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广州日报报业集团提出以"互联网思维"推进深度融合的"2.0版"全新思路,形成"建设枢纽平台、构建融媒方阵、打造拳头产品"的媒体深度融合战略,通过明确转型方向,坚决整体转型;做实"中央厨房",建好龙头工程;新媒体全面布局,建设拳头产品;重塑人才队伍,锻造全媒体团队等举措,构建起"报刊+网络+微+端+智库"一体化的融媒方阵和立体传播格局,不断推动媒体融合从"相加"迈向"相融",从物理变化转向化学反应. 相似文献
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受内容传播形式的限制和网络视频的冲击,广播电台的收听及广告投放率已然大大下降,改变以往传统广播节目的发布形式,向多种传播渠道进行扩展已是大势所趋.从单纯的频道收听到结合视频直播的"两微一端"和网络视听软件的全平台发布,融媒体直播打破了广播电台原生的媒介壁垒,福建交通应急广播频率作为省内的重要媒体,也顺应时代发展,设计和建立一个集广播与网络视频直播为一体的"融媒体演播室",进行全新的技术改革和内容生产. 相似文献
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在融媒体快速发展的今天,微信、微博、抖音、快手等平台推动了新的传播格局的形成.融媒体的不断发展,也营造出了新的传播生态.新时期,在融媒体视域下我国媒体传播生态格局存在以下几点问题:传播主体导向出现偏差、传播内容出现异化、传播媒体生态失衡等,而在这种背景下,对融媒体视域下的传播生态格局提出再思考,以用户为导向,实现融媒体的发展,并以免费资讯为基础,构建良好付费体系,最后,以监管全程为准则,规避社会各种责任风险. 相似文献
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本文从媒体深度融合的视域出发,研究高校融媒体建设中的困境与发展路径。首先文章指出高校融媒体建设是时代所需,是现实所需。在此基础上,我国高校融媒体建设现状存在传播内容同质化、传播链不完整、舆论监管能力差、尚未形成专业的融媒体人才培养模式问题。文章指出高校融媒体建设的三条合理路径,一是构建院、校、社会三级联动,打造“新闻+服务”平台,二是加强舆论信息的把关,打造高校融媒体舆论责任制,三是打造专业的、闭环式、开放的融媒体人才培养模式。 相似文献
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《Journalism Practice》2013,7(2):178-195
One of the characteristics of convergence journalism is the prominence of repurposing of content. This article analyses news production processes at the Norwegian public service broadcaster, NRK, through the concepts of genre and adaptation. Convergent, or cross-media, news journalism involves media content travelling across media boundaries. As different media platforms use different sets of sign systems (audio, video, writing, images and graphics), this requires some form of translation or adaptation. This article analyses some examples of audiovisual content that travels across media platforms; mainly from television and radio to the Web, but also between radio and television. News content made for a specific programme on a specific platform, with a characteristic rhetoric, is adapted in part or as a whole to be republished on a different platform with a different rhetoric. In conclusion, the article outlines a typology of different forms of repurposing in cross-media news journalism, expanding on those found in Dailey et al.'s (2003) “convergence continuum”. 相似文献
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《Journalism Practice》2013,7(2):184-198
International media training has become popular in post-New Order Indonesia. Educational organizations have focused on training radio journalists, reflecting the accessibility of radio stations across the nation. This study investigated the training effectiveness and consequent adoption of Western journalism practices in the context of Indonesian radio journalism. Five focus groups were conducted in five Indonesian cities with distinctive media markets, populations, and city sizes. Findings illustrate that the adoption and dissemination of training materials were made more difficult by the widely differing values and backgrounds of journalists as well as a lack of funding from radio stations. 相似文献
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在融媒体时代,科普期刊作为科学传播和科普教育的核心力量,亟需利用新媒体技术实现转型升级.本文以2020年度50种"中国优秀科普期刊"为主要研究对象,具体分析了当前科普期刊的新媒体运营状况,并立足于用户思维、品牌意识、平台矩阵3个方面,探讨了融媒体时代科普期刊的高质量发展路径. 相似文献
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"农民工"传播作用解读 总被引：3，自引：0，他引：3
在城市文明的传播中,农民工有着双重的传播角色,通过不同的传播行为影响了传统束缚下的农村社会,对农村信息平台的构建有着先导和示范作用。但同时由于农民工自身的局限性和社会传媒环境的制约,其传受有一定的混杂性和低层次性。如何更好的发挥农民工的传播作用,建立一个有效的农村信息平台。这需要充分发挥大众传媒的引领构建作用以及政府机构的协调管理职能。 相似文献
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基于微博的图书馆社会化媒体营销研究 总被引：1，自引：0，他引：1
微博作为一种新型的社会化媒体营销工具,提供了一个用户直接参与交流的平台。以新浪微博为例,介绍图书馆如何构建微博平台,探讨微博在图书馆信息发布、参考咨询、创建用户交流平台及用户研究方面的营销应用,以及运行中需要注意的事项。 相似文献
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Rafi Mann 《Media History》2013,19(2):169-181
The article discusses the political and public debates in Israel over the appropriateness of a military radio station in a democratic state. The Israeli station was established in 1950 to assist the defense forces in absorbing and educating new Jewish immigrants, but later developed to become one of Israel's major media outlets. Previously unstudied documents reveal that the initiative to launch the station was met with criticism from its early stages; concerns about letting the army run a radio station without public oversight have been raised repeatedly ever since. This research project illustrates the benefits of media historiography as an effective prism for studying wider aspects of societies in which various media organizations operate. It adds, as well, to the historiography of military radio stations around the world. 相似文献
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The increasing consolidation of radio and television stations in the United States as a result of changing regulatory policies is having a direct impact on the role of the media manager. This article reviews the regulatory changes that have taken place regarding media ownership, and how it brought about changes in management practices. A summary of 2 research studies undertaken to examine the impact of regulatory changes on media management of radio and television stations is presented. Managers of radio clusters (at least 3 stations) and television duopolies were surveyed to ascertain how consolidation was affecting the way stations are managed. The data and findings in this article are discussed in terms of broader implications for media management outside the United States in an era of increasing globalization. 相似文献
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The interplay between Twitter and media organizations has been an increasing area of research. This article examines how talk radio stations have adopted Twitter at an institutional level, based on a comparative study of the official accounts of three prominent talk radio stations in Canada in 2010 and 2011. While talk radio is considered an interpersonal medium, our analysis shows the stations mainly use Twitter as a one-way medium to broadcast news updates, rather than to engage with audiences. Our findings suggest a divergence between institutional and individual social media practices, with official accounts as formal channels of communication. 相似文献
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在新媒体时代,广播音乐节目受到了新媒体的强劲冲击。内容为王,广播音乐节目必须在内容上充分发掘自身的优势与不可替代性,提供独具观点、深度整合及可共享的音乐节目,方能在新旧媒体混战中立于不败之地。 相似文献
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《Journal of Radio & Audio Media》2013,20(2):231-248
This study compares the radio industry's use of interactivity to that of other traditional media on the Web such as newspapers and television stations, along the dimensions of audience-oriented interactivity and source-oriented interactivity. A content analysis of 112 traditional radio station Web sites, 282 traditional newspaper Web sites, and 128 traditional television station Web sites found that traditional radio station Web sites provided more audience-oriented interactivity compared to other traditional media Web sites, and traditional newspaper Web sites offered the most source-oriented interactivity. A general conclusion of this study is that although traditional radio stations were more likely to transmit live and archived sound than other media, all traditional media Web sites have held back from developing interactivity beyond e-mail, and have limited the transmission of streaming media, as well as archived audio and video content. 相似文献