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1.
This paper employed quantitative methods to explore the trends of audience research in Mainland China by analyzing research articles in three major journalism and communication academic journals. The author analyzed research approaches, research methods, medium of focus and theoretical frameworks in these audience research articles from 1985 to 2002. Unlike findings derived from the analyses of mass communication research articles in major international journals, most of the research articles in Mainland China used qualitative methods. Chinese scholars tend to adopt behaviorist and structural approaches towards the study of audience. The number of research articles that dealt with broadcast and print media exceeded any other media, while more and more studies on Internet users are being conducted. Chinese scholars began to develop theories in recent years. The future study will continue based on analysis of other research materials and comparison with audience research articles in leading international journals.  相似文献   

2.
Text-based computer-mediated communication (e.g., e-mail) lacks nonverbal cues afforded by traditional face-to-face interaction in the classroom. A lack of cues may cause students to place increased importance on elements that are still present, such as how long it takes an instructor to respond to a message. This study experimentally explored how instructor e-mail response speed and message content interact to influence student perceptions of instructor interpersonal attraction and credibility. Results (N = 385) suggested that the quicker an instructor responds to a student e-mail message, the more positively s/he is evaluated in terms of social attractiveness, task attractiveness, competence, character, and caring. However, the content of the message did not significantly influence student perceptions of the instructor. These findings offer practical implications for instructor e-mail communication in the classroom and extend what is known about chronemics in computer-mediated communication to the instructional setting.  相似文献   

3.
Drawing on published research and three new studies, this essay relates analyses of viewing motives and context with analyses of soap opera content and form. As a result, three general claims are made about the nature of student soap opera watching. First, student soap opera watching provides an especially cogent illustration of the social emergence of mass communication entertainment. Second, soap operas provide a particularly important sort of social entertainment: the opportunity to experience the role of communication in facing irresolvable conflict. Third, the pleasure of this social experience is itself an important motive for student exposure to soap operas.  相似文献   

4.
College students are at great risk of obesity and overweight, and campaigns encouraging exercise may mitigate associated health risks. Although some factors influential in college student exercise behavior have been reported, important in communication targeting, few have studied differences between overweight and normal weight students. Body mass index influences exercise behavior; thus, cognitive factors may be different in these subpopulations, necessitating different messaging approaches. This study aims to address this gap through theory-based qualitative elicitation work. Results indicate that overweight and normal weight college students differ in their perceived facilitators to regular exercise. Implications for exercise messages are discussed.  相似文献   

5.
In this study, we report the results of a meta-analysis concerning the third-person effect's perceptual hypothesis. The hypothesis predicts that people judge the media to exert greater persuasive influence on other people than on themselves. Thirty-two published and unpublished studies with 121 separate effect sizes were examined. The overall effect size between estimated media effects on self and on others was r = .50. Among the 8 moderators investigated (source, method, sampling, respondent, country, desirability, medium, and message), 3 (sampling, respondent, and message) yielded significant effect size variations. Third-person perception in nonrandom and college student samples was significantly larger than in random and noncollege student samples. From a theoretical perspective, these findings may have been due to student participants perceiving themselves to be smarter than other people. A more disturbing explanation would attribute these findings to researchers relying on student samples.  相似文献   

6.
Nagging is a persistent tactic students use to persuade instructors. The purpose of this study was to compare student (n = 280) and instructor (n = 97) perceptions of student nagging in the classroom, and to examine the relationship between student nagging and instructor satisfaction. Results show that instructors perceive students as using four nagging strategies with significantly greater frequency than students do. In addition, students perceive all seven nagging strategies to be significantly more effective and appropriate than instructors. Finally, there is a significant relationship between particular nagging strategies and instructor satisfaction.  相似文献   

7.
This study replicates and extends three widely cited instructional communication research studies regarding instructor clarity, humor, immediacy, and students’ learning: Richmond, Gorham, and McCroskey (1987), Wanzer and Frymier (1999), and Chesebro and McCroskey (2001). Students across four diverse institutions of higher education (N = 1,109) completed survey measures. Replication results suggest that findings from the original studies (clarity, humor, immediacy, and student learning) persist, and extension results, exploring verbal immediacy and perceived immediacy, reveal statistically significant correlations with the original studies’ variables. However, results of the replication and extension reveal measurement validity uncertainties that require further investigation.  相似文献   

8.
Humor orientation (HO) is an individual difference variable that influences production and delivery of humorous communication. Prior research indicates that people who score higher on HO enact humor more frequently and effectively, which in turn leads to more benefits and advantages in a variety of social and psychological outcomes. Research reported here extends this line of analysis with HO for its relationship to a broad gauge measure of benefit, satisfaction with life, extending HO into understudied domains. This study compared Bulgarian adults (n = 100) to several American samples. Primary findings were that Bulgarians were similar to American samples overall but scored consistently higher than Americans on satisfaction with life (SWL). HO and SWL are correlated (r = .27), a medium effect size.  相似文献   

9.
The present study examined student perceptions of the instructor's relational characteristics, classroom communication experience, and interaction involvement in courses taken face-to-face and in a video conference context. MANCOVA results showed significant differences between these contexts, with more negative student ratings of instructor immediacy and receptivity; classroom communication connectedness/mutuality, satisfaction, and quality; and interaction involvement occurring in the video conference classroom context than in the face-to-face context. A path analysis modeled the relationships among these perceptions of instructor characteristics, classroom communication experience, and interaction involvement. Based on this model, suggestions for improving student perceptions of the instructor, classroom communication, and interaction involvement in video conference courses are offered.  相似文献   

10.
本文通过对美国新闻与大众传播研究方式和研究方法的分析,说明美国新闻与传播学界并没有划一的“美国式的研究”。美国学界鼓励采用多种研究方式和方法。所谓的“美国式的研究”不是真正高质量的研究。只有那些在理论上有传承和创新、基于第一手资料和数据、研究结果能产生人类尚不了解的新知识的研究才是真正高质量的研究。  相似文献   

11.
The centrality of communication in health promotion is described in Healthy People 2010: Objectives for Improving Health, which noted that "health communication can contribute to all aspects of disease prevention and health promotion." In this paper we build on this argument by suggesting that communication science can be advanced by pursuing a "big-science" strategy where important and challenging questions about the role of communication in modern life are studied through rigorous research designs and research findings are applied to addressing significant social issues and problems. A significant dimension of a "big-science" strategy is the pursuit of programs of research using longitudinal designs and large samples with adequate controls. Given that such large-scale studies necessarily involve funding, we review some major funding initiatives and programs in different agencies of the federal governmental.  相似文献   

12.
The centrality of communication in health promotion is described in Healthy People 2010: Objectives for Improving Health, which noted that "health communication can contribute to all aspects of disease prevention and health promotion." In this paper we build on this argument by suggesting that communication science can be advanced by pursuing a "big-science" strategy where important and challenging questions about the role of communication in modern life are studied through rigorous research designs and research findings are applied to addressing significant social issues and problems. A significant dimension of a "big-science" strategy is the pursuit of programs of research using longitudinal designs and large samples with adequate controls. Given that such large-scale studies necessarily involve funding, we review some major funding initiatives and programs in different agencies of the federal governmental.  相似文献   

13.
This paper advocates for employing graduate research teams as a way to train graduate students. Research teams allow for a community of scholars to share knowledge and exchange ideas. By employing an apprenticeship-type program for graduate students, they are provided an opportunity to transition from a student to a young scholar. Such training prepares students to develop and implement their own research programs and train their future graduate students. Graduate students can be involved in conceptualizing research questions, designing studies, developing measuring instruments, gathering and analyzing data, and more. Nonetheless, implementing and organizing research teams can be an arduous process that should not be entered into lightly. This paper provides ideas for the construction of teams as well as issues to consider before implementing the team concept.  相似文献   

14.
传播学教学的“热”与“难”   总被引:1,自引:0,他引:1  
传播学研究和教学的热潮过去后进入了“冷思考”阶段。传播学的本体到底是什么,传播学在新闻传播类专业中的地位如何确定,传播学与新闻学的区别是什么,传播学研究和教学的发展方向是什么,目前都在困扰我国的学界和教育界。  相似文献   

15.
The purpose of this paper is to derive certain lessons learned about funded international communication research. Like other types of funded research, funding for international communication research is increasing as funding agencies perceive the value of communication research. Much international communication research is interdisciplinary in nature, and benefits the American university in broadening intellectual concerns to a more worldwide perspective. The Internet is changing the nature of certain types of international communication research by providing rapid, low-cost access to overseas respondents in data-gathering, and by raising new issues to be investigated. Also, the rise of this new communication technology calls the potential of communication research to the attention of funding agencies.  相似文献   

16.
Ethnographers of communication are increasingly working within interdisciplinary teams to address social problems in communities, corporations, and governments. This special forum brings together ethnographers of communication to reflect on the opportunities, tensions, and challenges involved in using the ethnography of communication to seek workable solutions to social problems with fellow scholars, practitioners, and community members. Through empirical case studies, contributors demonstrate how the ethnography of communication is used to build cultural competence and design strategic action.  相似文献   

17.
A secondary analysis of 2010–2014 World Values Survey (WVS) data (N = 81,229) is performed across 56 countries to assess frequency of exposure to television news versus the Internet and mobile phone as information sources. A large majority of the comparisons (105/112; 93.75%) reveal television to be used more frequently than Internet or mobile phones (p < 1.0E-09). A content analysis of works published in 9 communication journals from 2010 to 2014 indicates a precipitous decline in the attention political communication scholars are giving to television. Meanwhile, there is substantial growth in the focus on new media.  相似文献   

18.
Contemporary research exploring at‐risk student populations has generally used the epidemiological model, the constructivist model, or the ecological model to explain processes involved in academic risk. This study applies communication constructs to the ecological model of academic risk, which proposes that academic risk is a function of individual, social, and cultural communication phenomena. A survey of 232 students found that (a) at‐risk students communicated more with friends about school than did regular‐admission students, (b) levels of communication apprehension differed depending on at‐risk status and sex, and (c) levels of verbal aggression differed depending on at‐risk status. These results are discussed in terms of theoretical and applied implications.  相似文献   

19.
This study assessed students’ (N=195) perceptions of instructors’ relevant humor and inappropriate conversations in the classroom and used expectancy violation theory (EVT) as a lens to position instructor relevant humor as a moderator between instructors’ inappropriate conversations and student communication satisfaction. Results showed a positive association between students’ perceptions of instructors’ use of relevant humor and student communication satisfaction, and in contrast, a negative relationship between perceptions of instructors’ inappropriate conversations and student communication satisfaction. Consistent with the tenets of EVT, results also indicated that instructors who use relevant humor in the classroom may overcome students’ negative perceptions of inappropriate conversations and maintain student communication satisfaction.  相似文献   

20.
The present research investigated selective exposure online, treating selective seeking and selective avoidance as independent phenomena. A behavior tracking measure was employed. Study 1 used an online quasi-experiment with voluntary national samples (n = 271). Consistent with early reviews on selective exposure, participants sought out attitude consonant information but did not systematically avoid attitude dissonant information compared to neutral information. Study 2 involved an experiment with student samples (n = 185) to examine the impact of cognitive load on selective behavior. The results revealed that those who were asked to multitask during an information search did not exercise any selectivity in information selection. The implications of information selection behavior in a multitasking media environment are discussed.  相似文献   

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