共查询到20条相似文献，搜索用时 15 毫秒
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Rebecca J. Welch Cline Nelya J. McKenzie 《Journal of Applied Communication Research》2013,41(4):322-337
This paper reports analyses of sex differences in knowledge, attitudes, and behavior related to HIV/AIDS and communication about HIV I'AIDS in the heterosexual college population. Men and women differed in their assessments of risk to HIV infection for various behaviors; in each case women perceived greater risk. Women were more favorable than men regarding talking about AIDS and attitudes about condom use. Men reported a greater number of sexual partners for the previous five years than did women. Men, more often than women, appear to have changed their behavior in a direction of greater risk. Only two sex differences were found for prevention‐related behaviors. First, men more often reported having purchased a condom. However, no sex differences were found for actual condom use. Second, as reported in previous studies, women were more likely to engage in AIDS‐related talk with a sexual partner. Because of their many differences, men and women need to be targeted as separate audiences for HIV/AIDS prevention. Further, because women have emerged as the most rapidly growing group at risk for HIV infection and because women appear to be more willing than men to implement HIV/AIDS prevention in their relationships, they should be considered a primary audience for HIV/AIDS‐prevention programs designed for influencing the behavior of heterosexual couples. 相似文献
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Yadong Ji 《Communication Research Reports》2020,37(3):65-73
ABSTRACT Preexposure prophylaxis (PrEP) is an effective medicine against HIV transmission. PrEP can be especially beneficial in the men who have sex with men (MSM) communities. However, medical studies have associated MSM’s PrEP use with undesired riskier behaviors (risk compensation), such as reducing condom use and acquiring more sexual partners. Fact sheets are important information sources for MSM to learn about PrEP and can potentially prevent risk compensation. This study compared three accessible fact sheets (the Truvada fact sheet, the CDC fact sheet, the FDA fact sheet) in terms of their effects on MSM’s PrEP use intention and risk compensation intention (n = 600). The results showed that the CDC and the FDA fact sheets significantly encouraged higher PrEP use intention without provoking higher risk compensation intention. To promote PrEP use without raising risk compensation intention, fact sheets might be good information sources for the MSM population. 相似文献
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Hee Sun Park 《Communication Studies》2013,64(2):162-175
This study investigates the relationship between attitudes toward a behavior and subjective norms in the Theory of Reasoned Action (TRA). Unique to this research, attitudes toward a behavior are divided into social and personal attitudes in order to test an explanation for the moderate to high correlation between attitudes and subjective norms reported in previous research. As expected, only social attitudes toward a behavior are significantly related to subjective norms. The finding indicates that the overlap between attitudes and subjective norms in TRA research occurs when the attitudes studied are social in nature. Additionally, members of a collectivistic culture tend to score higher on subjective norms and social attitudes, but the high score on subjective norms and social attitudes does not necessarily contribute to predicting behavioral intention. It is suggested that cross‐cultural differences on the absolute strengths of attitudes and subjective norms may not translate to the differences in the relative weights of the two components in predicting behavioral intention. 相似文献
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Yachao Li Jennifer A. Samp Valerie B. Coles Cone Laura M. Mercer Kollar Ralph J. DiClemente Jennifer L. Monahan 《Communication Studies》2018,69(1):67-84
African American women are vulnerable for sexual health risk; thus, condom use is essential. Guided by research linking goals to communicative content, this study explored women’s use of I-, you-, we-, and hedging language during condom negotiation. Female participants (N = 193) engaged in a condom negotiation role play with male confederates, where language use measures were coded. I-language was used the most frequently. Language use differed as a function of men’s tactics, such that women primarily used I-language in response to verbal attacks, you-language in response to seduction, and I- and we-language in response to information seeking. Women who engaged in more recent condom use were more likely to use you-language and, when confederates attacked, they responded with more you-language and less hedging. 相似文献
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This investigation involves the examination of college students' condom self‐efficacy (knowledge and skills regarding condom use) and coping strategies in sexual situations. Results indicate that although students report high condom efficacy, efficacy is weakly correlated with actual condom use. Overall, efficacy is weakly correlated with coping styles in sexual situations. In general, students are opting for non‐communicative ways of coping (e.g., avoidance) in sexual situations as opposed to communicative ways (e.g., discussion with partner) of coping. However, those who report “always” using a condom use communicative coping strategies more frequently than non‐communicative coping strategies. Efficacy is positively related to communicative coping styles versus non‐communicative coping styles. Marital partners differ from unmarried couples in that they use more “planning ahead” coping strategies. Discussion and implications follow. 相似文献
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《Communication monographs》2012,79(4):311-328
Past research indicates that short-term exposure to nonviolent sexual media stimuli can produce cognitive changes in men which, in turn, can affect their behavior toward women. This study explored differences among these behavioral effects based upon sexual degradation in film content and male viewers' gender schematicity, as an extension of the study of cognitive effects reported in Jansma, Linz, Mulac, and Imrich (1997). Seventy-one men viewed one of three films: (a) sexually-explicit and degrading to women, (b) sexually-explicit but non-degrading, or (c) non-sexual. The men then interacted with women in problem-solving dyads that were recorded on videotape. Men who viewed either sexually-explicit film displayed more dominance and anxiety than did the men who viewed the non-sexual film. This was true, however, for only the two-thirds who were non sex-typed (BSRI, Bem, 1974). Sex-typed men's behavior was consistent across sexual versus non-sexual film conditions. In addition, men who viewed the degrading sexual film displayed less anxiety, but more dominance, than men who watched the non-degrading sexual film. Women's behavior failed to distinguish which of the three films their partners had viewed, but was positively correlated with most of their partner's discriminating behavior. Results of men's viewing sexual or degrading sexual material are discussed in terms of negative social implications for women in the context of everyday male-female interactions. 相似文献
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Pornography use is often associated with less-progressive sex-role attitudes, such as endorsement of a sexual double standard between heterosexual partners, but the process by which this relationship occurs is still largely unexamined. The present study was conducted to examine how perceptions about pornography may play a role in the relationship between pornography use and sex-role attitudes. Perceived general acceptance and perceived influence of pornography on most people partially mediated the relationship between pornography use and sex-role attitudes. The more participants reported using pornography, the more they believed pornography was generally accepted and had a positive influence; however, conversely to what was hypothesized, the more positive they perceived pornography’s influence, the less likely they were to report sex-role attitudes that endorse a sexual double standard. 相似文献
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Tara M. Emmers-Sommer Jenny Farrell Ashlyn Gentry Shannon Stevens Justin Eckstein Joseph Battocletti 《Communication Studies》2013,64(3):339-355
This investigation examined the effects of who asked, who paid, date location, and gender on first date sexual expectations and related attitudes. Participants from a large southwestern university in the United States reported that men hold higher first date sexual expectations than women, particularly when men asked and paid for the date and the date occurred at an apartment versus the movies or restaurant. When women asked and paid for the date and the date occurred at her apartment, men hold higher rape myth acceptance beliefs than when the man asked and paid for the date or when either sex asked for the date and the partners “went dutch” on expenses. Additional sexual- and gender-related findings, discussion, and implications follow. 相似文献
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The present study examined the effects of sexual objectification of female artists in music videos on male undergraduates' sexual beliefs. Findings showed that participants who viewed music videos of highly objectified female artists reported more adversarial sexual beliefs, more acceptance of interpersonal violence, and, at a level of marginal significance, more negative attitudes about sexual harassment than participants assigned to low-sexual objectifying music videos by the same female artists. Path models indicated that adversarial sexual beliefs mediated the relationship between condition, and (1) acceptance of interpersonal violence and (2) negative attitudes regarding sexual harassment. 相似文献
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Nostalgic Emotional Appeals for Smoking Prevention 总被引：1，自引：1，他引：0
Nostalgia-evoking messages are used to promote consumer products, but their use for encouraging healthy behaviors is not well understood. This study examines the use of nostalgia as an emotional appeal to influence attitudes and reduce smoking behavior. The study hypothesized that exposure to a nostalgic public service announcement (PSA) will result in (a) more negative attitude toward smoking; and (b) increased intention to limit smoking, relative to a control. Participants exposed to the nostalgia-evoking PSA expressed more negative attitudes toward smoking and stronger intentions to limit smoking than did participants exposed to nonnostalgic messages. The findings suggest nostalgic appeals as a promising strategy for smoking prevention messages. 相似文献
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This article examines the use of pornographic media by Taiwanese high school students, and explores the effects of exposure to such on their attitudes and behaviour in terms of sexual permissiveness. The results of this research indicate that more than 90 per cent of the students interviewed had at least some exposure to a variety of pornography, with males reporting significantly higher exposure frequencies than females. The results also show that exposure to pornographic media has significant effects on high school students’ sexual permissiveness and nonexclusive sexual attitudes and behaviour. 相似文献
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Human immunodeficiency virus, or HIV continues to be a serious issue, especially for men who have sex with men (MSM). A new means of HIV prevention, called preexposure prophylaxis (PrEP), significantly reduces the chance of HIV infection. However, adoption of the drug has been slow. In this study, a content analysis of 234 online news articles about PrEP from popular U.S. news Web sites was conducted, focusing on how articles were framed in terms of benefits to PrEP, barriers to PrEP, the severity of HIV, and the susceptibility of MSM to HIV. Results showed that coverage contained conflicting information about PrEP and failed to cast HIV as a serious problem. 相似文献
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This study tests the effects of exposure to sexual television content on emerging adults' sexual attitudes and moral judgments. One hundred and ten college freshmen were randomly assigned to view shows that portrayed either positive or negative consequences of sexual intercourse. Results indicate that exposure to shows that portray negative consequences of sex leads to more negative attitudes toward premarital intercourse and to more negative moral judgments of characters engaged in this behavior. Results were observed immediately after the viewing and persisted 2 weeks later. Findings are discussed in light of social cognitive theory and previous media effects research. 相似文献
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The term pluralistic ignorance refers to erroneous beliefs heldby a group of individuals about the attitudes or behavior ofothers. In this study, we examined the degree to which collegestudents in Singapore misconceive their peers’ sexualattitudes and behavior. The data for this study came from aweb-based survey involving a random sample of 534 college studentsin Singapore. The results indicate widespread evidence of pluralisticignorance; that is, students believed that their peers weresignificantly more sexually active than was actually the case.The data also suggest that the students formed such erroneousimpressions of peers on the basis, in part, of the students’media consumption and of the students’ own sexual attitudes. 相似文献
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《Journal of Applied Communication Research》2012,40(6):611-627
ABSTRACTThis study explored how men who have sex with men (MSM) communicated their use of pre-exposure prophylaxis (PrEP) on smartphone applications. Informed by the theory of problematic integration and uncertainty management, we asked if revealing ‘HIV negative, on PrEP’ status on smartphone applications might increase one's uncertainty in communicating about safe sex with others. We conducted interviews with 31 Taiwanese MSM currently taking PrEP who participated in a national demonstration project. We identified three types of PrEP-related uncertainty: condition, information, and stigma uncertainty. Applied implications of our findings indicate the importance of the feasibility of medical infrastructure in implementing PrEP, the complication in translating scientific and medical jargon into everyday language, and dynamics of negotiating stigmas associated with HIV and AIDS in the context of HIV prevention. 相似文献
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Debbie Dougherty 《Journal of Applied Communication Research》2013,41(4):372-402
Researchers have approached the study of sexual harassment as though it were dysfunctional. However, a feminist standpoint theory analysis would suggest that it functions differently for men and women. A study using discussion groups and stimulated recall interviews was conducted in a large health care organization. A thematic analysis revealed a primary theme of sexual harassment as a [dys]functional process. For the male participants, sexual behavior served as a coping mechanism for stress, as a form of therapeutic care, and to create and demonstrate camaraderie. For the women participants, sexual behavior tended to be either nonfunctional or dysfunctional. They did not associate it with stress reduction, therapeutic touch, and viewed group camaraderie as a means of prevention. Implications are discussed. 相似文献
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Debbie Dougherty 《Journal of Applied Communication Research》2001,29(4):372-402
Researchers have approached the study of sexual harassment as though it were dysfunctional. However, a feminist standpoint theory analysis would suggest that it functions differently for men and women. A study using discussion groups and stimulated recall interviews was conducted in a large health care organization. A thematic analysis revealed a primary theme of sexual harassment as a [dys]functional process. For the male participants, sexual behavior served as a coping mechanism for stress, as a form of therapeutic care, and to create and demonstrate camaraderie. For the women participants, sexual behavior tended to be either nonfunctional or dysfunctional. They did not associate it with stress reduction, therapeutic touch, and viewed group camaraderie as a means of prevention. Implications are discussed. 相似文献