regression analysis indicated that attitude was the strongest predictor of aggression. The more adolescents reported liking television violence, the more aggressive were their intentions. Results suggested that while exposure to violence and parental factors both play a part in mediating subsequent aggression, viewing violence is less important than liking violence. 相似文献
13.
Michelle I. Seelig 《The Communication Review》2019,22(1):45-83
The present essay comparatively explores and reflects on popularizing the environment in a changing media ecology wherein content is no longer exclusive to traditional television viewing or distributed for cinematic release. Specifically, the aim of this essay is to illustrate how screened presentations such as film, television, and recently digital media, promote environmentalist ideals in the hopes that if audiences are entertained, then perhaps these narratives can subtly influence thinking and behavior. This review also draws from research on mediating the environment in television and film studies as well as scholarly literature on entertainment-education. The implications of this essay indicate that whether real or fictional, eco-friendly content is growing in popular media and no longer the backdrop to the story being told. As this essay shows, media professionals have started embracing entertaining content infused with content of value so that audiences can “see” why the environment is important. 相似文献
14.
[目的/意义]直播培训是一种便捷的知识传播方式,尤其是新冠疫情以来,已经成为了一种必不可少的知识传播手段,也已经成为图书馆开展信息素养教育培训的重要途径。分析信息素养教育直播培训中学员专注度影响因素,对改进直播培训工作具有借鉴意义。[方法/过程]基于“中科院科研信息素养讲堂”开展的171场直播培训数据,从培训活动组织的视角出发,通过构建回归模型,实证分析培训内容、培训组织、培训时间、收看设备等直播培训组织实施过程中的多个核心要素对学员专注度的影响,并进一步探讨各因素对移动端和非移动端学员专注度的影响。[结果/结论]实证结果表明收看设备、是否课程、是否报名显著影响学员专注度,主题类型、学科属性、是否收费、时间安排等对移动端学员专注度影响显著。建议优化培训内容体系、规范培训组织管理、加强移动服务研究、采用激励措施及加强实操培训和互动环节。 相似文献
15.
[目的/意义]直播培训是一种便捷的知识传播方式,尤其是新冠疫情以来,已经成为了一种必不可少的知识传播手段,也已经成为图书馆开展信息素养教育培训的重要途径。分析信息素养教育直播培训中学员专注度影响因素,对改进直播培训工作具有借鉴意义。[方法/过程]基于“中科院科研信息素养讲堂”开展的171场直播培训数据,从培训活动组织的视角出发,通过构建回归模型,实证分析培训内容、培训组织、培训时间、收看设备等直播培训组织实施过程中的多个核心要素对学员专注度的影响,并进一步探讨各因素对移动端和非移动端学员专注度的影响。[结果/结论]实证结果表明收看设备、是否课程、是否报名显著影响学员专注度,主题类型、学科属性、是否收费、时间安排等对移动端学员专注度影响显著。建议优化培训内容体系、规范培训组织管理、加强移动服务研究、采用激励措施及加强实操培训和互动环节。 相似文献
16.
This study investigates how experiences of viewing sports content in a movie theater differ from typical television viewing conditions in a home. The results of analyses showed that the viewing condition (theater vs. home) influenced audiences’ sense of presence when watching mediated sports, which, combined with the attractiveness of the game, would determine the suspenseful nature of the media experience, as well as the subsequent enjoyment. 相似文献
17.
Ronald Bishop 《The Communication Review》2013,16(2):117-135
Over the last few years, the number of television dating shows has increased exponentially from 2 to over 28 during the period of 2000 to 2002. The purpose of this study was to examine demographic variables, personality characteristics, and attachment styles of individuals who view television dating shows. Furthermore, motives for viewing television dating shows and viewers' responses to the content were examined. A convenience sample of 601 participants, including 413 who watch television dating shows, were solicited to complete the Internet-mediated study. Results revealed significant demographic differences between the two groups and demographic variables were associated with specific television viewing practices. An exploratory factor analysis revealed three motives for viewing television dating shows: excitability, social learning, and escape. Sensation-seeking, attachment style, and motives for watching television dating shows were predictive of viewing practices. These findings suggest that viewing television programming such as dating shows may be a viable source of arousal for sensation seekers. Both theoretical and applied implications of these findings are explored. 相似文献
18.
《Mass Communication and Society》2013,16(1):77-101
Parental control of children's television viewing has been studied for the last 4 decades. Cultural analysts have advocated studying media use as part of a broader family system. Framing media use as a process of domestic consumption raises interesting questions about media institutions' influence on parental mediation of viewing content. This study analyzes 2 structures present in video stores. I conclude that stores introduce structural constraints on parent-child discussion of content. Although many parents readily adopt these constraints in their video use, social class is a strong influence over their access to and negotiation of these control structures. The conclusion discusses the prospects for effective parent-child engagement over media content, given this set of institutional constraints. 相似文献
19.
Marie S. A. Sorensen 《图书馆管理杂志》2013,53(7):698-727
AbstractHow do researchers search for knowledge? What are their behaviors and habits, and what technologies do they use? This article proposes that three design shifts – involving more human senses, enabling comparative and simultaneous viewing, and allowing immediate access to full content – will create a more fruitful research process for scholars who conduct a literature review, learn about a new topic in a related discipline, or catch up on advances in their field. The three proposed designed shifts were tested with prototyping. The systematic prototyping procedure is a method that can be employed by others to advance this field. 相似文献
20.
The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms. 相似文献