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1.
Georgios Alaveras Estrella Gomez-Herrera Bertin Martens 《Journal of Cultural Economics》2018,42(4):645-676
This paper explores new data sources on multilateral trade in films among EU countries and with the USA in offline cinema and in online video-on-demand distribution. We observe variations in trade patterns across countries and films and explore how they affect cultural diversity. We find that the EU film market is highly fragmented and cross-border film availability in cinema is low. We explore different aspects of the cultural discount hypothesis by means of a standard Helpman and Krugman (Market structure and foreign trade. Increasing returns, imperfect competition, and the international economy, MIT Press, Cambridge, 1985) trade model with economies of scale and a two-stage Heckman (Econometrica 47(1):153–161, 1979) estimation procedure. Our results show that cultural distance, success in the home market and the size of the film budget influence trade of films between countries. US films have a lower propensity to get into export markets, relative to their success in the home market. Consumer demand for imported films is relatively smaller in large EU economies, except for films imported from the USA that are only marginally affected. We also show that trade patterns in online film distribution are not fundamentally different. As online distribution occurs downstream from theatrical release, online distributors can benefit from cinema market experience to make a better selection of films. This results in a lower impact of domestic market shares on online trade patterns. 相似文献
2.
Like other cultural industries, the theatrical film industry is subject to the ‘blockbuster effect’, where popular products often dominate their competition by orders of magnitude over relatively short-run time horizons. This paper investigates this particular feature of the industry and the implication for overall market size. Using simple regression analysis, a positive relationship between (product-level) market concentration and market size is established using weekly box office revenue data from the US motion picture industry. This empirical evidence supports a simple theoretical model of heterogeneous consumers who selectively participate in the market. 相似文献
3.
Previous studies of the movie industry have raised questions concerning the problematic relationship between the success-related
aspects of artistic excellence and commercial appeal. The present article proposes that—when the former is measured by industry
recognition (Oscars and other awards) and the latter by market performance (box office and video rentals) and when the former
hinges on the evaluative judgments of reviewers and consumers (ratings of excellence) and the latter on the level of buzz
among these audience members (amount of attention, word of mouth, or click of mouse)—the two phenomena are essentially separable
as independent paths to conceptually distinct and empirically uncorrelated aspects of motion-picture success. An analysis
of data for 190 movies from the year 2003 shows that reviewer-and-consumer evaluations and buzz respond differently to a film’s
marketing clout (production budget, opening screens, and opening box office) and that these audience responses contribute
independently to a film’s industry recognition and market performance along two separable paths. These findings suggest various
implications for movie marketers, film producers, actors or actresses, and other members of the motion-picture industry.
相似文献
| Michela AddisEmail: |
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This article addresses the business of film music in mainstream Nollywood. It does so by focusing on the materiality of the industry as an institution: its social organisation and systems of film music production; markets; networks; and power relations. Specifically, the arguments rely on social organisational theories, and economic concepts such as vertical integration and market competition alongside inferences from interviews with insider-practitioners. Findings reveal that the Nollywood film music industry is characterised by non-institutionalised vertical integration within a perfectly competitive market in which its film music composers are, essentially, competing without advantage. 相似文献
6.
Ruth Towse 《Journal of Cultural Economics》2017,41(4):403-420
The paper argues that the paradigmatic shift from the sale of printed music to exploiting and managing musical rights that took place in music publishing during the early years of the twentieth century was due to the changing market rather than to changes in copyright law. On the one hand, copyright law was ineffectual in controlling piracy throughout the nineteenth century, and on the other hand, performing rights were ignored by music publishers for over 70 years; these points suggest that copyright was not the main reason behind the success of the industry. Rather than leading entrepreneurially (the current view of dynamism in the creative industries), publishers ‘followed the money’ and adapted their business models only when new streams of income from new forms of exploitation through sound recording, broadcasting and film became available as a result of exogenous technical progress. Publishers were locked-in to sales revenue as their business model, though when switching to the new business model of rights management took place, the costs seem not to have been greatly significant. The paper takes an historical approach to the development of music publishing viewed through the lens of present-day issues. The research has resonance for the transition from sales to licensing digital works that is taking place in the creative industries today and puts into perspective the relative significance of market forces and copyright law in the process. 相似文献
7.
This paper investigates how video game publishers’ choice of game release date is affected by the expected level of competition within the game’s product niche. We identify game niches by genre, age-appropriateness, console system, a release cohort, and publisher. First, we show that games are more likely to be released so as to avoid weeks when their niche already faces competition. Next, we show that consumer substitution across games is stronger within most of the dimensions describing product niches. Sales volumes decay quickly after the opening weekend, so at any point in time, a niche will typically be served by few current titles. From this, we calculate that delaying game release 1 week yields substantial increase in revenue for a video game facing higher-than-average competition. 相似文献
8.
Fernanda Gutierrez-Navratil Victor Fernandez-Blanco Luis Orea Juan Prieto-Rodriguez 《Journal of Cultural Economics》2014,38(1):71-84
In this paper, we study to what extent a movie’s box-office receipts are affected by the temporal distribution of rival films. We propose a reduced-form empirical model to measure and test competition effects among films released close to each other in a standard regression framework. Such an analysis is appealing in terms of its policy implication and may provide guidance to distributors to decide on their releasing dates of their firms. We estimate this model using information on the films released in five countries: the USA, the United Kingdom, Germany, France and Spain. The geographical dimension of our data set permits us to control for unobserved heterogeneity among films released using panel data techniques, which allows us to evaluate the individual and specific effects of each film. Thus we deal with one of the most relevant features of the movie market, namely the presence of highly differentiated products. 相似文献
9.
We study the incentives that museums face in determining how much resources to invest in the protection of their artwork from theft. We present and analyze a game-theoretic model of art heists that accounts for the strategic interactions between museums’ and art thieves’ decisions and that incorporates several key features of the black market for stolen art. We find that the equilibrium level of security museums choose need not be monotonic in the true market value or the black market value of artwork, i.e., increasing the value of an art piece—whether it is the true market value or the black market value—does not necessarily lead museums to invest more in protecting their artwork. The effects of parameter changes in the model that reflect a shift of public policy depend critically on what type of policy change is considered. For instance, an increase in the penalty imposed for committing art theft cannot raise the amount of theft in equilibrium and could in fact lead museums to increase their level of security. On the other hand, investing more resources on law enforcement agencies so that they are better able to solve art crimes can actually increase the amount of theft in equilibrium by causing museums to spend less on security. 相似文献
10.
《Journal of International and Intercultural Communication》2013,6(1):38-58
Abstract The study critically reviews China's cultural policy and counterhegemony strategy against global Hollywood from 1994 to 2000. The central argument is that the Chinese government's strategy of using the so-called main melody propagandistic films to battle against Hollywood from 1994 to 2000 is ineffective in terms of film market recouped and quality films produced, but may be considered partially successful in terms of the technological renovation of film exhibition infrastructure. The reason lies in the conflict between a planned production and a market demand, plus an ambivalent explanation of the function of the film industry and an unclear definition of the cultural policy. This conflict not only speaks to the complexity of global-local interplay, but also reflects the fundamental dilemma of China's “one-party market economy” (Kahn, 2002, ¶ 2), and its contradictory perspective on globalization. The study also revisits the thesis of “cultural imperialism” and calls for a more synthesized way to explain the complex global-local dialectic. 相似文献
11.
Glaucia Peres da Silva 《Journal of Cultural Economy》2018,11(3):244-260
The idea of multiple markets, conceptualised as a variety of concrete market configurations, was fruitfully developed in the socio-material networks research programme. However, it has not yet been able to solve the following puzzle: the differentiation and specification of multiple markets that exist at the same time in the same place. In this paper, I argue that White’s model of ‘markets from networks’ can contribute to filling this gap, since it is centred on the specification of a market’s structural and cultural boundaries. His model allows for the analysis of concrete market practices intertwined with more abstract concepts of markets formed in discourses that move firms and markets across different levels – from local markets to market sectors. An in-depth analysis of the emergence of the World Music market demonstrates the advantages of employing this model in the analysis of multiple markets. 相似文献
12.
Allègre L. Hadida 《Journal of Cultural Economics》2010,34(1):45-80
This article introduces a model derived from the relational view of strategy to investigate (1) the impact of track record
and financial resources on the commercial success and artistic recognition of cinema projects, and (2) the relationship between
the commercial and artistic dimensions of film performance. Structural equation modeling carried out on 2,080 feature films
released in the North-American theatrical market from 1988 to 1997 illustrates the mediating role of financial resources as
catalysts of commercial and artistic track record resources, and unearths important conclusions relative to the specific dynamics
of resource combinations in cinema projects. Results also reveal a novel hierarchy of lead actors, directors, and producers
in the explanation of film performance. Last, they confirm the precedence of commercial success in the USA, and the symbolic
and institutional status of US cinema as being primarily an industry. 相似文献
13.
Diversity in teams and the success of cultural products 总被引：1，自引：0，他引：1
This study investigates what is necessary to create successful intercultural motion pictures. We test hypotheses on the effects of (1) the production team and the cast composition (team members’ cultural backgrounds, industry tenure, social networks, education, star status, age, and gender) and (2) film characteristics (set locations, movie genre) on the overall performance of German movies at home and abroad. The empirical results demonstrate that offering cultural familiarity (teams from a diverse cultural background, international settings) provides a sense of familiarity to audiences outside the domestic market and enhances the performance of the film abroad. Yet, domestic success depends on different factors. These issues are underexplored because producers can rarely build on systematic research when attempting to customize films to different cultural settings. The paper shows how to target international audiences more effectively. 相似文献
14.
Private or Public? 总被引：1，自引：1，他引：0
This paper concerns the consequences of subsidizing art production. Once a government offers grants and subsidies, artists can decide between public and private funding. A joint model of this choice-situation and the related earnings is derived. The model is tested for the case of visual artists in the Netherlands. The analyses show that subsidizing artists enhances a winner-takes-all tendency for the market at large. Financial success on both the private and the public market appears to be not particularly related to human capital, but to personal characteristics, government recognition and (unobserved) talents. 相似文献
15.
In this paper we apply a recently-developed statistical model that explicitly accounts for the extreme uncertainty surrounding film returns. The conditional distribution of box-office returns is analyzed using the stable distribution regression model. The regression coefficients in this model represent what is known about the correlates of film success while at the same time permitting the variance of film success at the box office to be infinite. The empirical analysis shows that the conditional distribution of film returns has infinite variance, and this invalidates statistical inferences from the often-applied least-squares regression model. The estimates of the stable regression confirm some earlier results on the statistics of the movie business and the analysis demonstrates how to model box-office success in the movie business where “nobody knows anything”. 相似文献
16.
Mitsuru Sunada 《Journal of Cultural Economics》2012,36(3):179-206
This study assesses the 1951 Toho?CSubaru antitrust merger case in the Japanese movie theater market. Using information regarding the location of theaters in the Tokyo metropolitan area, I examined the relationship between the number of attendees and the structure of the local market competition: a regression equation relating to the number of attendees and the local market structure was derived from a model of product differentiation, which incorporated the features of a movie theater market. The results revealed that nearby rival theaters had negative effects on other theaters?? attendance numbers, and these effects did not dissipate even where there was 10?km between each theater. Based on empirical results, it appears that the Tokyo High Court and the competition agency defined the geographic movie theater market as being smaller than it actually was. The results of this study suggest that the application of econometric analysis, combining geographic information, is useful in merger reviews of retail industries, such as movie theaters. 相似文献
17.
Gerda Gemser Martine Van Oostrum Mark A. A. M. Leenders 《Journal of Cultural Economics》2007,31(1):43-63
Critics and their reviews can play an important role in consumer decision making in general, and film choice in particular.
In this study, we propose that consumers of art house movies are being led by film reviews when making a film choice (influence
effect), whereas consumers of mainstream movies are hypothesized to rely mainly on other sources of information. Thus, in
the latter case the review does not influence the moviegoer, but may still be a reflection of the ultimate success of the
movie (predictor effect). Using the Dutch film industry as our empirical setting, we study the effects of reviews on the opening
weekend and on the cumulative box office revenue. Our research shows that the number and size of film reviews in Dutch newspapers
directly influence the behavior of the art-movie-going public in their film choice. The number and size of film reviews of
mainstream movies, on the other hand, only predict movie performance.
相似文献
| Gerda GemserEmail: |
18.
Ana Suárez-Vázquez 《Journal of Cultural Economics》2011,35(2):119-135
Most research into the film industry focuses on aggregate level market analysis of a range of devices used by the industry
to ensure the success of its films. In contrast, in this paper, we experimentally test how individual cinema-goers are influenced
by two variables that have aroused considerable interest in the literature: critical reviews and the role of box office stars.
As regards the former, the results of our experiment indicate that negative reviews by film critics are cues that affect cinema-goers’
pre-film assessment of a film yet fail to exert any effect on post-film assessment. As regards the latter, a cast of box office
stars is not seen to be an indication of quality per se for our experimental subjects. Nor do box office stars help to mitigate
the potential effects of negative reviews. 相似文献
19.
Reputations of organizations and its individual members are valuable resources that help new organizations to get access to investment capital. Reputations, however, can have different dimensions. In this paper, we argue that an individual??s reputation along a particular dimension will have a positive effect on the behavior of investors when it is role congruent. In addition, we argue that also scoring favorably on the role-incongruent dimension at the same time??or, in other words, engaging in reputational category spanning??will weaken the positive effect of the role-congruent reputation. Our empirical setting is the film industry where we study the effect of the two main dimensions of reputation in cultural industries, artistic and commercial, of both directors and producers on the size of the investment by distributors. In this study, artistic reputation is based on professional critics?? reviews and commercial reputation on box office performance of the films in which individuals were involved in the past. We find that the commercial reputation of a film producer based on past box office performance has a positive effect on the size of the investment by film distributors. In addition, we find that directors who at the same time combine both a favorable commercial as well as an artistic reputation actually receive a lower investment from film distributors. 相似文献
20.
This study attempts to answer two questions. First, can a single cultural event impact the stock prices of a wide range of companies and sectors? Second, was the positive stock market response in the information technology (IT) sector as well as performing arts sector significant? To answer these questions, we examine whether a hit pop single, “Gangnam Style” by Park Jae-Sang in 2012, affected related sectors of the Korean stock market and whether market reactions went beyond the stock price of the singer’s agency to affect those of other firms. We use an event study approach. The results show two notable empirical findings. First, although the findings indicating abnormal returns and cumulative abnormal returns appear mixed, the overall results imply that the unprecedented worldwide hit single by the South Korean singer positively affected the Recreation & Culture and Digital Content sectors. In other words, the market interpreted the event as good news, with shareholders expecting positive effects on the related sectors. Second, a positive stock market response was observed in the IT sector as well. 相似文献