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The current study examines adolescents’ interpretations of a televised scene narrative describing a sexual initiation encounter. The study uses the media practice model as a theoretical framework. Two hundred ninety-three 10th, 11th, and 12th graders suggested possible endings to the narrative, reflecting their outcome expectancies for sexual initiation. The adolescents’ suggested scene endings were divided into 10 categories, including emotional, physical, and relational outcomes. A thematic analysis of their outcome expectancies revealed some shared themes, but important individual differences based on gender and sexual experience also were identified, consistent with media practice model assumptions. Male students were more technical and less emotional than female students in their scene interpretations. Adolescents without sexual experience suggested more simplistic and deterministic outcomes than more sexually experienced teens. The study contributes to the understanding of adolescents’ interpretation of mediated narratives in the context of sexual initiation and supports their complex, active, and developmentally consistent understanding of this topic. 相似文献
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Laras Sekarasih Kavita Nayar Donica O’Malley Christine Olson Erica Scharrer 《The Communication Review》2016,19(2):128-152
Qualitatively analyzing 35 responses from a letter-writing homework in a media literacy education program, this study examines sixth graders’ understandings of producers’ responsibility in creating media content. Responses suggest their understandings about producers’ responsibility are bounded within the context of their media use as consumers, rather than as citizens. Findings focus on the importance of introducing contextual factors of media production as well as the challenges that researchers and educators might face. 相似文献
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Kenneth C. Wilbur 《Journal of Media Economics》2016,29(2):51-72
This article proposes a new measure of television advertising avoidance, the Passive/Active Zap (PAZ), as an occurrence of a set-top box switching channels during a commercial break after at least 5 min of inactivity prior to the break. Twenty-seven percent of eligible commercial breaks are interrupted by a PAZ. A proportional hazards model is applied to a unique dataset to estimate the impact of advertising content and commercial break characteristics on PAZ behavior. The results show that advertising avoidance is negatively associated with movie ads and positively associated with advertising for websites, auto insurance and women’s clothing. Ad avoidance also tends to rise with repeated exposures to the same ad creative, advertising aired on general-interest television networks, later hours of the evening, and rainfall. 相似文献
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This study compared American and Japanese youth preferences for information sources and advertising content within the context of their respective cultures’ relationship and communication values. It found larger parental involvement and smaller media use for Japanese students. In an interesting reversal from cultural expectations, Japanese students ranked advertising as the most important information source and family as considerably less important, while American students did the opposite. Friends, not family, were the important interpersonal information source for the Japanese. Japanese consumers of the ‘90s may be ‘holonic’: able to be both individualistic and in harmony with groups important to them. The Japanese youth preferences for advertising content—indirect, symbolic, visual, emotional, with infrequent brand identification—were more in line with expectations. 相似文献
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Oren Livio 《Critical Studies in Media Communication》2018,35(3):259-272
In this paper I examine the ways in which public discourse about the sperm donation industry in Israel, as appearing in mass media and advertising culture, bridges militarist, pro-natalist, and neoliberal ideologies. In constructing the sperm produced by combat soldiers as superior and in emphasizing the potential dangers of inferior sperm or the lack of enough sperm to meet demand, mainstream media and sperm banks adopt, utilize, and exploit a culture of fear that is linked to Israel’s perceived existential threat in order to serve their own commercial goals. At the same time, the tensions between national-collective and individual perceptions of gender and body occasionally rise to the surface, with media simultaneously embracing and questioning dominant cultural narratives concerning masculinity and militarism. Implications of the relations between media discourses of blood, sacrifice, and death, and those of sperm, reproduction, and cultural regeneration are discussed. 相似文献
6.
我国城市形象广告竞争情报研究 总被引：1，自引：0，他引：1
由于经济发展的需要,电视形象广告作为城市形象的有效表现形式,逐渐成为城市进行品牌推广的重要
手段。从竞争情报的角度,应用内容分析法建立分析类目,包括城市规模、区域分布、广告类型、广告时长和投播媒体５个方面,根据各要素之间的关系进行相关性分析,以求发现我国城市形象广告的竞争态势。 相似文献
7.
广告文明与和谐社会构建、新媒体与新广告、广告创新与产业升级共同汇聚了当前中国广告学术研究的三大主流语境。广告文明与和谐社会构建这一主流话题所关注的是广告伦理的失范与重构等显性问题,网络媒介的主流化和手机功能的泛媒介化是推动中国广告业发展的新兴动力,广告创新和产业升级是实现中国广告可持续发展的新支点。 相似文献
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The authors considered a model of commercial television market with advertising with probabilistic viewer choice of channel, where private broadcasters may coexist with a public television broadcaster. The broadcasters influence the probability of getting viewer attention through the amount that they spend on programming, so that their advertising capacity depends on their own program outlays as well as on those of their competitors. A larger number of broadcasters will reduce overall capacity even when total program outlays are kept fixed, because the attention of viewers is split among a larger number of channels. The authors derive properties of equilibrium in an oligopolistic market with private broadcasters and show that the number of firms has a negative effect on overall advertising and viewer satisfaction. If there is a public channel that also sells advertisements but does not maximize profits, this will have a positive effect on advertiser and viewer satisfaction. 相似文献
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Sarah Banet‐Weiser 《Critical Studies in Media Communication》2013,30(2):119-139
Nickelodeon is a powerful commercial cable network of television, internet activities, toy manufacturing, and video production. The network has been recognized by both industry professionals and media scholars for its representation of girls as strong, intelligent lead characters. Focusing on entertainment programs Clarissa Explains It All and As Told by Ginger, as well as on Nickelodeon's non‐fiction children's news program, Nick News, I argue that the media context of girl power, combined with the increasing recognition of adolescent girls as both powerful citizens and consumers, offers what at times looks like a radical gesture in terms of disrupting dominant gender relations. However, we can also read the mainstream embrace of girl power as a restabilization of particular categories of gender, so that this “radical” challenge moves toward the entrenchment of conventional gender relations. 相似文献
11.
本文梳理归纳了负面竞选广告相关研究的切入角度和结论,总结存在的分歧,指明未来研究的方向。综述发现,负面竞选广告研究大都基于西方文化背景和传统媒体,广告的使用受到候选人在任与否、民意支持度、所属政党、竞选阶段和文化的影响;广告发挥了候选人所预期的效果,但也可能产生反弹效果。此外,负面竞选广告对政治参与是促进还是抑制作用,已有研究结果尚存分歧。 相似文献
12.
Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the article as advertising, recognition was most likely among younger, more educated consumers who engaged with news media for informational purposes. Recognition led to greater counterarguing, and higher levels of informational motivation also led to less favorable evaluations of the content among recognizers. News consumers were most receptive to native advertising in a digital news context when publishers were more transparent about its commercial nature. Beyond theoretical insights into the covert persuasion process, this study offers practical utility to the advertisers, publishers, and policymakers who wish to better understand who is more likely to be confused by this type of advertising so that they can take steps to minimize deception. 相似文献
13.
Jessica M. Prody 《Communication Teacher》2016,30(2):94-99
Courses: Environmental Communication, Environmental Media, or Critical Media Studies courses
Objectives: This unit activity is designed to guide students in a critical examination of advertising that utilizes green appeals to sell products or brands. The assignment asks students to use concepts from media analysis, communication ethics, and social justice to critique advertising claims and potential influences of advertising on society's environmental discourse. Students should be able to identify greenwashing in advertisements, research whether the statements of the advertisements are accurate, and discuss the significance of the advertisements’ messages in shaping environmental and social thought. A secondary purpose of the assignment is to give students experience writing for a popular audience in a public forum. 相似文献
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Ranxi Jiang 《亚洲交流杂志》2013,23(3):319-336
In this study, we propose a theoretical framework through which we examine the direct and the indirect effects of advertising on college students’ materialistic attitudes in China. The framework is built on the influence-of-presumed-influence model, which allows us to examine how advertising and peer influence interact with each other and exert joint effects. We conducted a survey of 210 undergraduate students aged from 17 to 24 in Beijing, China. Results of the survey suggest that, in addition to its direct effect, advertising produces an indirect effect on college students’ materialism via their presumed advertising influence on peers. The findings of this study have practical implications for both educators and marketers. 相似文献
16.
A controversial but increasingly prevalent aspect of media research suggests that the media contributes to the demand for plastic surgery procedures in modern society. This study analyzes the online news content on cosmetic surgery procedures in Korea. Data were collected from ‘Naver,’ the largest Korean portal news archive, from 2007 to 2013. Based on the findings from a quantitative content analysis, the number of articles that pertain to plastic surgery has dramatically increased each year, and since 2007, more than 60% of the news articles portrayed plastic surgery in a positive light. News articles also used strategic patterns to include promotional content. The findings suggest that amid journalism in a highly market-driven environment that struggles to reconcile its role and commercial challenges, plastic surgery, which is a part of the largest advertising sector of online news, has become a commodity. 相似文献
17.
Melissa N. Mallon 《Journal of Business & Finance Librarianship》2013,18(1):15-31
The executive MBA (EMBA) is a high-profile, fast-track program that allows executives and managers to earn a master's of business administration degree while remaining employed. The unique needs of EMBA students provide business librarians with an opportunity to design a specialized outreach program, which can strengthen students’ ties across campus. This article examines the characteristics of EMBA students as well as the library outreach services provided to the Wichita State University EMBA program. Based on experiences with this program and a thorough needs analysis of typical EMBA students, the author suggests best practices for collaborations between business librarians and EMBA programs. 相似文献
18.
Ioannis Angelou Vasileios Katsaras Dimitris Kourkouridis Andreas Veglis 《Journalism Practice》2020,14(6):730-748
ABSTRACT News organizations increasingly focus their efforts to boost traffic on their websites to grow their share of online advertising. We investigated the relationship between news websites’ traffic ranking and their social media tools of Facebook, Twitter, YouTube and Google Plus. For a year we monitored the followers of all Greek regional newspapers in relation to the traffic on their websites. We continued monitoring for a second year to validate the robustness of the findings and we hereby present results for 86 weeks. Statistical analysis leads to the conclusion that the number of social media subscribers can predict the competitive position of a newspaper in the market based on its website traffic. The effect lasts for a limited period of time, one to three weeks, depending on the specific medium. Importantly, results indicate the potential of developing a prediction model of the website’s traffic, based on the social media metrics of the organization, as a useful tool to increase traffic and revenues from online advertising. 相似文献
19.
本文以美国为例,从广告批评视角看西方传媒业发展对广告自由法制原则的解构。西方国家的广告法制原则主要包括自由原则、真实原则和公共利益原则等。媒体为利润在传播内容中为大广告主服务,大广告主通过媒介所有权垄断与利益关联使媒体成为其喉舌,通过游说构建符合自己利益诉求的法律,解构了西方广告自由法制原则,解构了广告对自由传播、公信力与社会责任的文明诉求。这种解构不是对广告法及其具体规定的一种明显违背与直接违反,而是对广告法治精神的一种解构。 相似文献
20.
While media and journalism studies focus on advertising pressures on news producers, media pressures on advertisers are overlooked. The present study is the first to analyze media pressures on advertisers and the ways in which all participants interpret the phenomenon. This study used ethnographic methods to study 10 Slovenian television stations and 10 corporate marketing departments, as well as in-depth interviews with key actors. The research showed that television advertising practitioners and journalists exert pressure on advertisers to pay for news that either promotes products/services or suppresses information that reflects badly on advertisers. 相似文献