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《The Reference Librarian》2013,54(67-68):41-55
Summary In an effort to provide desktop access to information at Texas A&M University, an increasingly greater portion of the University Libraries' budget is being spent on electronic resources and services. This study, a survey of a random sample of the faculty and teaching staff, was designed to determine if these resources and services are being used by the targeted population and, if not, why. The results of the study indicate that a lack of information is the greatest obstacle to the use of electronic resources/services, and they suggest that the Libraries should place greater emphasis on outreach to the faculty and improved marketing strategies. 相似文献
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Abstract Texas A&M University Libraries has been testing virtual reference services since February 2004, but during the fall semester 2005, the Libraries began implementing and actively promoting the services to various target groups. Distance education students were identified as a primary target group for virtual reference services, and as of the fall semester 2005, approximately 1,600 students were enrolled in 190 distance education classes. This paper presents the Libraries plan for promoting virtual reference services to distance education students and faculty and for evaluating the plan. 相似文献
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ABSTRACTThe institutional repository (IR) can be a dynamic, online collection of research, writing, and projects conducted by a university’s faculty and students. IRs are also important tools that allow a library to create a connection with faculty and students. This report will identify the services and content essential to a successful institutional repository, discuss how to build a team of talented experts to build and market the repository, address the creation of a business plan and strategies for marketing and building social media presence, and conclude with thoughts on how to develop, process, and publish journals locally and sustainably. 相似文献
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《The Reference Librarian》2013,54(82):183-197
Abstract While most college campuses have strong support for the libraries, as competition on university campuses for limited financial resources gets tougher, support for libraries can be more theoretical than actual. Library users are unaware of the complexity of and expense required for library services. Not only must libraries compete for limited financial resources, they must also compete in a complex information marketplace. Today, libraries must market themselves to their constituents to ensure that services are utilized and appropriate resources are allocated for all formats of library materials. By committing to a strong marketing program, the University Library at Sonoma State University developed strategic plans to gain broader support from faculty, students, administrators and greater use of services. Libraries wishing to explore the possibility of integrating marketing efforts or libraries in the process of a move can adopt and/or adapt some of these techniques. 相似文献
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《The Reference Librarian》2013,54(79-80):267-279
Summary Traditional reference services are changing in response to the rapid growth of electronic resources available outside of the library. There are an increasing number of libraries that are providing digital reference services to meet the demands and expectations of remote users. This article provides an overview of virtual reference services at Louisiana State University (LSU) Libraries. It also examines the planning, implementation, marketing and user feedback of real time reference service after its first year. 相似文献
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Ryan Greenwood 《Legal Reference Services Quarterly》2013,32(3):102-114
AbstractThis article discusses the marketing and promotion of special collections in academic law libraries as complementary to, and a part of, effective reference services based in those collections. The two activities can share similar goals and be mutually reinforcing: good marketing can lead to better reference service and an increase in patrons using special collections; and better, more engaged reference service can lead to long-term interest and support for special collections among a library’s stakeholders. 相似文献
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ABSTRACT This article discusses how a library's consistent policy of accessibility and foresight positioned itself to serve its students, faculty and staff in the virtual world of Second Life. Always ahead of the technological curve, this library has been the front-runner in providing services to distance learners via text messaging, “chat,” e-mail, and telephone services and via its laptop librarian project across the campus. It now is poised and ready to provide service in Second Life. Collaboration between the library and teaching faculty culminated in the creation, development, and furnishing of a library in Second Life, an environment that gives new meaning to “off-campus” learning. Without marketing, but as a visible presence, the Second Life library was able to attract both off-campus guests and affiliated students and faculty and even participated in campus-wide projects. This experiment has enjoyed the support of both the university and library administration. 相似文献
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《The Reference Librarian》2013,54(79-80):101-112
Summary This article explores digital reference and offers practical advice to those interested in implementing a digital reference desk in their library. Digital/chat/online reference services are defined and practical guidelines on staffing, selecting and troubleshooting hardware and software, training, and marketing are offered for those establishing such a service. 相似文献
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《图书馆管理杂志》2013,53(3-4):465-475
AbstractOnline full-text research services such as Questia and Ebrary are targeting faculty and undergraduates directly, offering them library-like services for a fee. This has caused a great deal of negative response in the library community, because these companies seem to be trying to compete with and undercut freely available library services. However, rejecting them outright is probably not the best answer—if only because their marketing budgets dwarf our own. This presentation will explore the impacts these services could have on libraries, as well as the ways we might use them to extend our online collections and services. If we engage these companies in conversation, we could end up with cooperation and even partnerships. They may have an inevitable impact on libraries, but it is up to us to shape that impact by taking the initiative. 相似文献
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Abstract Providing distance learners access to library services does not automatically translate into usage of those resources. The literature on information-seeking behaviour of distance learners has indicated that they prefer to use local resources, as well as Web-based resources. This study investigates perspectives on library services and available resources for distance learners in the Teacher-Librarianship by Distance Learning program at the University of Alberta, Edmonton, Canada. The findings suggest that distance learners in this program tend to rely on local and familiar resources, have a lack of awareness or understanding of certain library services provided to them, rely heavily on electronic full-text availability, and may feel isolated from fellow students, resulting in low collaboration in the process of accessing information. The researchers suggest developing effective marketing strategies and collaborating with faculty to promote usage of library services provided to distance learners. 相似文献
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《The Reference Librarian》2013,54(58):101-106
Abstract Effective reference services and collection development in a small academic library depend upon collaborative planning and performance by the entire library staff. Coordination of library activities and understanding of the library and college mission are the foundations of a program responsive to the needs of the college community. Partnerships between the library and classroom faculty ensure that curricular needs are satisfied through activities as diverse as bibliographic instruction and materials acquisition. Traditional interactions have been greatly enhanced through rapid advances in telecommunications, offering librarians additional tools for faculty outreach. 相似文献