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1.
The website ‘Punternet’ contains customer service reviews (‘field reports’) of commercial sex encounters in the UK's indoor sex market. Treating Punternet as a calculative device shows how ordinary understandings of morality underpin consumer markets, as field reports qualify commercial sex to produce understandings of ‘good value’. The varied, messy and sometimes contradictory understandings of value, values, worth and goodness that are present in the calculative device of Punternet reveal the complex ways in which market actions are made moral by consumers. ‘Value’ in the market for sex is a moral judgement made by male authors whose understandings of themselves as deserving customers derives from the stories they tell of good and bad service providers. Although the moral status of prostitution is contested by many, Punternet reports lay claim to it being a legitimate consumer activity, with customers themselves vulnerable to being denied ‘value for money’. The good worker is seen as providing value for money by being professional, committed to pleasing the customer and appearing to enjoy her job.  相似文献   

2.
Drawing on interviews with children’s market researchers, brand managers and other market actors in North America, the UK and Europe, this study analyzes and positions children’s market professionals as knowledge brokers and moral interlocutors who transact between and among clients, colleagues and, at times, parents. The transactions – as understood by practitioners – extend beyond simply seeking to elicit ‘preferences’ for this or that product or experience and suggesting ‘market solutions’ to the immediate business problem at hand. Rather, the cultural labor exerted here resembles a continual sorting process in pursuit of the distinction between the child as a dependent economic actor from the child as a moral being worthy of recognition and commercial deference. They thereby strive to enable the continuity – i.e. erase the boundary – between markets and culture by enacting sympathy, sentiment and even intimacy in the conceptualization and execution of research. Investigating how these market professionals understand, construct and act upon children as economic actors, while situated amidst public, moral discourses to the contrary, opens possibilities to examine how value arises in the cultural practice of making social persons and how social personhood in some ways modulates and informs market exigencies.  相似文献   

3.
This article discusses the role of creativity, graphic design innovations and tacit knowledge within advertising agency competition processes during the first half of the twentieth century. This period witnessed the arrival of the ‘advertising creative’: the artist-designer, whose output and tacit understanding of consumer tastes became key for the competitive advantage of agencies. Adapting Bourdieu's concept of the social field within which actors create and trade various forms of capital, I show how and why William Crawford's advertising agency in London became a pioneer in promoting the social, cultural and economic role of this new group of agency workers. I argue that Crawford's became the first advertising agency that carved out a unique position within a highly competitive market by defining its visual production and organisational identity entirely through notions of creativity. This places Crawford's at the heart of the emergence of a cultural economy for which creative skills are a paramount source of value creation.  相似文献   

4.
This paper builds upon an empirical study of suppliers of online advertising space in France in order to highlight the plurality of quality conventions that organize the activity of market intermediaries. We show that the market is organized around two different quality conventions, the ‘media’ convention and the ‘direct-response’ convention, each equipped with specific efficiency indicators, pricing methods and selling channels. Then we focus on the growing conflict of territory between the two conventions; we analyse the balance of power between the conventions and the arenas where they compete. We observe that the collective action of the defenders of the traditional world is not (yet) sufficient to contain the pervasiveness of the indicators and metrics from the world of direct-response.  相似文献   

5.
ABSTRACT

Following Portugal’s return of Macau to the People’s Republic of China in 1999, and the subsequent liberalization of the city’s 150-year-old casino monopoly, Macau was transformed into the world’s most lucrative site of casino gaming. Today Macau attracts more than 30 million annual tourists, the majority of whom are from mainland China. This article analyzes an electronic casino game called LIVE Baccarat, which was created by a Hong Kong biopharmaceutical company, and designed to appeal to Chinese gamblers in Macau. Drawing on the work of Michel Callon and Michel Foucault, I explore the ways in which the LIVE Baccarat gaming machine ‘economizes’ the game of baccarat by introducing novel betting functions which require gamblers to engage in various forms of financial calculation, including calqulation, hedging, arbitrage, and portfolio management. LIVE Baccarat is a biopolitical apparatus of subjection of a post-socialist Chinese homo economicus, a form of ‘human capital’ which Foucault might call an ‘entrepreneur of the self.’ This subject not only plays a remunerative role in Macau’s gaming industry, but conforms to China’s macroeconomic goals to engender ‘quality’ citizens equipped to support a domestic consumer market which may supplant the unsustainable production-for-export regime that drove the country’s initial post-reform development.  相似文献   

6.
ABSTRACT

Previous studies have overlooked how intermediaries and their digital cultural capital enhance the relationship between brand values and consumer identities; their specific uses of digital technologies; and how those uses are displayed in activities where intermediaries create consumer experiences. This paper thus explores the role that cultural intermediaries (music bloggers and an advertising agency) and their digital cultural capital play in making and communicating a branded music event. Briefly, intermediaries used a set of digital technologies (social media, guest lists, blogs, and websites) to create and orchestrate an authentic and exclusive experience between brands and consumers. We draw on empirical material from interviews and ethnographic work conducted in Santiago, Chile. Our study identifies digital technologies used by cultural intermediaries in communicating branded music events, including as: promotional tools; advertising campaign efficacy evaluation mechanisms; and relational objects that connect advertising agencies, music bloggers, brands, and consumers. By exploring the tensions and conflicts that arise among bloggers and advertising executives, we shed light on the uses and exchanges of digital cultural capital for commercial purposes, resulting from the connections between intermediaries that come from different fields of cultural production.  相似文献   

7.
Drawing on empirical data, this article identifies the emergence of the ‘PR University’ as an assemblage. Using a case study of university press officers’ work, I analyse how this form of media relations PR stages competition between UK universities through the media. A key form of this competition centres on the accumulation and circulation of what I term ‘reputational capital’. I focus on one core element of reputational capital – media stories about HE research and the circulation of research metrics. I argue that the assemblage of the public relations (PR) University pulls the HE sector into dialogue with PR principles and practices in the context of recent shifts towards market rationalities. But this relationship is not a simple cause and effect model in which increasing HE ‘marketisation’ creates a boom in universities’ PR practices, or intensifying investment in PR by universities merely amplifies or legitimises existing market tendencies in the sector. I argue that the PR University as assemblage starts generating its own logics around which actors in the field must orient themselves. More broadly, the PR University operates not only to promote an individual university’s market position, but also acts upon public debates about the social role, legitimacy and financing of UK Higher Education.  相似文献   

8.
Two contrasting visions of ideological discourse populate sociological treatments of culture. In the work of the British social theorist Margaret Archer, we find a conception of ideological discourse as essentially dialectical and reliant on logically compelling argument. In American sociology of culture, conversely, we find an implicit understanding of ideological discourse as a ‘performative’ mode of discourse built around emotionally resonant symbols, image, and metaphors. If we take either of these categorical conceptualisations of ideological discourse seriously, then the only discourses which can qualify as ideological are those discourses which are either fully metaphorical or entirely dialectical. In fact, many ideological discourses make use of imagery and metaphors and at the same time feature propositions meant to be interpreted as part of a logically compelling argument. As the paper demonstrates through a detailed examination of the discourses produced by the American technocrats of the 1920s and 1930s, elaborate ideological productions often include both metaphorical propositions and logically compelling argument. Moreover, metaphorical constructions and literal propositions often function as complements in effective ideological discourses. This is especially true when the discourses are addressed to knowledgeable and economically privileged audiences, such as the ‘new class’ of the pre-depression United States.  相似文献   

9.
In this article, we examine how models working on Chaturbate, one of the world’s most popular adult webcam platforms, negotiate and make sense of the dynamic ways in which this platform configures their competitive environment. By combining different perspectives from the field of economic sociology, we demonstrate how competition on Chaturbate is shaped by various market devices whose strategic negotiation informs – and is informed by – the moral economy articulated on web forums where models gather to discuss their work experiences and market strategies. We first introduce Chaturbate and the ways in which it organizes market competition, surveying the environment models have to negotiate. We then zoom in on two controversial strategies for beating the competition, each of which upset the moral economy of Chaturbate’s model community. Subsequently, we turn to what models term ‘the hustle,’ which encompasses a number of competitive strategies and criteria judged to be fair and thus legitimate. The final part of our analysis considers the limitations of the hustle, as well as the meritocratic and entrepreneurial discourse that surround it, in light of what we identify as Chaturbate’s ‘manufactured uncertainty.’  相似文献   

10.
This paper analyzes China’s attempt at maintaining and stabilizing the market framing of wind power development as ‘sustainable.’ Drawing on mixed data and new directions in the social studies of marketization, the analysis focuses on the Chinese government’s responses to the ‘quality crisis’ in the wind turbine industry. Employing five types of framing – goods, marketizing agencies, market encounters, price-setting, and market design and maintenance – the paper sheds light on flexible government interventions to steer the socio-technical assemblage around wind power towards a ‘turn to quality.’ In essence, this is a study of market construction in the context of Chinese wind power experiments. The paper contributes to new directions in market studies by (1) demonstrating the importance of attending to the contested algorithmic transformation of wind resources to wind power; (2) taking market studies to a transitional and developmental context, which renders marketization prone to constant overflowing; and (3) elucidating a particular Chinese model of experimental market construction ‘through embracing overflowing.’ The paper proposes new trajectories for future market studies with a focus on non-Western contexts, to reveal the wide variety of how marketization unfolds.  相似文献   

11.
ABSTRACT

This special issue of the Journal of Cultural Economy focuses on the digitalization of consumption and its social, cultural, ethical, political, and gendered implications. It thus answers the call for more research on how digital devices spread from the purely personal domain to multiple sociocultural domains. Through their use, new cultural practices have emerged between consumers and these devices, and devices and markets, that lead to change, in terms of consumer demand, consumption norms, and issues of ethics, culture, and power. Closely examining the role that devices play in consumption behavior enables us to address the supposed manipulative power of hi-tech companies, infrastructures, and systems at the global level, and the view ordinary market actors hold of digital appliances as empowering tools at the local level. The papers in this volume bridge ‘actor network theory' and ‘consumer culture theory' from the perspective of market ‘agencements.’ Ruckenstein-Granroth and Beauvisage-Mellet, and Arriagada-Concha focus on the device-mediated relationship between large digital market infrastructures and consumer behavior; Petersson McIntyre and Licoppe unveil the societal and cultural underpinnings of digitalized markets. Last but not least, Sörum and Soujtis address the political dimensions and implications of our new digital consumer equipment and society.  相似文献   

12.
The idea of multiple markets, conceptualised as a variety of concrete market configurations, was fruitfully developed in the socio-material networks research programme. However, it has not yet been able to solve the following puzzle: the differentiation and specification of multiple markets that exist at the same time in the same place. In this paper, I argue that White’s model of ‘markets from networks’ can contribute to filling this gap, since it is centred on the specification of a market’s structural and cultural boundaries. His model allows for the analysis of concrete market practices intertwined with more abstract concepts of markets formed in discourses that move firms and markets across different levels – from local markets to market sectors. An in-depth analysis of the emergence of the World Music market demonstrates the advantages of employing this model in the analysis of multiple markets.  相似文献   

13.
ABSTRACT

This article examines the ways in which middle class Muslims in Turkey talk about Islamic ‘community’ and analyses these discourses in relation to the phenomenon of market Islam. The evidence is drawn from the author’s ethnographic fieldwork with donors, managers, and volunteers of a government friendly Islamic NGO, the Light House (Deniz Feneri Sosyal Yard?mla?ma ve Dayan??ma Derne?i) in 2009–2010, followed by subsequent trips in 2013 and 2015. I argue that Islamic charity is not merely a calculative economic behaviour or a reflection of deep-seated religious values, but rather a performative site of market Islam. In seeking to reconcile a faith-based understanding of charity with diverse interpretations of the neoliberal economy, I show that middle-class Muslims adhered to two discourses of ‘community’: whereas donors saw charitable giving as a market-enhancing mechanism, NGO managers defined their charitable work as part of an Islamic project focused on economic redistribution. Although they conceptualized the relationship between faith and markets in divergent ways, both discourses of market Islam posit ‘community’ as an intrinsic component of governing the poor in Turkey.  相似文献   

14.
This paper explores the possibilities offered by recent Science and Technology Studies (STS) research on markets for engaging with market innovation. Although there exist few reflections on how innovation happens in markets, market innovation has not been singularly theorized in STS-inspired market studies. In this paper, we explore the potential analytic utility of different sets of ideas in the field of market studies, such as ‘framing’ [Callon, M. (1998) ‘Introduction: the embeddedness of economic markets in economics’, in The Laws of Markets, ed. M. Callon, Blackwell, Oxford, pp. 1–57; Callon, M. (2007) ‘An essay on the growing contribution of economic markets to the proliferation of the social’, Theory, Culture & Society, vol. 24, no. 7–8, pp. 136–163], ‘productive friction’ [Stark, D. (2009) The Sense of Dissonance: Accounts of Worth in Economic Life, Princeton University Press, Princeton, NJ] and ‘bricolage’ [MacKenzie, D. & Pardo-Guerra, J. P. (2014) ‘Insurgent capitalism: Island, bricolage and the re-making of finance’, Economy and Society, vol. 43, no. 2, pp. 153–182]. Drawing on our research into the online personal data industry and start-ups developing personal data control products, we put together five sensibilities that we think are of use for broader considerations of market innovation.  相似文献   

15.
ABSTRACT

Issues of maintenance offer exceptional opportunities for advancing our understanding of how market-driven innovation can meet societal objectives for energy transitions. In this article, I present a case study of ongoing attempts by two spin-outs and one start-up to stabilise innovative socio-technical agencements – ‘customer journeys’ – designed to catalyse economic exchange of certain singular goods – energy retrofit products – in the Netherlands. This market-driven innovation relies on sustaining carefully crafted relationships of trust among supply-chain actants and homeowners. I mobilise the analytical lens of ‘care’ to show how the multiplicity of connections that form through socio-technical agencements – and function as a market – are tentative, contested, and unpredictable. Trust relationships are in a constant process of becoming through contestation and convergence among supply-chain actants. In doing so, I expose the precarious and arduous work involved in maintaining a market for singular public goods. This implies a knowledge politics as well: in a call to sensitise us, market scholars, to processes of maintenance integral to market-driven innovation for energy transitions I propose to advance Callon’s call to civilise markets by sharing troubled, though encouraging, care-infused market tales in an effort to counteract the storification of energy transitions as innovation fairy tales.  相似文献   

16.
ABSTRACT

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.  相似文献   

17.
This paper examines the potential pitfalls for academic research associated with goal displacements in the implementation of goals and indicators of research commercialization. We ask why patenting has come to serve as the key policy indicator of innovative capacity and what consequences this has for the organization of academic research. To address these questions, the paper presents a case study from Denmark on, firstly, why and how the 1999 Danish ‘Act on Inventions’ introduced patenting as a central instrument to Danish science policy and, secondly, the effects the Act has had on Danish university organization and research practices. We trace why and how commercialization was introduced as an important objective in Danish science policy since the 1980s. The increased focus on patents is explained as an isomorphic adjustment to an international ‘science policy field,’ manifested in particular through OECD statistics, where patenting has come to serve as a key metric in international rankings. In a second step, we examine what effects the patenting requirements have had on organization and research practice at a Danish university. We show that in practice ‘number of patents’ changed from serving as an indicator of innovative capacity to being a policy goal in itself, thus in effect producing a goal displacement that is potentially damaging for both academic research and innovation capacity of the surrounding society. As a consequence of this goal displacement, active scientists now increasingly engage in patenting primarily as a means to fulfill organizational targets and to increase their ‘fundability,’ rather than to promote commercial applications of their research. In conclusion, we discuss how these unfulfilled policy ambitions have led to a retrospective redefinition of policy goals rather than an adjustment of the actual policy tools.  相似文献   

18.
William James (1919) characterises hypotheses as either live or dead. A hypothesis is live when it is taken into account as a ‘real possibility’. We follow James’ suggestion to not attribute intrinsic properties to hypotheses, but rather investigate how they came into being and look at the effects they generate. Expectations of digital technologies are a topic of vivid debate in the insurance industry. Before these expectations can become ‘live’, they have, in the first place, to be generated by market devices. We investigate how the reinsurance blogpost platform Open Minds functions as an ‘expectation generation device’ on the future of insurance markets. Combining Beckert’s work on the role of fictional expectations with the pragmatist turn in sociology of markets, we propose to study ‘expectation generation devices’, provoking expectations on economic markets. In our empirical analysis, we demonstrate the explicit fictional character of the Open Minds contributions, and analyse how a contained space of openness is generated to provoke expectations. We demonstrate how Open Minds can become live through circulation to other expectation generation sites in the insurance industry and beyond. We conclude by reflecting on the importance of expectation generation devices as a particular type of market devices.  相似文献   

19.
ABSTRACT

This essay focuses on the relationship between culture and governance, exploring how the practice of government has invoked conflicts and crises in the Korean culture industries. The Park Geun-Hye regime used culture as a central engine to boost Korea's national economy by adopting the new slogan, ‘Creative Korea’, to embody the country's national values within the international community. However, the regime's constant emphasis on creative economies came under attack when it was discovered that the Ministry of Culture and Tourism abused its authority by censuring 9,473 artists who were critical of the regime. Through an analysis of journalistic interviews with artists, critics and cultural practitioners, this paper examines how the relationships of governmentality, culture and creativity have been negotiated in the process of regime change. In addition, this paper explores how the Korean Wave phenomenon – the transnational expansion of Korean popular culture – during the past two decades has reshaped the society's perception of the governor–governed relationship within the cultural sphere.  相似文献   

20.
This paper responds to a trend of contracting out subjective well-being econometrics to demonstrate social return on investment (SROI) for evidence-based policy-making. We discuss an evolving ecology of ‘external’ research taking place ‘between’ the academy and commercial consultancy. We then contextualise this as waves of research methodologies and consultancy for the cultural sector. The new model of ‘external between’ consultancy research for policy is not only placed between the University and the market, but also facilitates discourse between policy sectors, government, the media and the academy. Specifically, it enables seductive but selective arguments for advocacy that claim authority through academic affiliation, yet are not evaluated for robustness. To critically engage with an emergent form of what Stone calls ‘causal stories’, we replicate a publicly funded externally commissioned SROI model that argues for the value of cultural activities to well-being. We find that the author’s operationalisation of participation and well-being are crucial, yet their representation of the relationship problematic, and their estimates questionable. This case study ‘re-performs’ econometric modelling national-level survey data for the cultural sector to reveal practices that create norms of expertise for policy-making that are not rigorous. We conclude that fluid claims to authority allow experimental econometric models and measures to perform across the cultural economy as if ratified. This new model of advocacy research requires closer academic consideration given the changing research funding structures and recent attention to expertise and the contracting out of public services.  相似文献   

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