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Paul Kudlow Alan Rutledge Aviv Shachak Roger S. McIntyre Gunther Eysenbach 《Learned Publishing》2016,29(2):125-129
- With over 6,000 new peer‐reviewed articles published daily, scholarly content providers face growing challenges of reaching their target audience.
- There are few evidenced‐based strategies for disseminating online scholarly content to a targeted audience.
- TrendMD increased weekly page views by 49% relative to baseline traffic for a group of articles published in the Journal of Medical Internet Research.
- Future studies are needed to determine how article page views correlate with other article‐level metrics such as Altmetric scores and citations.
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Key points
- With increased pressure on longstanding society business models, society journal publishers must pursue more aggressive growth strategies to remain competitive.
- A practitioner‐focused book portfolio that translates research into practice offers an opportunity to establish an alternative revenue stream and an additional path for society member engagement.
- Societies are in a unique position to capitalize on their existing connections to industry via their membership base.
- Brief, easy‐to‐consume content and interactive tools are of the greatest appeal to the practitioner audience.
- Focusing on shorter, template‐driven formats and more frequent updates allows society publishers to develop content more rapidly and at lower cost.
- Challenges include incentivizing society members to author and review the content, identifying individuals who are capable of doing so, and obtaining adequate internal resources.
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Key points
- The supply chain for monographs and related types of books is much more complex than that for journals.
- Sales per title are falling, while the efforts devoted to marketing individual titles have diminished too.
- Readers have a strong preference for physical print rather than e‐books, while libraries’ preference in purchasing is the other way round.
- Publishers, intermediaries, and libraries all face additional costs and complexity because they must continue to deal with both print and e‐books.
- Current inefficiencies in the supply chain act as a restraint on discoverability, demand, and access to academic books.
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Sabrina J. Ashwell Patricia K. Baskin Stacy L. Christiansen Sara A. DiBari Annette Flanagin Tracy Frey Racquel Jemison Mia Ricci 《Learned Publishing》2023,36(1):94-99
- Inclusive language will make scholarly publishing more accurate and more respectful, and it has the potential to help authors reach a wider audience.
- JAMA and the JAMA Network journals, the American Chemical Society and the Coalition for Diversity and Inclusion in Scholarly Communications have free guides on inclusive language, formatting and images.
- The guides provide principles and rationale, as well as examples of preferred language, in order to equip people with knowledge to choose the most inclusive words even as terminology preferences change.
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《Communication Teacher》2013,27(4):206-211
Course: Public SpeakingObjectives:At the end of this activity, students will be able to:
Construct a story-based impromptu speech that holds the attention of one's audience;
Articulate how stories hold audience's attention and imagination;
Recognize relevant communication theories/concepts that effectively engage with an audience; and
Utilize specific verbal and nonverbal strategies that effectively hold an audience's attention.
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Key points
- New forms of human/machine dialogue are emerging as robots understand vast amounts of content rather than simply indexing content as strings of characters.
- Recognizing strings of characters as entities (e.g. = names = authors) allows for meaningful associations between entities and reasoning over these relationships.
- Web‐scale adoption of the Semantic Web approach has been slow because it is too complex to implement and does not scale.
- User intent, discovered through conversational models of human–computer interaction, allows for a deeper understanding of exactly what researchers are looking for.
- Personal agents hold the promise of finding information that we will find useful before we have started to look for it.
- Publishers can use Academic Knowledge APIs to interpret academic user queries and find rich information from the Microsoft Academic Graph.
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Francis Dodds 《Learned Publishing》2018,31(3):270-275
Key points
- This article marks the publication of the Tenth edition Clark's Publishing Agreements: A book of precedents.
- The growing complexity of traditional assignment agreements is accompanied by researchers’ misunderstanding about their rights.
- There is a shifting balance between assignment and licensing of rights in an author's work.
- Academics continue to agree standard assignment contracts even where they disagree with the principles.
- Publishers are loosening control over copyright in response to demands from funders and a growing minority of researchers.
- There is a complex range of researchers’ attitudes to copyright issues.
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Katalin Kaproncszay László András Magyar Constance E Putnam 《Journal of the Medical Library Association》2011,99(1):31-39
Objectives:
The 170-year history of the library of the Royal Society of Medicine in Budapest illustrates both that political and cultural context matter and that “medical” libraries, if they survive, in due course become primarily “medical history” libraries.Methods:
Two of the authors are on the staff of the Semmelweis Medical History Library; the third is a US scholar who makes frequent use of the library. Together, they avail themselves of archival and published materials—and personal experience with the collection—to establish the context that produced the original library, trace its evolution, and describe its present-day incarnation.Results:
A tale of transformation emerges that reflects how collections are likely to change. The authors present events and individuals in the life of the Royal Society''s library and paint a picture of the value of today''s Semmelweis Medical History Library. Unique treasures in the collection are described.Conclusion:
The story told here is of how a particular nineteenth-century library became a twenty-first–century institution. The authors establish its peculiarly Hungarian context and potential value to librarians and historians from outside Hungary. The overall message is that general medical libraries everywhere are perforce likely to become medical historical libraries over time.Highlights
- Context matters. The historical background of a library helps determine its functions and its future; shifts in modes of publishing affect and monetary concerns shape the development and preservation of an historical collection.
- Libraries evolve. Medical libraries undergo a normal and profoundly useful transformation over time into repositories of medical history.
- Books alone do not a library make: Libraries can and should be settings for continuing education, cultural affirmation, and assistance to scholars by preserving and making available for use a variety of sometimes rare archival and published materials.
Implications
- Knowing the political and cultural background of a library is essential to understanding its history as well as its present-day status.
- Preserving and expanding historical collections demands vigilance and creative management, especially under difficult fiscal and political circumstances. The loyal and diligent work of Hungarians and others who helped build and preserve this library can serve as a model for other threatened collections.
- Sharing the story of a relatively unknown library''s development brings its general assets and unique resources to the attention of a wider audience of librarians and scholars. Few outside Hungary have previously had any way of knowing about the Semmelweis Medical History Library''s rich holdings.
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Jacob Wilcock 《Learned Publishing》2018,31(2):173-179
Key points
- Publishers must think of their websites as marketing tools as well as content delivery systems.
- The five major strategies of content marketing are promotion, personalization, targeting, consumerization, and analysis and optimization.
- Publishers must treat readers as customers, not simply as end users.
- Content marketing is about the environment in which content exists, as well as the form that it takes.
- To compete with pirate sites, publishers need to provide a richer user experience.
- Content marketing benefits authors and readers as well as publishers.
- Readers want the same enjoyable user experience and tailored content on all sites they visit.
- Content marketing can increase site traffic, lengthen visits, boost revenues, thwart piracy, and heighten brand impact.
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John G. Dove 《Learned Publishing》2017,30(1):81-86
Key points
- Our collective authorship and publishing practices do not always end up ensuring that scholarly content is discoverable by readers.
- Readers of all kinds rely on a variety of ‘discovery pathways’, such as search engines, library systems, and various electronic links, some of which are blind to the content they desire.
- Efforts over the years to improve content discoverability have made great progress, but an increasing amount of freely available content brings up new issues.
- The National Information Standards Organization (NISO)’s Discovery to Delivery (D2D) Topic Committee has developed a grid comparing various ways in which content is shared with various ways in which users discover such content.
- This article brings to light a few of the current obstacles and opportunities for innovation by publishers, aggregators, search engines, and library systems, and invites Learned Publishing readers to step up and identify others.
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Liliana Herakova 《Communication Teacher》2017,31(1):1-5
Courses: Public Speaking, Storytelling, Performance Ethnography, Oral Interpretation, Language and Communication
Objectives: The aims of this this class exercise are:
To engage in a collaborative creative process of developing a story/topic from a simple idea to deepening the relationship with the audience through vivid and evocative language;
To practice the use of various linguistic devices and figures of speech;
To gain an understanding of the affective and relational functions of language; and
To gain performance practice.
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Logan Ludwig 《Journal of the Medical Library Association》2010,98(2):105-134
Objective:
A survey was conducted of health sciences libraries to obtain information about newer buildings, additions, remodeling, and renovations.Method:
An online survey was developed, and announcements of survey availability posted to three major email discussion lists: Medical Library Association (MLA), Association of Academic Health Sciences Libraries (AAHSL), and MEDLIB-L. Previous discussions of library building projects on email discussion lists, a literature review, personal communications, and the author''s consulting experiences identified additional projects.Results:
Seventy-eight health sciences library building projects at seventy-three institutions are reported. Twenty-two are newer facilities built within the last ten years; two are space expansions; forty-five are renovation projects; and nine are combinations of new and renovated space. Six institutions report multiple or ongoing renovation projects during the last ten years.Conclusions:
The survey results confirm a continuing migration from print-based to digitally based collections and reveal trends in library space design. Some health sciences libraries report loss of space as they move toward creating space for “community” building. Libraries are becoming more proactive in using or retooling space for concentration, collaboration, contemplation, communication, and socialization. All are moving toward a clearer operational vision of the library as the institution''s information nexus and not merely as a physical location with print collections.Highlights
- Seventy-eight health sciences library building projects at seventy-three institutions were reported as completed in the last ten years.
- Five health sciences library projects illustrate the diversity of projects reported.
- Eleven trends in health sciences library buildings are identified.
- Numerous challenges are briefly discussed.
Implications
- Changing services and usage patterns demand innovative ways to use library space.
- Libraries are making more proactive efforts to retool library physical space.
- Migration from print to digital collections is continuing at an accelerated pace.
- More library space is now dedicated for “community” building.
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Sustainable open access for scholarly journals in 6 years – the incubator model at Utrecht University Library Open Access Journals 
下载免费PDF全文
下载免费PDF全文 Key points
- Humanities and the social science journals need flexible funding models.
- Pragmatism and collaboration are key to transforming traditional publishing initiatives.
- The Uopen Journals model sets a 6‐year development target for developing sustainable journals.
- Actively involved editors are key to a journal's success.
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Madeleine Rothberg 《Learned Publishing》2018,31(1):45-47
Key points
- Publishers should layer on the right standards to create accessible publications.
- Accessible publications have accessible content at the core, wrapped in semantic structure, and topped off with accessible metadata.
- Resources to help publishers implement accessibility in their programmes are available.
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David Sommer 《Learned Publishing》2017,30(1):91-95
Key points
- Discoverability is no longer just about technology.
- There is a shift towards a culture of discovery.
- Coordinated efforts successfully create impact resonance.
- The author is the conductor of impact.
- Today, everybody needs to take responsibility for creating impact.
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Anne‐Katharina Weilenmann 《Learned Publishing》2016,29(3):219-221
Key points
- Publishing is fixated on the format of the scholarly article, and this is stifling innovation.
- Content should be presented in a way that adapts dynamically to the reader's needs.
- A lot of interdisciplinary research is needed to transform reading, writing, and publishing processes.
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Jocelyn A. Rankin Suzanne F. Grefsheim Candace C. Canto 《Journal of the Medical Library Association》2008,96(3):194-206
Purpose:
A systematic literature review was conducted to synthesize what is known about informationists, highlight program models, and suggest areas for future research.Methods:
Articles retrieved through database searching were reviewed for relevance. Informationist case reports were identified and coded according to an attributes checklist. Data from other retained publications were synthesized under broad themes. The few research studies found were reviewed for level of evidence.Results:
Of 113 papers reviewed, the study identified 7 classic and 8 emerging informationist programs. Two major models are apparent, clinical and research, with priorities differing according to program maturity. The literature synthesis also brought together current thinking about informationist qualifications; practice roles; setting characteristics; education and training; organizational, programmatic, and service provider success factors; and challenges and barriers. Program outcomes to date are reported, and future research topics suggested. Specific findings will assist informationist program planners.Conclusions:
While the informationist concept remains in the early adopter stage, it appears that domain knowledge, continuous learning, and embedding (working in context) are essential to success. The need for librarians to transition to greater specialization and libraries to emphasize customized service was underscored. A research agenda focused on information management, dissemination, behaviors, and economics is proposed.Highlights
- After years of emphasizing the generalist librarian, health sciences librarians must become more specialized, paralleling the health care environment in which they work.
- An embedded informationist is more likely to achieve credibility, acceptance, and sustainability than an impersonal information service provided at a distance.
- Subject expertise is essential for the informationist.
- Model informationist programs with the greatest stability are library funded.
- Because informationist programs are inherently targeted to small groups, multisite studies are necessary to achieve robust evaluation.
Implications
- A library starting an informationist program should review existing models, identify local needs, set program objectives, and then select the most appropriate approaches for its users.
- Programmatic emphasis should be placed on both technical and service excellence.
- Organizational commitment is needed for knowledge integration into practice and for the informationists'' lifelong learning.