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1.
In July 1940, the Negro Division of the Alabama Extension Service began monthly radio broadcasts in an attempt to broaden its educational reach. Between 1940 and 1942, these radio broadcasts did more than educate African-American farm families; they also communicated ideological messages that were primarily racist and segregationist, representing the dominant ideology of the deep South. Starting in late 1942, the hegemonic demands of a federal government involved in a world war resulted in an ideological shift within the radio broadcasts of the Negro Extension Service. Analysis of the broadcasts provides evidence of the role radio plays in communicating dominant values and attitudes.  相似文献   

2.
Using four test groups, the study compared the efficacy of different approaches to introducing urban adults, including librarians in public libraries, to Internet resources. Models tested included two training period lengths (cursory and in-depth) and two computer interfaces (text-based and graphical) to Internet resources. Two post-test assessments were administered to determine effects of approaches tested on participant skills and attitudes. Findings suggest that the interface used does not significantly affect the users' ability to find information on the Internet. However, longer training did produce better searching, at least initially. User confidence in using a range of tools varied for each resource. Follow-up assessment indicated that differences in user attitudes among the groups decreased over time.  相似文献   

3.
People with more political knowledge tend to have more coherent ideologies (Delli Carpini & Keeter, 1996; Judd & Krosnick, 1989; Stimson, 1975; Zaller, 1992). Drawing on prominent theories of attitude structure (e.g., Dinauer & Fink, 2005; Hunter, Levine & Sayers, 1976), we propose an explanation for this relationship, testing whether people who spend time thinking about how political concepts relate to one another are more likely to exhibit ideologically coherent attitudes (Judd & Krosnick, 1989). We find that participants who are instructed to participate in an exercise that requires them to think about how political concepts are related exhibit greater correlations between social- and economic-policy attitudes than nonparticipants and find some evidence that participants’ policy attitudes are more consistent over time. Contrary to expectations, there was no evidence of greater consistency between policy attitudes and underlying values, including party identification.  相似文献   

4.
人力资源管理理论的导入与当今图书馆员培训   总被引：5，自引：0，他引：5  
图书馆作为知识信息的传播中心，其实力来源于图书、资源、设备、人员、技术等，而在这些资源要素中，人力资源占据着极其重要的地位。然而，现实的状况却造成了图书馆人力资源供给与需求的严重不平衡。图书馆应按照一定的程序，采取相应的方法，依据人力资源管理的基本原则，对馆员进行基本技能培训、解决实际问题能力的培训，人际交往能力的培训以及态度培训等，从而全面提高图书馆员的素质。  相似文献   

5.
The current study tested the degree to which the sample size heuristic (Baesler & Bur goon, 1994), perceived verifiability of evidence (Ah Yun & Massi, 2000), and perceived message credibility (Kopfman, Smith, Ah Yun, & Hodges, 1998) mediate the relationship between the use of statistical evidence in a persuasive appeal and a person's attitude toward a given topic. Four hundred eighty‐six participants were exposed to one of three messages (statistical, narrative, or no‐evidence control) or a no‐message control condition and completed either a 12‐ (control) or 33‐item (experimental) survey that was designed to measure respondents’ perceptions of the sample size heuristic, verifiability of evidence, message credibility, and attitude toward a year‐round academic schedule. Path analysis and hierarchical regression modeling were employed to test the proposed model. Results revealed that the perceived sample size heuristic, verifiability of evidence, and message credibility mediate the relationship between statistical evidence and individuals’ attitudes. Additionally, the perceived sample size heuristic was found to be the strongest unique predictor of attitudes and confirmatory factory analysis results indicated that perceived verifiability and message credibility may be two indicators of a higher‐order factor. These findings and their implications for future research are discussed.  相似文献   

6.
Although the effectiveness of inoculation as a strategy for promoting resistance to attitude change is fairly well established, the potential of inoculation messages to offer cross-protection for related, but untreated, attitudes warrants additional attention from scholars. The reported study tested the “blanket of protection” conferred by inoculation. Participants (N = 118) were randomly assigned to read an inoculation message addressing a target topic and subsequently had their attitudes toward three related, but untreated, topics attacked. The results offer some evidence that inoculation messages can confer cross-protection for related attitudes. Participants in the inoculation condition reported greater perceptions of threat, greater counterarguing, and less attitude change in response to attacks than participants in the control condition for two of the three untreated topics. Counterarguing in response to attacks on untreated attitudes appears to be primarily responsible for cross-protection.  相似文献   

7.
A comparison of 1,096 professional journalists in China and the United States on attitudes toward attribution and plagiarism reveals Chinese journalists were more likely to see attribution as a practice to be embraced regardless of career longevity and culture, suggesting journalistic norms are more important than a collectivist orientation. Attribution was more likely to be embraced by those who see principles as more important than expediency, affirming research that plagiarism is hardly a monolithic concept. Overall, journalists in the two nations did not vary significantly in their attitudes toward plagiarism, despite vast differences in culture and politics as well as evidence that in some other fields China is more accepting of reusing material without attribution. The data show that among journalists, attitudes toward plagiarism are shared across national boundaries, reinforcing related research showing that a journalism culture exists and is shared at least in part across national boundaries.  相似文献   

8.
This study investigated the influence that audience reaction shots have on viewers’ attitudes towards controversial issues discussed on television. It was hypothesized that viewers would show stronger agreement with a side of an issue which was coupled with positive reaction shots. No evidence was found to support a main effect, but evidence was found to suggest that the effects of reaction shots is contingent on viewers’ beliefs that the audience holds the same position on the issue as they do.  相似文献   

9.
This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.  相似文献   

10.
《Journalism Practice》2013,7(6):720-737
As user-generated content (UGC) and citizen-driven forms of journalism have risen to prominence alongside professional media production, they have presented a challenge to traditional journalistic values and processes. This study examines that challenge from the perspective of the creators and consumers of citizen-driven news content, exploring their perceptions of citizen journalism and the professional tenets of good journalism. Through a nationally representative survey of US adults, this study finds that citizen journalism consumers hold more positive attitudes toward citizen journalism, but do not show a significant identification with professional journalistic values, while general news consumption is positively related with affirmation of professional journalistic values. Compared with consumption, content creation plays a relatively insignificant role in predicting attitudes toward citizen journalism and the professional tenets of good journalism. Implications for understanding the changing perspectives of news creators and consumers are discussed.  相似文献   

11.
BACKGROUND: Volunteers have been a resource for all types of libraries for many years. Little research has been done to describe the attitudes librarians have toward library volunteers. More specifically, the attitudes of hospital librarians toward volunteers have never been studied. OBJECTIVE: The objective was to explore and describe the extent of volunteer use and to determine library managers' attitudes toward volunteers. DESIGN, SETTING, AND PARTICIPANTS: An anonymous, self-report 38-item questionnaire was mailed to the target population of 89 hospital library managers in Ontario. Seventy-nine useable questionnaires were analyzed from an adjusted sample of 86 eligible respondents, resulting in a response rate of 92%. SPSS 11.5 was used to analyze the data. FINDINGS: The data revealed the attitudes of managers using volunteers did not differ significantly from the attitudes of managers not using volunteers. The findings showed that a majority of managers did not believe their libraries were adequately staffed with paid employees. Sufficient evidence was found of an association between a manager's belief in the adequacy of staffing in the library and the use of volunteers in the library (chi2(1, N=76)=4.11, P=0.043). Specifically, volunteers were more likely to be used by managers who did not believe their libraries were adequately staffed. The presence of a union in the library and the use of volunteers were also associated (chi2(1, N=77)=4.77, P=0.029). When unions were present in the library, volunteers were less likely to be used. IMPLICATIONS: This research has implications for hospital library managers in the management of volunteers. Volunteers should not be viewed as a quick fix or as a long-term solution for a library's understaffing problem.  相似文献   

12.
Extant research has established that racially based brawn and brain frames are common within sports media. Framing theory suggests that these brawn and brain frames should influence audience members’ behaviors and attitudes, but little empirical evidence to support this notion exists. This study used a quasi-experimental design (Frame x Athlete Race) to understand how exposure to sports news articles that emphasize the physical or mental attributes of White and Black athletes may result in audiences’ subsequent observable behaviors or character judgments toward athletes. Results indicated that frames influenced audiences’ behaviors in a simulated environment and attitudes regarding athletes’ mental abilities, whereas athlete race influenced audiences’ attitudes of athletes’ physical abilities. These findings support sports scholars’ assertions about framing effects and underscore the potential dangers of current sports media trends.  相似文献   

13.
This article provides a broad overview of how American journalism historians have treated the concept of objectivity in the latter part of the 20th century. In following the narrative of objectivity's history, the author finds that historians’ narratives have shifted as intellectual attitudes toward objectivity have changed. Now that objectivity no longer plays as central a role in journalism as it once did, histories of the concept may shift once again.  相似文献   

14.
In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect.  相似文献   

15.
This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical information and the exemplars advocate different positions (inconsistent condition), and a third condition in which only exemplars are presented (control condition). The data indicate that statistical evidence has a substantial effect on judgments, and that the impact of statistical evidence on attitudes is indirect. Specifically, it is mediated by judgments.  相似文献   

16.
The goal of this project is to explore why, given United States women’s historical struggle to gain legal and social acceptance of nontraditional naming forms, the overwhelming majority of women continue to follow tradition and adopt their husbands’ names upon marriage. To begin to explain this phenomenon, this study focused on Catholic women, who changed their names between 1940 and 1998. This article illustrates the role tradition plays in participants’ worldview and how tradition influences their behavior and attitudes toward naming practices. The naming behaviors and attitudes of the women in this study are then analyzed within a larger sociocultural and political context.  相似文献   

17.
Cultivation theory research exploring the links between television viewing and attitudes about the natural environment has found evidence that heavier viewers of television are more apathetic about environmental issues than their lighter viewing counterparts. Why this relationship occurs has not, however, been explored. The current research, based on a mail survey sent to a 1,000-person national random sample and a 1,000-person random sample of a national environmental organization, finds that the explanation for the relationship between television and a lack of concern for the natural environmental may be explained by materialism. Materialism is found to mediate the relationship between television viewing and attitudes about the natural environment. This finding offers important insights not only into our understanding of cultivation theory but also into our understanding of our relationship with the natural environment at a time when such information has perhaps never been more essential.  相似文献   

18.
The academic performance of students has been shown to be associated with reading ability. Inquiry learning can potentially enhance the reading abilities and interests of students. This study verified this proposition by examining the effects of an inquiry approach to group projects on the reading abilities of primary school students. Using a case study design, an inquiry project-based learning (PBL) approach, with the collaboration between three types of teachers and the school librarian was implemented to support the development of reading abilities and interests of students in a primary school in Hong Kong. The participants included Primary 4 students, teachers, and parents. Progress in International Reading Literacy Study (PIRLS) tests were used to evaluate the students' reading abilities; survey questionnaire and interviews were used to examine the participants' perceptions of the inquiry PBL; and the PIRLS survey was used to measure the students' attitudes and self-perceptions. Quantitative and qualitative data analyses showed positive effects on the reading abilities and attitudes of the participating students. Students' attitudes and self-perceived abilities appeared to influence the improvements in reading abilities. Finally, improvements in the students' reading comprehension, reading speed, and vocabulary were perceived. These findings provide evidence and insights to support further implementation of inquiry PBL in primary schools.  相似文献   

19.
《Communication monographs》2012,79(4):317-334
The purpose of this study was to test the argument that perceptions and uses of mobile phones are socially constructed in close personal networks. The study hypothesized that, through collective sense making, perceptions and uses of mobile phones would be more similar within 45 personal communication networks than for the entire sample of 194 individuals. Findings from a self-report survey reveal that several factors were significantly more similar within the networks than for individuals throughout the sample, including perceptions of the handset as a means of display, use for safety and security, attitudes about use in public, microcoordination, hypercoordination, and comfort with technology. Interviews were conducted to explore how perceptions and uses were shaped through relationships and interactions situated in social context. The interview data illuminate how social interaction contributed to perceptions and uses in four key areas: mobile phone adoption, attitudes about products and services, perceptions of non-normative use, and collective use. Results of the study serve as evidence supporting the argument that perceptions and uses of communication technologies are, at least in part, constructed socially among close personal contacts. This study demonstrates why it is important for researchers to consider social contacts and social contexts when examining the implications of communication technologies.  相似文献   

20.
The term pluralistic ignorance refers to erroneous beliefs heldby a group of individuals about the attitudes or behavior ofothers. In this study, we examined the degree to which collegestudents in Singapore misconceive their peers’ sexualattitudes and behavior. The data for this study came from aweb-based survey involving a random sample of 534 college studentsin Singapore. The results indicate widespread evidence of pluralisticignorance; that is, students believed that their peers weresignificantly more sexually active than was actually the case.The data also suggest that the students formed such erroneousimpressions of peers on the basis, in part, of the students’media consumption and of the students’ own sexual attitudes.  相似文献   

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