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1.
ABSTRACT

Do ticketing data and national survey data on attendance tell the same story? This question is particularly important in the context of debates over the power of new forms of data to supplant the “traditional” survey methods that have underpinned our understanding of the social stratification of culture. This paper compares three data sources on attendance: the Active Lives Survey, the Taking Part Survey, and Audience Finder. We first compare self-reported attendance at events in each English local authority from the Active Lives survey with ticket sales data, finding a close relationship. We follow up by comparing the distributions of ticket buyers across the Indices of Multiple Deprivation with those from Taking Part, finding that for widely-ticketed and widely-attended art forms they track closely together, providing support for existing trends. Ticketing data does not seem to offer more information on social stratification than traditional social science sources. However, we extend the comparison through more detailed analysis of subcategories within less well-researched forms – literature and dance events – where numbers of attendees are lower, with accompanying uncertainty in survey sources. We find that the audiences for dance vary widely, with ballet attendance being heavily socially stratified but attendance at contemporary dance much more similar to the general population. However, we find that audiences for literature events are more heavily socially stratified than almost any other art form, almost regardless of the subcategory. The power of new datasets is in offering specificity about artforms, rather than overturning what we know about culture and inequality.  相似文献   

2.
Live theatre in Britain is performed by a host of companies in purpose‐built theatres as well as ad hoc venues. Theatre performances take place all over the country, in rural settings as well as urban environments, and no one will be more than 30 miles from a performance of some sort at some time in the year. In a typical year, over one third of the adult population attend live theatre, and 6 per cent attend opera or ballet, which tend to be presented in urban centres. The Department for Culture, Media and Sport sets store on the importance of the cultural sector and is encouraging arts organisations to develop new audiences in a host of ways.

This chapter of Cultural Trends reviews the available statistics for theatre attendance, considering raw numbers of attenders, ticket revenue, ticket prices and the types of work which are most popular in London and elsewhere. It identifies the sources of information available, although it asserts that the available data are insufficient to describe the sector fully. While pointing out that regional theatre is clearly targeting the future audiences, with as many as one quarter of its performances being aimed directly at young attenders, the chapter also indicates the extent of reliance, especially in the West End of London, on musicals.

An analysis of ticket prices shows that these have been, and are, rising faster than inflation. Coupled with the fact that, in the regions at least, it remains the older and better‐educated who attend theatre, this does nothing to diminish the concern that theatre may increasingly become the activity of a narrowing band of society, and that it is becoming less and less available to the broad spectrum of the population.  相似文献   


3.
Visual art is one of the fields where, according to Bourdieu, culture is used to reproduce the class structure. Like other items in the cultural repertoire, paintings, as major examples of visual art, imply social divisions in how they are engaged with by artists, critics and audiences. Within the Bourdieusian framework, cultural engagements with paintings are interpreted as indicators of social position, since appreciation depends on a trained capacity in the family and the educational system, which is often inaccessible to less powerful sections of the population. This would imply that the sorts of paintings favoured by working-class people differ from those preferred by the middle or upper classes. More recent studies have contested the view that a gulf exists between the art tastes of different classes in ways that reproduce the class structure. The argument of the omnivore thesis that distinctions between more popular and legitimate tastes have become blurred has predominantly been based on empirical references in the field of music. This article explores this thesis on the basis of data about visual arts in the Cultural Capital and Social Exclusion project. While some differences continue to be connected to social divisions of income, education and occupational groups, important similarities are found across the board, and certain significant differences appear to relate to factors other than social class, such as ethnicity, age and gender. It is also significant that some people appear disconnected from and disinterested in paintings.  相似文献   

4.
It is well-documented that news media (both traditional and social) have a significant impact on intercultural relations in contemporary societies. This paper compares results of two surveys where we asked Australians about their news sources. The study shows that Australian news consumers from diverse cultural backgrounds are alienated from Australian mainstream news media, increasingly relying on online and social media sources for their information. The paper situates this empirical research in the contemporary articulation of uses and gratification theory to understand audiences’ preferred media sources for news and information and the potential implications for intercultural relations in Australia.  相似文献   

5.
Ian Huffer 《Cultural Trends》2017,26(2):138-154
It has been argued that the circulation of film online is a “democratising process”, evident in the breadth and depth of international film now available online, and in the greater ease of access to this content for audiences across the world. This is seen by some to present greater commercial opportunities for film-making from countries marginalised by previous distribution networks, and to foster a more globally diverse and inclusive film-viewing culture, with particular benefits for diasporic populations. Others, however, have pointed to the way in which audiences’ engagement with film online may be constrained by the economics and technology of online distribution and cultural competencies rooted in social stratification. These factors may limit how and what audiences watch, extending beyond issues of physical access to those of cultural access. As such, they raise questions regarding the demographic composition of the audience for online methods of film distribution and different types of international film. We lack sufficient understanding of these issues, however, due to the limited emphasis upon socio-demographic variables in existing academic research into online film consumption, and the limited consideration of particular film content in relevant market research. This article uses original audience research to interrogate the extent to which online distribution is able to connect audiences to a diversity of international film in comparison to other methods of distribution. It also considers some of the socio-demographic characteristics of the audiences for different methods of distribution and types of international film. In doing so, the article grants us a clearer understanding of the degree to which online film distribution fosters diversity and inclusivity through the connections it facilitates between audiences and content.  相似文献   

6.
This article investigates the ways in which art museums' visitors define their relationships to art and culture, and how this affects their perceptions of art museums. Existing approaches have traditionally attempted to define the meaning of art museums on the basis of the socio-economic composition of museum audiences. Using mixed methods analysis, with a particular stress on qualitative data about the audiences of the six main museums of modern and contemporary art in Belgium, I argue for the need for a more complex and comprehensive framework to understand visitors' perceptions. I show that people characterized by similar cultural tastes and practices use similar strategies to interpret their relationship to culture, art and museums (the same principles of classification, legitimation and justification). On this basis, I argue that those with a similar cultural profile belong to the same “interpretive community” (Fish, 1980; Hooper-Greenhill, 2000).  相似文献   

7.
ABSTRACT

This article critically examines how segmentation is used to identify, understand and engage arts audiences. Policy reports and academic publications are reviewed to establish the priorities of arts policymakers and practitioners for understanding arts audiences and their continued focus on audience data and segmentation. This article then makes two contributions. Firstly, critical perspectives on the use of data for audience profiling are applied to arts audience segmentation. Secondly, research using biographical methods is introduced as a new approach for critically evaluating arts audience segmentation. This research, employing biographical methods, shows the exploration and negotiation of audience identity positions. This article takes these insights to critically examine the implications of how profiles and segments are used to define and understand audiences for the arts. The conclusion addresses the implications of segmentation in terms of the design and communication of cultural experiences, the complexities of aligning audiences’ identities with segments, and the seemingly inevitability of exclusion. This article will be of relevance in the scholarly study of arts audiences and for arts and cultural organisations and policymakers in reflecting on the implications of quantitative and qualitative approaches in designing and undertaking audience research.  相似文献   

8.
Although dancing is considered to be an important arts form, and is associated with various positive externalities, our understanding of the profiles of dancers and dance audiences are limited. We address the gap in the literature by exploiting survey data on cultural preferences and habits in Denmark for 2004. Our approach has allowed us to identify the socio-economic background of dancers, as well as their involvement in other cultural activities. Among other factors, we note that dancers are more frequent attendees at dance performances, than non-dancers; that they have typically lower incomes and tend to read more, play more video games and visit art exhibits more often. We are further able to separate the sample of dancers in relation to various types of dance practised, allowing us to provide insights on the differences between them.  相似文献   

9.
ABSTRACT

Visual matrix methodology has been designed for researching cultural imaginaries. It is an image-led, group-based method that creates a “third space” research setting to observe audience groups re-enacting lived experience of an event or process that takes place in the third space of a cultural setting. In this article, the method is described through its use in relation to an art-science exhibition, Human+ Future of the species, where three audience groups with investments in technology worked with exhibition material to achieve a complex ambivalent state of mind regarding technological futures. The visual matrix has been designed to capture the affective and aesthetic quality of audience engagement in third space by showing what audiences do with what is presented to them. We argue that such methodologies are useful for museums as they grapple with their role as sites where citizens not only engage in dialogue with one another but actively re-work their imaginaries of the future.  相似文献   

10.
ABSTRACT

This article examines various reactions to new forms of dance music and dance in Britain during the 1920s. It shows how these new cultural forms were part of broader social and economic changes, and notes how they are seen to represent a considerable break with previous cultural forms. In particular, such changes have been seen as symbolic of the widespread ‘Americanization’ of British culture. This article questions the degree to which this was true. It thus examines attempts by ‘professionals' to fashion ‘British’ versions of both dance music and social dances. In addition, it examines how audiences resisted and exacerbated these developments.  相似文献   

11.
The research in this article examines audience responses to a range of factual and reality genres. It takes as a starting point that television audiences do not experience news or documentary or reality TV in isolation but as part of a range of factual and reality programmes. Factual and reality programming includes a broad understanding of non-fictional programming on broadcast television, satellite, cable and digital television. The breakdown of factual and reality programming into specific genres includes news, current affairs, documentary, and reality programmes, with further sub genres applied within each of these categories. This article critically examines genre evaluation. The quantitative research in this article is based on two national representative surveys conducted in Britain and Sweden. In both Britain and Sweden, programme makers have moved towards a reliance on popular factual genres. In Britain this is across all channels, and in Sweden this is mainly concentrated on commercial channels. Whilst there is still a commitment to news, there is an increasing use of hybrid genres in an attempt to popularise factual output. The impact of this changing generic environment on audiences is that in both countries viewers have reacted by drawing a line between traditional and contemporary factual genres. It is precisely because of the redrawing of the factual map that viewers rely on traditional ways of evaluating genres as public and informative, or popular and entertaining. The data provides evidence that contributes to existing debate on television genre, public service broadcasting, and media literacy skills. The central argument in this article is that genre evaluation is connected with wider socio-cultural discourses on public service broadcasting and popular culture, and that these are common social and cultural values that are shared by national audiences in two Northern European countries.  相似文献   

12.
《Popular Communication》2013,11(1):23-31
The upsurge in media vehicles aimed at adolescent girl audiences has given birth to a "new breed" of teenage heroine, one whose embodiment of nontraditional gender roles has drawn widespread acclaim. This essay offers critical perspectives on this new genre, situating the figures of the new girl heroines in their sociopolitical contexts and examining them through the lens of critical feminist theory. The essay concludes that the oppositional gestures offered by these new girl heroes are swiftly recuperated within larger, conventional discourses of race, class, beauty, desire, and embodiment.  相似文献   

13.
This chapter reviews data from seven large‐scale national surveys that measured cultural participation in Canada from 1971 to 1998. It assesses what the data imply regarding the numbers and types of people visiting museums, and how these have changed over time.

While overall participation rates have sustained the levels of the 1970s, participation rates in 1998 do not reflect the growth in participation projected then. Furthermore, the spectrum of people visiting museums has narrowed, rather than being ‘democratised’. Those with post‐secondary education have always been more likely to visit museums but now represent a majority of visitors for the first time.

That museums are now attracting relatively fewer people and fewer types of people suggests a diminishing presence for museums. Nonetheless, museums’ audiences are noticeably less elite than often portrayed, and there are opportunities for changes in policy and programmes designed to reach more people. Ultimately, though, the surveys give only limited insight into the role of museums in the lives of the general public, and new types of research and measurement are needed.  相似文献   


14.
Abstract

This paper investigates the conditions of the manufacture of low‐cost technology in China with the examples of ‘pirated’ VCD players, ‘no‐name’ DVD players, and Shenzhen’s development as a techno‐urban city. It emphasizes the significance of the cultural logic of original equipment manufacturers (OEMs) and argues that the various transformations and deflections that are derived from ubiquitous OEM experiences have gone beyond the original model of an authorized OEM, experiences that are to some extent embodied in the transgression of brand name and patent hegemonies, which are mainly controlled by high technology companies. OEMs have been associated with China’s current imperative and uninhibited development of low‐cost technology capitalism. ‘Made in China’ signifies the production of any product, legal or illegal, for transnational high technology giants or domestic technology manufacturers. Learning to ‘become an OEM’ in China has partly resulted in excessive technological mimesis that may be part of an unauthorized, underground economy that is based on low‐cost technology. Based on the Shenzhen experience, part of this study will show industrial production‐oriented OEM cultures in which illegal operations and counterfeit trade are incorporated, even in city projects that are shared by municipal governments and Chinese technological companies, and undergo spatial restructuring in the development of the economy, consumerism, and urbanism.  相似文献   

15.
ABSTRACT

Arts managers frequently use customer relationship management systems to identify early and late ticket bookers, but to date there has been no comparable investigation of spontaneity and planning through qualitative academic audience research. This paper combines two radically different datasets to draw new insights into booking patterns of audiences for contemporary arts events. Quantitative data from Audience Finder has been analysed to look for trends in early and late booking amongst audiences for contemporary art forms. Qualitative data has been drawn from the Understanding Audiences for the Contemporary Arts study, which used in-depth individual interviews to investigate the contemporary arts attendance of audience members in four UK cities. Interpretative Phenomenological Analysis was then used to draw out insights about where the purchasing point sits within the longer decision to attend. Following a review of marketing and audience research literature on the decision to attend, we present the findings from each of these analyses, looking at moments where they confirm, supplement, contradict, or say something completely outside the remit of the other dataset. We show how the timescale of the decision to attend is influenced by (1) art form conventions and price, (2) geographical region and availability of the arts, (3) attending arts events with companions, and (4) personal preference for planning or spontaneously choosing activities. We end by suggesting a new three-part model for understanding booking patterns, and considering how these insights might be acted upon by arts organisations.  相似文献   

16.
The starting point for this article is the author's 1994 study of the museums and galleries' market, By Popular Demand. The article sets out to look at some of the key findings and track any developments in the 10 years since its publication. The article examines both quantitative and qualitative evidence from national (rather than local or regional) data. The subject matter covered includes the old questions of how many visits are made to UK museums and galleries each year, who visits and why do they visit. This is a period only partly impacted upon by the policy initiatives of New Labour, notably free admission to the national museums and galleries and the Renaissance in the Regions programme. The author demonstrates that, at best, the total number of visits grew only a little and those who visit became more middle class and more middle aged rather more than the population did itself in these years. Museums and galleries might maintain their audiences but they were not expanding them or broadening their social appeal. This alone was sufficient justification for New Labour's policies, the early stages of which seem to have been successful.  相似文献   

17.
ABSTRACT

This paper discusses a methodology that seeks to address one of the challenges in working with a range of data in mixed-methods audience research, which is how to sort, order and categorise different data so that they can be systematically combined and interrogated. The methodology was developed as part of the “Beyond the Multiplex: audiences for specialised films in English regions” (BtM) project. This project required a mixed methods approach using surveys, interviews, focus groups and document analysis to explore the richness of audience experiences and trends in the context of regional film policy. This required a mixed methods approach using surveys, interviews, focus groups and document analysis. The project utilised a data model approach that uses the principles of a computational ontology in order to sort, order and categorise data for systematic interrogation. The paper discusses methods, data, coding, and the use of a data model to support data analysis. We argue that this approach enables the cross referencing of data that provides a rich, multi-layered and relational understanding of film audiences but requires time and attention to data management and coding. Although, additionally it also forms the basis of an open access data resource for future research.  相似文献   

18.
In the twenty-first century, we are experiencing a new round of acceleration in the Anthropocene. On all fronts, art and education are facing new challenges and chances. On the one hand, the technological and media developments have compelled art, design, and knowledge production to change, whereas the internet, big data, and artificial intelligence have brought about a revolution in education and learning. As a consequence, the ideas of art education and the form of the university are also remodeled. On the other hand, the reverse side of this technological optimism is the proletarianization of sensibility resulted from digitalized, intelligent, and automated technologies, as the motivations for art are depleted and replaced by the conveniences provided by the big data and artificial intelligence. How to find the force to reverse this trend? And how to locate “another register of the dialectic” – beyond that of the technologization of nature and the naturalization of technology, and of the technologicalization of humans and the humanization of technology – has become the fundamental mandate of art and education in the twenty-first century.  相似文献   

19.
Ben Cowell 《Cultural Trends》2007,16(3):203-224
The reintroduction of universal free admission to the government-sponsored museums is often cited by politicians and commentators as one of the principal cultural policy achievements of the current Labour administration. Both in terms of increasing the total number of visits to the sponsored museums and in encouraging new visitors from priority groups the policy has been a demonstrable success. The complexities of the data generated in support of free admission have hitherto, however, gone largely unexamined. This article therefore explores the ways in which government has gone about measuring the impact of its free admission policy. It traces the history of free admission to museums and galleries as a concept, before setting out the background to the reintroduction of universal free admission to those museums sponsored by the Department for Culture, Media and Sport (DCMS) that had introduced charging in the 1980s and 1990s. It then considers ways in which the impact of the policy can be measured, through use of the data generated by the 23 performance indicators used by DCMS in the funding agreements that it has with each of the museums. The article then considers the various factors that need to be taken into consideration in any assessment of the impact of the free admission policy, including the effect of new capital investment. The article concludes by suggesting that further work is needed to isolate the precise impact of free admission, particularly on attracting new audiences to museums and galleries.  相似文献   

20.
Cultural consumption is problematic from a number of different perspectives, but certain responses from producers, regulators and commentators depend on the measurement of consumption according to quantitative and qualitative parameters. The reliability of the data can vary widely, not least because in certain areas consumption is invisible to those who would measure it, and so they must make estimates based on assumptions about methodology and sampling techniques. Whereas in auditoria, turnstiles may quite accurately quantify footfall through the premises, and sale or return inspires high levels of confidence in circulation figures for certain types of publication, broadcasters perform to intangible audiences who can be neither counted nor observed en masse. This article considers the appropriateness of sampling techniques used to produce audience research data for the broadcasting industries, for the programmers and advertisers who need detailed ‘knowledge’ about their audiences. It draws on the contextualization in Cultural Trends 45 (Starkey, 2003), which examined the debate around competing methodologies using either innovatory electronic devices for the measurement of consumption or more traditional human recall. The article raises important questions for those who use sampling techniques in the cultural sector and those who would interpret their data.  相似文献   

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