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1.
This article explores the factors that contribute to the success of local commercial radio stations in Finland. Although the average station loses money, a few stations are profitable, and this study explores the reasons for their success. The study found that successful stations were less dependent on national advertising, spent less on major costs, and were more productive than the average station. It also found that successful local stations target older audiences, dominate their local radio markets, and have clear formats and a strong local orientation. Nearly all the differences result from choices within the scope of managers or in positioning and marketing strategies that are within the scope of management.  相似文献   

2.
This study examines the relationship between duopoly ownership structure and the supply of local news and public affairs programming in the local television market. The results show that both duopoly stations and non-duopoly stations significantly increased their local news programming from 1997 to 2003. The increases were attributable to the top four stations in each market. In addition, stations did not increase their efforts in local public affairs programming after becoming duopolies. The study also found that there was no significant difference in the amount of local news or local public affairs programming aired by duopoly and non-duopoly stations.  相似文献   

3.
The use of live entertainers is well-documented on radio networks, but not for local stations in rural America. This study examines the period of decline in the use of live entertainers starting in 1940 and the pinnacle of live performance on WDZ, an independent broadcaster in central Illinois that featured folk and hillbilly style entertainment. World War II, the FCC's tolerance for recordings, union struggles, and changing management emphasis from programming to sales were factors in the live performance decline. Management transitioned from emphasizing local interests to maximizing economic return with less expensive programming while relocating to a larger market.  相似文献   

4.

This study examined the effects of television network affiliation switches that took place in the Miami market in January, 1989. Results indicate viewer loyalty to local news, especially early local news, although not necessarily to local stations, and probably little to network news. Network affiliation results in primetime audiences significantly larger than those of independent stations. The findings demonstrate that structural variables are stable and predictable indicators of audience behavior.  相似文献   

5.
Some radio stations emulate mainstream formats in an effort to attract “niche” audiences, characterized by cultural determinants such as language or religion. This study analyzed stations that follow religious music subgenre formats. The most prominent religious music format. Southern Gospel, along with Country Religious and Black Gospel, was found almost exclusively in the Southern region of the U.S. The majority of stations that featured these formats were AM. In contrast, Worship, Soft Rock, and Rock format emulations were broadcast primarily on FM, with Soft Rock formats most evenly distributed around the country. Religious Rock formatted stations gave significantly greater emphasis to promotion and lowest emphasis to ministry. Findings suggest that niche formats' success in appealing to identifiable cultural groups may rest on the effectiveness of station promotion to the intended audiences.  相似文献   

6.
A content analysis examined the Twitter sites of 488 local television stations in the United States, based on a strategic and tactical model of media promotion. One finding of the study was that news stories were the most frequently occurring items on the sites. However, stations that offered news items also seldom promoted their regular newscasts. Overall, stations did not appear to use Twitter to direct viewers to the station's on-air programming.  相似文献   

7.
This article contributes to scholarly literature on local stations in early radio broadcasting history. Taking KVOS in Bellingham, WA as a case study, it attends to how regional geography in conjunction with station operators, broadcasting policy, and audiences helped to define localism in relation to broader national, regional, and international identities forming at the beginnings of early radio and between 1930–1953. KVOS’ history demonstrates how radio was always bound up with the production of locality and how local identity was constituted in and through its relation to broader collective sensibilities taking shape at the time.  相似文献   

8.
This historical study addresses the social impact of early local television by examining the ritual aspects of its now-extinct entertainment programming genres. The study assimilates several theories of ritual and collective memory to explain how this programming shaped the daily lives of television viewers in postwar America. It examines both the nature and form of this programming and how viewers remember it, largely via Internet-based tribute venues. This perspective helps better explain how such programming created a sense of community among technologically determined viewing audiences, and why it continues to structure the collective and individual memories of former viewers.  相似文献   

9.
There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian.  相似文献   

10.
This research utilized multilevel analysis to explore interactive alternative media production in a new social movement network. Interviews with audiences, local producers, and global producers provide evidence of interactivity between local audiences and local producers and between local producers and global producers. The local audiences provided encouragement to local producers through face-to-face interactions that aided in the establishment of organizational support for the local producers but acted as a discursive closure that blinded local producers to potential problems with their alternative media. The global producers revealed that they received content-oriented interactions from audiences via e-mail, which corresponded with data collected from the local producers who claimed to interact with global producers via e-mail. The findings establish a preliminary model of interactivity in alternative media production that links research concerning new social movement networks and alternative media and builds on research concerning the decentralized structure of new social movement networks.  相似文献   

11.
Market segmentation made communication with the advertising audience dependent upon the audience segment. African Americans were the first racial minority group identified as having economic viability as a target market that could be reached through advertising content and placement. A content analysis of 358 prime-time television advertisements for African American and general audiences revealed that African Americans are still playing a subordinate role, even in advertising targeted to them. Market segmentation has increased the breadth, but not necessarily the depth of African American advertising depictions.  相似文献   

12.
From 1936 to 1961, this jingle alerted listeners to the beginning of the most popular local radio show in the history of Knoxville, Tennessee. For it was during those years that radio station WNOX aired the "Mid-day Merry-Go-Round." During the period when radio was king, stations produced a variety of programs in addition to those available through network affiliation. These local programs connected radio with their audiences, but the influence of the "Mid-day Merry-Go-Round" extended far beyond the listeners in Knoxville. The purpose of this paper is to explore the evolution and influences of one such locally-produced show, the "Midday Merry-G0-Round."  相似文献   

13.
Just over half of the noncommercial radio stations in the United States contributed in some way to the lobbying campaign that led to the inclusion of radio in the Public Broadcasting Act of 1967. Most of these stations were associated with educational institutions, and were uniformly represented to federal authorities as “educational radio,” though the universe of noncommercial stations in the late 1960s was more nuanced and diverse. When federal financial assistance was finally achieved, the programs proved to be too exclusive or too expensive for some of the parties who had helped to move the Act from conception to reality. In the decades following enactment, activists for community, low power, and part time stations endeavored to correct the problems that grew out of the original legislation. For audiences, the primary consequence has been a public radio system that is less inclusive and diverse than it could have been.  相似文献   

14.
On January 20,2000, the Federal Communications Commission created two new classes of low-powered radio broadcasting licenses. This controversial initiative is studied within the landscape of current and past deregulatory policies. These stations are now on the air and broadcasting to their local communities. A survey was conducted of the first 239 licensed stations to ascertain programming goals, budgets, policies and other baseline information. The study concludes that Low-Power FM has significantly increased ownership diversity and content. Current FCC localism initiatives could bode well for the introduction of more LPFM stations in the United States.  相似文献   

15.
Just a few years after local TV stations transitioned from analog to digital transmissions, dozens of stations across the United States have begun to provide live programming via mobile digital television (DTV). An exploratory study of television station managers (adopters and non-adopters of mobile DTV) focused on various perspectives of the technology, adoption motivations, and audience factors. Findings revealed that station owners and management were the ones who primarily determined whether to adopt mobile DTV. In addition, stations that had adopted the technology were more likely than non-adopters to be motivated by a desire to be the first to use mobile DTV.  相似文献   

16.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

17.
When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.  相似文献   

18.
Concern in Canada about U.S. cultural and economic “invasions” is not new—and here is some support for the contention that despite Canadian content regulations of recent years a large portion of the Canadian population still sees heavily Americanized TV programming simply because much of that programming comes directly from the U.S.—not via cable or Canadian stations subject to Canadian controls. The authors (a husband‐wife team) work in the Boston area, where Richard Nielson is on the Boston University faculty. Angela Nielson is a freelance writer‐researcher.  相似文献   

19.
This article traces the development of news as programming content in Philippine radio from the 1960s to the present. Two radio stations, DZRH and DZBB, were chosen for the study. Aside from their popularity among Metro Manila listeners, they are also similar in content (news and information-oriented programs) and have long histories. The case studies show the socio-political, regulatory, economic, and technological influences on the metamorphosis of DZRH and DZBB into news-oriented radio stations. Attention was given to the changes in news program format, news production, and the ratings and advertising of the two stations.  相似文献   

20.
This study focused on the ownership, programming, and competition patterns of Spanish-language radio stations in the top 50 Hispanic metropolitan areas. Data were collected from industry resources and measured a variety of variables, including ownership type, concentration, and format diversity in these Hispanic radio markets. Overall, the results indicated moderate levels of ownership concentration in these markets, a degree of format differentiation within the local Spanish-language radio industry, and some degree of competition among Spanish-language radio stations.  相似文献   

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