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1.
策划编辑的前瞻意识就是要能够根据市场调查的结果,分析、预测今后一段时期内读者的阅读倾向和市场走势,策划出引导读者、引导市场、具有开拓性的图书.  相似文献   

2.
近年来,大连日报不断改进新闻宣传工作,强化党报的引导意识、服务读者意识和新闻为主体的意识,把指导性与可读性统一起来,把市委、市政府满意和人民群众满意统一起来,既起到了“引导舆论”作用,又体现了“民之心声”,受到各界普遍好评,发行量和广告收入连年居东北各城市党报之首。抓住引导有效与好看耐读的结合点进入新世纪新阶段,面对众多都市类报纸日益激烈的冲击和挑战,大连日报清醒地认识到,报纸是新闻纸,读者是信息传播的归宿,读者的阅读率高低,决定报纸的成败。如果你的报纸没有人爱看,指导性和舆论引导作用何从谈起?报纸占领不了市场…  相似文献   

3.
读者意识论     
何谓读者意识报纸是办给读者看的。读者问题必然会在办报人(具体指记者、编辑、报社管理人员及通讯员等)大脑中有所反映,形成印象。这种办报人大脑中有关读者的系统化的、自觉的、伴随着心理体验且有能动性的反映形式,就是读者意识。读者意识是办报人以情感、态度等方式体现其与读者之间关系的带有倾向性的内在心态,具有引导办报行为的控制力量。  相似文献   

4.
分析了大学生读者维权现象和存在的主要问题,提出要以大学生读者心理健康教育、维权意识教育和图书馆人性化服务为重点,建立健全图书馆维权疏导机制,引导读者正确维权,营造图书馆和谐的学习氛围。  相似文献   

5.
一张报纸,怎样才能受到读者的青睐,笔者以为,这其中的奥妙就在于把报纸办成读者自己的报纸,要重视强化读者的参与意识,主人翁意识。 我们办报纸,不论是党报还是行业报,都有一项基础性的工作要做,即引导、组织众多读者不只当读者,而且乐于当作者,甚至当编辑。  相似文献   

6.
论文缩微     
关于党报舆论导向和读者意识的哲学思考 蔡贵方在《新闻通讯》1999年第4期上撰文指出,舆论导向和读者意识是一个不可分割的有机统一体。党心、民心心心相印,你中有我,我中有你,舆论导向失误,既不符党心,亦不符民心,读者当然会冷落你,背离你;如果导向对头,但没有一颗读者心,报纸不精彩,枯燥乏味,充满政治说教,也不可能赢得读者,导向作用无从谈起,当务之急是要在新情况下重新认识读者,根据读者需要提高引导水平。  相似文献   

7.
书评和书一样,都是面向广大读者,因此书评的作者也应当具有强烈的读者意识。强烈的读者意识所蕴含的内容很丰富,要求也很具体。 一是为读者负责的精神。为读者负责,是一个书评作者的事业心、责任感、工作态度和服务精神的最具体的表现。书评的作者最直接的责任就是,通过自己的评论实践,为广大的读者推荐好书,并引导他们进行阅读和鉴赏。应当说,这是一件非常严肃的事情。书评作者如能经常地清醒地  相似文献   

8.
全媒体时代,各路媒体都在争抢“注意力”,“用户至上”、“读者意识”成为媒体争取受众的共同理念。但在实际运作过程中,有的忽视了媒体的服务、引领功能,一味投其所好、迎合取悦,媚俗新闻、猎奇新闻、代言新闻等竟相出场。读者意识并非唯读者是从,媒体人要时刻树立以人民为中心的工作导向,坚守责任和理性,让新闻传媒成为引导社会前进的动...  相似文献   

9.
胡文雄 《新闻窗》2009,(3):92-94
何谓舆论导向,简单地说,就是运用新闻手段和宣传手段,依据特定的政治、经济、文化和社会目标对社会舆论的反应、影响和组织。概言之,就是引导公众“态度的改变”。而读者意识即深刻了解社会公众,真实展现社会公众,满足读者的阅读需求。  相似文献   

10.
高校图书馆的影视文化   总被引:3,自引:0,他引:3  
潘雪华 《图书馆》2005,(4):90-91
影视服务开展是图书馆服务时空的延续。影视文化丰富了读者的校园生活。影视服务只是一种尝试,需要把握住影视文化的导向,引导读者的审美意识。  相似文献   

11.
文献信息传播理论初探   总被引:10,自引:0,他引:10  
The so-called doaumentary information denotes the process of realizing information livening and sharing by means of information exchange,distribution,transfer and circulation for a certain receiver.It is made up by disseminators,the dissemination channels,receiver audience and disseminative results.It is a process of developing and infinite circulation,having the features of characters of purpose and benefit,dynamic state and continution,fratuitousness and remuneration,education and learning,science and systematicness as well as ideology and awareness.There are natural and social functions of the documentary information dissemination.Its basic laws are laws of synchronization,selective compatibility,overlap and the finite law of meeting the needs of demands as well as the law of complementation,while the basic principles are service supremacy,open policy,forward limit,exrensiveness,rapidness,accuracy and exactitude as well as benefits.Ways of dissemination are of passive,active,participation,computer and network pattern and modes.ref.2  相似文献   

12.
根据文化部要求,第五次全国公共图书馆评估定级工作于2013年全面展开.受文化部委托,国家图书馆研究院对第四次公共图书馆评估标准进行修订,制订第五次公共图书馆评估标准.新标准的制定总结了前四次评估工作的经验和不足,结合当前事业发展面临的新形势和新任务,借鉴国内外已有相关研究和实践成果,并广泛征求了业界和学界的意见.新标准分为设施与设备、经费与人员、文献资源、服务工作、协作协调、管理与表彰、重点文化工程七个部分.修订重点包括:注意与相关政策及标准的衔接;优化指标体系框架及分值分配;增删和调整部分指标内容;调整部分指标的取值;细化指标的备注说明;调整定级必备条件.  相似文献   

13.
人地系统主题数据库以人口、资源、环境和社会发展为核心,服务于人地系统基础研究、社会经济可持续 发展和国家战略需求。主题库由自然资源及其开发利用、环境灾害及其治理、人口与劳动力、社会发展、地理背景、 遥感及地表参数、典型示范区及全球数据等八大类,共32 个子库构成,数据资源总量8.8TB 左右。主题数据库共享服 务平台由一个主节点和3 个分节点组成,除具有一般数据库服务系统所具有的数据检索、查询、下载等基本功能外,还 具有属性数据可视化、数据在线分析、区域可持续发展评价等特色功能。在建设和运行期间,主题数据库为国家和区 域资源开发,环境保护,可持续发展研究、分析、评价与决策,国土资源规划,生态系统过程监测与调控等领域提供 了大量的数据服务。  相似文献   

14.
针对当前OPAC网站缺少搜索引擎与用户体验优化而造成用户流失的现状,对OPAC优化的背景、现状与需求、搜索引擎与用户体验优化概况、用户体验与访问质量及优化策略进行研究.通过采用简短域名、提高系统访问速度、设计简洁大方的页面布局、编写简单明了的网页源代码、使用规范的Html标签、放置科学合理的关键词、设置尽量短的内部链接及提升用户体验等优化策略,并对OPAC与搜索引擎、活跃用户与流失用户、优化的影响与评价等关系进行详细分析,呼吁重视OPAC的搜索引擎与用户体验优化工作,以增加活跃用户,实现OPAC的核心价值.图3.表2.参考文献16.  相似文献   

15.
ABSTRACT

The Russian Revolution Centennial has called forth many exhibitions of the vast holdings of libraries, archives, museums and other collections. This special issue reviews major exhibitions, the history of the collections and the conceptions and strategies of curators. Revolution’s centennial in 2017 called forth numerous conferences, programs, lectures, publications, and other events. One of the richest avenues of celebration and scholarship was the many brilliant exhibitions organized by archives, museums, and other repositories. The centennial provided an occasion for assessing and for rethinking the modes of presentation and the significance of many types of collections. What to show, how to show it, and for whom became big questions to which curators, archivists, art historians, and many others came up with big answers. These exhibitions and initiatives have pointed the way toward new and welcome collaboration between curators, archivists, historians of art and photography, and political and social historians of the Russian Revolution.  相似文献   

16.
Discussions of the future of journalism center on new economic models, digital modes of distribution, and how to attract young audiences. But what of how future journalism might represent, describe, and critique issues of race, gender, class, and sexuality? And what of the race, gender, class, and sexuality of future journalists themselves? Issues of industry survival take center stage in debates about journalism’s future. Issues of integrity, wisdom, and increased levels of equity in coverage and employment have less success finding the spotlight. Concern over how to deliver news in the coming decades generally trumps debate about who might deliver it and the character of what might be delivered. The importance of political economy analyses of new journalism, coupled with keeping gender, race, and sexuality identities front and center, is emphasized.  相似文献   

17.
Archives, records, and power: The making of modern memory   总被引:2,自引:2,他引:0  
  相似文献   

18.
建设专业、统一的高校档案数字资源平台,已经成为高校档案工作的共识、趋势和重点,但限于档案工作侧重、档案构成、档案数量、软硬件投入等多方面因素,各高校进行档案数字资源平台建设时,应该充分考虑实际情况和未来需求,选择合适的建设模式。论文在对部分高校档案数字资源建设现状进行调研的基础上,以实效和目标实现程度为考核标准,结合高校档案工作未来的发展趋势,提出综合性的高校档案数字资源平台建设模式,并给出模式调整与建设策略,便于各高校根据自身的情况,动态优化,形成合适的建设模式,提高建设成效。  相似文献   

19.
刘丽 《图书馆论坛》2020,(1):117-125
文章采用田野调查法观察土地流转后农民生活及信息需求,选择区域进行问卷调查,利用SPSS对数据进行分析。结果显示土地流转后农民经济较宽裕,精神却比较空虚。问卷定量化展现了农民在科技信息利用、信息需求类型、信息基础设施、信息获取渠道、休闲方式选择、信息获取程度等方面的内容。聚类分析形成了政策类信息需求及利用、生活类多样化信息需求及利用、农业科技信息需求及利用、网络信息的需求及利用等4个类团。从农业科技信息服务对象的调整与兼顾、公共文化服务教育和精神扶贫功能的发挥、农民文化需求主动性和自觉性的唤醒等方面提出建议。  相似文献   

20.
This research aimed to develop core competencies framework for information professionals of Thai academic libraries in the next decade (2010–2019). The study consisted of two phases, Phase 1- the study of opinions about the roles of Thai academic libraries and information professionals in the next decade (Tanloet & Tuamsuk, 2011) and Phase 2- the development of core competencies framework conducted by using the Delphi technique. This paper presents Phase 2 of the study. The research conceptual framework on core competencies for information professionals was synthesized and adopted from several resources including [Gulati and Raina, 2000] , [Gorman and Corbitt, 2002] , [Abels et?al., 2003] and [Ashcroft, 2004] and University of Nebraska-Lincoln Library (2007). The subject of this small Delphi study included 21 experts from the following three groups: eight instructors of library and information science, eight administrators/practitioners of academic libraries, and five scholars who have had active roles in the library and information professionals. Data were collected in three rounds and analyzed by using the median, mode, and inter-quartile range. Results of the study were concluded and discussed on the three following core competencies for information professionals of Thai academic libraries in the next decade. 1) The Knowledge - consists of eight areas including knowledge of the foundations of information profession, information resources, information and knowledge management, information technology, library and information services, organizational management, research and user studies, and continuing education and lifelong learning. 2) The Skills – consist of 11 skills including user services, information resource management, information technology, marketing, language and communication, team working, analytical thinking, problem solving and decision making, management and planning, teaching and training, conceptual thinking, and knowledge management skills. 3) The personal attributes – consist of seven characteristics including the leadership, service mentality, morals and professional ethics, achievement motivation, accountability, self-management and adaptability.  相似文献   

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