共查询到20条相似文献，搜索用时 158 毫秒
1.
中国动漫业近年来受到政府的大力扶持,但盈利模式仍显单一,盈利能力不足,这严重影响到这一行业的良性发展.植入式广告近年来在影视剧中被广泛的成功运用,因此,将植入式广告运用于中国动画片必然成为一种可行的盈利方式,将带动动漫业的顺利发展. 相似文献
2.
喻白薇 《贵阳学院学报(社会科学版)》2011,(2):29-31
中国电影的产业化改革进程,不仅加快了电影产业的繁荣,也带动了电影广告产业的发展。植入式广告将产品或服务与电影相结合,试图达到艺术与营销的双赢,它拓展了广告宣传的新空间,同时也一定程度上缓解了电影制作中对资本的需求。由于植入式广告在我国尚处于初步发展阶段,加之目前我国没有植入式广告的相关法律法规,其逐步盛行的过程中不免出现了诸如植入的广告过多导致观众反感、植入广告与剧情发展并无关联性、植入广告为广告宣传所禁止的内容等问题。学界对于植入式广告的运行模式探讨得较多,而如何对其进行引导与监管却被忽视。只有将植入式广告纳入法制管理的轨道,才能实现电影与广告的共同发展。 相似文献
3.
随着动漫技术在广告、传媒、影视等行业应用的不断增加,动漫产业在我国得到了长足的发展,近年来动漫技术已经成为高校、职业技术院校招生的热门专业。但是由于我国动漫行业起步较晚,动漫教学师资力量与教学水平还有待提高。如何快速提高我国动漫专业教学水平是提高我国动漫产业发展的关键。现以工程任务课程化在动漫教学技术平台的建立为例进行简要论述。 相似文献
4.
何雨晴 《黎明职业大学学报》2013,(2):59-63
依据钻石理论剖析福建动漫产业发展面临的挑战,并提出提升福建动漫产业竞争力的对策。研究发现,福建动漫产业存在资本资源不足、人力资源匮乏、本土需求乏力、动漫产业链条断裂、市场竞争激烈、政府支持力度仍需加强等困难。可以通过改善财税政策并培养本土动漫人才、积极实施"引进来、走出去"战略以贴合并促进社会需求、完善动漫产业发展链条并创新盈利模式、树立动漫龙头企业并加强知识产权保护、强化政府服务能力等策略,提供动漫产业发展所需,提升产业竞争力。 相似文献
5.
黄萌楣 《南昌教育学院学报》2016,(4):44-48
植入式广告作为一种新的广告形式早已出现在中国电影的荧屏上。美国电影植入广告已经较为成熟,我国的植入式广告仍处于初步探索阶段,在比较中美电影植入式广告的发展历史、现状以及表现形式的基础上,剖析电影植入式广告在植入技巧、有效运用、效果评估以及运作体制等方面存在的问题,并提出相应的发展对策和建议。 相似文献
6.
近年来,我国动漫广告在企业品牌宣传中的应用越来越多,动漫广告的作用也越来越显著。但是,我国动漫广告的发展时间毕竟较短,与其他动漫产业发达的国家相比还有很多不完善的地方。首先分析塑造品牌动画在动漫广告中的价值体现,然后介绍塑造品牌动画所遵循的基本原则,最后总结塑造品牌动画的具体应用。 相似文献
7.
发展动漫产业,带动大学生创业就业研究 总被引：1，自引：0，他引：1
动漫产业在我国起步晚发展快,与其他传统产业不同,动漫产业的发展将有效带动动漫、影视制作、工艺美术设计、企业管理、市场营销等相关专业学生的就业和创业,本文拟就动漫产业与其他产业的不同、与动漫产业相关专业进行分析,以期得出加快发展动漫产业、拉动大学生就业的对策建议. 相似文献
8.
孙瑶 《吉林广播电视大学学报》2013,(2):121-122
本文对植入式广告飞速发展和广泛应用这一现状进行分析,对合理有效地进行广告"植入"提出建议,并进一步展望植入式广告在电视传媒产业中的发展。 相似文献
9.
李元皓 《商情·科学教育家》2013,(30)
动漫产业作为21世纪最据活力的朝阳产业之一,具有消费群体广泛、营销周期长、产业链延伸度高、市场需求稳定这几大特点,我国在“十一五”期间将动漫产业作为重点扶持发展的朝阳产业.但是与美国、日本这些极具特点但是发展成熟的动漫产业相比,我国的动漫产业仍然存在诸如动漫原创力缺乏、动漫人才匮乏、产业链错位、资金链易断裂、知识产权意识薄弱等问题.本文将采用中日动漫产业对比方法分析我国动漫产业的优势和不足,提出部分问题的解决建议. 相似文献
10.
11.
罗艳萍 《读与写:教育教学刊》2008,5(6)
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. 相似文献
12.
Richard Denner 《海外英语》2007,(4):14-15
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose. 相似文献
13.
邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献
14.
Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F. 相似文献
15.
16.
17.
《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
18.
陈美曦 《山东教育学院学报》2008,23(2):103-107
Different nations have different social cultures, and the social culture of every nation is developing with the development of the nation, language is greatly influenced by social culture, which enables language to possess national and historical characteristics. Word is the smallest, independent, meaningful linguistic unit of language. It can well reflect the national and historical characteristics. From synchronic aspect, the social and cultural influence on word meaning is mainly embodied in conceptual and associative meanings of word. The incorrespondence of word meaning is a phenomenon that exists in both conceptual and associative meanings of word among different languages. From diachronic aspect, the development of social culture causes some changes of word meaning to some extent. Therefore, social culture plays a key role in vocabulary learning and mastery of a language. 相似文献
19.
Rachel Zupek 《海外英语》2007,(11):40-41
我们绝大部分人都同意一件事情——我们喜欢金钱。但是你对金钱的喜欢之情足够到让你创立一份事业么?.财富通常被人忽视,主要在于人们不能真正了 相似文献
20.
YANGShiguo 《重庆大学学报(英文版)》2004,3(1):86-88
The problem on the geometrc inequalities involving an n-dimensional simplex and its inscribed simplex is studied. Aninequality is established, which reveals that the difference between the squared circumradius of the n-dimensional simplex andthe squared distance between its circumcenter and barycenter times the squared circumradius of its inscribed simplex is not lessthan the 2(n-1)th power of n times its squared inradius, and is equal to when the simplex is regular and its inscribed siplex is atangent point one. Deduction from this inequality reaches a generalization of n-dimensional Euler inequality indicating that thecircumradius of the simplex is not less than the n-fold inradius. Another inequality is derived to present the relationship betweenthe circumradius of the n-dimensional simplex and the circumradius and inradius of its pedal simplex. 相似文献