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1.
William E. Beattie 《Communication Studies》2013,64(3):16-18
Many commentators on the 1956 presidential campaign have asserted that Stevenson's speeches in that year were both less interesting and simpler than those in 1952. The author has applied the Flesch Readability Formulas to selected speeches in the two campaigns and has found that the charges are supported by application of the tests. 相似文献
2.
《Communication monographs》2012,79(1):39-47
This article seeks to isolate factors associated with effective and ineffective campaign speeches made by Adlai E. Stevenson in 1956. To distinguish effective from ineffective speeches, the author solicited the judgments of 105 campaign associates, Democratic and Republican politicians, journalists, and students of public address. Eighty‐seven replies were received and sixty‐four were sufficiently complete for analysis. There was high agreement that six speeches were effective and six ineffective. Factors associated with effectiveness (their opposites with ineffectiveness) included the following: single issue discussed; relatively uncontroversial subject; constructive material emphasized and refutation de‐emphasized; responsive and sympathetic audience; speaker spent great deal of time editing and revising but little on basic draft; revisions were to clarify and identify with audience rather than to qualify remarks; emphasis on solutions rather than problems; introductions contained humor, irony, and satire; presence of direct ethical appeals; emphasis on values rather than needs; frequent alterations in text during delivery. The author also found several factors common to both effective and ineffective speeches. These included, among others: foreign or domestic issue; size of audience and size of auditorium; length of speech of introduction; length of program prior to speech; logical organization; poor use of summaries and transitions. 相似文献
3.
Michael H. Prosser 《Communication Studies》2013,64(4):262-271
As United States Ambassador to the United Nations, Stevenson, with the assistance of his staff, analyzed and prepared to address three widely varied audiences: the primary audience, his fellow diplomats; his secondary audience, representatives of the world press and the radio and television media; and a spontaneous and ever‐changing group of daily visitors. To influence these audiences and to seek the widest level of support and the least antagonism for American policies, Stevenson had to concern himself with their functions, attitudes, and loyalties. 相似文献
4.
Paaige K. Turner 《Communication Studies》2013,64(4):272-277
Adlai E. Stevenson III's 1970 campaign for the U.S. Senate provides a case study of the campaign of a political legacy and of the special campaign strategy afforded legacies—identification with family name and backgrounds of political service. 相似文献
5.
D. Travers Scott 《Critical Studies in Media Communication》2016,33(5):424-437
ABSTRACTThis essay addresses Stuart Hall and discourse theory, focusing on his essay “Signification, representation, ideology.” Reflecting upon recent events involving representation and identity—US legalization of gay marriage, murders at a gay nightclub, removal of the “Rebel Flag” from the South Carolina state capitol, Donald Trump’s presidential campaign—I attempt to destabilize the counterproductive dualism of material/discourse in Hall’s critique of poststructural discourse theory. Finding amenability between Hall and Foucaultian discourse theory, I describe Hall’s utility for discourse scholars, such as his perspectives on ideological practices and generation of new discourses as an interventionist act. 相似文献
6.
Joel Engel Wes Smith SuzAnne Barabas Gabor Barabas James Robert Parish Vincent Terrace 《Communication Booknotes Quarterly》2013,44(5):115-116
ROD SERUNG: THE DREAMS AND NIGHTMARES OF LIFE INTHE TWILIGHT ZONE by Joel Engel (Chicago: Contemporary Books, 1990—$18.95, ISBN 0-8092-4538-8,368 pp.) THE PIED PIPERS OF ROCK 'n ROLL: RADIO DEEJAYS OF THE 50s AND 60s by Wes Smith (Marietta, GA: Longstreet Press, 1989—$16.95, ISBN 0-929264-69-X, 300 pp.) GUNSMOKE.A COMPLETE HISTORY by SuzAnne Barabas and Gabor Barabas (Jefferson, NC: McFarland & Co., 1990—$45.00, ISBN 0-89950-418-3, 832 pp.) is just that—a detailed narrative and then episode guide to both the radio (1952-61) THE COMPLETE ACTORS TELEVISIONCREDITS, 1948-1988, VOLUME I: ACTORS by James Robert Parish and Vincent Terrace (Metuchen, NJ: Scarecrow Press, 1989—$59.50, ISBN 0-8108-2204-0, 560 pp.) THE CHILDREN'S HOUR: RADIO PROGRAMS FOR CHILDREN, 1929-1956 by Marilyn Lawrence Boemer (Metuchen, NJ: Scarecrow Press, 1989—$25.00, ISBN 0-8108-2270-9, 230 pp.) I REMEMBER TELEVISION: A MEMOIR by Ira Skutch (Metuchen, NJ: Scarecrow Press, 1989—$29.50, ISBN 0-8108-2271-7, 273 pp.) LIVE TELEVISION: THE GOLDEN AGEOF1946-1958 IN NEW YORK by Frank Sturcken (McFarland & Co., P.O. Box 611, Jefferson, NC 28640—$29.95, ISBN 0-89950-523-6, 178 pp.) 相似文献
7.
《Communication Teacher》2013,27(2):94-99
Objectives: The purpose of this assignment is to increase students’ understanding of health campaign messages and material design. Upon completing this assignment, students should be able to:
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Understand the importance of effective health campaign material design and the potential problems and implications of ineffective health campaign materials,
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Evaluate health campaign materials for clarity and readability, and
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Design effective health campaign materials that are clear and readable for the lay person.
8.
James Hollings 《Journalism Practice》2020,14(2):225-239
ABSTRACTThis paper reports on a #metoo campaign by a mainstream news organisation. The campaign generated a high number of disclosures from survivors and was notable for its adoption of a survivor-led approach, in its efforts to minimise potential harm to survivors. It offers lessons for reporting on #metoo issues, including the best practice for dealing with survivors, campaign management and ultimately the implications for shifting editorial news values. Journalists demonstrated a heightened awareness of source subjectivity and were able to reconcile this with traditional journalistic norms. 相似文献
9.
《College & Undergraduate Libraries》2013,20(1-2):139-152
Abstract The Texas A&M University Libraries undertook a collaborative project with the local American Advertising Federation (AAF) undergraduate student chapter to develop a marketing campaign to advertise the availability of 30,000 netLibrary electronic books. The promotional campaign resulted in the creation of approximately 200 new user accounts and 3,800 e-book circulations within the first two weeks. The campaign of screensaver ads and posters that were developed are still in use for ongoing promotion of the netLibrary e-books. The AAF students benefited from having an ad campaign to include in their personal portfolios and the Libraries gained a creative and undergraduate student-focused advertising campaign. 相似文献
10.
《College & Undergraduate Libraries》2013,20(1-2):19-33
Abstract Academic libraries do not often launch public relations campaigns. However, recent changes and enhancements at the Geoffrey R. Weller Library at the University of Northern British Columbia prompted librarians to embark on a public awareness campaign built upon the “@ your library” framework. The campaign featured multiple strategies, including posters, displays, brochures, newspaper ads, and giveaways. The goal of the campaign was to break away from the stereotypical image of the library as a research necessity, and show it instead as the beating heart of the University. The campaign is evaluated and the continued need for marketing and promotion of academic library services is examined. 相似文献
11.
Patrick E. Welch 《广播与电子媒介杂志》2013,57(4):311-318
The quiz program has received considerable comment in recent weeks, so this article by Patrick E. Welch is particularly appropriate at this time. The article is based upon a chapter in Mr. Welch's PhD. dissertation, “The Development of Audience Participation Programs on Radio and Television Networks Through the Season of 1956–57.”; 相似文献
12.
Yang Lin 《Communication Research Reports》2013,30(4):393-402
The role of mass media in the presidential primaries has not been examined in the same fashion as in the presidential general elections, congressional elections, and gubernatorial elections. This study is based on a survey (face‐to‐face interviews) of 392 adults randomly selected from a city with a population of 444,000 during the 1996 presidential primaries. The results of the hierarchical multiple regression analyses show that television news programs increase learning about candidate issue policies. People's confidence in judging which candidate has a better chance to win the party's nomination is influenced by reading of newspaper campaign stories, viewing of the campaign commercials, and their attention to the campaign news on TV. This study enriches our understanding of media effects in the presidential primaries. 相似文献
13.
B. Aubrey Fisher 《Communication Studies》2013,64(4):294-301
The goals, pedagogy, and structure of the first course in speech communication often convey an unintended but nonetheless erroneous implication of audience control by a speaker. Using the persuasive campaign as the pedagogical basis for the speech fundamentals course allows for a broader range of rhetorical strategies and new criteria for evaluating student performances. Use of the persuasive campaign is also totally consistent with contemporary theories of human behavior. 相似文献
14.
Two books have recently crossed this desk which are deserving of comment. The first of these is My First 10,000,000 Sponsors,by Frank Edwards (New York: Ballantine Books, Inc. 1956. 185 pp. 35c). Edited by Bernard Rosenberg and David Manning White One book, for which it is possible to predict an important future is Mass Culture, subtitle The Popular Arts in America. (Glencoe, Illinois: The Free Press, 1957. 561 pp. $6.50.) Three from Hastings HOW TO ANNOUNCE FOR RADIO AND TELEVISION. Edited by William I. Kaufman. New York. Hastings House, 1956. 95 pp. $2.50. AN AD MAN AD‐LIBS ON TV. By Bob Foreman. New York. Hastings House, 1957. 173 pp. $4.50. HOW TO USE A TAPE RECORDER. By Dick Hodgson and H. Jay Bullen. New York. Hastings House, 1957. 216 pp. $4.95. THE FUNNY MEN. By Steve Allen. New York: Simon and Schuster, 1956. 280 pp. $3.95. 相似文献
15.
《Communication Teacher》2013,27(3):126-131
Courses: Persuasion; also Rhetoric, Health, Theory, Nonverbal, and Media classes Objectives: To understand Burke's dramatism and use the pentad as a tool to analyze advertisements in the Montana Meth Project anti-drug campaign 相似文献
16.
Courses: Introduction to Communication Behavior, Health Communication, Public Communication Campaigns, Persuasion, Public Relations
Objectives: Students gain practice determining various components of a health communication campaign (e.g. selecting appropriate target population(s), media channels), while noting the need for synergy across key strategic and creative decisions involved in formulating a mass-media campaign. 相似文献
17.
Lionel C. Barrow Jr. 《广播与电子媒介杂志》2013,57(3):229-238
A recent survey by Broadcasting of television programming personnel indicates that professionals in the broadcasting field agree with the general public in holding that the Kennedy‐Nixon debates during the late presidential election campaign were among the most exciting programs ever presented on television. We know that the audiences to these “great debates” were among the largest ever recorded, but sheer numbers do not tell us why audiences paid attention to these debates in the first place, much less the potential and actual effects of these programs. The following article is one of a number being prepared by the members of the Communications Research Center at Michigan State University, covering a great many facets of political behavior in the 1960 campaign and election. The author of the following article, Dr. Lionel C. Barrow, Jr., is Assistant Professor in the Communications Research Center. 相似文献
18.
Documents at the Dwight Eisenhower Library reveal the existence of a secret television planning board which advised the candidate during the presidential campaign of 1952. 相似文献
19.
Stuart W. Hyde Editor Stuart W. Hyde Dan W. Shields Rudy Bretz Jaye S. Niefeld Kurt Lang 《广播与电子媒介杂志》2013,57(4):389-398
BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c. TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback). TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50. TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95. TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95. MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00. CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp. ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp. TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75. TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.) FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50. 相似文献
20.
《College & Undergraduate Libraries》2013,20(1-2):153-164
Abstract A university library implemented a three-pronged marketing action plan to increase library visibility on campus. The plan included a publicity campaign, a formalized liaison program, and a user satisfaction survey. The year-long effort did return library instruction statistics to earlier levels but did not increase reference usage. Several factors are identified as potential causes for its limited success. 相似文献