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1.
This study examined whether the relationship between cumulative thin-ideal media and body image disturbance is mediated by (1) cognitive variables, including beliefs about normative thinness and thinness prevalence and (2) affective variables, including dejection and agitation. Also, this study tested whether mediating effects would be different across cultures. Results revealed that perception about normative thinness mediated the relationship between thin–ideal media use and body image disturbance among both US and Korean participants and the effect was stronger for Korean participants. Thinness prevalence estimation did not mediate thin-ideal media use and body image disturbance in either Korean or US participants. Dejection was a statistically significant mediator for the relationship between thin-ideal media use and body image disturbance for both Korean and US participants, but no cultural differences were found. Agitation was also a statistically significant mediator for thin-ideal media use and body image disturbance, but only for Korean participants. Cultural differences in mediating effects were explained based on individualism and collectivism.  相似文献   

2.
Based on the postulates of social identity theory (SIT), this study examined the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent social judgments. Specifically, the association between Whites' evaluations of self and other (Latino) as a result of varying media content pertaining to criminality stereotypes was investigated. The findings were partially consistent with the posited relationships. As predicted, negatively stereotypical racial depictions in mediated messages were found to be significantly associated with social judgments. Only limited support, however, was provided for the predictions that increasing levels of racial identification would be related to increased ingroup favoritism, or that esteem would be enhanced from this mediated process of intergroup comparison.  相似文献   

3.
《Communication monographs》2012,79(3):237-244

A questionnaire was developed to test the hypothesis that an individual's intention to perform a given behavior is a function of (a) his attitude toward performing that behavior and/or (b) his normative beliefs about what others think he should do, weighted by his motivation to comply with those others. It was also hypothesized that an individual's beliefs about the consequences of performing the behavior, weighted by his evaluation of those consequences, should be highly related to his attitude toward performing that behavior. Both hypotheses were supported. In addition, it was found that specificity of the attitude measure was a crucial mediator of the attitude‐intention relationship.  相似文献   

4.
Using cross-sectional data from the 2008 National Annenberg Election Survey, this study tests 2 models that explicate the relationship between politically likeminded media use and political polarization and participation. The knowledge model suggests that the effects of exposure to likeminded media on individuals’ attitudinal polarization and political participation are mediated by knowledge of candidate issue stances. The belief model proposes that likeminded media use indirectly influences political polarization and participation via political beliefs. The results provide evidence that individuals’ beliefs mediate the influence of likeminded media consumption on attitudinal polarization and participation, but there was no support for the knowledge model. These findings indicate that individuals who consume politically likeminded news tend to develop polarized attitudes and are motivated to participate in political activities by forming biased beliefs associated with candidates rather than by gaining factual issue knowledge.  相似文献   

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This paper seeks to continue a program of research that explores the possible relationship between exposure to media messages and paranormal beliefs. Following the work of Sparks, Nelson and Campbell (1997), who reported the results of a random sample survey taken in 1994, this study reports the findings of a second random sample survey taken in the same geographic area several years later. The results of the survey show that paranormal beliefs are prevalent in the population and that they are related to reports of television exposure to programs that regularly depict paranormal phenomena. Like the findings reported by Sparks, Nelson and Campbell (1997), this study found that the relationship between TV viewing and paranormal beliefs was contingent upon prior personal experience with a paranormal event. However, the form of this contingent relationship was directly opposite from that observed in the earlier survey. In this study, the relationship between TV exposure and paranormal beliefs emerged only for respondents who reported personal experience with the paranormal. Plausible reasons for the conflicting findings and suggestions for future research are discussed.  相似文献   

7.
Social cognitive theory suggests that stereotypes of attractiveness from mainstream media may function as models for online profile pictures. The present study explores the relationship between media consumption, internalization, and body-ism, clothing, and gaze through a content analysis of the Facebook profile pictures of 288 students, and a survey to assess their media consumption and internalization. The relationship between magazine exposure and pictures was mediated by internalization: magazine readers who internalized media ideals were more likely to select pictures showing their body in revealing clothing. Television viewing had a direct effect on picture selection, but was not mediated by internalization.  相似文献   

8.
Much research on risk perception and health behavior has examined cognitive dimensions of risk but not affective dimensions. To address this gap, this study examines both cognitive risk perception (perceived risk of susceptibility and severity) and affective risk perception (worry) in the context of food safety risks in East Asia. We investigate their roles in independently and jointly predicting intention to consume outbreak-associated food products, as well as mediating the influences of news exposure and attention on intention. Data from a nationwide survey in South Korea (N = 1500) lent overall support for our hypotheses in both cases of processed food from China and seafood from Japan. Our findings show: (1) both perceived risk and worry were negatively associated with food consumption intention, and the association between perceived risk and intention was stronger among those higher in worry; (2) news attention had stronger associations with perceived risk and worry than news exposure, and attention moderated the relationship between news exposure and perceived risk; and (3) perceived risk and worry mediated the associations between news use and food consumption intention. Implications and limitations of the findings are discussed.  相似文献   

9.
With so many options available for answering questions on the network, this guide is intended as a subject-specific tool for reference librarians to use when assisting patrons in retrieving AIDS-related information. It focuses on the major electronic sites, resources, listservs, online journals, and databases on HIV/AIDS that are available free of charge on the network, listed in alphabetical order. The Internet is constantly evolving, and while the resources in this guide have been carefully examined online for content and accuracy, files and sites are continuously being eliminated, added, and updated. Users, therefore, are encouraged to be flexible and adaptable when browsing, and to try new modes of access on the network.  相似文献   

10.
The HIV/AIDS epidemic has greatly impacted the lives of many Malawians. In 2007, one million people in a population of 13 million were infected with the HIV virus. There are 91,000 cases of children living with HIV and over 550,000 orphans who lost their parents to this disease (UNAIDS 2008 Report on Global AIDS Epidemic). At the Museums of Malawi, many staff have died of HIV/AIDS‐related illnesses. The gravity of this matter prompted the Museums of Malawi to join hands with other stakeholders in a concerted effort to address the HIV/AIDS pandemic. The Museums of Malawi has found that the most significant reasons for HIV transmission are specific cultural beliefs and practices that abuse people’s rights, and that are as dangerous as the disease itself. The museum created activities that look at these beliefs in order to achieve behavioral change among youth and adults during the program.  相似文献   

11.
Currently, no research has systematically investigated the beliefs underpinning caregivers' intentions to visit public libraries with their young children. Drawing from the theory of planned behaviour, this study adopted a three-phase program of formative research to examine the decision making processes of parents and carers with young children living in a low socio-economic area. Phase 1 identified seven behavioural, five normative, and ten control beliefs as modal salient beliefs held by parents and carers. Phase 2 identified a variety of key behavioural, normative, and control beliefs as significant predictors of intention to visit the library with their young child. Phase 3 elicited the reasons underpinning these key beliefs guiding parents' and carers' intentions, identifying 34 reasons that could be used in messages to promote library visits. The results provide useful information that intervention designers, councils, and library services can use to encourage library use among parents and carers with young children.  相似文献   

12.
This study aims to demonstrate that advertisements and the types of media content related to consumption and/or originated from the West play a significant role in shaping consumerist orientations among China's urban residents. More specifically, it examines how the acceptance of 2 newly emerged consumerist values-quality consumption and innovative consumption-is related to exposure to advertisements and media. By analyzing data from large-scale consumer surveys conducted in the 3 most economically advanced cities in China, this study finds that exposure to consumption-related and West-originated media contents and advertisements contributes to a more ready acceptance of the 2 consumerist values. Such exposure also contributes to the development of more positive attitudes toward advertising that are found to potentially mediate and moderate the effects of exposure to consumption- and market-related media content on consumerist values. Implications of the findings and directions for future studies are discussed.  相似文献   

13.
Two experiments were conducted to examine the effects of exposure to “thin” media images and of two mediating variables, upward comparison and perceptions of thinness as realistic, on Korean females' body image dissatisfaction and eating disturbance. In Study 1, college females exposed to thin images in magazines ads indicated a greater level of upward comparison with thin models, and such upward comparison mediated the effects of media exposure on body image dissatisfaction and eating disturbance. In Study 2, where participants were presented with thin characters in various TV shows, no significant effects of media exposure were found on the proposed mediating variables. As in Study 1, upward comparison was a significant predictor of female students' body image dissatisfaction and eating disturbance.  相似文献   

14.
《Communication monographs》2012,79(2):221-226
The Fishbein‐Ajzen behavioral‐intentions model separates attitudinal and normative influences on behavioral intent. However, some investigations employing this model have obtained strong correlations between the attitudinal and normative components of that model, whereas others have reported no such result. The issue of the relatedness of attitudinal and normative determinants of intent is important to theorists of social behavior and the many researchers who employ the Fishbein‐Ajzen model, as well as to scholars of persuasion. Relying on constructivist theory and research, this investigation hypothesized that an individual difference variable, construct differentiation, mediates the degree of association persons are likely to exhibit between attitudinal and normative beliefs. Investigating the domain of politics and voting behavior, this study found support for that general hypothesis: persons with relatively undifferentiated political construct systems exhibited substantial collinearity between attitudinal and normative components of the Fishbein‐Ajzen behavioral‐intentions model; persons with relatively developed political construct systems did not.  相似文献   

15.
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted according to their own values and beliefs about gender roles, relationships, and sexuality. I argue that the geographical isolation and the local patriarchal culture mediated the process of reception, interpretation, and appropriation of telenovelas. The isolation in which Macambira is located in relation to the urban representations in the telenovela narratives intensified the perceived gap between the local patriarchal culture and the urban reality constructed in the television text.  相似文献   

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Previous research found support for an association between exposure to alcohol-related media content and alcohol attitudes, intentions and behavior. Nevertheless, research on what makes young people susceptible to the occurrence of this relationship is scarce. The current study examined the behavioral activation (BAS) and inhibition system (BIS) as moderators of the relationship between soap opera viewing and alcohol attitudes. A cross-sectional survey was carried out among a sample of 922 adolescents (Mage = 14.96 years, SD = .85, 56% girls). Regression analyses showed no association between total television viewing and alcohol attitudes, but did confirm that soap opera viewing is associated with positive attitudes towards alcohol use. Moderation analyses indicated that BAS did not moderate this relationship, while BIS did; the relationship between soap opera viewing and positive attitudes toward alcohol was only significant for adolescents with a low BIS-profile. These results provide support for the premise that an elevated BIS protects adolescents from the effect of soap opera viewing frequency on their alcohol attitudes.  相似文献   

18.
This study examines how the use of a foreign country's media and culture influences perceptions of that country. A total of 315 Korean and 290 Japanese college students were surveyed in 2002 to facilitate the author's analysis of the flow of cultural products between Korea and Japan and the impact of their use. Between countries cultural products flow in one direction because of differences in market size and cultural competitiveness. This paper aims to reconfirm the asymmetric flow of cultural products between Korea and Japan. Its results reveal that Korean college students spend 25.40% of their media usage time consuming Japanese media products, whereas only 1.79% of Japanese students devote any time at all to Korean products. Next, studying both domestic and foreign media use, the author examined the effects of asymmetric cultural consumption on how Koreans and the Japanese perceive each other. Perception of a country is described in terms of three variables: cultural affinity, product purchase intention, and preference for the country. Use levels of foreign media, cultural exposure to the foreign country, and social demographics were hypothesized to influence these variables. Traveling experience to the counterpart country and preference for that country's food were measured to represent cultural exposure. Gender was a significant variable influencing cross-cultural perception. For Japanese students, first-hand exposure to Korean culture affected their perception of Korea significantly, whereas Korean students were more strongly affected by media use. Interestingly, Korean students’ domestic media use negatively affected their cultural proximity to Japan, while Japanese students’ domestic media use positively affected their intentions to purchase Korean products.  相似文献   

19.
Alcohol use during pregnancy poses a significant risk of fetal alcohol syndrome. This study presents the interpretive findings of the formative research phase of a funded grant to develop a community-based public health media campaign on the topic of drinking during pregnancy. In the initial wave of data collection, 50 rural women were recruited from four Women, Infants, and Children (WIC) clinics in southeastern Iowa to participate in semi-structured interviews. In the second wave, 10 additional WIC clients were interviewed for member-checking purposes. Findings revealed two competing discourses that organized these women's attitudes, beliefs, and behaviors surrounding drinking and pregnancy: the discourse of individualism and the discourse of responsible motherhood. These two discourses offer opposing normative guidelines for talk among their close female relatives and friends. The implications of these findings for designing a community-based media campaign are discussed.  相似文献   

20.
Alcohol use during pregnancy poses a significant risk of fetal alcohol syndrome. This study presents the interpretive findings of the formative research phase of a funded grant to develop a community‐based public health media campaign on the topic of drinking during pregnancy. In the initial wave of data collection, 50 rural women were recruited from four Women, Infants, and Children (WIC) clinics in southeastern Iowa to participate in semi‐structured interviews. In the second wave, 10 additional WIC clients were interviewed for member‐checking purposes. Findings revealed two competing discourses that organized these women's attitudes, beliefs, and behaviors surrounding drinking and pregnancy: the discourse of individualism and the discourse of responsible motherhood. These two discourses offer opposing normative guidelines for talk among their close female relatives and friends. The implications of these findings for designing a community‐based media campaign are discussed.  相似文献   

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