共查询到20条相似文献，搜索用时 15 毫秒
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This study examined the effect of program-induced moods on subsequent processing of an antismoking ad. Participants were induced to experience a happy/sad mood by watching a 5-minute segment of a sitcom/crime drama. They were then shown an antismoking ad and asked about their processing of the ad and attitude toward the ad. Results found those who watched the sitcom report greater heuristic and less cognitive processing of the ad than those who watched the crime drama. All participants reported a positive attitude toward the ad. Findings were consistent with previous research and highlight the importance of appropriate ad placement. 相似文献
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Valerie Ellen Kretz 《Communication Studies》2019,70(2):208-234
The current study examined the associations between television and movie use, romantic ideals (belief in love conquers all and soul mates), and relationship satisfaction among adults who were currently in romantic relationships. Participants were 306 individuals aged 18–64. They were asked about their media use, their romantic beliefs, and their current relationship. In addition to overall time spent watching television and movies, seven specific genres were measured. Results indicated that viewing each genre of television and movie analyzed (including relationship reality TV, TV drama, TV comedy, soap opera, and romantic movie) was positively associated with romantic ideals. The results for television were not in the hypothesized direction or consistent with prior studies. Television drama and romantic movie viewing were the strongest predictors of belief in love conquers all and relationship satisfaction, whereas soap opera viewing was the strongest predictor of belief in soul mates. None of these associations were moderated by age or relationship length. Mediation analyses also showed that specific genres of viewing were positively associated with relationship satisfaction via romantic ideals. The implications of viewing television and movies for adults’ romantic relationships are discussed. 相似文献
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Monique M. Mitchell 《Communication Studies》2013,64(2):141-152
This paper examines the effect that mood and message frame has on perceived threat, efficacy, attitude, intention and, ultimately, behavior regarding genital herpes information seeking. A 2 (message frame: negative/positive) X 2 (mood: happy/sad) independent groups experiment examining the interaction between mood and message framing was conducted. A two‐way interaction between mood and message framing on the dependent variable(s) was hypothesized such that persons in a sad mood will be more persuaded (as evidenced by heightened threat, efficacy, attitude, intention and behavior) by a negatively framed message given its mood congruent qualities. And, persons in a happy mood were posited to be more persuaded by a positively framed message given its mood congruent qualities. A main effect for mood was also proposed, given that sad persons are expected to pay closer attention to the message(s) overall. These data were partially consistent with the hypotheses. In the main, frame and mood elicited separate effects. Sadness is positively correlated with severity and susceptibility of genital herpes. Frame increases response efficacy. A path model articulating the relationships among all variables is proposed. 相似文献
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《Communication monographs》2012,79(2):215-226
The effects of happy and sad moods on systematic processing are examined in the present study. Research has indicated that positive mood leads to less systematic processing, and negative mood heightens systematic processing. Debate has ensued as to whether persons in a positive mood lack the cognitive ability to process messages systematically (e.g., Worth & Mackie, 1987), or lack the motivation to process systematically (e.g., Bohner et al., 1992). In the present study, it was posited that, consistent with Cialdini's Negative State Relief Model (1973), persons in a positive mood lack the motivation to process, but do not lack the cognitive ability to do so. An experiment was designed to test this motivational hypothesis by varying outcome involvement, message strength, and mood. Contrary to the cognitive inability hypothesis, results indicated that persons in a positive mood do have the cognitive capacity to process systematically, but that message strength is the major predictor of attitude. 相似文献
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Bridget Rubenking 《Communication Research Reports》2016,33(4):324-331
This study explored how media technologies, TV content genres, and demographic and trait individual differences influence the amount of media multitasking while viewing TV, or “second screen viewing,” among college undergraduates. A dual structural and audience factor approach examines influences on multitasking while viewing TV, and a limited capacity theory guides an examination of the effect of TV genre on multitasking while viewing. Survey data reveal that media technology access, sex, age, trait immersive tendency, and multitasking preference predict greater multitasking and that individuals are most likely to multitask during sports content and least likely to during dramatic content. 相似文献
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This study explores sadness-based message choices among comedy, game show, and sad drama that correspond to the three perceived goals of sadness regulation—optimization, distraction, and embracement, respectively. Results from an experiment showed that some sad participants selected sad drama with the expectation of realizing that their situations were not the worst possible, of creating new meanings and values, and finally of regaining a sense of control over the event and life in general. Findings are discussed in terms of the importance of these cognitive gains and growth distinct from pleasurable experience from the use of entertainment messages. 相似文献
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Liese Exelmans Adrian Meier Leonard Reinecke Jan Van Den Bulck 《Mass Communication and Society》2019,22(5):654-685
Sleep experts have raised concern over the effects of electronic media use on sleep. To date, few studies have looked beyond the effects of duration and frequency of media exposure or examined the underlying mechanisms of this association. As procrastinatory media use has been related to lower well-being, we used data from two survey studies (N1 = 821, N2 = 584) to investigate (a) predictors of procrastinatory TV viewing and (b) the link between procrastinatory TV viewing and sleep quality. Findings from both studies indicate that those with a stronger viewing habit, higher TV involvement, and an eveningness preference reported more procrastinatory TV viewing. Procrastinatory TV viewing was related to subjective sleep quality, sleep latency, sleep efficiency, and daytime dysfunction. This association was fully mediated by perceived stress. As sleep is key for the replenishment of self-control, procrastinators may be setting themselves up to fail at self-regulating, a situation exacerbated by the omnipresence of media in today’s society. 相似文献
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Timothy K. F. Fung Dominique Brossard Isabella Ng 《Mass Communication and Society》2013,16(5):553-577
The purpose of this study is to examine the interactive effect of worldviews and media frames on policy preference. Using flooding as a case study, we examine the interplay of ecological worldviews and news framed as either emphasizing harmony with nature or mastery over nature on individuals' preference for flood protection policy. A total of 255 undergraduate students participated in a 2 (ecological worldviews: balance-with-nature vs. human-domination-over-nature) × 2 (media frames: harmony frame vs. mastery frame) between-subjects experiment. The findings indicate that both the balance-with-nature worldview and the human-domination-over-nature worldview have significant impacts on preference for flood protection policy. Furthermore, the harmony frame amplified the effect of the balance-with-nature worldview in supporting a natural approach to flood protection. In contrast, the mastery frame amplified the effect of the human-domination-over-nature worldview on the preference for a structural approach to flood protection. Implications are discussed. 相似文献
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《Mass Communication and Society》2013,16(2):111-131
Political candidates and citizens alike have been turning to nontraditional, "softer" sources of political information such as late-night comedy and daytime talk shows. This is particularly true during presidential elections, when candidates make guest appearances to reach audience members who may or may not be politically engaged, and when discussion of political affairs becomes more prominent. What are the effects of consuming such media content? Using data from the 2000 National Annenberg Election Survey, we examine the effects of watching late-night comedy shows and candidates' appearances on Oprah on various forms of citizenship. Results indicate that watching political infotainment can enhance political engagement, but not for all sectors of the electorate and not all the time. Exposure to late-night comedy and political content on Oprah was associated with increased levels of participation. However, for late-night comedy viewing, the positive association between exposure and 2 criterion variables—intent to vote and interpersonal political discussion—was significantly more pronounced among political sophisticates. 相似文献
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Hoon Lee 《Mass Communication and Society》2013,16(5):647-671
This study advances a communication mediation model of late-night comedy in an effort to understand the process wherein consuming satirical humor indirectly spurs political participation via the conduit of interpersonal talk about politics. The theoretical model was tested utilizing two different research designs. The findings from the experiment and the survey provide considerable support for the model, demonstrating that various structural features of interpersonal talk (e.g., discussion frequency, online interaction, and network size) positively mediate the association between late-night comedy viewing and political participation. Meanwhile, the assessments concerning the mediating role of heterogeneous discussion illustrate that late-night comedy can draw a higher level of political involvement from those who are highly educated. The present study urges the field to extend the scope of the communication mediation model by incorporating a greater number of media channels and more diverse aspects of interpersonal talk. 相似文献
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Jonathan Gray 《Critical Studies in Media Communication》2013,30(3):223-238
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame. 相似文献
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The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (18–25 years old) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective programs, sports, and reality television and scores on the Masculine Roles Norms Inventory–Revised scale. Biological sex of respondent (which very closely approximated gender identity in the sample) moderated a number of these relationships, with positive associations between viewing some genres and endorsement of traditional masculine gender roles stronger for biological male compared to biological female respondents. 相似文献
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Jolien Vangeel Kathleen Beullens Lien Goossens Leentje Vervoort Nathalie De Cock Wendy Van Lippevelde 《Mass Communication and Society》2016,19(4):452-475
Previous research found support for an association between exposure to alcohol-related media content and alcohol attitudes, intentions and behavior. Nevertheless, research on what makes young people susceptible to the occurrence of this relationship is scarce. The current study examined the behavioral activation (BAS) and inhibition system (BIS) as moderators of the relationship between soap opera viewing and alcohol attitudes. A cross-sectional survey was carried out among a sample of 922 adolescents (Mage = 14.96 years, SD = .85, 56% girls). Regression analyses showed no association between total television viewing and alcohol attitudes, but did confirm that soap opera viewing is associated with positive attitudes towards alcohol use. Moderation analyses indicated that BAS did not moderate this relationship, while BIS did; the relationship between soap opera viewing and positive attitudes toward alcohol was only significant for adolescents with a low BIS-profile. These results provide support for the premise that an elevated BIS protects adolescents from the effect of soap opera viewing frequency on their alcohol attitudes. 相似文献
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《广播与电子媒介杂志》2013,57(4):402-415
The fragmenting media landscape has led many, particularly younger citizens, to identify entertainment-based programs as key sources of political information. This research used national survey data to examine whether exposure to comedy and late-night programs actually informs viewers, focusing on two kinds of political knowledge thought to differ depending on the media used: recall and recognition. Some support was found for the prediction that the consumption of such programs is more associated with recognition of campaign information than with actual recall. Age, however, demonstrated modest interaction effects with viewing. 相似文献
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This study investigates how experiences of viewing sports content in a movie theater differ from typical television viewing conditions in a home. The results of analyses showed that the viewing condition (theater vs. home) influenced audiences’ sense of presence when watching mediated sports, which, combined with the attractiveness of the game, would determine the suspenseful nature of the media experience, as well as the subsequent enjoyment. 相似文献
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The current study examines late-night comedy about the war in Iraq. Specifically, a content analysis was conducted to examine late-night comedy jokes from March 2003 to March 2007. Results indicate jokes told (N = 986) about Iraq were anti-war, had a negative tone, and depicted the U.S. government negatively. The most common type of comedy employed to discuss Iraq was informative. The topics discussed in the jokes varied. The study also found differences in comedian ideology (anti-war), tone, and depiction of the U.S. government over time. 相似文献