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1.
Decision making could be described using 2 steps: (a) understanding the effects of a particular course of action and (b) selecting an action given this knowledge of effects. It is my contention that businesses wanting to advertise in radio have only partial information about the marketplace. There are approximately 500 commercial and community radio stations in Australia. However, only commercial radio stations, which make up 47% of the total radio stations in the country, systematically conduct radio surveys. In this article, I profile radio audiences in North Queensland, Australia using the list of values measure (LOV; Kahle & Kennedy, 1989). Also, I present the combinations of commercial and community radio stations that could deliver the maximum possible impact on the pertinent target market.  相似文献   

2.
For decades, radio was primarily a hidden or unseen medium to listeners. In recent years, digital technologies have transformed radio to a medium that can both be seen and heard. In particular, visuals on social media have given audiences a real-time glimpse of broadcast operations and talent, while enhancing interaction with stations. This study examined how commercial stations across the United States portrayed themselves through posts on Instagram. Using a qualitative methodology and social semiotic theory, results of the study revealed two dominant themes of station posts—station promotion and community—that signified the essence of radio stations.  相似文献   

3.
This narrative case study examines the news and information role played by WWL Radio and the United Radio Broadcasters of New Orleans during the real life drama of Hurricane Katrina. The performance of United demonstrates that media consolidation, deregulation and the threat of emerging technologies do not justify abandoning the idea that broadcasters still have a moral and ethical responsibility to serve the public interests of audiences; that traditional radio should stop looking over its shoulder at threats posed by other media, and instead should make use of the medium's greatest strength—taking care of the communities it serves on the local level. This study provides further proof that traditional radio is still vital, especially in times of disaster and catastrophe; that radio's attention to the local community, and its ability to collaborate among other broadcast outlets in that community, may be two of many distinct factors that keep the public tuned in to the medium.  相似文献   

4.
This paper reevaluates and questions some of the assumptions that have been made about the efficacy of radio broadcasting in rural Africa—the target of most domestic and international social change programs. Among other possibilities, the paper suggests that the inexpensive availability, portability, and nonliterate accessibility of rural audiences to radio are necessary conditions but are insufficient to maximize the medium's potential utility for social mobilization. Using an existent tripartite concentric cultural diameter as the basis for argument, the paper reemphasizes the claim that the rural African community is distinct from the suburban and the urban. Recommendations are offered, on that basis, for a restructured radio network that would reflect the uniqueness of rural communities and the changing phase of Africa's marginalized population.  相似文献   

5.
Historically radio has held an important place in the lives of Estonians that shaped radio's character during the years of the Soviet Union and after Estonian independence. Radio developed an intimate relationship with Estonian audiences and was important during the drive for independence. After independence state broadcasting moved toward a public service model while commercial radio developed under the control of a small number of corporations. While public service radio and commercial radio compete in ways similar to other European and Nordic countries, radio in Estonia remains strong.  相似文献   

6.
This article discusses how radio in Kazakhstan changed after the Soviet Union collapsed and market-oriented independent countries emerged. Since independence in 1991, the media, including radio, developed partly as a private enterprise and partly as a government entity with government radio operations controlled by the State Television and Radio Broadcasting Corporation. State radio stations in Kazakhstan are subsidized and operations do not depend on popularity or successful competition for audiences. Commercial stations have found support in advertising and continue to be successful. Although Kazakhstan has been independent for about 20 years and Kazakh stations are successful, the radio market in Kazakhstan is dominated by Russian radio. This article highlights the significant challenge for Kazakh radio as it continues to develop a uniquely Kazakh character that can promote Kazakh language and culture, and successfully attract a Kazakh audience.  相似文献   

7.
This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.  相似文献   

8.
Just over half of the noncommercial radio stations in the United States contributed in some way to the lobbying campaign that led to the inclusion of radio in the Public Broadcasting Act of 1967. Most of these stations were associated with educational institutions, and were uniformly represented to federal authorities as “educational radio,” though the universe of noncommercial stations in the late 1960s was more nuanced and diverse. When federal financial assistance was finally achieved, the programs proved to be too exclusive or too expensive for some of the parties who had helped to move the Act from conception to reality. In the decades following enactment, activists for community, low power, and part time stations endeavored to correct the problems that grew out of the original legislation. For audiences, the primary consequence has been a public radio system that is less inclusive and diverse than it could have been.  相似文献   

9.
From 1936 to 1961, this jingle alerted listeners to the beginning of the most popular local radio show in the history of Knoxville, Tennessee. For it was during those years that radio station WNOX aired the "Mid-day Merry-Go-Round." During the period when radio was king, stations produced a variety of programs in addition to those available through network affiliation. These local programs connected radio with their audiences, but the influence of the "Mid-day Merry-Go-Round" extended far beyond the listeners in Knoxville. The purpose of this paper is to explore the evolution and influences of one such locally-produced show, the "Midday Merry-G0-Round."  相似文献   

10.
This article explores the development of the early Canadian radio audience. Without a pattern to follow, the listeners found ways to listen that reflected the restrictions and possibilities of the new technology. Early listeners picked favorite programs, became club members, and were sports fans for the first time. The early listening experiences created the foundation for radio audiences and their listening patterns.  相似文献   

11.
Entertainment news formats, such as radio talk shows and late-night comedy shows, continue to gain audience interest, while traditional news formats are slowly losing audience members. This study examines audience effects from entertainment news formats by comparing retention, involvement, attention and perceived credibility of information presented in a traditional radio broadcast news format and a nontraditional news quiz show format. Findings showed audiences recalled information from quiz questions significantly better than from the traditional news form. Levels of attention and involvement did not differ, and there were no differences for perceived credibility, suggesting audiences may be increasingly accepting of new formats.  相似文献   

12.
This work intends to provoke and enlarge the debate about the subject of community radio stations in Brazil. Although it is a subject quite often commented on in the present time, it is still rarely studied with its deserved importance in scientific communication. This study brings forth new information about how the legalized community radio stations in Brazil have been operating since their creation in 1998. The data presented in this study were catalogued during the development of a doctoral thesis, the focus of which was the functioning of community radio stations in Brazil.  相似文献   

13.
Across the radio spectrum, there are relatively few stations in the United States that concentrate on community building and sustainability. One of the country's early community radio stations, KBOO-FM in Portland, Oregon, has been on the air since 1968 and has significantly expanded its signal reach and audience during that time. Preceding National Public Radio, KBOO is the outcome of a Portland grassroots activist movement that initially sought to restore classical music on the local airwaves and eventually concurred on a more radical mission to serve the underserved and to cater to communities at the margins in the metropolitan listening area and beyond. KBOO transmits a potpourri of musical and artistic styles, foreign language programs, and critical news, public affairs, and commentaries—all with a largely volunteer-based governance structure. It also devotes its attention to promoting community-based initiatives. This article focuses on four major community functions served by KBOO community radio: public transmission, radio training, political education and mobilization, and community building and outreach. We conclude with observations about the uses and potential of community radio in developing a rich democratic civil society.  相似文献   

14.
Community radio can serve as an important national resource, giving local voices access to media and providing an alternative to mainstream broadcasters. This study examined the status of community radio in two contrasting settings: Thailand where community stations number in the thousands and Malaysia where community radio has so far not been allowed. Although Thailand's community broadcasters started their operations without formal authorization, successive governments have not taken action to force their general closure. However, steps to create a legal status for them have moved at a sluggish pace. In Malaysia, authorization for community radio stations seems never to have been seriously considered even though public groups have expressed enthusiasm for the idea. In both nations, political considerations have been major factors governing the slow development of policies for community radio.  相似文献   

15.
This article explores the factors that contribute to the success of local commercial radio stations in Finland. Although the average station loses money, a few stations are profitable, and this study explores the reasons for their success. The study found that successful stations were less dependent on national advertising, spent less on major costs, and were more productive than the average station. It also found that successful local stations target older audiences, dominate their local radio markets, and have clear formats and a strong local orientation. Nearly all the differences result from choices within the scope of managers or in positioning and marketing strategies that are within the scope of management.  相似文献   

16.
Although community radio has a long history in South and North America, new models are evolving in other parts of the world from South Africa to Central Eurasia. True to its community roots, stations reflect the unique history, culture, and political climate of each country. Radio is the most democratic of media both in providing easy access to citizen participation and in being widely available. In rural areas from subsistence farmers in Mozambique to nomadic herders in Mongolia, radio is the only medium. With limited resources in new democracies, it is the most cost-effective medium. The expressive human voice and natural sound engage the imagination through story telling. Radio stations are not simply passive transmitters of information or hit music; they are a catalyst for building community, for improving health and education, for fostering a civil society. These are no longer theoretical visions; many stations now demonstrate all of these goals.  相似文献   

17.
A relatively unstudied development in the recent history of U.S. community and public radio is the emergence of metropolitan-based public radio networks. These are being constructed by buying out college and community facilities and frequencies by larger stations, resulting in student and community radio outlets being shifted to online streams and giving universities a one-time cash infusion, though this seems to vitiate the purpose of their educational licenses.  相似文献   

18.
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19.
This paper provides a case study of a radio station in Guatemala notable for making programming decisions to serve rural audiences. Sometimes these broadcasters broke with accepted practice and provided programs that some listeners might consider controversial. However, the case study reveals these programs were pitched directly at an underserved niche in the audience of these broadcasters: low-income listeners from indigenous groups. This paper will document the history of these trends and discuss some of the methods of how these broadcasters serve this underserved audience.  相似文献   

20.
This essay explores the phenomenon of community radio in Colombia in light of the ongoing internal conflict. Combining a review of the written materials about Colombia's social-political conflict and the history of its radio industry, both in English and Spanish, with first-hand research on the ground in Colombia, I try to demonstrate how community radio is part of a broader movement to democratize society in the face of extreme violence, political repression, and economic dislocation. By using one youth-led radio station in southern Colombia as a case study, I argue that notwithstanding the many problems and drawbacks they face, community radio is playing a role in creating a public sphere.  相似文献   

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