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1.
With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few studies have explored what drives perceived value and if customers’ ethical self-efficacy will moderate the effect of perceived value on purchase intention. Thus, based on the value-based adoption model and previous literature, this study explores the antecedents of perceived value and the moderating effect of ethical self-efficacy for online piracy (ESEOP) on the relationship between perceived value and purchase intention in the context of online content services. Data collected from 124 respondents in Taiwan are tested against the research model using the partial least squares (PLS) approach. The results indicate that perceived enjoyment, perceived usefulness, perceived fee, and ESEOP have a significant influence on perceived value and that ESEOP can enhance the positive effect of perceived value on purchase intention. The findings of this study provide several important theoretical and practical implications for consumer online content purchase behaviors. 相似文献
2.
面对移动互联网快速向社会渗透的这一现实背景,是否及如何采纳移动商务是企业必须思考的问题。尽管目前已经有大量移动商务采纳的文献,但是大多数移动商务采纳研究都停留在个人用户视角,而只有少部分学者开始关注企业移动商务采纳行为。对目前企业移动商务采纳文献从理论基础、国内研究、国外研究等方面进行系统梳理,进一步对影响企业移动商务采纳的因素进行总结,提出企业移动商务采纳影响因素的分析框架,并在对现有文献述评的基础上提出下一步的研究方向。 相似文献
3.
微信支付是腾讯公司于2008年推出的移动支付创新产品,发展前景光明。本文在整合UTAUT模型和ITM模型的基础上,增加感知娱乐性和感知安全性两个因素,构建微信支付的用户接受模型,分析影响用户使用微信支付的关键因素。结果表明,按照影响力的大小,影响用户最终使用微信支付的因素依次为行为意愿、绩效期望、感知安全性、感知娱乐性、努力期望、初始信任以及便利条件。 相似文献
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《International Journal of Information Management》2017,37(2):14-24
Higher penetration of powerful mobile devices – especially smartphones – and high-speed mobile internet access are leading to better offer and higher levels of usage of these devices in commercial activities, especially among young generations. The purpose of this paper is to determine the key factors that influence consumers’ adoption of mobile commerce. The extended model incorporates basic TAM predictors, such as perceived usefulness and perceived ease of use, but also several external variables, such as trust, mobility, customization and customer involvement. Data was collected from 224 m-commerce consumers. First, structural equation modeling (SEM) was used to determine which variables had significant influence on m-commerce adoption. In a second phase, the neural network model was used to rank the relative influence of significant predictors obtained from SEM. The results showed that customization and customer involvement are the strongest antecedents of the intention to use m-commerce. The study results will be useful for m-commerce providers in formulating optimal marketing strategies to attract new consumers. 相似文献
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随着手机网民数量的不断增加,各种创新的移动商务服务不断涌现。用户对不同移动商务服务的采纳行为存在明显差异。本文在对国内外移动商务分类进行界定的基础上,对移动支付、移动银行、移动证券、移动信息、移动广告、移动购物等不同移动商务服务的用户采纳研究的国内外文献进行了综述,并从研究方法、研究对象、未来研究方向三方面进行了述评。 相似文献
6.
为解决不同学者对移动图书馆用户采纳行为影响因素在程度和方向上的差异,探索影响移动图书馆用户采纳行为普适性的因素,综合已有国内外移动图书馆用户采纳行为32篇实证研究共8725个独立样本进行综合分析,采用定量和定性相结合的元分析方法,从四个方面即知识内容特性、技术媒介特性、情境特性和个体特性考虑影响采纳行为的变量。研究结果表明,感知有用性、感知质量、任务-技术匹配、感知易用性、兼容性、可访问性、主观规范、自我效能、创新精神是影响用户采纳意愿的主要因素,感知成本则对采纳意愿有显著的阻碍作用。同时,针对研究结果,结合移动图书馆应用情境从知识内容构建、系统技术保障、营销推广和用户引导四个方面提出了促进移动图书馆用户采纳行为的策略。 相似文献
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移动互联网在社会中的普遍应用,对人们的消费行为产生了显著影响。为此,企业营销创新活动也要加以改变和适应,以扩大在移动社会下的企业收益。消费人群中的大学生群体的购买行为,在移动互联网社会下更具有冲动性购买的行为特征,这就要求企业营销创新中了解影响大学生移动购物冲动性购买行为的各种因素,才能更好制定营销对策。文章以理论研究和实证研究结合,采用了因子分析和方差分析等研究方法,以西安大学生消费群体为样本,对大学生移动购物冲动性购买行为的影响因素进行了具体研究。研究结果发现,平台功能、促销折让、顾客评价、消费者决策、网站互动和手机依赖等因素均发挥着显著影响作用;进而考察大学生自身特性因素发现,大学生性别、月生活费金额、浏览移动购物网站频率等因素对冲动性购买行为具有显著影响,而年龄、学历、手机上网时间和商品类别等则没有显著影响。据此,提出了移动互联网社会下做好大学生消费行为的相关营销对策。 相似文献
8.
The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet research on mobile advertising and mobile marketing remains scant. Marketing ads possessing higher media richness generally have a positive effect on consumer decision-making, because rich media conveys more information, but mobile ads with richer media imply higher costs for both the marketer and the audience. The limitations of mobile devices have further highlighted the difficulty of mobile advertising and the issue of advertising costs. Selecting which media to deliver the appropriate information is the latest research trend, but few studies have applied the media richness theory to explain mobile ads’ effect on consumer behavior. This research thus explores the impact of media richness on consumer behavior at different AISAS (attention, interest, search, action, and share) stages, adopting experimental research, convenient sampling, and online questionnaire to collect data. From a total of 424 valid questionnaires, we find that media richness has a greater influence on the three early stages of AIS while having a lower impact on the later stages of AS. This research thus suggests that firms employing mobile ads should choose high richness media for those potential customers who are at the early stage of consumer behavior (AIS). For those who at the later stage (AS), it is good enough for marketers to utilize medium richness mobile ads. Following this suggestion, marketers can place mobile ads more precisely, thus improving the likelihood of a reduction in advertising costs for both the marketer and audience. As mobile ads with high media richness are more effective for high perceived risk products, firms need to use high richness media when they are promoting high perceived risk products even when potential consumers are at the later stage of AS. This research contributes to marketers dedicated to using a mobile advertisement strategy and helps refine both online consumer behavior and the media richness theory when including the context of mobile commerce. 相似文献
9.
移动互联网用户采纳研究——基于感知利益、成本和风险视角 总被引：1，自引：0，他引：1
基于感知利益、成本和风险视角,对移动互联网用户采纳行为进行研究,构建用户采纳的结构方程模型,以揭示影响用户采纳移动互联网的关键因素及其作用机理。利用SPSS软件对模型量表进行探索性因子分析,使用SmartPLS软件对模型量表进行验证性因子分析和对结构方程模型的假设进行检验。结果显示用户对移动互联网的感知有用性、感知乐趣、无所不在性、感知成本对感知价值影响显著,感知价值、社会影响和感知有用性对用户采纳意向有直接影响,用户创新意识对感知价值与用户采纳意向的关系有显著负向调节作用。最后,对研究结果进行了讨论,提出促进我国移动互联网发展的建议。 相似文献
10.
基于企业非授权信息使用在手机购物APP情境下对消费者的影响,根据收集的269份消费者问卷,对提出的概念模型与研究假设进行检验.研究结果显示,非授权信息使用会增加消费者感知的信息脆弱性,而信息脆弱性则会促进消费者的转换行为;另外,信息设置有效性和信息政策有效性都可以减弱信息脆弱性与转换行为之间的正向关系.研究不仅促进相关... 相似文献
11.
Online to Offline (O2O) commerce commands intense attention from both academic and practical fields, but the unique features of O2O commerce and how these features affect consumer use of O2O commerce remain unclear. Based on an analysis of the features of O2O commerce, we build a research model integrating perceived value theory and the technology acceptance model to examine the influence of the features of O2O commerce on consumer use intention. The research model is tested with data collected from a field survey using structural equation modelling. Two crucial features of O2O commerce, namely, “physical experience” and “integration of online and offline information”, are shown to exert significant impacts on consumer use intention via the classic core constructs of perceived benefit, perceived usefulness, and perceived value. The findings validate the two features’ impact on consumer use of O2O commerce via both technological and economic attributes. The implications for merchants’ and platforms’ operation in O2O commerce are discussed. 相似文献
12.
Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs. With a growing amount of big data available, fashion retailers need to innovate and develop more sophisticated analytics for new consumer behaviours such as m-commerce. This research has considered how Google Analytics data can be applied to develop customer journey maps to understand digital consumer behaviour. A multi-method research design was used, incorporating an innovative mobile eye tracking technology and mobile fashion consumer data from Google Analytics. Digital customers’ shopping journeys on the fashion retailer’s website were mapped using data sourced from eye tracking and Google Analytics, gathered in parallel. The comparison of these shopping journeys allowed a critical evaluation of the precision and usefulness of the Google Analytics database. Google Analytics tracked only half of the digital users’ activities, whereas eye tracking data documented digital consumers’ interaction with all elements of the fashion retailer’s website. The conclusion reached is that eye tracking can be used to audit the Google Analytics database for potential gaps in data and also to inform and improve marketing decision-making. 相似文献
13.
Online social media is transforming the way customers communicate and exchange product information with others. Consumers increasingly rely on the opinions and recommendations from social media members when making purchasing decisions. However, information received from social media may have different meanings and social implications for consumers. Based on the theory of informational social influence and heuristic-systematic model (HSM), we develop a model to understand the relative importance of informational social influence, normative social influence, and perceived information quality on the consumer’s social shopping intention under different levels of product involvement. The results of the structural equation modeling (SEM) using a sample of 503 consumers in the Facebook brand fan pages indicate that social influences have a greater impact on the consumer’s social shopping intention than perceived information quality. Three social interactional factors (perceived similarity, familiarity, and expertise) have a positive effect on social shopping intention via the mediation of informational, normative social influence and perceive information quality. The multiple-group analysis suggests that high product-involved consumers are motivated to exert more cognitive effort to evaluate the product information. In contrast, low product-involved consumers are more susceptible to informational social influence. We draw on these findings to offer implications for researchers and practitioners. 相似文献
14.
为了理解在线评论对消费者网络购买意愿影响的主要动因,基于计划行为理论、技术接受模型理论和网购顾客消费体验对在线评论行为作用模型,构建在线评论对消费者网络购买决策影响的动因模型,并提出若干假设,最后通过数据采集,采用AMOS21.0软件进行数据分析,对模型和假设进行了实证研究,统计分析结果表明: 消费者——网站关系、在线评论数量、在线评论质量、在线评论接收者专业能力、在线评论接收者涉入度、在线评论接收者感知风险影响消费者网络购买意愿,在线评论者资信度和在线评论的时效性影响不显著.基于此,本文对结果进行了讨论,并对消费者和网商营销提出了建议. 相似文献
15.
健康信息与人的生命质量息息相关,研究其在社交网站上的采纳特点和影响因素十分必要。然而关于使用社交网络获取健康知识这一行为的研究仅处于起步阶段,尚缺乏对网络用户基于社交网站采纳健康信息行为的深入认识和探讨。结合社会认知理论和现有的健康信息系统研究,选取若干具有代表性的因子建立结构方程模型,以了解国内网络用户基于社交网站采纳健康信息的行为特点和影响因素。通过探索性因子分析和验证性因子分析,实证结果证实了用户健康自我效能、健康关注、感知风险和感知信息支持显著影响了用户对SNS健康信息的采纳意向;同时感知信息支持、感知情感支持、健康关注及感知风险显著影响了用户的健康自我效能;感知风险受到用户信任倾向的显著影响。为今后针对社交网络获取健康知识的研究提供了理论模型上的借鉴,为采取针对性的干预措施提供科学合理的参考。 相似文献
16.
An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust 总被引：5，自引：0，他引：5
Hsiu-Fen Lin Author Vitae 《International Journal of Information Management》2011,31(3):252-260
Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed. 相似文献
17.
There are studies showing that utilitarian (perceived ease of use and perceived usefulness) and hedonic (entertainment and aesthetics) attributes of products are two fundamental resources that ensure brand equity in the mobile domain. However, few studies examine the attributes of products and how and why such resources influence mobile brand equity. In this study, a survey was carried out on 262 mobile users in Taiwan to examine the mediating effects of customer experience on the relationship between product attributes on mobile brand equity. Our findings suggest that utilitarian and hedonic attributes of products affect mobile brand equity through customer experience. In other words, perceived ease of use, perceived usefulness, entertainment, and aesthetics may not be intrinsic value; their value on mobile brand equity is realized through customer experience. However, whereas the effect of perceived ease of use on mobile brand equity is partially mediated, perceived usefulness, entertainment, and aesthetics are fully mediated by customer experience. By showing the differential effects of product attributes on mobile brand equity, this study provides a more refined understanding of the interplay among product attributes, customer experience, and mobile brand equity. The results suggest that by overlooking the mediating role of customer experience, previous research may have provided an overly optimistic view of the value of product attributes in mobile brand equity. 相似文献
18.
基于信息系统、行为科学和心理学理论,从一般技术因素、特定技术因素、消费者心理因素和社会影响因素四个方面构建了一个整合的移动服务用户采纳行为的结构方程模型。在我国移动服务背景下,以移动阅读为研究对象,运用SPSS 13.0和PLS结构方程分析软件验证模型和假设。研究发现:影响用户采纳基于工作环境下的传统信息技术和基于日常生活环境下的移动信息技术的关键因素存在显著差异。感知愉悦性、心流体验、感知易用性和感知移动性是影响用户采纳移动阅读的主要因素,而感知有用性、感知货币价值和社会影响对用户采纳移动阅读的影响不显著。 相似文献
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20.
网络环境下感知风险、信任对消费者购物意愿的影响研究 总被引：1，自引：0，他引：1
感知风险是影响消费者购买行为和决策过程的重要因素,也是消费者行为研究的重要内容,而消费者对网上购物的感知风险更成为促进消费者网上购物的关键。在信任模型的基础上,首先对感知风险理论进行了总结回顾,梳理了以往感知风险理论研究的维度。在分析网络环境下信任、消费者感知风险、购物意愿三者关系的基础上,提出信任是感知风险的前因变量;感知易用性和信任共同影响感知有用性,进而影响购买态度和意愿;同时信任对购买态度有直接影响。基于此提出了网上消费者购买意愿模型,并对今后的研究方向作了展望。 相似文献