共查询到20条相似文献，搜索用时 31 毫秒
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John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
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Marco Briziarelli 《传播与批判/文化研究》2013,10(3):195-210
The author claims that neoliberal discourse plays “hide and seek” with the state, which appears at the same time absent and present, negated, and necessitated. In order to test its limits, the paper historicizes such discourse by engaging with the Italian case. More specifically, this study examines the most representative figure of Italian neoliberalism, former prime minister and media tycoon, Silvio Berlusconi, and his ambiguous relationship with the state. Drawing on Marx and Gramsci's conceptualization of the state, the paper sheds light on the Italian context as well as the more general characteristics of the neoliberal state. 相似文献
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Jonathan Naveh 《Journal Of Archival Organization》2018,15(3-4):121-132
AbstractThis essay broadly analyzes the history and current state of media archival education through a case study of two graduate degrees previously and currently offered at UCLA: the interdepartmental Moving Image Archive Studies (MIAS) MA degree and the MLIS degree with specialization in Media Archival Studies. 相似文献
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This article extends the work of research connecting media choice and relative preferences for entertainment to voter turnout. Markus Prior found that individuals who both preferred entertaining content to news and had either cable or Internet access were less likely to vote than were other citizens. As an update to his work, this article uses more recent Pew Research Center for the People and the Press surveys to test alternative measures of entertainment preferences and to update the Internet access findings for the broadband age. As a theoretical extension, this article looks at turnout differences among those with even finer content preferences. Specifically, people who prefer hard news are compared to those choosing societal welfare news (e.g., crime, community, health). The results indicate that there is value in considering Relative Societal Welfare News Preference in addition to—or even instead of—entertainment preferences alone. 相似文献
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Lu Wei 《Mass Communication and Society》2013,16(2):216-235
As the Internet has become increasingly widespread in the world, some researchers suggested a conceptual shift of the digital divide from material access to actual use. Although this shift has been incorporated into the more broad social inclusion agenda, the social consequences of the digital divide have not yet received adequate attention. Recognizing that political knowledge is a critical social resource associated with power and inclusion, this study empirically examines the relationship between the digital divide and the knowledge gap. Based on the 2008–2009 American National Election Studies panel data, this research found that, supporting the shift of the academic agenda, socioeconomic status is more closely associated with the informational use of the Internet than with access to the Internet. In addition, socioeconomic status is more strongly related to the informational use of the Internet than with that of the traditional media, particularly newspapers and television. More importantly, the differential use of the Internet is associated with a greater knowledge gap than that of the traditional media. These findings suggest that the digital divide, which can be better defined as inequalities in the meaningful use of information and communication technologies, matters more than its traditional counterpart. 相似文献
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Timothy A. Gibson 《Journal of Applied Communication Research》2013,41(2):125-132
Our physical health depends, at least in part, upon the health of our media environment. Unfortunately, the commercial media system produces countless messages that not only misinform Americans about their health but also actively promote unhealthy behaviors. Rather than taking the existing media system as a given, this commentary argues that health communication scholars should work with media reformers to transform the media system in ways that advance public health goals. In particular, the ongoing regulatory struggle over low-power radio provides an important opportunity for health communication scholars and media reformers to join forces. 相似文献
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Phil Chidester 《Mass Communication and Society》2013,16(1):98-114
An impressive body of research on the subject suggests that the seeds of the sublime experience are rooted either in the aesthetic qualities of the viewed object or in the cultural and contextual characteristics of the viewing subject. In this article, I contend that sublimity is, rather, the product of the relationship between subject and object, a relationship that defies representation and therefore provides the “excess of experience” that is the hallmark of the sublime encounter. Turning to ESPN's Streetball: The AND 1 Mix Tape Tour as evidence, I conclude that mediation as a process invites sublimity in audiences by immersing the viewer in the “transcendent simultaneity” of subjectivity and objectivity. 相似文献
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Fears exist that social media use by news media and journalists may affect basic journalistic tenets such as objectivity, gatekeeping, and transparency. As a result, more and more news media organizations are issuing guidelines to manage employee use of social media. In this article we discuss the complex relationship of a selection of market-leading news media organizations with prescribed use of social media. Applying content analysis to 12 existing social media guidelines, we elaborate on the various types of rules linked with the basic principles of journalism. A key intention of this research is to provide insights for media management and journalism scholars to better understand the use of social media by journalists and the implementation of guidelines by media organizations. More practically, this article can aid media organizations who are shaping their own set of rules regarding use of social media by their staff. 相似文献
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Brazil, with commercial broadcasting and a political press, moved from dictatorship to democracy during the transition after Franco in Spain, with its noncommercial system. This coincidence creates a natural experiment in how political and media systems relate to citizens' subjective experiences. Comparing limited life histories from Brazil to previous American and Spanish narratives suggests two relationships: between market-oriented broadcasting and a postmodern consumer stance, and between a politically committed press and an engaged citizen stance. 相似文献
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Ann E. Williams 《广播与电子媒介杂志》2013,57(1):116-131
This article establishes the theoretical significance of media trust and explores the relationships between individuals' levels of media trust and news attention. Three distinct types of media trust are introduced: 1) trust of news information, 2) trust of those who deliver the news, and 3) trust of media corporations. The findings indicate that these different types of media trust relate to news attention in distinct ways, specifically when examined across medium. The theoretical significance of the findings are discussed and contextualized in light of an evolving media environment. 相似文献
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Although owned media formats that pursue brand-policy objectives have been receiving considerable attention in industries since the beginning of the millennium, virtually no research results are available about their conceptual background and strategic management. Using total interpretive structural modeling, this study examines two research questions: (1) Which success factors for the evolving brand-owned media concept can be identified? (2) How can these factors be systematized in terms of interrelations and hierarchies? Results indicate that the success of brand-owned media depends on a complex interrelation of eight factors. Content-centric factors such as content quality and the non-advertising character of brand-owned media are most important for creating relevant content and for achieving media success in terms of reach and frequency. In contrast, brand strength is not regarded as a precondition of brand-owned media success but rather as a result. 相似文献
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Jennifer Lewallen Brandon Miller Elizabeth Behm-Morawitz 《Mass Communication and Society》2016,19(3):253-274
The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes. 相似文献
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Markus Will 《媒体管理杂志》2013,15(1):46-53
Abstract Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team‐orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines. This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world‐wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect. 相似文献
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This study examines influences on the degree to which news organizations attend to everyday readers through online feedback, or conversely via advertising and marketing data. Factors at the community level, the market level, and the organizational level are examined as predictors of editors’ exposure and attention to audiences. Results of a national survey indicate that most editors tend to pay attention to both online reader feedback and marketing data. Factors at the organizational level, such as organizational size and public ownership, were more influential than community-level factors in explaining level of attention. Community structural pluralism was not a strong predictor of attention to feedback via marketing data or online. These findings suggest a business motive in editors’ communication and reinforce previous research pointing to the importance of organizational and peer-level factors in shaping journalists’ response to audiences. 相似文献
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Anna Feigenbaum 《传播与批判/文化研究》2014,11(1):15-24
From tents to tear gas, objects and architectures of resistance speak to us across the transnational Occupy Movement. More than background scenery or mere props for action, these objects have their own stories to tell about how they mediate and communicate political struggle. Informed by the revitalisation of materialism and object-oriented analyses, this paper draws together affect theory, “post-ANT” scholarship and social movement studies to explore particular nonhuman elements of resistance as “other media.” Beyond those practices already seen to be part of the communications ecology of protest (alternative media, demonstrations, speeches, performative actions), I argue that other technological infrastructures and interfaces make and mediate political communication at sites of resistance in ways that are significant but often overlooked in existing scholarship. 相似文献