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1.
Advertising     
Richard W. Pollay, ed. Information Sources in Advertising History (Westport, Conn.: Greenwood Press, 1979---$22.50)

James H. Leigh and Claude R. Martin Jr., eds. Current Issues and Research in Advertising 1979 (Division of Research, Graduate School of Business Administration, University of Michigan, Ann Arbor, Mich.---$5.00, paper)

Charles H. Patti's Advertising Management: Cases and Concepts (Columbus, Ohio: Grid, 1978---$14.95)  相似文献   

2.
TRADE BOOK MARKETING: A PRACTICAL GUIDE edited by Robert A. Carter (New York: Bowker, 1983---$29.95/19.95)

ELEMENT'S OF DIRECT MARKETING by Martin Baier (New York: McGraw-Hill, 1983---price not given)

BROADCAST ADVERTISING: A COMPREHENSIVE WORKING TEXTBOOK by Sherilyn K. Zeigler and Herbert H. Howard (Columbus, Ohio: Grid Publishing, 1984---$34.95/17.95)

PUBLIC RELATIONS: MANAGEMENT BY OBJECTIVES by Norman R. Nager and T. Harrell Allen (New York: Longman, 1984---$29.95/16.95)

CHOOSING AN ADVERTISING AGENCY by William M. Weilbacher (Chicago: Crain Books, 1983---$19.95, paper)  相似文献   

3.
Journalism     
Marvin Barrett and Zachary Sklar's The Seventh Alfred I. duPont-Columbia University Survey of Broadcast Journalism: The Eye of the Storm (New York: Lippincott & Crowell, 1980---$11.95/6.95).

Herbert E. Alexander's Financing the 1976 Election (Congressional Quarterly Books, 1414 22nd St. NW, Washington, D.C. 20037---$35.00).

Benjamin M. Compaine's The Newspaper Industry in the 1980s: An Assessment of Economics and Technology (White Plains, N.Y.: Knowledge industry Publications, 1980---$24.95).

Mitchell Stephens' Broadcast News: Radio Journalism and an Introduction to Television (New York: Holt, Rinehart & Winston, 1980---$12.95).

James D. Startt's Journalism's Unofficial Ambassador: A Biography of Edward Price Bell, 1869-1943 (Athens: Ohio University Press, 1980---$15.95).  相似文献   

4.
Posterbooks, a roundup of seven paperback titles

Images of an Era: The American Poster, 1945-75 (Cambridge, Mass.: MIT Press, 1975---$12.50, paper)

Harry Harrison's Mechanismo (London: Pierrot Publishing Ltd./Morgans Run, Danbury, N.H.: Reed Books (Addison House)

John Lewis' Typography: Design and Practice (New York: Taplinger, 1978---$17.50 with a paperback also apparently available)

W.R. Miller et al's Graphic Arts (Bloomington, Ind.: McNight Publishing Co. (distributed by Taplinger in New York), 1978--- $3.96/2.64)

Bill Gray's More Studio Tips for Artists and Graphic Designers (New York: Van Nostrand Reinhold, 1978---$4.95, paper)  相似文献   

5.
ERIC Clearinghouse on Information Resources, review of six recent items

Audiovisual Market Place 1980 (New York: Bowker, 1980---$29.95, paper)

Don Kaplan's Video in the Classroom: A Guide to Creative Television (White Plains, N.Y.: Knowledge Industry Publications, 1980---price not given, paper)

Anne Howe, ed. International Yearbook of Educational and Instructional Technology 1980/81 (London: Kogan Page/New York: Nichols Publishing Co., 1980---$32.50)

Esther R. Dyer, comp. “Cultural Pluralism and Children's Media” (Chicago: American Library Association, 1978 ---price not given, paper)  相似文献   

6.
Jack Temple Kirby's Media-Made Dixie: The South in the American Imagination. (Baton Rouge, La.: Louisiana State University Press, 1978—$9.95)

Dan Nimmo's Political Communication and Public Opinion in America (Santa Monica, Calif.: Goodyear Publishing Co., 1978—price not given, but available in hard and paper editions)

Raymond G. Smith's The Message Measurement Inventory: A Profile for Communication Analysis (Bloomington, Ind.: Indiana University Press, 1978—$12.50)

Fred Fedler's An Introduction to the Mass Media (New York: Harcourt, Brace Jovanovich, 1978—price not given, paper)

Rolf Myller's Symbols and their Meaning (New York: Atheneum, 1978—$9.95)

William E. Francois, Mass Media Law and Regulation (Columbus, Ohio: Grid, Inc., 1978—price not given)

James Leigh and Claude R. Martin, Jr., Current Issues and Research in Advertising (Ann Arbor, Mich.: Graduate School of Business Administration, University of Michigan, 1978—$4.75, paper)

Philip Ward Burton's Advertising Copywriting (Columbus, Ohio: Grid, 1978—$12.95)

Postal and Allied Arenas–Research Task Specifications, Phase I: Arena Survey by John F. McLaughlin (October 1977, 39 pp., $10.90, paper, Working Paper W-77-9)

The Communications Act Policy Toward Competition: A Failure to Communicate by G. Hamilton Loeb (October 1977, 95 pp., $23.40, paper, Publication P-77-3)

Roland E. Wolseley's Careers in Religious Communications (Herald Press, Scottdale, Pa. 15683—$4.95, paper)

Roland Barthes' Image-Music- Text (New York: Hill & Wang, 1977—$8.95)

Jacques Barzun and Henry F. Graff's The Modern Researcher (New York: Harcourt Brace Jovanovich, 1977—$6.95 in paper, and also available in hardback)  相似文献   

7.
John Tebbel's A History of Book Publishing in the United States: Volume III--The Golden Age Between Two Wars, 1920-1940 (New York: R.R. Bowker, 1978---$32.50)

Anne Lyon Haight and Chandler Grannis' Banned Books: 387 BC to 1978 AD (New York: Bowker, 1978---$13.95)

Bruce Joel Hillman and Judith Ann Beraha, eds. 1979 Writer's Market (Cincinnati, Ohio: Writer's Digest Books, 1978---$14.95)

Doris Ricker Marston's A Guide to Writing History (Cincinnati, Ohio: Writer's Digest, 1976---$8.50)

Girls Series Books: A Checklist of Hardback Books Published 1900-1975 (Children's Literature Research Collections, University of Minnesota Libraries, Minneapolis, Minn. 55455---price not given, but about $7.50, paper)  相似文献   

8.
L. John Martin, ed. "Role of the Mass Media in American Politics," Annals of the American Academy of Political and Social Science, Vol 427 (September 1976)

C. Richard Hofstetter's Bias in the News: Network Television Coverage of the 1972 Election Campaign (Columbus, Ohio: Ohio State University Press, 1976---$13.75)

Louis Maisel's Changing Campaign Techniques: Elections and Values in Contemporary Democracies (Beverly Hills, Calif.: Sage Publications, 1976---$17.50/7.50)  相似文献   

9.
Andrew Tudor's Image and Influence: Studies in the Sociology of Film (New York: St. Martin's Press, 1975---$17.95)

Paul Weiss' Cinematics (Carbondale: Southern Illinois University Press, 1975---$8.95)

James F. Scott's Film: The Medium and the Maker (New York: Holt, Rinehart and Winston, 1975---$7.95 1 paper)

Douglas Brode's Crossroads to the Cinema (Boston: Holbrook Press, 1975---price not given, paper)

William Kuhns' The Moving Picture Book (Dayton, Ohio: Pflaum, 1975---price not given, paper)

Richard M. Blumenberg's Critical Focus: An Introduction to Film (Belmont, Calif.: Wadsworth, 1975---price not given, paper)

Axel Madsen's The New Hollywood: American Movies in the 70s (New York: Crowell, 1975---$7.95)

George Rehrauer's The Film User's Handbook: A Basic Manual for Managing Library Film Services (New York: Bowker, 1975---$14.95)  相似文献   

10.
Paul Smith (ed.) The Historian and Film (Cambridge, England: Cambridge University Press, 1976---$13.95)

Tino Balio (ed.) The American Film Industry (Madison: University of Wisconsin Press, 1976---$15.00/6.95)

Dale McConathy with Diane Vreeland's Hollywood Costume (New York: Abrams, 1976---$35.00)

David Chierichetti's Hollywood Costume Design (New York: Harmony Books/Crown, 1976---$15.00)

Anthony Slide's The Big V: A History of the Vitagraph Company (Metuchen, N.J.: Scarecrow Press, 1976---$9.00)

Michael G. Fitzgerald's Universal Pictures: A Panoramic History in Words, Pictures and Filmographies (New Rochelle, N.Y.: Arlington House, 1976---$25.00)

James R. Silke's Here's Looking at You, Kid: Fifty Years of Fighting, Working and Dreaming at Warner Brothers (Boston: Little, Brown, 1976---$24.95)

P. Adams Sitney (editorial director), The Essential Cinema: Essays on the Rims in the Collection of Anthology Film Archives (New York: New York University Press, 1976-420.00/ 8.95)

Leo Braudy's The World in a Frame: What We See in Films (New York: Anchor/Doubleday, 1976---$8.95)  相似文献   

11.
MISUNDERSTANDING MEDIA by Brian Winston (New York: Oxford University Press, 1986---$22.50)

SERVICES IN TRANSITION: THE IMPACT OF INFORMATION TECHNOLOGY ON THE SERVICE SECTOR edited by Gerald Faulhaber, et al. (Cambridge, MA: Ballinger, 1986---$29.95)

BUSINESS TELEMATICS: CORPORATE NETWORKS FOR THE INFORMATION AGE by Byron Belitsos and Jay Misra (Homewood, IL: Dow, Jones-Irwin, 1986---$25.00)

COMPUTER & TELECOMMUNICATIONS ACRONYMS edited by Julie Towell and Helen Sheppard (Detroit: Gale Research, 1986---$60.00)

Three recent publications from the Program on Information Resources Policy (200 Aiken, Harvard University, Cambridge, MA 02138---inquire of publisher for prices, paper)

COMPUTER III: A NEW ERA—A GUIDE TO THE FCC'S LANDMARK DEREGULATORY RULING edited by Dick Stirba (Telecom Publishing Group, Capitol Publications, 1101 King St., Alexandria, VA 22314---$140, paper)

MARKET AND STRATEGIC IMPACTS OF BYPASS by the Bethesda Research Institute (Phillips Publishing, 7811 Montrose Rd., Potomac, Md. 20854---price not given, paper)

SATELLITE COMMUNICATION SYSTEMS ENGINEERING by Wilbur Pritchard and Joseph Sciulli (Englwood Cliffs, NJ: Prentice-Hall, 1986---$42.95)

GUIDE TO SATELLITE TELEVISION INSTALLATION by John E. Traister (Englewood Cliffs, NJ: Prentice-Hall, 1986---$24.95)  相似文献   

12.
Jack C. Ellis' A History of Film (Englewood Cliffs, N.J.: Prentice-Hall, 1978---$11.95, paper)

John L. Fell's A History of Films (New York: Holt, Rinehart & Winston, 1978---price not given, paper)

Anthony Slide's Aspects of American Film History Prior to 1920 (Metuchen, N.J.: Scarecrow Press, 1978---$7.50). In the short (173 pages)

Two recent additions to the Ungar Film Library (New York: Frederick Ungar Publishing Co., 1978---at prices shown)  相似文献   

13.
Robert Sklar's Movie-Made America: A Social History of American Movies (New York: Random House, 1975---$12.95)

Thomas W. Bohn and Richard L. Stromgren's Light and Shadows: A History of Motion Pictures (Alfred Publishing Co., 75 Channel Drive, Port Washington, N.Y. 11050, 1975---$8.95, paper)  相似文献   

14.
Bruce M. Owen and Ronald Braeutigam's The Regulation Game: Strategic Use of the Administrative Process (Cambridge, Mass.: Ballinger Publishing, 1978---$20.00)

Alfred Price's Instruments of Darkness: The History of Electronic Warfare (New York: Scribner's, 1978---$12.95)

Linda Fox's Broadcasting and Communications (New York: Arco/London: Marshall Cavendish, 1978---$9.95)  相似文献   

15.
Print Media     
Elizabeth L. Eisenstein, The Printing Press as an Agent of Change (Cambridge and New York: Cambridge University Press, 1979---$49.50 for the two volume set)

Roy Harley Lewis' Antiquarian Books: An Inisder's Account (New York: Arco, 1979---$10.00)

Jack Lindsay's William Morris: His Life and Work (New York: Taplinger, 1979---$14.95)

Thomas Weyr's Reaching for Paradise: The Playboy Vision of America (New York: Times Books, 1979---$12.50)

Book Publishing Worldwide, A Publisher's Weekly Extra (New York: R.R. Bowker, 1979---S6.95, paper)

Scholarly Communication: The Report of the National Enquiry (Baltimore: The Johns Hopkins University Press, 1979---$3.95, paper)

Charles B. Osburn's Academic Research and Library Resources: Changing Patterns in America (Westport, Conn.: Greenwood Press, 1979---$18.95)

Robert Egan's The Bookstore Book: A Guide to Manhattan Booksellers (New York: Avon Books, 1979---$5.95, paper)  相似文献   

16.
The Religious Writers Marketplace by William Gentz and Elaine Colvin (Philadelphia: Running Press, 1980---$12.95)

The Video Tape/Disc Guide: Religious Programs (Elgin, III.: David C. Cook Publishing, 1981---$12.95, paper)

Robert Ross, So It Was True: The American Protestant Press and the Nazi Persecution of the Jews (Minneapolis: University of Minnesota Press, 1980---$20.00/9.95)

Mark Gibbs, Christians with Secular Power (Philadelphia: Fortress Press, 1981---$4.95, paper)

Lewis Brown, In Search of Ways of Knowing the Church's Use of the Communication Media (Diocese of Rochester, 1150 Byffalo Rd., Rochester, N.Y. 14624---$10.00)  相似文献   

17.
Research Methods     
Michael H. Walizer and Paul L. Wiener's Research Methods and Analysis: Searching for Relationships (New York: Harper & Row, 1978---$16.95)

Joseph B. Kruskal and Myron Wish's Multidimensional Scaling (Beverly Hills, Calif.: Sage Publications, 1978---$3.00, paper)

Alwin, Duane F., ed. Survey Design and Analysis: Current Issues (Sage, 1978 ---$3.95, paper)

Dukes, Richard L., and Constance J. Seidner, eds. Learning with Simulation and Games (Sage, 1978---$4.95, paper)

Jib Fowles, ed. Handbook of Futures Research (Westport, Conn.: Greenwood Press, 1978 ---$39.95)

J. Scott Armstrong's Long-Range Forecasting from Crystal Ball to Computer (New York: Wiley/Interscience, 1978---$24.95)  相似文献   

18.
Film Reference     
THE WHOLE FILM SOURCEBOOK, Leonard Maltin, ed. (New York: New American Library, 1983---$9.95)

THE AFRO-AMERICAN CINEMATIC EXPERIENCE: AN ANNOTATED BIBLIOGRAPHY AND FILMOGRAPHY by Marshall Hyatt (Wilmington: Scholarly Resources, Inc., 104 Greenhill Ave., Wilmington, DE 19805---$24.95)

DICTIONARY OF FILM AND TELEVISION TERMS by Virginia Oakley (New York: Barnes and Noble, 1983---$6.95, paper)  相似文献   

19.
Eric Sherman's Directing the Film: Film Directors on Their Art (Boston: Little, Brown, 1976---$15.00)

Donald Spoto's The Art of Alfred Hitchcock: Fifty Years of His Motion Pictures (New York: Hopkinson and Blake, 1976---$13.00/8.95)

Kemp R. Niver's D.W. Griffith: His Biograph Films in Perspective (Historical Films, P.O. Box 46505, Los Angeles, Calif. 90046---$12.00)

Stephen Pendo's Raymond Chandler on Screen: His Novels into Film (Metuchen, N.J.: Scarecrow Press, 1976---$10.00)

Ronald Lloyd's American Film Directors: The World as They See It (New York: New Viewpoints/Franklin Watts, 1976---price not given, paper)

Maureen Lambray's The American Film Directors (New York: Whirlwind/Pathe Press, 1976---$22.50)

Bob Thomas' Walt Disney: An American Original (New York: Simon and Schuster, 1976---$9.95)

Richard Koszarski's Hollywood Directors, 1914-1940 (New York: Oxford University Press, 1976---$13.95/3.95)

Philip Cecchettini and Don Whittemore's Passport to Hollywood: Film Immigramts (New York: McGraw-Hill, 1976---413.50)

Beatriz Reyes Nevares' The Mexican Cinema: Interviews with Thirteen Directors (Albuquerque, N.M.: University of New Mexico Press, 1976---$9.95/4.50)

Francisco Aranda's Luis Bunuel: A Critical Biography (New York: Da Capo Press, 1976---44.95, paper)

Glenn B. Infield's Leni Riefenstahl: The Fallen Film Goddess (New York: Crowell, 1976---$9.95)

Stuart Rosenthal's The Cinema of Federico Fellini (Cranbury, N.J.: A.S. Barnes, 1976---$9.95)

Edward Murray's Fellini the Artist (New York: Ungar, 1976---$10.00)  相似文献   

20.
Film: General     
Michael F, Mayer's The Film Industries (New York: Hastings House, 1978---$11.50/5.95)

Joseph M. Boggs' The Art of Watching Films: A Guide to Film Analysis (Menlo Park, Calif.: Benjamin/Cummings Publishing, 1978---$6.95, paper)

Bernard F. Dick's Anatomy of Film (New York: St. Martin's Press, 1978---$10.00)

Film periodicals: Chamba Notes (P.O. Box U, Brooklin, N.Y. 11202---$3.00 for students, $5.00 for other individuals, and $10.00 for institutions/quarterly)  相似文献   

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