共查询到20条相似文献，搜索用时 46 毫秒
1.
Jeremy L. Osborn 《Mass Communication and Society》2013,16(5):739-757
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship. 相似文献
2.
《广播与电子媒介杂志》2013,57(3):394-417
This study examines parental mediation of preschool children's television viewing. Becker's (1981) theory of parent-child relations is used to frame mediation in terms of parenting resources. A survey of 129 parents of preschool children (ages 1-5) reveals that when resources are in highest demand, attitudes toward television are a factor in deciding whether television mediation will benefit children. Demographic variables, parents' attitudes about television, and parents' involvement with children all significantly predicted restrictive and instructive mediation. The findings are discussed in light of young Children's needs for mediation as a guide to television's novel set of technical and cultural codes. 相似文献
3.
《广播与电子媒介杂志》2013,57(2):301-323
This content analysis identifies the web of context that typically appears in the portrayal of television fictional violence. Highly graphic portrayals of violence are most likely in live action non-humorous programs with human perpetrators and targets. Graphicness was also found to vary across consequences to the victim, levels of reward, and use of weapons. The web of context that typically surrounds highly graphic portrayals is likely to lead to a fear effect more so than to desensitization or disinhibition. 相似文献
4.
This content analysis of 15 Arabic and 3 Turkish drama serials on transnational Arab television examined the gender portrayals of characters. The analysis of 743 characters found that women were underrepresented, less likely to have recognizable jobs, and more likely than men to be portrayed in sex-typed occupations, activities, and settings. The analysis also revealed that programs with female writers were significantly less gender stereotypical. Moreover, differences were found among the producing Arab countries in terms of the portrayals of women; conservative countries had more sex-typed portrayals than the more liberal Arab countries, whereas Turkish programs had similar portrayals to Arabic programs produced in the liberal Arab states. The general findings are discussed in comparison to U.S. programming, and in relation to selective exposure, identification with characters, and potential effects on Arab viewers' gender role beliefs. 相似文献
5.
The aim of this study was to gain a better understanding of how fictional television shapes people’s expectations about the moral workings of the real world, relying on cultivation theory and models of narrative and moral effects as theoretical frameworks. Using a cross-sectional sample of the general German adult population, this study investigated the relationship between television viewing time (overall television and three genres—crime drama, medical drama, sitcoms) and narrative engageability with three idealistic moral expectations (just world beliefs, professional altruism of doctors, tolerance of otherness). Although genre viewing was not related to idealistic moral expectations, overall television viewing and narrative engageability proved to have consistent positive relationships. Results indicate that television viewing, the audience’s eagerness to engage with narratives (narrative engageability), and moral expectations about the real world are intertwined and mutually dependent. 相似文献
6.
《广播与电子媒介杂志》2013,57(4):638-647
Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking characters in a one-week sample of prime-time television commercials. Results reveal different patterns of portrayals when African American, Asian American, Latino, Native American, and White characters are featured in television advertisements. The implications of these images are examined from the perspective of social cognitive theory to provide insights into their possible impact on audience members' self-perceptions. 相似文献
7.
Although many factors affecting a movie's success lie outside a television network's control, on-air promotion is produced by the network and can be utilized to varying degrees of effectiveness. This study measured the impact of 10 promotional variables on broadcast movie ratings by analyzing 813 prime-time promos for 137 televised movies. Results showed how the effectiveness of promotion differed according to a movie's familiarity, popularity, and compatibility. The ratings for made-for-television movies were most affected by the promotion's audience reach, frequency of exposure, and close distance in time to movie airdates; in contrast, theatrical movies aired on television were more affected by promotional reach and the construction of the promotional spot. The findings supported the general salience model of on-air program promotion but also demonstrated that the factors affecting television movie promotion differ markedly from those affecting dramatic and comedy series promotion. 相似文献
8.
The diffusion of international television programs has been an important area of international communication research. In this article, we use theoretical constructs from country-of-origin and cultural proximity literatures and develop a model to explain audience's attitudes toward and willingness to watch imported television programs from China. Our study used a questionnaire survey method to collect data from 553 respondents in Taiwan. We examined television programs imported from China, a country that has tried to invade Taiwan to destroy its democracy in the past decades. Regression analyses found that, whereas cultural proximity was an important predictor, animosity turned out to be a more powerful predictor of Taiwanese audience's attitudes toward television programs from China. The results also demonstrated that if the Taiwanese audience perceived China as holding less animosity and more cultural proximity, they had more positive attitudes and were more willing to watch television programs imported from China. 相似文献
9.
This study uses content analysis to examine the diversity of men and women's body types on primetime network television programs and afternoon soap operas in order to compare male and female portrayals and to determine if the portrayals of both genders reflect the real population. The results show females are portrayed in a smaller range of body types and are more slender than males; heavier body types are less likely to be in romantic situations, wear revealing clothing, and are older than thin body types; and television body types are generally thinner than the real population. 相似文献
10.
Richard B. Gregg 《Communication Studies》2013,64(4):221-237
Television has become the major source of news for most Americans. Therefore, it seems important to consider television's rhetorical potential to influence the public's understanding of political affairs. The purpose of this essay is to explore some of the ways television news reporting, documentaries and docu‐dramas may lead us to know and judge political events, political leadership and political institutions. 相似文献
11.
Although intimate heterosexual couples often exhibit power imbalances in gender role behaviors, with one partner more dominant and the other more submissive, it is unclear whether the same is true for homosexual relationships. Anecdotal evidence, however, suggests that television portrays both heterosexual and homosexual couples as gendered. This content analysis of intimate relationships on television examined whether heterosexual and homosexual couples are portrayed as gendered, finding evidence of gendering for both homosexual couples and heterosexual couples. Possible implications of these gendered portrayals for viewers' perceptions and behaviors include cultivation of negative stereotypes and modeling of gender-typed behaviors. 相似文献
12.
《广播与电子媒介杂志》2013,57(2):244-265
This study aimed to explore the relationships between overall and romantically themed television viewing and adolescents' expectations of a romantic partner. A sample of 428 15- and 76-year-olds from Belgium rated the importance of physical attractiveness and a pleasant personality in a romantic partner. Results show moderate but significant associations for overall television viewing, after background variables and the quality of other relationships were accounted for. These associations are unrelated to direct experience and the perceived similarity of televised portrayals. Discussion focuses on the need for continued research in this area and on the role of direct experience. 相似文献
13.
《Communication monographs》2012,79(1):82-97
Our analysis of Anglo American, Native American, and Hispanic adolescents confirms several predictions derived from a cognitive‐functional theory of television's socialization effects. The major predictions that learning and functionality evaluations of observed values lead to acceptance were supported for each of the three ethnic groups. As the theory predicts, adolescents accepted values observed in television when they recognized them (a measure of learning) and when they evaluated the values to be important in “being successful” in the United States (a measure of functionality). Perceived realism of television and total television exposure did not predict value acceptance. 相似文献
14.
Keren Eyal Ph.D. Dale Kunkel Ph.D. Erica N. Biely M.A. Keli L. Finnerty M.A. 《广播与电子媒介杂志》2013,57(2):316-336
This paper examines the portrayal of sexual messages in the top 20 most popular television programs among teenagers in the United States. It compares findings from the 2001–2002 and 2004–2005 seasons. Results show that these programs contained a large number of sexual messages, though their frequency decreased over time. Most messages about sex were in the form of conversations. About 1 in 2 shows included portrayals of sexual behaviors, mostly precursory behaviors. Sexual risk and responsibility concerns were rarely addressed. Most consequences for sexual intercourse portrayed in 2004–2005 were negative, a significant change from 2001–2002. The findings' implications for adolescents' sexual socialization are discussed. 相似文献
15.
Patricia Moy Dietram A. Scheufele R. Lance Holbert 《Mass Communication and Society》2013,16(1-2):27-45
Robert Putnam (1995a, 19956) charged that television is the driving force behind the decline in social capital in America. He argued that television viewing has privatized our leisure time, thus inhibiting participation outside the home. However, Putnam's time displacement hypothesis never has been tested. We empirically examined the extent to which television reduces social capital through time displacement. Analyses of data from a Midwestern city (N = 416) did not support the time displacement hypothesis; time spent with television did not affect civic engagement through perceptions of time pressure. There was only a direct negative impact of television viewing time on civic engagement. Time spent reading newspapers enhanced engagement. Moreover, this relation worked indirectly through time pressures-the more time spent with newspapers, the less time pressures one perceived. 相似文献
16.
《Journal of Media Economics》2013,26(4):279-294
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies. 相似文献
17.
Jamie Medhurst 《Media History》2013,19(3):292-306
There is no doubting the influence and impact of (Lord) John Reith on the shape of British broadcasting, both radio and television. As one cultural historian argues: ‘he occupies an important place in the social and cultural history of twentieth-century Britain.’ The most commonly-accepted view in television histories is that John Reith disliked television, would have nothing to do with the medium, viewed those involved with establishing and running the BBC's television service with contempt, and refused to watch television programmes. However, drawing on both archival and secondary resources, together with Trine Syvertsen's notion of ‘media resistance’, I argue that Reith's relationship with television was far more complex than has been understood thus far and that his attitude towards the new technology was shaped by a combination of personal and professional factors. 相似文献
18.
The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spanish-language television season. Social identity theory provides a framework for understanding the potential influence of exposure to these depictions. Most notably, wealthy women were characterized as the slimmest, most provocatively dressed, and most submissive characters on Spanish-language television, whereas wealthy men were the heaviest, most conservatively dressed, and most dominant figures in prime time. 相似文献
19.
Mackenzie Cato 《Mass Communication and Society》2013,16(3):270-288
This study explores how young women's definitions of empowerment relate to their reception of The Girls Next Door, a popular reality show that documents the life and fun times of Hugh Hefner's three sexy, live-in girlfriends. Specifically, we examine whether young women's general attraction to reality television relates to their endorsement of different views of women and empowerment, how these endorsements relate to the women's own sexual permissiveness, and finally how these views relate to perceptions of The Girls Next Door. Results suggest that reality television preferences relate to greater endorsement of sexual empowerment and traditional feminine roles. However, sexual permissiveness is elevated only when sexual empowerment is endorsed, and perceptions of the show appear to be most positive only when sexual permissiveness is elevated. 相似文献
20.
Mary Irwin 《Media History》2013,19(2):162-177
Wednesday Magazine (1958–1963) was an innovative BBC television afternoon arts and culture strand produced by the specialist BBC women's programme unit, which had been built up and nurtured by the first dedicated head of women's programmes Doreen Stephens, who was appointed in 1953. Stephens was responsible for the development of a diverse and extensive range of women's programming; highly ambitious in the offering that it presented to its female viewers. This article will examine the series Wednesday Magazine exploring the wealth of arts and culture items broadcast, whilst considering the programme's significance in critical histories of both women's programming and arts television. The article will also make an intervention into historical debates around what constituted women's television in Britain. 相似文献