首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献，搜索用时 453 毫秒
1.
Gender differences in perceived self‐efficacy and academic performance in marketing, organizational behaviour, accounting, computing, mathematics and statistics were investigated in 154 college students studying business administration. At the beginning of their second year in college, the students completed a questionnaire designed to measure self‐efficacy in subjects they had studied during their first year. The female students had significantly lower self‐efficacy in computing and marketing and higher self‐efficacy in statistics than the male students. Except for statistics, where female students outperform their male counterparts, there were no significant gender differences in academic performance.  相似文献   

2.
  相似文献   

3.
  相似文献   

4.
Understanding the roles of random selection and random assignment in experimental design is a central learning objective in most introductory statistics courses. This article describes an activity, appropriate for a high school or introductory statistics course, designed to teach the concepts, values and pitfalls of random selection and assignment using the not‐easily‐forgotten Madagascar hissing cockroach. Evidence is summarized demonstrating conceptual gains for students performing the Randomizing Roaches activity, and follow‐up activities are suggested.  相似文献   

5.
“管理统计分析”的课程目标是养成数据分析能力。学习数据分析方法必须与特定问题的模型化相结合;管理学问题的分析的关键在于选择具体的分析方法。因此课程定位于业务理解能力、方法能力、数据处理能力。教学内容相应地加以重新划分,以利于学生理解;作业设计、案例建设、实验设计、教学方式、考核方式也围绕着这一主线而展开。  相似文献   

6.
The rapid growth of analytics is bringing more attention to quantitative core curriculum requirements in undergraduate business programs. Statistical knowledge and skills are unequivocally recognized as essential cornerstone of business analytics. Furthermore, educational research has shown that academic performance in statistics classes is related to the attitudes that students bring to the course. This article assesses the reliability and validity of the Survey of Attitudes toward Statistics (SATS) in measuring noncognitive dimensions of attitudes among undergraduate business students. Sample data from U.S. and Chinese introductory business statistics classes were collected and analyzed to learn more about this aspect of student engagement across business schools located in countries with substantially different levels of success in international mathematics achievement testing, as well as differing cultural and educational practices. Results show that the six‐factor model structure of the SATS provides a good fit in both populations, with students entering business statistics holding only slightly positive attitudes toward the subject. Significant distinctions between four of the six attitude components were identified. Implications of measuring and improving these attitudes are discussed. Business statistics instructors are encouraged to use the survey as a standardized instrument to measure effects of interventions and make evidence‐based pedagogical decisions.  相似文献   

7.
  相似文献   

8.
市场营销课程的重点内容之一是利用统计学的思路和方法收集、整理、分析、评估企业营销信息系统的信息以做出合理的营销决策。在实际教学中师生普遍反映有一定难度,究其原因主要在于学生未能把统计分析方法的思路运用到营销决策中。鉴于此,首先分析了统计学课程与市场营销课程之间的衔接关系,其次构建了市场营销课程中运用统计分析方法的教学环节;再者主要探讨了将统计分类法、季节指数法、指数体系和因素分析法运用到市场营销课程中的教学思路和案例解析：最后提出在教学过程中教师应通过案例演示法、自主实验法、PBL方法和实地调研法等方法,调动和培养学生将统计分析方法与营销理论相结合的实践操作能力,以更好地发挥统计分析方法这一工具在市场营销课程中的作用。  相似文献   

9.
This study frames the quality transition of Romanian business education embracing the role of students as clients and customers. In the first part of the study, responses from ninety‐four fourth‐year Romanian students provided a statistically significant gap between the level of importance of business competences and their level of preparation. The second part used content analysis to establish four major improvement themes: 1) new course specification; 2) pedagogical modification using practical applications; 3) course delivery improvement; and 4) university‐directed field experiences. The findings support the notion that Romanian students provide reliable and unique assessments of their education.  相似文献   

10.
As universities extend their distance education offerings to reach more time‐ and place‐bound students, the degree to which online students are successful, as compared to their classroom counterparts, is of interest to accreditation review boards and others charged with assessment. Teaching faculty use information about the effectiveness of their instruction to evaluate and improve the learning experience. By comparing persistence and performance measures from the author's five semesters of online and traditional sections of a required undergraduate business statistics course, this paper provides evidence that while there are significant differences in persistence between the two cases, accomplishment of the learning objectives, as measured by the final grade in the course for those students who persist, is independent of the mode of instruction.  相似文献   

11.
This research draws on the self-system model of motivational development to explain how the use of business simulation games in class facilitates students’ engagement and enhances their learning. Based on a survey of 360 undergraduate students who played a business simulation game in a marketing course, the findings show that students’ perceptions of competence, autonomy, relatedness and self-efficacy have a positive impact on their cognitive, emotional and behavioural engagement. In addition, cognitive and emotional engagement have a positive influence on skills development and perceived learning.  相似文献   

12.
Many universities are pursuing increases in on‐line course offerings as a means of offsetting the rising costs of providing high‐quality educational opportunities and of better serving their student populations. However, enrollments in online courses are not always sufficient to cover their costs. One possible way of improving enrollments is through marketing campaigns targeted to specific demographic groups. In this study, we take a first look into how students’ perceptions of e‐learning systems, prior to their enrollment in an online course, vary across socioeconomic status and gender. Findings suggest that prior to taking an online course, working‐class students perceive e‐learning systems more positively than their middle‐class peers but that little difference exists between genders. Armed with this knowledge, universities may improve online course enrollments by marketing online courses specifically to working‐class students or through campaigns aimed at improving middle‐class students’ perceptions of e‐learning systems.  相似文献   

13.
A video database of business–leader interviews has been implemented in the assignment work of students in a Bachelor of Business Administration program at a primarily-undergraduate liberal arts university. This action research study was designed to determine the most suitable assignment work to associate with the database in a Business Strategy course and to analyze how the nature of learning was impacted by this technology intervention. Three different assignment approaches to accessing the online database were considered with students. Based primarily on quantitative surveys and qualitative interviews and focus groups, the study determined that this sample of students (N?=?65) preferred self-contained case study approaches that accessed regular interaction with the instructor and provided textual materials to supplement the database content.  相似文献   

14.
This article demonstrates an active learning technique for teaching the Central Limit Theorem (CLT) in an introductory undergraduate business statistics class. Groups of students carry out one of two experiments in the lab, tossing a die in sets of 5 rolls or tossing a die in sets of 10 rolls. They are asked to calculate the sample average of each experiment. An easy‐to‐use Excel template is designed to calculate the averages from the students' dice rolls. Empirical histograms are generated dynamically for both sample sizes of 5 and 10 rolls, visually demonstrating the convergence toward a bell‐shaped distribution for the sample means. Our classroom experiences with the learning approach show that most students view it as fun and valuable to their learning of the concepts underlying the CLT.  相似文献   

15.
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary to understand the motivations of those who undertake them and to demonstrate how these same motivations can be better satisfied through enrolment in a fee-paying university course. We discuss the motivations for students as they progress through a MOOC and the factors that might lead to subsequent university enrolment. Our arguments are informed by MOOC statistics, the AIDA (attention, interest, desire, action) marketing model, and the literature on adult education, technology adoption, goal seeking and consumer value. We argue that most students are led to MOOC enrolment through close alignment of the course topic and subject matter with their personal goals and through the establishment of an attractive value proposition. Progress in the MOOC depends on whether this goal alignment is maintained, and whether the value assumptions of students are met or exceeded. We predict that subsequent university enrolment will most likely occur when the MOOC experience is both satisfying and representative of the university experience, and where the increased time and financial commitment demanded by formal study is offset by the greater likelihood of attaining the focal goal. For this strategy to succeed, it will be necessary for the host institution to actively work with MOOC students to create an awareness of appropriate fee-paying courses and to promote the benefits of university study. This has implications for the way institutions market their courses to MOOC students.  相似文献   

16.
  相似文献   

17.
Because business statistics students often experience a lack of statistical motivation, business educators need to understand the factors that influence students’ motivation levels in undergraduate‐level business statistics courses. The purpose of this study was to examine the role of math self‐efficacy and self‐compassion on students’ motivation levels and the gender differences among the main variables. The regression results showed that math self‐efficacy was a positive predictor of statistics motivation. Self‐compassion was also found to be a partial mediator of the relationship between math self‐efficacy and statistics motivation. Gender differences were also found in business students’ math self‐efficacy, self‐compassion, and statistics motivation.  相似文献   

18.
There has been little previous research into either students’ motivation to enrol into elective university courses or their motivation to enrol into marketing courses. Therefore in this exploratory study the motivation of 507 students to undertake an introductory elective marketing course was investigated. Factor analysis revealed seven motivational dimensions labelled as Competence, Broad Education, Job Prospects, Entrepreneurial Goals, ‘Non‐maths’, Social and Students’ Opportunism. T‐tests, MANOVAs and MANCOVAs indicated that the students who expressed an intention to major in marketing have a more intrinsically and vocationally based motivation than those students who decided to major in another subject or those who were undecided. While male students on average scored higher on the inner‐directed instrumental dimensions of Competence and Broad Education the outer‐directed dimensions of Students’ Opportunism and Entrepreneurial Goals were found to be significantly more important for female students. Analysis of impact of year of study on students’ motivation, however, indicated that these differences lessen over time. This research has implications for decision‐making in the areas of curriculum design, streaming procedures and teaching techniques.  相似文献   

19.
This paper describes a 4-year undergraduate course which covers mechanical/manufacturing engineering and management functions. At the start of the course the emphasis is on technology but in later years management/business studies predominate. The factor which is common to both technology and management functions is problem-solving. This is practised within a variety of projects undertaken throughout the 4-years. Most of the projects deal with problems being experienced by local (usually small) companies. They range from product improvement, to new products, to marketing strategy and business plans for future developments. The exercises involve: problem identification and strategy formulation through techniques suck as brainstorming, information gathering and analysis, familiarisation with previously unknown technologies, design of ad hoc tests and analysis of results, report preparation and verbal submission of solutions to the problem owners (the company directors). Because they work close to company executives, students have yardsticks with which to measure their own capabilities. The excitement generated by problem-solving exercises and the confidence gained through working one-to-one with company managers leads the aspirations of many of the undergraduates towards careers with strong management functions. Currently the most popular job area is management consultancy, followed by manufacturing engineering. The path of true entrepreneurship, exemplified by setting up a business, is being taken by an increasing number of students.  相似文献   

20.
Introductory business statistics students often receive little guidance on how to apply the methods they learn to further business objectives they may one day face. And those students may fail to see the continuity among the topics taught in an introductory course if they learn those methods outside a context that provides a unifying framework. The DCOVA problem‐solving framework that presents discrete steps to define, collect, organize, visualize, and analyze data addresses these concerns while helping to enhance the perceived value of taking statistics courses.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号