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1.
Steven R. Brydon 《Communication Studies》2013,64(3):138-151
Brydon offers a rhetorical analysis and evaluation of Jimmy Carter's debating in two elections. He concludes that Carter reversed his strategies between the two elections, attacking in 1976 but relying upon his incumbency in 1980. The findings indicate that presidential debates are ill‐suited to strategies which rely upon symbols of incumbency. 相似文献
2.
–The illusion of life rhetorical perspective increases our understanding about how discursive linguistic symbols and non-discursive aesthetic symbols function together to communicate and persuade in didactic music. We argue that lyrics and music work together to offer messages comprised of both conceptual and emotional content through the constructs of virtual experience (lyrics) and virtual time (music). Both virtual experience and virtual time must exist for music to function rhetorically. For songs without lyrics, virtual experience must be derived from some other source. Emotional content is progressively articulated in music and is understood by considering intensity and release patterns both individually and contextually. Music's rhetorical significance lies in the degree of congruity or incongruity that exists between virtual experience and virtual time. Congruent messages make the meaning more poignant, but could come at the expense of listener appeal. Incongruent messages transform the message in some way, making the holistic message more than, and perhaps different from, the message depicted in the lyrics alone. Incongruity could result in misinterpretation, an emotional message devoid of conceptual content, or subtle and systematic persuasion. 相似文献
3.
《Communication monographs》2012,79(3):190-221
With an 1890 book called The Influence of Sea Power Upon History, Alfred Thayer Mahan had a profound and far‐reaching impact upon subsequent world events. In large measure, Mahan's effectiveness was derived from his style in discourse. Evidence for this assumption is found in the reactions of Mahan's readers, in their correspondence to him or about him. Analysis and synthesis of those situationally bound responses to discourse account for a rhetorical function of style in language as para‐message conducing to ethos. 相似文献
4.
Kathleen Campbell 《Communication Studies》2013,64(3-4):258-268
In The Year of Living Dangerously, the philosophical position that is argued in the film's content is reflected also in the film's form; i.e., the film is an enactment of the argument it makes. Failure to recognize enactment as a viable rhetorical strategy may have led to a failure to recognize the film's rhetorical force. Further study of enactment and its rhetorical effectiveness are suggested. 相似文献
5.
《Journal of Radio & Audio Media》2013,20(1):30-49
Various radio and pulp incarnations of The Shadow have played a pivotal role in shaping American superhero mythology and cultural unconscious. This essay explores The Shadow's origins within the 1930s, and then utilizes Fantasy Theme Analysis to uncover mythic tensions and conflicts within The Shadow's transition from noir-like dystopian antihero into the more romantic utopian superhero of Orson Welles' 1937 radio program. We conclude by contemplating rhetorical implications for The Shadow's “symbolic divergence,” a fantasy evolving into contradictory counter-fantasies and rhetorical visions in radio and pulps, as a provocative illustration of theoretical debates regarding the psychodynamic functions of rhetorical fantasy. 相似文献
6.
The analysis of Jimmy Carter's public statements on human rights reveals a calculated attempt to infuse an ambiguous catch phrase or slogan with the symbolic power of an ultimate term. 相似文献
7.
Krista L. Phair 《Communication Studies》2013,64(1):104-117
The battle between secular culture and conservative religion is one that pervades modern society. In the face of this vehement clash, a curious collection of books has emerged that attempt to provide a means of reconciliation between faith and popular culture. The Gospel according to book series by Presbyterian publisher Westminster John Knox (WJK) Press pairs seemingly controversial artifacts of popular culture such as The Simpsons with the gospel message. These books function in a way that is similar to allegory but lacks allegorical form. This essay argues for the existence of a distinctive rhetorical strategy called transformative discursive allegory that functions to create an allegorical relationship between a secular and a sacred text. WJK's The Gospel according to book series is shown as an example of how transformative discursive allegory functions to allow the faithful to participate in popular culture while simultaneously affirming one's ideological beliefs as omnipresent in the world. The findings suggest that allegorical function and form are separate elements and that one can create an allegorical relationship without allegorical form or intent. 相似文献
8.
Todd Cesaratto 《传播与批判/文化研究》2013,10(4):307-328
“The Good Will Hunting Technique” analyzes and enacts rhetorical paradigms present in popular culture. The main objects of examination are Gus van Sant's film, Good Will Hunting, and Eminem's music video “Mosh.” The author extracts positive aspects of popular culture to feature a rational-affective approach to rhetoric. The notion of mind–body rhetorical collaboration, which stems from Behavioral Doctrine developed during Germany's Weimar era, combines an emphasis on exteriority with traditional notions of rhetoric to establish a method for progressive action in lived reality. 相似文献
9.
《Communication monographs》2012,79(4):250-264
Students of public address have long admired the rhetorical works of two of the leading ministers of the eighteenth century—Hugh Blair and George Campbell. Little has been said, however, about the rhetorical theory of another eighteenth‐century preacher, John Wesley. The purpose of this paper is to analyze Wesley's views on rhetoric and belles lettres. Since most of the subjects covered by Blair in his Lectures on Rhetoric and Belles Lettres were also discussed by Wesley in his Journal, Letters, and essays, Blair's pattern of organization is followed here. Hence the study considers Wesley's precepts on taste, genius, style, the speaker's content and organization, delivery, poetry, and historical and philosophical writing. 相似文献
10.
Deanna D. Sellnow 《Communication Studies》2013,64(1-2):46-61
This essay analyzes certain aspects of the music of Bruce Springsteen to determine the impact of rhetorical strategies of continuity and change on musical artists’ appeal over time. Three general observations emerged from this analysis. First, Bruce Springsteen's musical stories and styles have undergone several disjunctive shifts during the course of his career. In making these shifts, Springsteen has remained true to himself as a maturing adult without sacrificing listener appeal. Second, musical score strongly impacts the ultimate message conveyed depending on whether it emotionally reinforces or contradicts the lyrical message. Finally, other musical performers should be mindful of the effect of their rhetorical choices regarding (a) the intensity and release patterns they use within a musical score and (b) why, when, and where they might allow their stories or styles to shift, and what effect those shifts are likely to have on the integrated messages they are attempting to communicate. 相似文献
11.
Among the strategic uses of various communication media is the practice of addressing and sending messages to multiple participants. The present study was a test of the hypothesis that the participation framework within which a message is sent and the sender's level of message design logic interact to affect message content. Participants sent complaints via email either to a target or to a target and a third‐party peer. Complaints were segmented into thought‐units, with each thought‐unit subsequently categorized according to its junction. The results showed that the two factors interacted to affect complaining, such that persons with conventional and rhetorical design logics often adapted messages to the target‐peer condition, whereas persons with expressive design logics generally did not. Discussion focuses on the implications for research on participation, complaining, and message design logics, as well as for the study of mediated communication. 相似文献
12.
Martha Solomon 《Communication Studies》2013,64(2):74-84
The success of Marabel Morgan's Total Woman indicate its rhetorical effectiveness despite its substantive flaws. This article argues that the book's strong appeal to readers stems from: (1) its promise of fulfillment if woman expiate the guilt they bear for marital discord by self sacrifice; (2) its reinforcement of readers perceptions of themselves and their husbands; and (3) its emphasis on the power of “Total Women”; and its encouragement of sexual fantasy and play. These strategies produce a persuasive message which plays on readers’ concerns for their marriages, offers an alternative to the self consciousness urged by feminists and permits women to fulfill comfortable stereotypes yet experience the power and sexual freedom promised by liberationists. For readers with troubled marriages Morgan provides an alluringly simple, emotionally attractive answer to complex questions. Her message is rhetorically effective even if intellectually weak and psychologically misleading. 相似文献
13.
William BENOIT Andrew KLYUKOVSKI John McHALE David AIRNE 《Critical Studies in Media Communication》2013,30(4):377-394
–We used Symbolic Convergence Theory to analyze 2,000 political cartoons on the investigation, impeachment, and trial of the president. The cartoonists' vision incorporates components from Starr's and Clinton's visions: “Our public figures (Clinton, Starr, Congress, the news media) are engaged in a tawdry burlesque drama.” The number of levels in a rhetorical vision depends on the vision's complexity. We show that multiple, independent, rhetors can create a rhetorical vision. These messages, highly visual and generally critical, freely use metaphor and allusions, allowing multiple interpretations and rendering the fantasy themes in these dramas accessible to readers with widely divergent attitudes. Despite their fictionality, these messages concern important issues and make moral judgments on these public figures. 相似文献
14.
Traditional rhetorical theory tends to adopt the rhetor's point of view, emphasizing invention of rhetorical messages, rather than the audience's reception and interpretation of messages. The audience is ordinarily conceptualized in humanistic rhetorical theory as a target, a source of expectations to guide the rhetor's invention, a means to accomplish the rhetor's ends, or even an obstacle. We argue that a more complete view of rhetoric should include the audience as a potentially active part of the process of persuasion. Accordingly, we propose to supplement our traditional theories of rhetoric by sketching a complementary view of rhetoric as the process of an auditor's processing and responding to messages. The inspiration for this conception, Petty and Cacioppo's Elaboration Likelihood Model, is sketched, and implications for rhetorical theory and criticism are discussed. 相似文献
15.
《Communication monographs》2012,79(3):193-204
Stephano Guazzo's The Civile Conversation was a dominant contribution to the literature of manners in the Renaissance. The work, however, was far more than a Courtesybook. Guazzo's treatise helps explain the rhetorical influence in Renaissance thought and the relationship of that influence to humanism. A study of the rhetorical inheritance shows that Guazzo owed a substantial debt to classical theory and pedagogy, but it reveals also an extension of communication study to all aspects of life. A consideration of the humanistic impulse indicates that this extension emerges from a conception of man as communicator, a conception that expands upon some traditional notions concerning rhetoric and humanism in the Renaissance. 相似文献
16.
A waning sense of community has been well documented and widely accepted as among the most significant problems of our time. Both social capital (trust in others and civic participation) and interpersonal acts of assistance (or helping) are considered to be common indicators of community. The question of whether certain personally held beliefs about communication correspond to differences in individuals' community behavior is a timely and important one. This study investigated whether individuals' levels of social capital and prosocial behavior differed as a function of message design logic. Results indicated that individuals employing the rhetorical message design logic reported significantly greater levels of social capital and prosocial behavior than did those employing expressive or conventional message design logics. The implications of this difference for communication scholarship and community health are discussed. 相似文献
17.
This article explores the “Great Speech” Nutuk, delivered in 1927 by Turkey's founder, Mustafa Kemal Atatürk. In analyzing Nutuk and its rhetorical features, we identify the mythic underpinnings Atatürk employed to construct a modern “Turkish people.” We use this case to further our understanding of the constitutive discourses of nationalism. We believe Atatürk's Nutuk provides a profitable discourse to think with as we attempt to understand Muslim nations and their negotiation of modernity. 相似文献
18.
Stephanie L. Hartzell 《传播与批判/文化研究》2020,17(2):129-148
ABSTRACT This essay adopts a critical rhetorical perspective attuned to affect to investigate white nationalist rhetoric on Stormfront, a popular white nationalist message board. My analysis illuminates how Stormfront attempts to appeal to mainstream white audiences by resisting normative expectations and affects articulated with white supremacy and (re)constructing white nationalism as a formation of white racial consciousness articulated with communal belonging, common sense, and pride. On Stormfront, affect is mobilized discursively to challenge colorblindness, construct rhetorical distance between white nationalism and white supremacy, and strategically negotiate white (dis)comfort with direct discourse on race to compel affective investments in white nationalism. 相似文献
19.
On October 22, 1986, C. Everett Koop released the Surgeon General's Report on Acquired Immune Deficiency Syndrome. This essay examines that report as a rhetorical watershed in the national dialogue about AIDS. We suggest that this report—and the media attention that attended it—dramatically shifted the socio‐political environment concerning AIDS and contextual‐izfd Reagan's silence concerning the disease as a lack of presidential leadership on the issue. 相似文献
20.
Richard Leo Enos 《Communication Studies》2013,64(2):77-83
Building on Ochs’ analysis of “rhetorical detailing” in Cicero's Verrine orations, this essay reveals that the disposition of arguments in the In Verrem shifted markedly from compositions which were structured for oral argument to those which were intended for public reading. 相似文献