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ABSTRACTSocial media have become useful tools for audiovisual promotion, especially to reach niche audiences. Twitter promotional strategies have been widely studied, yet other growing platforms such as Instagram have been less analyzed. This paper examines the Instagram promotional strategies of two pay-per-view platforms (HBO and Netflix) in two markets (the USA and Spain). A total of 731 messages, posted between May and November 2017, were analyzed to identify their formal features, objectives, and their content’s emotional and cognitive elements posted on HBO and Netflix’s Spanish and US accounts. The results showed acute differences between how HBO and Netflix use their Instagram accounts in the two markets (Spain and the USA). The Spanish accounts mostly provided information, while the US accounts both provided information and promoted program content. Posts from US accounts more frequently included links to social media, particularly to celebrity accounts. Spanish accounts relied more on diegetic images, whereas US accounts emphasized non-diegetic and off-set images. Netflix used humor more than HBO did, and a stronger focus on celebrities. Humor and positive tone were found to be linked to higher engagement. 相似文献
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Julie Uldam 《广播与电子媒介杂志》2013,57(3):431-434
This study examines the attitudes and the selection criteria of U.S. television journalists toward international news. Q factor analysis of 3I journalists from major national networks and local television stations reveals that journalists select international news based on market demands and local relevance. The findings strikingly delineate along the line between network versus local television. Network journalists manifest a global view, selecting international news with diverse themes, while local television journalists adopt a more pragmatic stance due to business pressures and audience demands, choosing international news with a local angle. All, however, emphasize timeliness and U.S. involvement in news selection. 相似文献
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《Journalism Practice》2013,7(9):1042-1056
ABSTRACTOn television news, exemplification is almost inevitable, as newscast cannot represent reality but through a particular object that is caught on camera: the only way to signify something abstract on television is precisely through a concrete particularity. The present study analyzes the main stories in a sample of national broadcast news in Chile, where broadcast news remains the most important source of information. Based on a content analysis, results show that particular case reports are widespread in Chilean television news, especially in hard news stories about the economy and crime. They also further evidence on the homogenization of television coverage between commercially run private and public broadcasters. Findings are linked to past research in the Latin American theoretical tradition that underscores the relevance of vivid and emotional representation on television. 相似文献
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Exploring the link between culture and strategy in media organisations: The cases of the BBC and CNN
Dr. Lucy Küng 《媒体管理杂志》2013,15(2):100-109
Abstract This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market. 相似文献
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Terry Adams-Bloom 《媒体管理杂志》2013,15(3-4):135-143
Abstract The “high performance work organization” (HPWO) concept proposes that greater employee involvement in decision making and greater ability for workers to control their reward structure lead to more efficient workplace procedures, as well as happier workers. Although this sociological model has been studied in a variety of industries and work settings, its examination in the media industries has been limited. In seeking to fill that gap, this study undertook an e-mail survey of workers in television news to determine which, if any, HPWO initiatives stations were using and how effective they were. Findings indicate that profit sharing, in-house training, and suggestion systems were more likely to be offered than cross-training, job rotation, outside training, or merit-based pay, indicating that the HPWO initiatives that require little investment of time or money are the most likely to be offered by television stations. Station ownership patterns were not significantly correlated to presence of HPWO initiatives, and market size was only significantly correlated to 2 HPWO initiatives—outside training and profit-sharing programs. 相似文献
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战略性新兴产业竞争情报需求问题及其求解 总被引：1，自引：1，他引：0
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Rosya Izyanie Shamshudeen 《亚洲交流杂志》2013,23(2):142-157
This paper analyses the audience reception of the Malaysian reality television programme Akademi Fantasia (AF), which first aired in 2003 and completed its ninth season in 2011. AF has been an influential pioneer in the national television industry, inaugurating the trend of local reality shows and weathering intense competition from similar shows to remain at the top of the ratings chart over the last decade. Based on the Mexican talent search show, La Academia, Malaysia's AF is a unique hybrid blend of an Idol-style talent contest and Big Brother observational spectacle. The article draws on primary audience research to investigate the ways in which Malay audiences interpret the potentially incommensurable cultural meanings generated within the context of a localised version of a global television format. Chua's concept of ‘identification and distancing’ is employed as a framework to analyse the complex ways in which perceived Malay ‘cultural norms’ assume primacy as interpretative lenses for audience evaluations of the show and measures of its local difference from similar global cultural products. The research also reveals how these cultural norms are themselves being negotiated by the audience as part of the everyday experience of inhabiting coexisting local and global popular cultural spaces. The analysis focuses on audience understandings and pleasure in the programme in relation to fashion and taste; the behaviour of the official judges; voyeurism and conflict in ‘backstage’ coverage; and emotional intimacy onstage in the public performance component of the programme. 相似文献
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The ongoing reforms in the Chinese media system have offered greater latitude for the development and operation of closed circuit community cable television. This research describes the structure and program content of one community system. Although similar to the national media model, the addition of a community channel offers a functional alternative. Local newscasts contain themes and production values similar to China Central Television (CCTV). Feature entertainment and music video request programs provide alternatives to the national and regional television channels. Increased access available through such systems has the capacity to expand the ideological range possible in Chinese life and exert pressure for further structural, operational, and ideological reform at the national level. 相似文献
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Abstract This article reviews the test of a home market model of international trade in media products using a movie industry database covering 6 major countries (the United States, Japan, Germany, Italy, France, and the United Kingdom) over the 1950 to 2003 period. In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products. Based on these results, declining domestic film production industries in Europe and Japan after about the 1970s, along with growing dominance of the world film market by the United States, is attributed to a relatively rapid growth of domestic consumer spending on movies in the United States. 相似文献
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John Warren 《广播与电子媒介杂志》2013,57(2):219-224
A sample from 10 weeks of the major Chinese national television news program was content analyzed; 559 news stories were coded according to duration, topic category, position in the newscast, and geographic origin. The 189 international stories clustered at the end of the broadcast and were significantly shorter than domestic stories. A plurality of domestic stories was from the capital, Beijing, and covered different topics than those that originated outside of China. Foreign and domestic stories were brief and provided little interpretation or background. 相似文献
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Abstract This study applied a resource‐based view (RBV) strategy framework to analyze the major broadcast television networks’ alliances with Internet firms in the United States from 1998 to 2001 in the context of the convergence between the Internet and television. The findings show that the television networks primarily contributed property‐based resources, while the Internet firms largely contributed knowledge‐based resources to the alliances. The findings also indicate that the broadcast networks’ alliance structural preferences were influenced by the resources they contributed to and what they desired to access through the alliances. The networks used their property‐based resources as a basis to form Internet alliances, and in return they obtained access to Internet firms’ knowledge‐based resources that are essential in creating an Internet presence for the broadcasters. 相似文献
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社会变迁下的当代国民阅读与国民素质 总被引：1，自引：0，他引：1
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当前,媒体融合成为文化经济发展中的新常态。影视与出版这两大文化行业之间的合作,逐渐从图书影视化进阶到影视图书化的新阶段,这一转变彰显了影视对出版创新的反哺作用。从媒介视角看,影视反哺是媒体融合时代的一种文化互利;从受众视角看,影视反哺现象的盛行离不开粉丝型受众的参与,粉丝们在情感逻辑的支配下演绎多样化的趣缘传播行为,以强大的传播力和消费力推动影视向图书顺利转化;从产业视角看,影视反哺现象彰显了 IP 经济的发展潜能,出版行业应围绕图书 IP 进行多维度的产业开发,建设以出版文化为基础的产业融合生态,致力于全民阅读的复兴与书香社会的建设。 相似文献
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The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market. 相似文献
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A content analysis of 584 prime-time programs examines messages about sex on Israeli television, comparing local and foreign shows. A 2-week composite sample from 7 commercial broadcast, cable, and satellite channels is analyzed. Results show that sexual content is highly prevalent, with a significantly higher frequency in foreign than local shows. Less than 20% of programs with sexual content address sexual health and risks; foreign shows again exceed local ones. Few differences emerge between local and foreign content in the contextual presentation of sex. Findings are discussed in light of theory, research, and implications for audience effects, policy, and education. 相似文献
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The television market can be one of the most dynamic industries if country-specific regulations allow for private competitors to enter the market. The entry of competition changes the market from monopolistic to oligopolistic, which has positive performance implications for the industry. Our research analyzes the development of the Croatian TV market from the monopolistic stage to the current oligopolistic stage. Econometric models in this article aim to estimate the current trend of market concentration and its future potential. The authors’ research focusing on the industry from a market concentration perspective provides guidance for the practitioner in regard to profitable investment opportunities. They also illustrate for other transitional economies that to move toward a “free” society, media must be free from government control which will evolve rapidly once privatized. 相似文献
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《期刊图书馆员》2013,64(1-2):26-35
SUMMARY Key trends and players are changing the information content industry. In her keynote address to NASIG, Leigh Watson Healy provided a “20,000-foot” view of the content industry past, present, and future. Drawing from her experience in the field of educational information and from research conducted by Outsell, Inc., a marketing and research firm focusing on all aspects of the information content industry, Healy invited the audience to challenge the assumptions presented, and encouraged NASIG members to think about the dramatic changes in store for vendors, buyers, and end users of information. 相似文献
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出版业正处于传统出版与数字出版相互结合、相互交叉和相互促进的转型期,出版业技术层面的变化导致出版业在内涵、外延、组织形式、出版流程、盈利模式等层面发生了深刻的变革,传统出版业正面临前所未有的挑战和机遇.本文依据投入产出表,从上下游产业间需求与供给关系的角度研究我国出版业产业链的延伸以及新业态的形成机理,认为出版业向下游制造业延伸既有利于提高我国制造业的竞争力,也能扩大出版业需求,促进出版业发展;而建立与载体和渠道相一致的商业模式,是促进新业态形成的关键. 相似文献