共查询到20条相似文献，搜索用时 22 毫秒
1.
Xiaoli Nan 《Mass Communication and Society》2013,16(5):643-665
This study investigates the influence of TV viewing and sensation seeking on adolescents' estimates of smoking prevalence and perceptions about smokers. Analysis of a nationally representative sample of adolescents (N = 6,792) indicates that more TV viewing is associated with higher estimates of smoking prevalence. Heavier TV consumption and higher sensation-seeking tendency both predict more favorable perceptions about smokers. Sensation seeking moderates the relationship between TV viewing and perceptions about smokers such that the relationship holds stronger for high- versus low-sensation seekers. 相似文献
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Carmen D. Stavrositu 《Mass Communication and Society》2014,17(1):148-171
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction. 相似文献
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This article examines the role of subjective and objective determinants of ethnolinguistic identity gratifications among Swedish speakers in Finland (N = 703) and French speakers in Canada (N = 4969). As expected, in both settings, the results demonstrated that ethnolinguistic identity as well as ethnolinguistic vitality significantly predicted the linguistic patterns of TV use; furthermore, a significant interaction between identity and vitality indicated that the effect of identity on TV is greater in areas where objective vitality is higher and the TV access in the given ethnic language is greater. Findings and implications are discussed. 相似文献
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Erica Weintraub Austin Bruce E. Pinkleton Yi-Chun Chen Bruce W. Austin 《Mass Communication and Society》2013,16(4):399-421
This study tested the double-edged desirability hypothesis to investigate whether a lack of reduction in desirability perceptions signified failure of a media literacy intervention to reduce the appeal of sexual portrayals or whether it instead represented an improved awareness of message-design techniques and, therefore, a successful intervention. Data from two media literacy curriculum evaluations, both pretest–posttest quasi-experiments with control groups (N1 = 922, M = 14.13, SD = 1.07; N2 = 1,098, M = 14.26, SD = 1.06) showed that the media literacy treatment in both studies eliminated the effect of desirability on participants’ attitudes, reduced the effect of message desirability on participants’ expectancies, and reduced the effect of message desirability on participants’ efficacy in one of the evaluations. The results supported the double-edged desirability hypothesis, which holds that media literacy education can diminish the influence of desirable but unrealistic sexual media messages on adolescents’ decision making concerning sex, regardless of whether it decreases their affinity for the messages. This approach appears to represent a more effective alternative to demonizing media messages teens find desirable. 相似文献
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Utilizing a unique methodological approach, this study investigated subtypes of reality television (RTV) to study the influence of exposure to RTV on body image (body dissatisfaction and drive for thinness) as compared a more traditional weekly report of RTV viewing. Young adults (N = 472) completed online surveys measuring their exposure to RTV and perceptions of their own body image. Four types of RTV were uncovered. Regression analyses using these 4 factors demonstrated that exposure to competition-based RTV shows (e.g., Dancing with the Stars) predicted increased body dissatisfaction and drive for thinness. On the other hand, the weekly self-report of RTV viewing did not reveal any relationships between weekly exposure to RTV and body image. These findings underline the need for cultivation-based media studies that include program-based measures of genre-specific media exposure, especially when seeking to capture media effects related to RTV. 相似文献
7.
Much research has been published on cellular phone only households and the challenges posed by cellular phones to traditional survey methodologies that attempt to generate representative samples using only landline telecommunications. This study reports analyses comparing two separate survey strata (N landline = 152, N cellular = 153) collected simultaneously and nested within a single-frame survey of a state in the American Midwest for differences in demographics, political orientations, individual differences, and a variety of political media consumption variables. Focus is also given to differences among audience variables that predict various forms of political media use across the two survey strata. 相似文献
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Danny D. E. Kim 《媒体管理杂志》2017,19(3):197-221
The macro versus micro debate in the brand personality literature has yielded a variety of micro approach brand personality scales for different media, with both differences and parallels in personality dimensions uncovered. The observed parallels in media brand personality dimensions and the varying media contexts under which empirical tests of selective exposure theories have been conducted suggest some common ground in the way that media product brands of different formats are perceived by individuals prior to selection and that the optimal method of measuring brand personality for media products may be neither broad macro inventories nor highly context-specific micro measures but somewhere in between. This article discusses the construction of a unified scale of media brand personality that can measure the personality of movie, TV show, pop song, news, and video game brands. The results of a two-step study consisting of free-association task (N = 1,440) and factor structure formation survey of selected items (N = 4,967) suggest a three-factor structure consisting of aggression, heroism, and warmth. Communication, media management, and marketing ramifications of this scale and potential directions of future research are discussed. 相似文献
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Stefanie Walter 《Mass Communication and Society》2016,19(6):715-737
Due to the increased importance of transnational governance, individual states become increasingly interdependent. This is also reflected in the news media coverage and media attention to foreign affairs. The European Union (EU) represents a case of advanced globalization. This study investigates news media attention to fellow EU member states. The main objective of this study is to explain what factors determine whether EU member states report about each other. The analysis is based on large-scale content analysis data of TV news and newspaper articles of 27 EU member states gathered during the 2009 European Parliament election campaign (N = 19,106) and employs network analysis to explain differences in media attention. The findings show that there are indicators at the national level that are independent of EU governance, as well as factors related to the European integration that determine whether two states report about each other. As such, countries that are neighbors, and where the same language is spoken, are more likely to report about each other. Furthermore, smaller, older, and EU member states that are more supportive of the European integration report more on fellow states. 相似文献
10.
Jolien Vangeel Kathleen Beullens Lien Goossens Leentje Vervoort Nathalie De Cock Wendy Van Lippevelde 《Mass Communication and Society》2016,19(4):452-475
Previous research found support for an association between exposure to alcohol-related media content and alcohol attitudes, intentions and behavior. Nevertheless, research on what makes young people susceptible to the occurrence of this relationship is scarce. The current study examined the behavioral activation (BAS) and inhibition system (BIS) as moderators of the relationship between soap opera viewing and alcohol attitudes. A cross-sectional survey was carried out among a sample of 922 adolescents (Mage = 14.96 years, SD = .85, 56% girls). Regression analyses showed no association between total television viewing and alcohol attitudes, but did confirm that soap opera viewing is associated with positive attitudes towards alcohol use. Moderation analyses indicated that BAS did not moderate this relationship, while BIS did; the relationship between soap opera viewing and positive attitudes toward alcohol was only significant for adolescents with a low BIS-profile. These results provide support for the premise that an elevated BIS protects adolescents from the effect of soap opera viewing frequency on their alcohol attitudes. 相似文献
11.
Dara Greenwood 《Mass Communication and Society》2013,16(3):232-249
Although traditional mood management theory suggests we use media to deflect sad moods and maintain good moods, various research findings reflect a more complex picture. The present study took a mixed-method, nuanced approach to basic mood management questions and investigated both open and close-ended media preferences among college students (N = 157) immediately following a positive or negative mood induction. Results show that sad (vs. happy) participants showed a preference for viewing a dark comedy or a social drama, whereas happy (vs. sad) participants showed a preference for viewing a slapstick comedy or an action adventure. Women (vs. men) showed an increased preference for romantic genres regardless of mood, whereas men showed a preference for action, suspense, and dark comedy genres. An interaction between gender and mood also emerged; sad men in particular showed a preference for dark comedies. Results are discussed in light of the emotional gratifications that mood-reflecting media may afford men and women. 相似文献
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This study used a survey design (N = 168) to examine how parent and child demographics, parental media-use motives, parental subjective norms, and parental attitudes toward preschool media use (PMU) are all related to actual media exposure among children 6 months to 5 years in age. Results indicate that, in accordance with the theory of reasoned action, parents’ perceived subjective norms regarding various categories of media were significantly related to actual child consumption. Further, positive attitudes toward media were significantly related to higher rates of child consumption. Interestingly, parental worries about media were only negatively related to television consumption and unrelated to child exposure to other kinds of media. 相似文献
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This study explores Facebook users’ management behaviors related to their—and their friends'—political communication via social media, utilizing the concepts of context collapse and self-presentation. A new two-factor measure of Facebook management was developed, pilot tested (N = 139) and implemented in a survey utilizing a national sample (N = 352) of individuals aged 18–29. Results indicated Facebook users are not generally engaging in the strategic management of political disclosures or the political content to which they are exposed. However, as network sizes increase, participants engage in more disclosure behaviors and make greater efforts to manage content exposure. Additionally, participants with strong political beliefs engage in more Facebook management behaviors, possibly indicating an effort to limit cognitive dissonance. 相似文献
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Andrew M. Ledbetter 《Communication Studies》2017,68(1):95-114
Nearly a century of research has demonstrated a positive association between romanticism—a relationship-type schema that emphasizes idealistic and positive experiences in romantic relationships—and quality of romantic relationships. This investigation examined whether relational maintenance behavior and shared TV viewing mediate that association. The sample contained 202 participants, including college students and older adults. Results demonstrated that relational maintenance behavior mediated the association between romanticism and relationship quality, but shared TV viewing did not. Nevertheless, shared TV viewing independently and positively predicted variance in relationship quality. These results both clarify the mechanism by which romanticism may operate and support shared media use as a maintenance behavior that may be meaningful in close relationships. 相似文献
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The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms. 相似文献
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This online survey conducted at a public university in the Northwest (N = 434) examines the influence of political involvement, information source attention, and online political discussion on young adults’ political efficacy. A factor analysis indicated that political information sources loaded into three factors including conventional and online hard news media such as newspapers, opinion and social media such as blogs or social networking websites, and public affairs websites including government and candidate websites. A path analysis revealed significant differences in their association with online political expression and external efficacy. As an entry point in the theoretical model, involvement in public affairs positively associated with attention to political information sources, online political expression, and external political efficacy. Attention to hard news and to public affairs websites positively predicted political efficacy. Attention to online opinion and social media and to public affairs websites positively predicted online political expression. 相似文献
17.
This article elaborates on media-induced nostalgia as a mixed emotion elicited by remembering past media content and characters. It argues that social components of media consumption such as parasocial relationships (PSRs) play an important part in the elicitation of nostalgia. In an online study, participants (N = 96) remembered their individual media use and preferred media characters as children. Results show that media-induced nostalgia is significantly associated with PSRs to characters in the past. These findings are evaluated concerning their implications for future research on nostalgia and PSRs. 相似文献
18.
The spiral of silence (SoS) framework elaborates the factors that determine whether individuals are willing to express their opinions in public. Although previous scholarship has examined differences in between face-to-face and computer-mediated communication, research studies have rarely tested how perceived affordances of the channel influence whether individuals express opinions or self-censor. In this study (N = 399), we examine several propositions of SoS within the context of discussing police discrimination on Facebook. To extend the theory’s relevance to social networking sites, we examined how users’ perceptions of network association, social presence, anonymity, and persistence related to opinion expression. Findings indicate support for some of the theory’s original tenets, as well as the role of multiple perceived affordances in determining whether people will express an opinion to their online social network. We discuss the implications for measuring and understanding political expression and silencing on social media as well as offline. 相似文献
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Anne Schulz 《Communication monographs》2019,86(1):88-111
This article presents a secondary analysis of two multi-national cross-sectional surveys conducted in 2015 (11 countries, N?=?10,570) and 2017 (4 countries, N?=?2165) to examine the relationship between populist attitudes and media use. The results indicate that populist citizens are more likely to consume news than non-populist citizens. Specifically, populist citizens exhibit a preference for commercial television (TV) news, as well as a tendency to read tabloid newspapers. While they use fewer quality newspapers, public TV news are not systematically avoided. Regarding the online news environment, populist citizens prefer Facebook over Twitter as a source of political information. This selective pattern will be discussed in light of the debates on news audience polarization and political polarization. 相似文献