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1.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

2.
Summary

Reference librarians often make incorrect assumptions about the library knowledge of their users. These assumptions can impede the reference interview and influence the outcome of the reference transaction. This article examines seven misconceptions about users and discusses how librarians can correct them to better understand their public and improve reference service. The misconceptions discussed involve users: stating their actual information needs, knowing what sources to use, understanding library arrangement and jargon, communicating with librarians, and caring about competency.  相似文献   

3.
《The Reference Librarian》2013,54(67-68):99-110
Summary

At 3:30 any afternoon of the week, public librarians may feel confident of serving students. Indeed, students comprise a significant portion of public library users, and they require a good deal of attention. Unless librarians work with the schools, though, we do not truly complement the curriculum. The Newark (NJ) Public Schools and the Newark Public Library have therefore embarked on a program of library orientation for teachers. Synergy with instructors has taught public librarians new means of reinforcing learning.  相似文献   

4.
《图书馆管理杂志》2013,53(2):49-61
Abstract

Libraries are generally organized by function in order to carry out their mission efficiently. Academic librarians who are faculty also have a collegial organization that exists apart from any functional arrangement. Public and technical services librarians in this sort of organization are colleagues who have responsibility for the library in the way that teaching faculty are responsible for the programs in their departments. This article discusses the characteristics of the successful collegial organization and the relationship of technical and public services librarians in a collegial library.  相似文献   

5.
6.
《The Reference Librarian》2013,54(73):351-360
Abstract

Library school provides librarians with a good background in library science, but to be a professional reference librarian, continuous improvement must be sought. Professionalism can include developing basic employee skills, supporting library standards, participating in university and library functions; presenting papers; and publishing. Being sensitive to communication skills can impact how a librarian is perceived by library users. Image does play a role in the effectiveness of the library professional.

Professional reference librarians must market themselves by being visible on campus, in the community, and on the Internet. Being a professional librarian is an opportunity for personal growth and educating the public about a very exciting discipline.  相似文献   

7.
8.
Abstract

In recent years, library outreach has become an increasingly important aspect of public services work. In order to expand capacity and engage patrons, libraries should consider expanding their library outreach programs to include the efforts and expertise of technical services personnel. In this article, librarians from Texas A&M University will share how public services librarians, cataloging experts, and preservation librarians collaborated to provide support for a student-led textbook lending library for student veterans. Through this collaboration, the library was able to develop new outreach opportunities that highlighted technical services expertise as well as lend support to an important campus effort to improve the affordability of college textbooks for veterans.  相似文献   

9.
Abstract

As an alternative to large-scale outreach events, three public services librarians created a series of small-scale outreach events aimed at educating graduate students about library services and increasing positive perceptions of the library. The librarians ran five events with a 2:1 student-to-librarian ratio, and one event with a 13:1 student-to-librarian ratio. Using pre- and post-event surveys, the librarians evaluated student knowledge and perceptions of library services. Events of both sizes indicated that graduate students valued the outreach events and perceived increased comfort with the library following the events. However, the events with 2:1 ratios resulted in higher perceived comfort levels and more interest in scheduling follow-up appointments with librarians than the 13:1 ratio event. The researchers of this case study conclude that small-scale events have positive benefits for graduate students and that outreach assessment can be used to justify the increased time and cost commitments that are necessary for small-scale outreach events.  相似文献   

10.
HealthWeb     
《Public Library Quarterly》2013,32(3-4):47-51
Abstract

Organizing and evaluating information available to library patrons on the Internet is a constant challenge for librarians. Academic health sciences librarians faced this challenge in an innovative and collaborative way when trying to organize and evaluate web sites providing medical information. Their project, called HealthWeb, can serve both as a prototype for public librarians trying to organize sites in other subject areas, and as a resource for patrons looking for high quality medical information available on the Internet.  相似文献   

11.
《The Reference Librarian》2013,54(69-70):113-118
Summary

Adult students, while often aware of library services offered by the institution they are enrolled in, often seek the familiarity and convenience of a local public library. These libraries may or may not be able to assist students with their assignment. In either case, librarians can establish an environment of good will and future support by acknowledging the unique characteristics, concerns, and priorities of the adult learner.  相似文献   

12.
《The Reference Librarian》2013,54(59):153-162
Summary

With more resource-based learning, libraries have become central in adolescent academic lives. School and public librarians play unique and overlapping roles in providing students with informational needs. School librarians, as educators, work with classroom teachers to design meaningful lessons that draw upon available resources. However, school librarians cannot work independently of public librarians, especially reference specialists. While school libraries focus on tools that support the curriculum, public libraries offer references for broad public use. Ideally, public and school libraries coalesce for collection development and service coordination. This article discusses issues and opportunities for school-public library partnerships and coalitions to benefit teens.  相似文献   

13.
《The Reference Librarian》2013,54(91-92):279-295
Summary

A listing of 100 free Web sites with brief annotations that are useful for almost all reference librarians, regardless of whether they are in an academic, public, school, or special library setting.  相似文献   

14.
《Public Library Quarterly》2013,32(3-4):69-80
Abstract

While the public library exists to serve a diverse clientele, one group often ignored consists of those with invisible challenges, such as attention deficit disorder (ADD) and attention deficit disorder with hyperactivity (ADHD), in children and adults. This article covers background information on ADD/ADHD, diagnostic criteria, and common characteristics of the disorder. The role of the public library in serving the ADD user is examined through needs assessment, training, programming, collection development, and continuing education for librarians. The public library can and should ensure that those who suffer from disordered attention skills benefit from the ordered knowledge at their local library.  相似文献   

15.
《The Reference Librarian》2013,54(91-92):39-51
Summary

The evolution of electronic sources has had a significant impact on reference collections in libraries, and public library reference collections are no exception.

Evaluating, selecting, and organizing sources to meet the needs of public library users has always been a fundamental role of public librarians. However, now they have the added responsibility of evaluating electronic resources and deciding whether the electronic sources will supplement or replace traditional paper reference sources. Issues of authority, accessibility, cost, comfort, and user education must be carefully weighed during this evaluative process.  相似文献   

16.
17.
ABSTRACT

As staffing models evolve for academic library service points, online chat reference services require strategic analysis to improve efficiency and effectiveness. This paper will examine the perception of chat reference before and after staffing changes from faculty librarians, staff, and graduate assistants to non-MLIS library professionals and graduate assistants at Florida State University’s a large, public research university library. Our survey explores satisfaction levels and perception of both patrons and library personnel before and after the staffing change.

Our analysis of 197 patron survey results determined that patrons are equally satisfied with non-librarian provision of chat reference services and found chat interactions to be comparable in quality and timeliness to chats staffed by librarians. Our research into staffer survey results revealed a slight decrease in satisfaction with operation of the service, notably in terms of confidence after the staffing transition even though this was not reflected in the patron satisfaction levels. This assessment indicates that library workers are equally as competent in staffing chat reference services as librarians from patron perspectives. As academic libraries continue to measure the value of staffing service desks with librarians, this study will provide relevant insight into how patrons and staffers are affected by changes in staffing models.  相似文献   

18.
ABSTRACT

Comic books and graphic novels are a common part of public library collections. This research used quantitative survey methodologies to investigate the library-based behaviors and attitudes of attendees of a large metropolitan comic book convention. The intent is to provide context for librarians interested in patron outreach through comic cons. Results found that comic con attendees are library patrons, and provided clues for other types of outreach to related populations.  相似文献   

19.
ABSTRACT

Despite demonstrated credentials, vast subject expertise, and knowledge of foreign languages and cultures, immigrants educated in schools of library and information science (LIS) in Eastern Europe (EE) and the former Soviet Union (FSU) face numerous challenges when trying to gain work as professional librarians in Canada. We introduce a model for retraining EE-and FSU-educated librarians to expedite their entry into professional librarianship in Canada without their having to undertake the formal requirements of a host-country graduate LIS degree. Taking into account and building upon their existing foreign-earned degrees, this retraining program will result in an ALA-accredited LIS degree that will allow foreign-educated immigrant librarians to compete on a level playing field with domestically educated librarians, thus eliminating discrimination based on what one labor economist calls the 'national origin of an individual's human capital.'  相似文献   

20.
《The Reference Librarian》2013,54(83-84):131-144
SUMMARY

In these times of extraordinary development in information and communication technologies (ICT) many new tools and services, and traditional tools, such as the catalog, could be developed or enhanced by librarians to effectively support the academic community in teaching and learning. This paper will discuss how social interaction between technical and public service librarians could enhance library services to the academic faculty and students during these demanding times of technologies and information overload. The paper will also point out that the team approach to library services can improve social interaction between librarians when the perpetuation of the traditional academic organizational model is not efficient enough for the faculty and students' need-driven use of information. Rapid changes resulting from ICT demand constant social interaction that would be facilitated by establishing working teams for specific tasks.  相似文献   

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