共查询到20条相似文献，搜索用时 15 毫秒
1.
Dan Shaver 《媒体管理杂志》2013,15(3-4):112-120
Although there has been much research into corporate governance generally, little attention has been focused specifically on issues in media companies. The question is further complicated by the increasing frequency with which media enterprises that have traditionally operated within the industrial context of a specific medium are becoming business lines for media conglomerates and must compete for resources and strategic attention from a board more concerned with bottom-line profitability than with traditional media industry norms. This study examines board compositions of 21 firms with leadership positions in 1 or more traditional mass media industries and compares governance structure and results for those firms that are concentrated in 1 media segment to those that operate multiple media segments. Relations between skills sets associated with different categories of board members (legal, finance, consumer/marketing, service, academic, and other), management influence, and other board demographics to the creation of shareholder value were identified based on financial measures of market value, earnings per share, and dividend levels. The relations between board characteristics and strategic measures of capital reinvestment, asset sales, and acquisitions were also examined. A number of significant differences were identified between single-industry and conglomerate firms in these dimensions. 相似文献
2.
《Journal of Media Economics》2013,26(3):17-31
The introduction and diffusion of the videocassette recorder (VCR) coincided with an increase in consumer spending on mass media as a proportion of gross national product. This article attempts to explain this apparent aberration to the principle of relative constancy by analyzing both the pattern of consumer expenditures on all mass media and the functionality of the VCR in relation to other media. An examination of audience needs and uses of the VCR suggests that the VCR offers a range of functions that implicate both mass communication and interpersonal communication. Thus, the VCR is both a functional competitor and a functional complement to existing mass media. The implications for the study of new media include a suggestion that functional analysis of media may provide an additional explanatory power for the mechanism of consumer spending on mass media. 相似文献
3.
Albert N. Greco 《Publishing Research Quarterly》1998,14(3):12-28
Between 1984 and 1994, the U.S. consumer marketplace was transformed with the introduction or wide acceptance of personal
computers, CD-ROMs, VCRs, video-cassettes, the Internet, E-mail, cable television, etc. U.S. Department of Commerce data indicated
conclusively that these products and services competed directly for media usage and media expenditures with all other media
formats, including consumer books. Many media economics scholars who investigated media usage and expenditures came to believe
that consumer allocations for various media products and services remained at a “constant” percent of Domestic Consumer Expenditures
(DCE), which they termed the “Principle of Relative Constancy.” 相似文献
4.
论网络媒体对当代大学生消费行为的影响 总被引：1，自引：0，他引：1
本文以互联网这个新媒体为研究视角,分析其对大学生消费行为的影响,探讨当代大学生新的消费特征,为更好地利用新媒体发展大学生消费市场提供参考。 相似文献
5.
本文主要研究媒介在中国消费文化兴起和传播中的作用。其主要观点为:要准确解释媒介在中国消费文化兴起中的作用,必须看到媒介和政府以及全球化的共同作用,其中政府的推动起主要作用,由于国家刺激消费的同时采取对外开放的政策,全球化作为外因也起到一定作用;但在媒介时代,消费热潮的进一步扩散必须由大众媒介来完成;另一方面,媒介的双重属性使其在中国消费文化传播中的作用具有复杂性。 相似文献
6.
This study examined associations between bedroom television, media use, and adolescents' health risk behaviors. A sample of 1,017 12- to 14-year-old adolescents completed computer-assisted interviews at baseline and 2-year follow-up. Among White adolescents, having a bedroom television predicted risk-promoting media use practices and significantly greater odds of initiating health risk behaviors—cigarette smoking and sexual intercourse—over 2 years. Although significantly more Black than White adolescents had a bedroom television, bedroom television was unrelated to Black adolescents' media use practices or health risk behaviors. Research is needed to understand ethnic differences in family media use and consequences for adolescent development. 相似文献
7.
Objective
The objective of this literature review was to summarise current research regarding how consumers seek health‐related information from social media. Primarily, we hope to reveal characteristics of existing studies investigating the health topics that consumers have discussed in social media, ascertaining the roles social media have played in consumers’ information‐seeking processes and discussing the potential benefits and concerns of accessing consumer health information in social media.Methods
The Web of Science Core Collection database was searched for existing literature on consumer health information seeking in social media. The search returned 214 articles, of which 21 met the eligibility criteria following review of full‐text documents.Conclusion
Between 2011 and 2016, twenty‐one studies published explored various topics related to consumer information seeking in social media. These ranged from online discussions on specific diseases (e.g. diabetes) to public health concerns (e.g. pesticide residues). Consumers’ information needs vary depending on the health issues of interest. Benefits of health seeking on social media, in addition to filling a need for health information, include the social and emotional support health consumers gain from peer‐to‐peer interactions. These benefits, however, are tempered by concerns of information quality and authority and lead to decreased consumer engagement. 相似文献8.
本文历时检讨了媒体与社会变迁下不同的消费者分析方法,意图从作为传播的广告视角出发,主张一种历史过程意义的新媒体观念,并在批判原有方法的基础上伸张在新媒体环境下空间意识的重要性,指出消费者分析方法将走向以空间想象为主导的结合多种方法的阐述的理路。 相似文献
9.
This research addresses the question of why consumers use social media especially in relation to music consumption and how music industry companies could improve their social media efforts by matching company strategies with consumer motives. Four case studies and four focus groups with 28 participants were conducted. As a result, this study found five motives for social media participation: (1) access to content, (2) sense of affinity, (3) participation, (4) interaction, and (5) social identity, in decreasing order of effect. For managers this study set out a detailed social media strategy that corresponds with components of consumer motives for participation at decreasing levels of effect. 相似文献
10.
Martin A. Koschat 《Journal of Media Economics》2013,26(1):35-53
For experience goods, such as motion pictures, consumers rely on third-party endorsements as quality signals. Often, other media are used to disseminate such endorsements. As a result, their impact on a consumer is likely to depend on the consumer's type and frequency of media choices—that is, his or her media portfolio. This article argues that viewers who prefer literary genre motion pictures have distinct media portfolios that make them more responsive to professional reviews. The article demonstrates this effect through an analysis of the impact of professional reviews on box office receipts for the 750 leading titles released in the United States between 2004 and 2008. 相似文献
11.
This study addresses the contradiction between the theoretical displacement of incumbent media by new media versus empirical evidence of rising consumption of both new and incumbent media. By analyzing 4 years of biannual daypart media consumption surveys, this research reveals trends in the consumer use of advertiser-supported media in the United States. Large gains were seen in new media, such as Internet and e-mail, whereas incumbent media such as television, radio, newspapers, and magazines held steady or grew in core dayparts. The differential rates of change, with new media growing at twice the rate of incumbent media, created an overall increase in the consumption of ad-supported media. Implications for the displacement hypothesis, media saturation, simultaneous media consumption, and media management are discussed. 相似文献
12.
Rasmus Tue Pedersen 《Mass Communication and Society》2014,17(6):898-919
News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians' use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects. 相似文献
13.
This study advances the concept of consumer nationalism in the international marketplace. It examines the complex role of the media in its formation and expressive practices through a case study of an incident involving Toshiba Corporation in China. The concept rests upon three key arguments of self-definition through consumption, globalization, and symbolic national unification. In their encounter with the global brand Toshiba, the Chinese media and consumers re-discovered and evoked a strong nationalistic sentiment underlined by Japan's past aggression and atrocities in China. The media discourse of national pride and dignity in the case study represents the complex confluence of China's continuing ambivalence towards Japan, sponsor activities by key advocacy groups, and the changing Chinese media practices. Further research is called for to consider the concept of consumer nationalism, its processes, participants, and consequences. 相似文献
14.
［目的/意义］ 探索风险认知视域下社交媒体用户健康信息规避行为的生成要素及内在机理,为社交媒体的健康信息服务和用户的健康管理决策提供科学指导。［方法/过程］ 基于刺激-反应-机体（S-O-R）理论和风险信息搜寻与加工模型（RISP）,对风险认知视域下社交媒体用户健康信息规避行为的感知过程及影响要素进行分析,从关注诱发、态势感知、情绪发酵、统觉控制4个阶段,构建社交媒体用户健康信息规避行为的生成机理模型。［结果/结论］ 阐释风险认知视域下社交媒体用户健康信息规避行为生成要素之间的逻辑关联,揭示要素与各阶段机理的内在关系,提出社交媒体用户健康信息规避行为管理策略。 相似文献
15.
Robyn B. Reed Ansuman Chattopadhyay Carrie L. Iwema 《Medical reference services quarterly》2013,32(4):396-411
This case study investigated whether data gathered from discussions within the social media provide a reliable basis for a biomedical resources recommendation system. Using a search query to mine text from Google Blogs and Discussions, a ranking of biomedical resources was determined based on those most frequently mentioned. To establish quality, these results were compared with rankings by subject experts. An overall agreement between the frequency of social media discussions and subject expert recommendations was observed when identifying key bioinformatics and consumer health resources. Testing the method in more than one biomedical area implies this procedure could be employed across different subjects. 相似文献
16.
Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence. 相似文献
17.
Antonis Kalogeropoulos 《Mass Communication and Society》2018,21(2):248-265
Personal economic evaluations are a component of consumer confidence and predict political behavior. However, very few studies have examined the link between mediated information and personal economic evaluations. This research examines the conditions under which exposure to media content influences personal economic expectations as well as which sources of information impact personal economic expectations. Results are based on an integration of a four-wave national panel survey and media content data. Findings show that exposure to unemployment news in tabloid outlets was a significant predictor of personal economic expectations. The implications of these results are further discussed. 相似文献
18.
Brazil, with commercial broadcasting and a political press, moved from dictatorship to democracy during the transition after Franco in Spain, with its noncommercial system. This coincidence creates a natural experiment in how political and media systems relate to citizens' subjective experiences. Comparing limited life histories from Brazil to previous American and Spanish narratives suggests two relationships: between market-oriented broadcasting and a postmodern consumer stance, and between a politically committed press and an engaged citizen stance. 相似文献
19.
我国未来传媒规制政策的价值取向——媒介融合下美英传媒法制变革的启示 总被引：1，自引：0，他引：1
媒介融合对传统传媒机制政策提出了挑战,为因应媒介融合的新态势,受美英传媒法制变革启示,我国未来传媒机制应采取既能促进产业发展又能维护公共利益的政策,确保市场秩序、促进产业发展、保障消费者权益。 相似文献
20.
Masahiro Yamamoto Matthew James Kushin Francis Dalisay 《Mass Communication and Society》2017,20(2):149-168
To examine the role of social media use in the process of political disaffection, a web survey of young adults was conducted prior to the 2012 U.S. presidential election. Results showed that the positive relationship between cynicism and apathy was weaker for respondents who paid greater attention to social media for political information. Also, the indirect relationship between cynicism and apathy through external political efficacy was weaker for those who paid greater attention to social media for political information. We discuss implications for the role of social media in political disaffection. 相似文献