共查询到20条相似文献，搜索用时 765 毫秒
1.
Courses: Introduction to Mass Media, Media Effects, Media Ethics, Broadcast Journalism Objective: To develop critical awareness of media programming trends such as content homogenization, “infotainment,” and the programming structure of news content, in order to help students develop critical awareness of the public interest obligations of commercial broadcasting 相似文献
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Courses: Introduction to Media, Communication Theory, Media and Society, Research Methods Objectives: This activity introduces students to three quantitative research methods: survey, content analysis, and experiment. Additionally, it allows students to distinguish among methods and demonstrates how these methods yield different data 相似文献
3.
Courses: Media and Politics, Political Communication, Political Rhetoric, Media Effects. Objective: By taking part in a classroom activity, students will explore how cognitive frames and media frames play a role in learning from political debates. 相似文献
4.
Courses: Communication Technology or New Media; could also be used in Broadcast Journalism, Print Journalism, Public Relations, Advertising, or other communication courses Objectives: By creating and maintaining a blog, students will improve their research and writing skills, participate in collaborative learning, and acquire the digital literacy skills necessary for success in rapidly changing media and communication industries 相似文献
5.
Courses: Public Relations; Internet & Public Relations; Social Media & Public Relations Objectives: At the end of the semester, students should be able to: (a) demonstrate proficiency in the use of social media technologies, and (b) explain how these technologies could be used as strategic PR tools 相似文献
6.
Courses: Survey of Mass Media, Broadcast Journalism, News Writing, Media Programing, Communication Technology. Objective: Employing the concept of a “hot-clock radio format,” the purpose of this unit activity is to motivate students’ collaborative learning in news reporting, interviewing, and media programing via smart phones. 相似文献
7.
Courses: Environmental Communication, Environmental Media, or Critical Media Studies courses Objectives: This unit activity is designed to guide students in a critical examination of advertising that utilizes green appeals to sell products or brands. The assignment asks students to use concepts from media analysis, communication ethics, and social justice to critique advertising claims and potential influences of advertising on society's environmental discourse. Students should be able to identify greenwashing in advertisements, research whether the statements of the advertisements are accurate, and discuss the significance of the advertisements’ messages in shaping environmental and social thought. A secondary purpose of the assignment is to give students experience writing for a popular audience in a public forum. 相似文献
8.
Objectives: Students will understand the implications of media conglomeration. Students will also realize how difficult it is for independent media outlets to communicate as efficiently and broadly as large media conglomerates. Courses: Mass Communication Theory, Mass Communication & Social Issues, Media Effects, Advertising, Public Relations, Media Literacy 相似文献
9.
Courses: Mediated Communication Theory; Media Criticism; Media Literacy; Senior Capstone Objectives: (a) To utilize service-learning to educate youth on media literacy; (b) to apply course materials and witness the connection between theory and practice; and (c) to promote personal and social responsibility through civic engagement 相似文献
10.
Jay Stein's Mass Media Education, and a Better Society (Chicago: Nelson-Hall, 1979---$ ) Gavriel Salomon's Interaction of Media, Cognition, and Learning (San Francisco: Jossey-Bass Publishers, 1079---$ ) Dennis D. McDonald et al, Directory of Public Broadcasting Information Resources (Washington: Corporation for Public Broadcasting, 1979--- free , paper) Religious media communication, two recent titles 相似文献
11.
Courses: Advanced Public Speaking, with possible application to courses in Media Literacy, Rhetorical Criticism, Argumentation Theory, Interpersonal Communication, and Small Group Communication Objectives: Students will broaden their repertoire of persuasive tools; strengthen their media literacy skills; critically analyze their audience; and create a digital media story which integrates images, music, text, and narration 相似文献
12.
This activity highlights the concept of cultural hegemony, illustrating it by a reflection on the images of success and successful people portrayed in the media. The purpose of the exercise is to introduce students to this concept, and for them to examine how hegemonic views of others and the self affect the way they conceptualize success and perceive who a successful person is. Students will understand the role of the media in reproducing hegemonic representations of reality in terms of gender, race, ethnicity, national origin, disability, and so on, and how these representations limit their world view and are detrimental for those who do not abide by the dominant stereotypical images. The exercise also intends to expose students to complex narratives of what success may mean beyond accumulation of wealth, competition, nationality, whiteness, and patriarchal values, and for them to reflect upon intersectionality, by challenging and critiquing dominant portrayals of human achievement. Courses: Introduction to Media Studies, Introduction to Media and Culture, or any introductory communication course discussing media representation. Objectives: Students will (1) identify the role of cultural hegemony in the mediated construction of success; (2) understand and critically evaluate how hegemonic media representations of gender, class, race, ethnicity, physical ability, national origin, and so on limit people’s world views about human achievement; and (3) self-reflect on their own representations of success and reframe “success” moving beyond hegemonic representations attached to patriarchy, heteronormativity, whiteness, physical ability, competition, and capitalist accumulation. 相似文献
13.
Courses: Media Studies, Gender and Communication, Communication Research Methodologies Objectives: Students will develop a complex understanding of the critical/cultural media studies concepts of “polysemy” and “encoding/decoding” used in audience research and apply their knowledge of these theories in writing. 相似文献
14.
ABSTRACTCourses: Introduction to advanced classes in Media Studies, Women’s Studies, Gender Studies, Race, Communication, and Advertising. Objectives: In this unit activity, students critically assess advertisements that co-opt female empowerment and then identify ways they can resist such strategies. 相似文献
15.
Philip Schlesinger's Putting 'Reality' Together: BBC News (London: Constable, 1978---E8.50/4.50 or about $17.00/9.00) Australia, latest round-up of media publications from John A. Lent, Third World Mass Media and Their Search for Modernity: The Case of Commonwealth Caribbean, 1717-1976 (Cranbury, N.J.: Bucknell University Press, 1978---$22.50) 相似文献
16.
Courses: Communications Research, Mass Communications in Modern Society, and Race, Gender, and Media. Objectives: As a single or multiple class activity (depending on the length of the class period), the aims of this assignment are to increase the student's ability to apply content analysis methods in an actual media context, to develop an understanding of the agenda setting/framing function of the press, and to analyze the portrayal of gender and diversity in media. The activity can be completed in one class period if the class is at least 1:15 minutes long, but at least two class periods are recommended. Alternatively, the instructor could introduce each of the three sections with a brief lecture and then complete the activity over a three-class period span. 相似文献
17.
AbstractThis essay broadly analyzes the history and current state of media archival education through a case study of two graduate degrees previously and currently offered at UCLA: the interdepartmental Moving Image Archive Studies (MIAS) MA degree and the MLIS degree with specialization in Media Archival Studies. 相似文献
18.
Abstract This article reviews the application of the Industrial Organization (10) framework of Structure‐Conduct‐Performance (S‐C‐P) in media market research. The constructs and premises of this economic model are restated, and the orthodox economic notions of market performance and the logic that underlies the model are clarified. Alongside these elucidations, this article discusses common conceptualizations and interpretations found in media market studies. Media issues such as content diversity and media concentration, which are often studied through the S‐C‐P approach, are also re‐examined. These deliberations are intended to contribute toward a more consistent framework for the study of media industries and markets. 相似文献
19.
ABSTRACTCourses: Public Speaking, Rhetorical Criticism, Persuasion, Political Communication, and Media Communication. Objectives: By the end of this activity, students should be able to: explain the key components of Lloyd Bitzer’s rhetorical situation; assess and navigate various conditions affecting various speaking situations; conduct audience analysis as it relates to given speaking situations; and adapt messages to cater to specific rhetorical situations. 相似文献
20.
ABSTRACTStuart Hall’s “Encoding/decoding” essay sparked an on-going focus in media studies on reception and audience studies that remains theoretically robust today. Hall’s insight that audience members decode media content in multiple ways, some in line with the dominant cultural ideology and some resistant to that ideology, illuminates the phenomenon of media resistance. Media resisters significantly limit their media consumption and they do so based on their decodings of media culture—decodings, or readings, that resist normative messages about commercialism and consumption, about the natural diffusion and inherent benefits of mobile technologies and social media, and about the political landscape depicted and generated by news media. Hall’s encoding/decoding model is expanded here to include not only audiences’ decodings of specific content, but of media culture broadly. Concerns about media culture in the aggregate lead to media resisters’ practices of limiting media engagement, practices themselves that are counter hegemonic. 相似文献
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