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1.
President Reagan's success stems from his use of rhetorical structures characteristic of the oral epics and his use of the electronic media which partially replicate conditions characteristic of preliterate oral societies. These societies develop a culture transmitted orally through epic poems or recitations. Such recitations are developed by themes, formulas, and repetition as well as by distinctive thought patterns, experiential and non‐analytic. Reagan's methods will have a lasting influence on American political discourse, since future politicians will emulate his techniques.  相似文献   

2.
Whereas ethnic humor scholars purport that groups disparaged through stereotypes derive enjoyment through a sense of connection and identification, few studies examined out-group members' enjoyment experience of the same disparaging content. The present study examines predictors of Whites' enjoyment of stereotyped entertainment when Blacks and Whites are the targets of humor. Integrating critical race theory, entertainment theories, and empirical methodology, this study examines levels of White racial identity as predictors of stereotyped enjoyment. Findings reveal that cultural competence is crucial to digesting racial humor and useful to cultivating cultural cohesion. Further, this article argues for an expansion of enjoyment theories to consider affiliation.  相似文献   

3.
While there is a large literature that explains the rhetorical strategies Ronald Reagan used to generate support, there has not been significant analysis of the strategies he used to avoid losing that support in the various crises that threatened his administration. This case study of Reagan's handling of the Superfund controversy reveals that Reagan relied on what Murray Edelman characterizes as the “passive style.” In the passive style, politicians reaffirm personal values, displace blame on subordinates, and use symbolic action to avoid all responsibility. Reagan's successful reliance on the passive style in the Superfund controversy suggests implications for understanding his failure to deal with the Iran‐Contra affair adequately.  相似文献   

4.
Previous research has shown that if commercials showcase higher levels of humor, they can enhance the viewer's enjoyment of the program in which the commercials are contained. The theory of excitation transfer has been used to explain this phenomenon. This experimental research suggests some modifications to its application in this setting, suggesting that there must be an adequate level of TV program appeal initially for the appeal to be enhanced by commercials. In this study, men's enjoyment of a sitcom was enhanced when high humor commercials were included in the program.  相似文献   

5.

On October 22, 1986, C. Everett Koop released the Surgeon General's Report on Acquired Immune Deficiency Syndrome. This essay examines that report as a rhetorical watershed in the national dialogue about AIDS. We suggest that this report—and the media attention that attended it—dramatically shifted the socio‐political environment concerning AIDS and contextual‐izfd Reagan's silence concerning the disease as a lack of presidential leadership on the issue.  相似文献   

6.
Traditional rhetorical theory tends to adopt the rhetor's point of view, emphasizing invention of rhetorical messages, rather than the audience's reception and interpretation of messages. The audience is ordinarily conceptualized in humanistic rhetorical theory as a target, a source of expectations to guide the rhetor's invention, a means to accomplish the rhetor's ends, or even an obstacle. We argue that a more complete view of rhetoric should include the audience as a potentially active part of the process of persuasion. Accordingly, we propose to supplement our traditional theories of rhetoric by sketching a complementary view of rhetoric as the process of an auditor's processing and responding to messages. The inspiration for this conception, Petty and Cacioppo's Elaboration Likelihood Model, is sketched, and implications for rhetorical theory and criticism are discussed.  相似文献   

7.

Ronald Reagan's address to the nation on February 5, 1981, concerning the state of the economy is a contemporary secular version of the jeremiad, a rhetorical form that has persisted in America since colonial times. Reagan skillfully utilizes the elements of the jeremiad genre to motivate citizen and congressional response to what he views as an economic crisis. He is adept in lamenting ills and faults, vividly depicting potential calamity, exhorting repentance and reform, and declaring optimism.  相似文献   

8.
Public access to the presidential records covered under the Presidential Records Act of 1978 (PRA) has been restricted by the implementation of George W. Bush's Executive Order 13,233. This article examines the original intent and scope of the PRA, how Ronald Reagan's Executive Order 12,667 began the modification of the PRA with regards to claims of executive privilege, and how Bush's Executive Order 13,233, if left unchallenged, will create further significant alterations to the PRA. The article explores the controversies surrounding the signing of Executive Order 13,233, investigates the key issues raised by critics, and analyzes the long-term implications to government accountability and the accessibility of public records covered by the PRA.  相似文献   

9.
This essay identifies the American Western myth and the myth of the birth of the nation as political myths depicted by Barry Goldwater and Ronald Reagan in their 1964 and 1980 presidential campaigns respectively. While Goldwater and Reagan rely on the Western myth through 1964 to “define” America and promote political beliefs, Reagan joins the Western myth with the myth of the birth of the nation after Goldwater's resounding defeat to provide a rhetorical ground for moderating his political views and broadening his audience. In the essay, a model of political myth based on form and function is described and then applied to three addresses, one by Goldwater and two by Reagan. Analysis of the speeches reveals a symbiotic relationship between the Western myth and the birth myth that joins individuality with community in a heroic tale of America's growth as a nation. It also shows that Reagan's rhetoric expresses this symbiosis while Goldwater's does not.  相似文献   

10.
This study examines the function of communication and humor in the older adult parent-adult child dyad when the parent has been diagnosed with cancer. Qualitative data of open-ended data from 46 adult children of a parent recently diagnosed with cancer revealed that discussing diagnosis and treatment procedures was perceived to be a satisfying conversation, whereas withholding information had an adverse affect. The discussion of the parents' feelings during the cancer period was a difficult and complex communicative experience. The Meta-Humorous Interaction Theory (MetaHIT) was used as a conceptual framework to understand the function of appropriate and inappropriate uses of humor in terms of cognitive, affective, and behavioral elements of humor. Humor was often used as a coping or relief function for discussing side effects of cancer treatment. This investigation underscores the importance of understanding how adult children use humorous communication to cope with the unknown conversational territory of a parent's cancer diagnosis.  相似文献   

11.
Psychological attribution theories can be applied to understanding the motivators of information seeking. Attribution theory, which was developed by Bernard Weiner in the 1970s and subsequently updated, suggests that an individual's willingness to engage in information seeking in a current situation is dependent on how the person attributes the causes of past success or failure of information seeking efforts. The main causal factors affecting information seeking efforts are ability, effort, task difficulty, and luck. Motivation to seek information depends on whether the causal factors are seen as internal or external, stable or unstable, and controllable or uncontrollable. Weiner's ideas can be used to examine the motivators for information seeking and information avoidance. The theory can also be used in information literacy education approaches.  相似文献   

12.
The current study assesses the effect of exposure to diverse comedy types, measuring the differential impact of other-directed hostile humor and self-ridicule on feelings toward John McCain. Specifically, the analyses use experimental data collected in 2009 to compare the differential impact of viewing a video clip of John McCain's playful self-satire on Saturday Night Live with the effects of exposure to the more aggressive, judgmental, other-directed hostile humor of Stephen Colbert. The results suggest that viewers cool toward McCain after exposure to Stephen Colbert's other-directed hostile humor. Additional analyses show that the effect of exposure to varied types of political humor is direct and relatively impervious to moderation by political partisanship. Implications of the findings and their ability to help researchers understand the differential influence of varied comedy message types on political evaluations and attitudes is discussed.  相似文献   

13.
Theory use and development in research are significant to all disciplines. Scholarly literature serves as a venue to share the diverse and detailed methods about how theories are used and developed in research. This research study, which investigated information behavior of digital age youth, applied and further developed radical change theory by adopting the theory-to-research-to-theory strategy. Radical change theory guided development of the research questions. The research design incorporated radical change theory to provide structure to the systematic data collection and analysis. Finally, radical change theory was further developed by the study's results. The study's primary finding is the development of a typology of youth information behavior in the digital age. The typology presents innovative information behaviors that operationalize radical change theory's concepts. The typology creation contributes to the expansion of the theory and lays the groundwork for future research.  相似文献   

14.
A career in law enforcement is highly stressful given the nontraditional shiftwork, uncertain interactions, and risk of harm. These combined stressors likely spillover into one's romantic relationship and, thus, the study reported here explored one potential communicative coping mechanism—humor. Research exploring humor suggests that humorous communicators are better able to respond to stress, and this study explored if humor appears to benefit relational communication in police officer relationships. Findings begin to support this argument, revealing that romantic partners of police officers with a high humor orientation (HO) report using humor more to cope as well as experiencing less stress (both perceived and physical) and conflict (lower frequency of conflict and less intense/hostile conflict). Path analyses revealed that the use of humor to cope mediated the relationships between self-reported HO and stress, as well as conflict. Implications for humor and romantic relational communication are discussed.  相似文献   

15.
George Campbell's The Philosophy of Rhetoric is one of the most significant works of rhetoric in the new‐classical period. Campbell's work provides an example of theory development, for his theory integrates competing psychological/philosophical theories of his era. Campbell's classification aligns the ends of discourse with specific mental faculties: Rhetors enlighten the understanding, please the imagination, move the passions, and influence the will. The philosophy of association underlies the materials for these appeals, utilizing ideas obtained from experience and memory. The foundation for this structure, common sense philosophy, supplies information (i.e., testimony) and assumptions essential to all reasoning. Implications for work on rhetorical theory development are addressed.  相似文献   

16.
《Communication monographs》2012,79(4):392-421
This study answers 4 research questions as it explicates the SCT's ability to explain how special communication theories come into being as the product of rhetorical visions that contain the norms, conventions, and customs for exemplar participation in a specific communication style. This study demonstrates that the concept of rhetorical vision yields insights into the creation, rise, and potential for demise of a style‐specific, special theory of communication named the critical autoethnography special theory (CAST). The study reports that the CAST itself is a symbolically created product of the critical autoethnographic rhetorical vision (CARV). The study's findings indicate that CARV's life‐cycle is congruent with those of other rhetorical visions and would predict that the CARV may well implode upon itself as it contains the seeds of its own destruction.  相似文献   

17.
In this article, the author examines Colin Grant's recent criticism of the so-called “interaction paradigm” and Jürgen Habermas's universal pragmatics. Grant's approach, which is presented as an open challenge to communication theories grounded in philosophical conceptions of communality and dialogue, can be construed as an exemplar of a radical constructivist approach to vital questions of contingency and incommensurability in communication studies. In response, the author outlines a classical pragmatist approach to the problem areas identified by Grant, with the aim of outlining how a pragmatist outlook can offer promising theoretical alternatives to universal pragmatics and radical constructivism. It is argued that moderate Peircean pragmatism, appropriately interpreted, can provide a philosophical platform capable of addressing issues of contingency, uncertainty, and autonomy in communication theory without succumbing to incommensurabilism, traditional objectivism, or nominalistic individualism.  相似文献   

18.
Encountering the eclectic theories of Marshall McLuhan is often a confusing experience. In part, utilizing McLuhan's techniques, this article clarifies and explores his theories by placing them within a broad framework of communications theory, psychology, and cultural history.  相似文献   

19.
Books received     
This study examined issue learning outcomes in three intra‐party political debates during the 1984 campaign for the Democratic presidential nomination. The results indicated that intra‐party political debates produce significant viewer learning (1) about the issue positions of each participating candidate, (2) about most issues, and (3) among all categories of viewers. In addition, the study found that intra‐party political debates produce distinct outcomes, including: variation in learning between debates about candidate positions on particular issues; significant increases in learning about the positions of the Democratic candidates on the part of Democratic, Republican, and nonaffiliated viewers; and a negative effect on viewer knowledge about nonparticipating incumbent Ronald Reagan's positions on the issues.  相似文献   

20.
This study examines the effect of The Colbert Report, Comedy Central's mock conservative talk show, on young adults. By fashioning his character as a hyperbolic ideologue, Colbert is mocking personalities such as Bill O'Reilly. However, this study finds that when young adults are exposed to The Colbert Report's humor, they are not led to be more critical of the far right. Instead, the opposite happens, and there is an increased affinity for President Bush, Republicans in Congress, and Republican policies. Ironically, Colbert's attempts to poke fun at conservative commentators may be helping those same commentators spread their message.  相似文献   

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