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1.
This investigation examined whether persuasive organ donation messages that target individuals’ identification with a salient social group will be more effective in encouraging these individuals to become organ donors than will information-only persuasive messages. Participants were randomly assigned to view one of two pro-organ donation messages, both of which included basic information about organ donation (need, number of registered donors, etc.) while one also targeted social identity. Findings indicate that individuals exposed to a social identification message were more likely to click a link that allowed them to officially register as organ donors. These results offer support for the utility of social identification as a health communication campaign strategy for increasing organ donation. 相似文献
2.
Stephen Bochner 《亚洲交流杂志》2013,23(1):89-110
The Categorization‐Attribution‐Matching or CAM model of persuasion was tested in a field experiment, using an actual election to provide a natural manipulation of reference group similarity‐dissimilarity between speaker and audience. Just prior to the election, 344 Ss rated a set of campaign proposals, which were attributed either to the incumbent Prime Minister of Australia, or to the Leader of the Opposition. Half of the Ss received an unsupported, and half received a supported version of the message, thereby manipulating information content. Ss also rated the speaker, and indicated how they intended to vote. As predicted, speakers and speeches were rated as more credible and persuasive respectively, in the conditions where the political affiliation between source and target was matched, than in the mismatched conditions. And as predicted, the provision of additional information did not make a speaker more credible or a message more persuasive, when reference group salience was high. 相似文献
3.
谣言是一种待证实的信息。对不同真实度的网络谣言与正面信息的交互规律进行研究,可为高效辟谣提供科学依据,以节约辟谣成本。分析公共危机事件下的网络谣言发生机制,提出谣言真实度参数改进谣言传播公式,以百度新闻帖子数量的变化为依据,构建网络谣言传播规律的宏观模型,并进行仿真与实证分析。由实证结果可知,真实度高的谣言传播范围更广,需要更有说服力、更具有情绪引导力的正面信息才可以有效遏制。因此,应当针对谣言的真实度进行分级管理,以达到节约行政成本、精准辟谣的效果。 相似文献
4.
Narratives have the ability to highlight climate change information in a relatable and engaging format. The purpose of the present investigation was to test the effects of five story structure types containing climate change information on perceived message effectiveness. Furthermore, we measured whether political affiliation moderated persuasive effectiveness of climate change messages among U.S. eligible voting adults (N = 594) who identified as Republican, Democrat, and Independent. The highest rated story overall was situated in the past, was realistic, and had clear moral values, indicating that certain appealing stories can serve as effective conduits for persuasive messages across the political spectrum. There were few differences between political affiliations, namely, that Democrats and Republicans rated messages differently on effectiveness when they differed on moral themes. 相似文献
5.
B. Aubrey Fisher 《Communication Studies》2013,64(4):294-301
The goals, pedagogy, and structure of the first course in speech communication often convey an unintended but nonetheless erroneous implication of audience control by a speaker. Using the persuasive campaign as the pedagogical basis for the speech fundamentals course allows for a broader range of rhetorical strategies and new criteria for evaluating student performances. Use of the persuasive campaign is also totally consistent with contemporary theories of human behavior. 相似文献
6.
A cross-cultural comparison of Kuwaiti and British citizens' views of e-government interface quality
It is difficult to conceive how Web users from different cultures can be encouraged to reap the benefits of an e-government initiative when its portal is suffering from culture-indifferent interface quality. Thus far, the e-government literature not only has paid scanty attention to web evaluation issues but also has been slow to embarking on cross-cultural research. As an attempt to address this concern, this investigation introduces an augmented approach to analyze cross-cultural website quality. The proposed approach consists of three parts: 1) a qualitative study of the website using content analysis, 2) an empirical evaluation using traditional statistical methods of perceptions of website users, and 3) a “persuasive quality gap” analysis that examines the gap between the composite scores of perceived importance and performance of quality attributes across the studied two cultures. These analyses were used to identify cross-cultural differences between Kuwaiti and British users' perceptions of e-government quality attributes. While the findings showed no significant differences between Kuwaiti and British users in terms of important quality features, the results revealed significant variations between the two groups in terms of perceived performance of quality attributes. Moreover, although the findings showed marginal support for the existence of differences between the two samples in terms of persuasive quality features, a post-hoc analysis of the persuasive quality gap revealed a need to consider not only important and/or high performing characteristics but also persuasive features to fully understand cross-cultural e-government quality variations. The author discusses the implications of these results for e-government design practices and future research. 相似文献
7.
This is a multiple methods study that highlights the tension between awareness- and behavioral-based campaign successes, particularly when communicating using social media and pop-culture-referencing humor. To illustrate, it examines the Centers for Disease Control and Prevention's (CDC) “zombie apocalypse” all-disaster-preparedness campaign. An interview with a CDC campaign manager, campaign document analysis, and a 2 (information form: social vs. traditional media) × 2 (message strategy: humorous vs. non-humorous) experiment uncovers benefits and pitfalls of using social media and humorous messaging for risk communication. Findings show social media can quickly spread information to new publics for minimal costs; however, experiment participants who received the humorous (i.e., zombie) risk message reported significantly weaker intentions to take protective actions in comparison to those who received the traditional, non-humorous risk message. 相似文献
8.
《Communication Teacher》2013,27(3):87-92
Objective: Persuasion in advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising campaign run by a large, multinational corporation or nonprofit organization Courses: This assignment can be used in such courses as Persuasion, Advertising, Organizational Communication, Public Relations, Media and Society, and Public Communication 相似文献
9.
《Communication monographs》2012,79(3):303-332
The study of political mass communication information outlet effects has been dominated by two types of studies, those which focus on a single outlet and those which look at the comparative influence of multiple outlets. The current study seeks to advance a third study type by offering a theory of political campaign media connectedness. Three axioms are offered in this work. In addition, a series of hypotheses involving five political communication campaign information outlets (conservative political talk radio, FOX cable TV news, daily newspapers, national network TV news, debate viewing) are posited. This work emphasizes the need to understand how various information outlets function in coordination with one another to produce a potentially diverse set of direct and indirect political campaign media effects. Future lines of theoretical inquiry and empirical research are outlined. 相似文献
10.
In line with recent efforts to increase the representation of women in the field of computing and information technology (I.T.), the National Center for Women and Information Technology has spearheaded an occupational branding campaign that seeks to encourage more women to enter this field. We use this campaign as a case study to investigate how representations of work in an occupational branding campaign (“official branding discourse”) compare with the ways in which practitioners represent this work (“unofficial branding discourse”). Through our analysis, we show that whereas the official branding discourse represents computing and I.T. as a field where women are valued, unofficial branding discourse represents this field as hostile to women. We then propose three avenues through which these contradictions can be managed: (1) acknowledging the challenges expressed by practitioners, while simultaneously discussing how to foster a more inclusive occupational culture, (2) changing the primary goal of the campaign from increasing the number of women in computing and I.T. to making the culture of computing and I.T. less hostile, and (3) committing fewer resources into organized branding campaigns and more resources into direct organizational interventions that seek to make work environments inclusive. 相似文献
11.
Gloria J. Leckie 《Library & information science research》1996,18(4):297-321
This article examines the ways in which the transfer of information about farming practice is gendered, and how the gendering of access to agricultural information affects the social realities of farming women. The research focuses on a sample of Ontario female farmers who were interviewed extensively about their farming practices, including the ways in which they sought and found information to help them further their farming knowledge. It was found that female farmers utilized both formal and informal channels of information, but that these channels were not readily nor easily accessible to female farmers. Attempts to extract needed information resulted in the manifestation of issues regarding social and professional legitimacy. Female farmers must, therefore, devise alternate strategies and networks for information gathering. The study demonstrates that information acquisition in farming is a socially mediated process which reflects the socially constructed gender relations of agriculture itself. 相似文献
12.
《Government Information Quarterly》2021,38(4):101598
The literature dealing with undecided voters – a growing group of citizens in many democracies that can determine who wins in election campaigns – suggests two very different profiles. The first approach describes undecided voters as being generally uninformed about politics, while the second sees undecideds as sophisticated citizens who follow a campaign closely before making their final voting decision. The current study tries to make sense of this contrast, while examining differences between sophisticated and less sophisticated undecideds (their level of sophistication was based on their political interest and knowledge). Using two panel surveys, conducted before and after the April 2019 elections in Israel (N = 1427; N = 912), we examine a number of hypotheses about differences in terms of the undecided citizens' demographic backgrounds, how they search for political information during the election campaign, how they come to make their final decisions, and whether they ended up voting. The findings indicate that the typical sophisticated undecided voter is a citizen from a more privileged social background, exhibits greater trust in traditional media, consumes more news to follow the campaign (from various traditional news outlets and social media), is more likely to carry out online discussions about the elections, is more likely to base his or her decision on policy issues, is more likely to debate between parties within the same ideological camp (internal floater), and more likely to vote than less sophisticated undecided voters. Our typology, which makes a distinction between sophisticated and less sophisticated undecided voters, as well as these findings (and the comparison to the committed voters), can help political scientists and practitioners widen their understanding regarding this important group of voters in todays' complex political reality. 相似文献
13.
A persuasive campaign with elements of propaganda was waged on social media against Hillary Clinton during the 2016 U.S. presidential race, partially through a Russian-financed effort to discredit her. This study analyzed doctored images (memes) posted on Twitter about Clinton during the general election campaign. Through qualitative content analysis, researchers sought to identify whether negative memes reflected socially constructed gender stereotypes. Results show gendered frames used in memes against Clinton were based on female biological/physical traits (weak, ill, unattractive), anti-feminine traits (dishonest, untrustworthy), and negative female politician traits (dictatorial, unqualified) that were incongruent with the perceived role of the presidency. 相似文献
14.
针对我国"虚高"的专利数据和目前专利现状分析的局限性,论述专利法律状态在专利现状分析中的重要性,设计并实现基于国家知识产权局网站的专利信息采集系统。系统通过网页信息抽取技术获取有用信息,建立了包括法律状态在内的本地专利信息数据库,并以高校有效发明专利为例进行实证研究。结果表明:专利法律状态在反映专利质量方面更有说服力,是对有效专利数量指标的良好补充,能使专利现状分析更为精确、客观和全面。 相似文献
15.
《Journal of Radio & Audio Media》2013,20(2):321-329
Although radio is used principally for entertainment in many countries, it also plays a vital role in providing information to rural and farm populations. It is a lifeline to many groups and individuals in developing countries. Early experiments with radio in the U.S. were directed in large part to farm listeners. Subsequently, the U.S. Department of Agriculture developed significant radio services for farmers. Radio has made dramatic contributions to agriculture and farming, including the recognition and support of women in managing and operating farms, and currently includes network services that aid farmers and rural populations all over the world. 相似文献
16.
Kenneth L. Hacker Max Scott Lori Howl Robert Steiner 《Communication Research Reports》2013,30(2):138-146
This article presents a content analysis of three computer‐mediated communication (CMC) networks used for political discussion during the 1992 Presidential election campaign. Data indicate that the main use of computer networks in the campaign was to assert personal opinions about the candidates, issues, and the election. Other uses were talking about one's own life and experiences, telling others what they should be doing, and posting information for others to read. Significant differences were found between the three campaigns for uses of these computer networks. The Clinton network was used more than the other two for posting information. The Perot network was used more than the others for asserting opinions. This study indicates that voters have specific functions for the use of computer networks as new channels of political communication. Future research should examine what groups of voters use these networks the most and how such use affects candidate image formation. Suggestions are offered for the study of campaign computer lists in the upcoming presidential election of 1996. 相似文献
17.
Research carried out in 2011 in Kirinyaga district, Kenya, shows how sense-making theory and methodology can be used to assess the use of local agricultural and external knowledge by small-scale farmers and its effects on small-scale agriculture. Two knowledge systems, the local knowledge system and the external or scientific knowledge system, are considered dominant. The two systems can be synergistic and small-scale farmers have mixed them in their farming activities. Blending systems improve communication, livelihoods, and economies within local communities, and increases their participation in development. Data were collected in focus group discussions with farmers' groups and interviews with individual farmers. Results show that most farmers in Kirinyaga use external agricultural information in their farming practices. A significant number use combined external agricultural information and local knowledge, which forms a third knowledge system. This third system requires the validation of the farmers' innovations and documentation of the knowledge for wider dissemination. Information providers should adopt policies that promote the use of the three knowledge systems by small-scale farmers. 相似文献
18.
《College & Undergraduate Libraries》2013,20(1-2):101-117
Abstract When the Coates Library received notification that the ALA Traveling Exhibition on Frankenstein would be visiting Trinity University, staff reacted with excitement but also with a twinge of fear about all the effort entailed in developing programs and creating a major publicity campaign. This article focuses on the challenges the exhibit presented: who to turn to for help; how to involve members of the campus community; what to use for effective publicity; how to balance education and entertainment in the programs and their advertising; where to seek funds; and how to present three weeks of programming without exhausting the planners or overwhelming potential audiences. 相似文献
19.
谈高校图书馆以"三农"为主体的特色服务 总被引：1，自引：0，他引：1
周伟 《大学图书情报学刊》2007,25(1):73-75
为"三农"建设与发展服务是全社会义不容辞的职责,尤其是具有信息资源优势的高校图书馆更要不断提高为"三农"服务的意识,摆正与"三农"的关系,开展以"三农"为主体的特色服务,探索为"三农"服务的目标,为农村提供信息服务途径,为"三农"服务应注意的问题. 相似文献