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传媒经济理论比较研究 总被引：1，自引：0，他引：1
传媒经济理论的研究在国内正方兴未艾 ,且带有明显的美国实证主义色彩。而对此领域作前瞻性研究的欧洲批判学派 ,早在 2 0世纪七八十年代 ,就形成了成熟而完善的传媒经济理论批判体系。本文意在从批判理论的全新视角出发 ,研究西方马克思主义学派对传媒经济理论的形塑过程 ,包括媒介产品多样性与差异的问题讨论、法兰克福学派与传媒经济的源引、公共领域与媒介经济、两种经济理论。并用批判的眼光重新审视国内媒介经济研究的空白 相似文献
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《中国传媒发展指数报告 《国际新闻界》2011,(1)
本文对2010年传媒经济研究的期刊文献做了内容分析、社会网络分析与文献分析,以定性定量相结合的方法综述和分析了传媒经济的研究领域、研究热点与研究突破。 相似文献
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2017年中国传媒经济与管理领域的研究出现了一些新的趋势与热点,互联网发展的转场、网络空间治理、智媒化时代的到来、人类命运共同体的建构、内容与算法的融合等一系列议题与观点的提出,展现了我国传媒经济与管理研究的互联网基因与全球性视野.文章以“2017中国传媒经济与管理年会”上评选的年度观点为主线,结合近一年来该领域所发表的相关论文,从四个大的方面评析了我国传媒经济与管理研究的新趋向. 相似文献
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本文首先区分了广义传媒和狭义传媒的概念:广义传媒是指能够传播物质、能量与信息的一切中介系统的统称;狭义传媒仅指传播信息的中介系统。在对传媒概念进行广义理解的前提下,讨论了传媒的经济属性。根据协同学方法,特别讨论了信息增值过程。明确指出,信息增值过程是连接传播和传媒经济的桥梁。提出了传媒价值定律:一个媒体的价值取决于它所镶嵌其中的经济系统状况。最后简要讨论了传媒经济学的研究方法及其与相关学科的关系。 相似文献
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《论传媒经济系统的研究框架》一文从解析构建传媒经济范式主要困难入手,界定了传媒经济研究中的一些存在争议的要领和观点,并借鉴相关学科理论,尝试提出了传媒经济研究的合理角度和思路,文中颇有见解独到之处,引人思索。 相似文献
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最近有许多文章在研究传媒经济，但文中似乎很少涉及传媒经济与国民经济的关系问题，有一种可能：目前还有不少人对传媒经济与经济发展的关系、对传媒的作用与传媒经济的地位问题认识并不十分清楚，或者说是不准确、不充分、不切实际。因此，讨论传媒经济与经济发展的关系问 相似文献
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社会经济的发展是各部门配合的结果,各产业之间协调的好坏直接影响到经济能否持续健康地发展,研究他们之间的配合有着重要的实际意义。本文主要研究区域内传媒产业的资源整合、平台整合以及整合的机制,研究传媒经济与区域经济之间的关系。 相似文献
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《Journal of Media Economics》2013,26(1):43-48
A belief about the need for media economics research was expressed in Poland over 100 years ago by Karol Estreicher (1867), who studied the economics of newspaper enterprises. Unfortunately, despite the creation of media research centers (and media departments at universities), work in the area did not continue. Aside from the articles of Kafel (1969), Tetelowska and Szewczyk (1969), and Maciaszek (1962), the field of media economics in Poland is rather deserted. Kafel, as well as Maciaszek, proposed to concentrate research on newspaper enterprises. Tetelowska and Szewczyk were mostly interested in the 'economics of newspaper information' (p. 25). Even a discussion about a definition and the scope of interest in media economics was largely ignored. In opposition to the research concept of media economics as one integrated field of research (Kowalski, 1980), Bywalec (1980) proposed to divide newspaper economics into four parts: general theory of newspaper economics, economics of production, economics of consumption, and economics of distribution. 相似文献
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The study of demand for media products requires an understanding of audience members' preferences, which are shaped by their taste for content. Despite the central role of content in understanding some aspects of media economics, media economics scholars sometimes apply content analysis in ways that are inconsistent with the generally accepted practices of the method. This article deals with some basic concepts underlying the method of content analysis to familiarize media economics scholars with the method. The adoption of accepted content analysis practices will yield better data and, in the long-run, help advance the understanding of media economics. 相似文献
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Alan B. Albarran 《Mass Communication and Society》2013,16(3-4):117-129
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research. 相似文献
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《Journal of Media Economics》2013,26(2)
This issue of The Journal of Media Economics is devoted to a symposium on theory and media economics research. Media economics has been criticized by some in communications disciplines as being a field of research that is a theoretical in nature. As readers will discover, the articles in this issue of the journal invalidate the criticism. 相似文献
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本文主要通过对期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2006年国内传媒经济研究的进展,并指出了不足和今后研究建议。 相似文献
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本文主要通过对2008年新闻传播类相关期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2008年国内传媒经济研究的进展,并指出了不足和今后的研究建议。 相似文献
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《Journal of Media Economics》2013,26(1):33-48
This is an annotated bibliography of recent works (papers, articles, and book chapters) in the burgeoning field of Internet economics. Publications on Internet economics were sought through traditional research means and by searching the World Wide Web. An introduction to the bibliography explains how the references were sought and identifies key themes that emerge from the research, particularly as they relate to media scholarship. Entries are listed in alphabetical order. Each citation is accompanied by an annotation of at least a few sentences that summarize the cited work's key points as they relate to Internet economics. 相似文献
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关于海外华文传媒的战略性思考 总被引：6，自引：0，他引：6
进入 2 1世纪 ,随着国际关系格局出现重大变化 ,有必要立足全球传播和国际传播的战略性高度 ,重新审视海外华文传媒的性质、特征及其作用。海外华文传媒是国内传媒在海外的延伸 ;它可能成为促进祖国统一的推动力量 ;它让中国了解世界 ,让世界了解中国。随着世界经济发展重心的东移及海外华人经济的进一步扩展 ,未来海外华文传媒呈现集团化发展、多种媒体共存共依、向全球拓展、海内外媒体及受众相互融合等趋势。 相似文献
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Digitization has caused disruption in the traditional business model of the news media. Policy implementation in the media sector is therefore increasingly raised as an economic question, involving concern for the ability of legacy media to serve as independent platforms for public deliberation. While media policy traditionally tends to focus on unwanted developments (i.e. local monopolies, ownership concentration, etc.), the side-effect often representing an obstacle to innovation, the question is how future media policy should account for innovation needs. Combining media economics, policy analysis and strategic management theory, this article combines interviews with key stakeholders with policy document analysis to a scenario analysis of possible future policy directions enabling innovation in the news industries in Norway. 相似文献