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安康旅游形象塑造和旅游营销策略研究 总被引：2，自引：0，他引：2
《安康旅游发展总体规划》将安康定位为“具有通道型、集散型和休闲观光型旅游目的地特征的休闲型健康养生旅游目的地和深度游憩目的地”。根据这一定位,从创新、整合休闲文化旅游资源的视角,探讨安康旅游形象塑造策略和多元化旅游产品结构,并通过整合旅游营销策略,提升安康旅游整体形象和产品的知名度、吸引力和竞争力。 相似文献
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旅游外语人才培养的几点思考 总被引：1，自引：0，他引：1
我国旅游业的快速发展不仅给我国旅游外语人才带来了巨大的机遇，而且也给我国旅游外语人才的培养带来了很大的挑战，本文介绍了旅游外语人才的特点，并从旅游企业和旅游院校两方面探讨了如何培养旅游外语人才的问题 相似文献
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本文基于广西旅游业发展情况的分析,论述以东盟非通用语种人才为主、需要具备复合型能力的专业人才的广西旅游业外语人才需求特点,提出研发丰富鲜活的教学资源、合理设置专业课程、彰显旅游外语教学的文化属性、加强外语教师队伍建设等提高中职旅游专业旅游外语教学有效性的策略。 相似文献
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宽松的发展环境，明显的区位优势，得天独厚的自然资源是安康生态旅游业发展的有利条件。但旅游管理人才的匮乏，旅游基础设施的薄弱，旅游开发的滞后，又制约了安康旅游业的发展。只有坚持以市场为导向，加大旅游新产品的开发力度，建立多元化的投资经营机制，大力改善服务质量，才能使安康旅游业跃上一个新台阶，从而实现安康旅游资源优势向经济优势的转化，促进地方经济和社会的发展。 相似文献
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邢莉娜 《河北北方学院学报(社会科学版)》2014,(3):116-119
随着张家口旅游业的不断发展,其对旅游外语人才要求也越来越高。人才是提升地区旅游产业发展的关键,只有符合地区发展需要的旅游外语人才才能适合竞争激烈的市场需求。在产学研构建下,分析了应用型旅游外语人才的需求特点,包括优越的地理位置、专业设置对口、多样实习机会等,并提出相应的培养对策:探索联合办学道路、共享院企办学资源、加强师资队伍建设、鼓励学生实践定岗、加强学校监管指导作用等,以期培养更多的应用型旅游外语人才来适应地区旅游背景下的市场竞争,更好地发展张家口的旅游产业。 相似文献
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随着旅游业的迅速发展,我国旅游业对旅游人才,特别是旅游外语人才的需求激增,而人才的培养却不能适应市场的需要,暴露了许多问题。本文描述了我国旅游外语人才培养的现状,并针对此现状分析了我国旅游外语人才培养中的难点问题。 相似文献
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旅游外语人才是指既具有扎实的旅游专业知识,又具备相应的综合外语应用能力的人才。我国现有旅游外语从业人员的素质普遍较低,主要存在其专业旅游知识与外语知识不能很好的融合。因此,建立合理的课程体系;外语专业和旅游专业合作培养模式的教学改革;更新旅游外语课程的教学内容;扎实培养旅游外语教师的综合能力;完善旅游外语的教学方式;校企合作:加强对旅游外语人才在实践中的培训。以上这些措施对旅游外语人才的整体素质培养提升具有现实意义。 相似文献
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罗艳萍 《读与写:教育教学刊》2008,5(6)
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. 相似文献
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Richard Denner 《海外英语》2007,(4):14-15
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose. 相似文献
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Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F. 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
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陈美曦 《山东教育学院学报》2008,23(2):103-107
Different nations have different social cultures, and the social culture of every nation is developing with the development of the nation, language is greatly influenced by social culture, which enables language to possess national and historical characteristics. Word is the smallest, independent, meaningful linguistic unit of language. It can well reflect the national and historical characteristics. From synchronic aspect, the social and cultural influence on word meaning is mainly embodied in conceptual and associative meanings of word. The incorrespondence of word meaning is a phenomenon that exists in both conceptual and associative meanings of word among different languages. From diachronic aspect, the development of social culture causes some changes of word meaning to some extent. Therefore, social culture plays a key role in vocabulary learning and mastery of a language. 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献
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邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献