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1.
Local television news markets have been defined in terms of oligopoly theory, in which the number of competitors is limited and firms must pay significant attention to pricing behavior and product differentiation. The author explores how the development of independent television stations, cable television, and video recorders is changing the market from oligopoly to monopolistic competition.  相似文献   

2.
The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market.  相似文献   

3.
The 2005 hurricane season provided unprecedented opportunities for local television stations to serve the public interest in live, often commercial-free, coverage of severe weather. In this examination of four local television stations' coverage of four Atlantic hurricanes in two Southeastern markets, observed patterns of behavior culminated in the development of the Local Weather Continuous Coverage Model. The study showed that unlike their cable news counterparts, local television news continuous coverage prioritizes weather personnel over live, on-the-scene news reporting. Of all the weather tools used, radar was the most frequently used, followed by watch and warning graphics.  相似文献   

4.
The 2005 hurricane season provided unprecedented opportunities for local television stations to serve the public interest in live, often commercial-free, coverage of severe weather. In this examination of four local television stations’ coverage of four Atlantic hurricanes in two Southeastern markets, observed patterns of behavior culminated in the development of the Local Weather Continuous Coverage Model. The study showed that unlike their cable news counterparts, local television news continuous coverage prioritizes weather personnel over live, on-the-scene news reporting. Of all the weather tools used, radar was the most frequently used, followed by watch and warning graphics.  相似文献   

5.
This article examines the welfare benefits of cable television (CATV) merger and acquisitions in the multi-channel video programming distribution (MVPD) market. In particular, it seeks to answer whether cable subscribers are better off in competitive markets than in concentrated markets. This article estimates the impact of mergers by examining Korea's regional market-share data for MVPD operators with a hierarchical-choice model. First, the estimation results show that the consumer value of the CATV platform, in terms of the category values in a nested logit model, was significantly lower in the concentrated markets than in the more competitive markets. Second, the study compares these findings with those in the literature about the U.S. market. The following question is prompted: Why is direct broadcast satellite competitive with CATV in the United States but not in Korea? This article points out that differences in regulatory policies, particularly as they relate to the treatment of vertically integrated networks, do have significant effects on the effective boundary of MVPD competition across platforms. To support this argument, this article provides details on the policies and market characteristics of the Korean MVPD industry.  相似文献   

6.
Sinclair Broadcast Group, the largest owner of U.S. local television stations, has received recent attention due to its apparent political lean and journalistic practices. This study compared the content and quality of national political news stories at Sinclair and non-Sinclair stations in three television markets. Results indicated evidence of a “Sinclair Effect,” whereby Sinclair-owned affiliate stories exhibited more cable news-style elements. Stations generally adhered to traditional journalistic principles, regardless of ownership, but Sinclair stations produced more stories with dramatic elements, commentary, and partisan sources.  相似文献   

7.
Bundling can be a pricing mechanism by which monopolists capture economic surplus from consumers.We suggest that given the cost structure of media markets, channel bundling in the cable and satellite market could also emerge in a competitive environment. A la carte channel pricing on cable television may or may not increase consumer welfare and could decrease total welfare. Because bundling may create other problems, policymakers may consider allowing cable and satellite networks to sell packages of channel space to viewers at a given price, allowing viewers to choose which channels they want in their packages. We term this option quasi-bundling.  相似文献   

8.
This study examines the relation between local news content and ownership structure in 17 television markets in the United States. It is an extension of the localism research that was conducted by the Federal Communications Commission (FCC) in 2004 and the Local Television News Media Project at the University of Delaware in 2007 (see FCC, 2007). The findings point to the need to consider television markets as the appropriate unit of analysis when examining the effect of ownership on local content. Ownership does matter in the production of news on local broadcasts. When examining only station-level factors, independent stations broadcast more local content on their newscasts than those stations that were either (a) owned-and-operated (O&O) and part of a duopoly, (b) O&O-only, or (c) part of a duopoly-only. However, when examining station-level and market-level factors of television markets, the station-level ownership profiles positively affected local content. Market-level factors that indicated more consolidation negatively affected the proportion of local news presented in the entire designated market area.  相似文献   

9.
The traditional approach to studying media markets based on structure-conduct-performance relations has become more complex as the analysis of firms' strategic behavior has emphasized the heterogeneity of possible market outcomes. It is argued that although greater analysis of firm strategic behavior is required, an investigation of market structure and ownership patterns remains critical for the elucidation of the nature and extent of market power. The recent history of television markets in Germany and the United Kingdom provides an example of the significance of trends in concentration and ownership for the development of competition. In addition, a full account of firms' power may require consideration of alternative perspectives on the competitive process, but again market structure remains important.  相似文献   

10.
Using historical data collected by the U.S. General Accounting Office (GAO) in 1990 (GAO, 1990), a time when the must-carry rules were not in effect, this study empirically tested the effects of horizontal concentration, vertical integration, and other system-specific variables on cable operators' carriage decisions regarding local television stations. Results from the negative binomial regression model (a count model) indicate that horizontal concentration or firm size had a negative effect on cable system carriage of local broadcast stations, holding other factors constant. However, the study did not find any significant vertical integration effects on such carriage.  相似文献   

11.
This study examines cable system diversification into three nontraditional services: pay-per-view television, high-speed Internet access, and telephony. An econometrics model based on the Industrial Organization Model is used to explore the factors that have led to variation in diversification among cable systems. Specifically, this study examines how three sets of variables, namely, cable system characteristics, market structure, and market demographics, influenced cable system diversification. Multiple linear regression was performed to identify the determinants of cable system total degree of diversification, which is defined to be the number, from 0 to 3, of the three nontraditional services offered by a cable system. Regression results indicate that Multiple System Operator (MSO) ownership, the number of basic cable service subscribers, and the number of broadcast television stations receivable over the air all had a statistically significant positive relationship to cable system total degree of diversification, whereas the number high-speed Internet service providers in a cable franchise area had a statistically significant negative relationship to cable system's total degree of diversification.  相似文献   

12.
Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.  相似文献   

13.
The loss of localism has been a common trend in most radio markets in Europe and the United States. Deregulation of ownership led to a concentration phenomenon that has affected local radios in several western democracies. New forms of regulation have been considered as possible ways to stop the erosion of localism by applying rules to markets in the defense of diversity, pluralism, and the local dimension. This article analyses the local radio market in Portugal, by assessing the changes in the legislation and by examining the regulatory action that can, according to its remit, act preventively to avoid market forces to harm these principles.  相似文献   

14.
The authors argue that program exclusivity will be an important factor in the future of the cable television industry. They assert that prohibiting cable program exclusivity may limit the First Amendment rights of cable programmers and operators. The authors conclude that the best chance for increasing competition if program exclusivity continues is to increase the number of market participants.  相似文献   

15.
The article examines shifting patterns of ownership for cable programming services from 1994 to 2003. In these years, vertical integration in the cable industry declined, as cable's multi-system operators divested equity in programming services. Meanwhile, broadcast network-owning media conglomerates invested heavily in cable, tripling their holdings among the top 20 most fully distributed cable channels, as well as launching and acquiring dozens of additional, less widely distributed channels. In light of the Federal Communications Commissions' recent attempts to revise rules regarding television ownership, the author argues that while vertical integration has declined, the market power of the broadcast networks has grown by means of a new kind of horizontal integration that reaches across broadcast and cable channels. This shift is reshaping cable as a market which, despite growing product differentiation, is trending toward less competitive conditions that are akin to the broadcast oligopoly. This article shows that these broadcast-cable alliances contributed to the development of the new synergistic practice of repurposing.  相似文献   

16.
The innovations of new digital technology as well as the changes in communications policies have made cable operators' triple-play services for consumers possible. In the face of the new type of competition, this study estimates the adoption pattern of triple-play services by cable operators in U.S. local telecommunications markets and discovers factors associated with cable operators' adoptions of triple-play strategies in markets. Probit regression analyses reveal that cable operators having a large video subscriber base are more likely to adopt triple-play strategies in local markets. Apparently, a large video subscriber base provides cable operators with motivation for the adoption of a triple-play strategy in order to hinder video customers' churn to other competitors and to generate additional revenue per customer.  相似文献   

17.
The author argues that cable industry is having increasingly negative impact on broadcast television as its power in both the programing and advertising markets increase. Cable system operaters are having increasing incentives to drop or refuse to add broadcast stations or to relocate them to less desirable channel locations as a means of improving their performance in the markets. The author warns that current trends could be harmful to many broadcast stations, but he is especially pessimistic about the future of independent UHF stations.  相似文献   

18.
The French media are protected by a wide range of legislative and regulatory measures. The intricacies of French media policy--determined by objectives often not imminent to media--are reflected in the development of the French cable systems. Planned as a secondary utilization market for film and television productions increasing the demand for new French works, the development of French cable systems has been ailing economically for a long time. This study sets out to analyze the driving forces of media policy as to cable systems and their economic effects, leading to a long-term evaluation of the efficiency of French cable policy.  相似文献   

19.
This article contributes to the understanding of how transnational media corporations enter, operate, and are structured in different national contexts. Specifically, it provides a detailed examination of News Corporation's use of sport as an instrument for successfully penetrating national television markets within the United States, the United Kingdom, and Australia. The discussion is divided into 3 sections, focused on (a) the cultural and economic rationales underpinning News Corporation's use of sport as a core aspect of transnational television market entry strategies, (b) examples of News Corporation's use of sport programming to enter and manage local media markets, and (c) the changes wrought in News Corporation's organizational structure and focus resulting from its transnational sporting orientation.  相似文献   

20.
This essay deconstructs popular notions that “sex sells” in an increasingly sexualized U.S. popular culture by examining the specific political, social, and economic forces behind the creation and expansion of Girls Gone Wild, a home video series marketed through television infomercials. The crackdown on hard-core pornography, followed by the opening of television infomercial markets, paved the way for the series’ creator to bring together the structural organization of a new soft-core video industry with the marketing aims of a cable industry eager to sell young, male ratings.  相似文献   

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