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The current study investigates how social media affordances influence individuals’ source credibility perceptions in the presence of risk information, specifically examining how bandwagon heuristics interact with different identity heuristics at the individual level. The MAIN model and warranting theory serve as the theoretical framework to examine the effects of bandwagon cues and identity cues embedded in retweets and users’ profile pages for health and risk online information processing. A posttest-only experiment with a self-report questionnaire was administered to participants. Results indicate that different online heuristic cues impact the judgments of competence, goodwill, and trustworthiness. Authority cues strongly influenced source credibility perceptions. A reverse-bandwagon effect was observed in influencing source credibility judgments. 相似文献
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Dannagal Goldthwaite Young 《The Communication Review》2013,16(1):27-52
This paper explores the themes of sacrifice and consumption in World War II advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer’s Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen’s (2003) concepts of “citizen consumer,” “purchaser consumer,” and the ultimate American postwar dual-identity: “purchaser as citizen.” 相似文献
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Ranxi Jiang 《亚洲交流杂志》2013,23(3):319-336
In this study, we propose a theoretical framework through which we examine the direct and the indirect effects of advertising on college students’ materialistic attitudes in China. The framework is built on the influence-of-presumed-influence model, which allows us to examine how advertising and peer influence interact with each other and exert joint effects. We conducted a survey of 210 undergraduate students aged from 17 to 24 in Beijing, China. Results of the survey suggest that, in addition to its direct effect, advertising produces an indirect effect on college students’ materialism via their presumed advertising influence on peers. The findings of this study have practical implications for both educators and marketers. 相似文献
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《Communication methods and measures》2013,7(1):52-78
This research examines two recurrent conceptual issues of measuring media exposure in survey research—content specificity of survey items and whether exemplars should be provided to aid recall. In two population-based surveys, we evaluated three candidate measures of cancer patients’ self-reported exposure to cancer-related direct-to-consumer advertising (CR-DTCA); these measures varied in content specificity and provision of ad exemplars. All three measures performed equally well in terms of internal consistency, convergent, nomological, and discriminant validity. Increased content specificity or ad exemplars did not improve performance of the exposure measures. Participants were able to extrapolate from ad exemplars to report their exposure to broad categories of CR-DTCA. The briefest of the three measures posed the lowest level of survey costs and was deployed successfully for mailed and internet-based survey administration. We discussed future directions for application of these findings in DTCA research for other illness and for media exposure research more generally. 相似文献
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Though the political advertising literature has documented the effects of political advertising on political attitudes and voting behavior, less attention has been paid to the role of political advertising in stimulating information search. This study seeks to examine the impact of political advertising on real world information seeking using CMAG data from the Wisconsin Ad Project combined with Google Trends search data. Results suggest that increased advertising volume is associated with increased online information seeking. Additionally, this study tests the feasibility of using Google Trends search data as a proxy measure of political information seeking. 相似文献
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广告制造的认同可以分为三个层次,其代表性形式为炫耀性消费广告,这种广告制造的认同秘密在于促使消费者购买成功,由此导致了理论、实践的内部冲突以及理论与实践之间的矛盾。本文认为,这种矛盾是由于发展中的认同理论难以有效解决个体认同和集体认同之间的内部差异所导致的。 相似文献
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本文梳理归纳了负面竞选广告相关研究的切入角度和结论,总结存在的分歧,指明未来研究的方向。综述发现,负面竞选广告研究大都基于西方文化背景和传统媒体,广告的使用受到候选人在任与否、民意支持度、所属政党、竞选阶段和文化的影响;广告发挥了候选人所预期的效果,但也可能产生反弹效果。此外,负面竞选广告对政治参与是促进还是抑制作用,已有研究结果尚存分歧。 相似文献
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William L. Benoit 《Communication Studies》2013,64(3):274-295
This study applied the Functional Theory of Political Campaign Discourse to 118 political advertisements (television spots, newspaper ads, direct mail, and WWW pages) from 1998. Acclaims (self‐praise; positive statements) were the most common function (84%), followed by attacks (criticism, negative statements; 15%). Defenses (refutation of attacks) were relatively infrequent (1%). There were some differences by medium (WWW pages had the most acclaims, while television spots had the most attacks; no defenses occurred on WWW pages or in direct mail) but these functions are consistent both across media and with prior research on presidential campaign advertising. Incumbents produced more acclaims than challengers, who attacked more than incumbents. Finally, policy utterances were more common than character utterances in all media but www pages. The overall consistency in Junctions and topics across media and across levels of campaigns (presidential and non‐presidential) strongly suggests the existence of important situational influences on political campaign advertising. These findings can be useful for practitioners, theorists, and critics of campaign discourse. 相似文献
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Moniek Buijzen Ph.D. Esther Rozendaal MSc. Ph.D. Marjolein Moorman Ph.D. Martin Tanis Ph.D. 《广播与电子媒介杂志》2013,57(4):509-525
In a survey among 360 parent-child dyads (children aged 8–12 years), parent and child reports of parental advertising mediation activities were examined. The first aim was to investigate how parent-child agreement in reporting mediation differed by family and child factors. Results showed that agreement was highest in communication-oriented families and between parents and girls. The second aim was to examine the role of agreement in predicting the mediation outcome (i.e., reduced materialism). Both measures predicted the mediation outcome, but its effectiveness was contingent on parent-child agreement. Mediation was most effective when parents and children both reported that parents often discussed advertising. 相似文献
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以内部管理制度创新推动图书馆职业道德建设 总被引：8，自引：0，他引：8
图书馆应通过内部管理制度创新规范约束馆员行为,并激励馆员树立良好职业道 德。职业道德建设只有建立在制度约束的基础上,并配合适当的宣传教育和典型示范,才能达到 提高职业地位、改善职业形象的目的。 相似文献
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In a literature where different research approaches generate inconsistent effects, we examine negative TV advertising effects on public support ratings of presidential candidates over time. Weekly national advertising and poll data from 2011 and 2012 were analyzed via (a) pooled time series analysis with growth curve modeling and (b) individual time serial dependency analysis with autoregressive integrated moving average. Study results support a social influence model derived from attribution theory, wherein negative TV ads did, in fact, influence poll results or public support ratings. In particular, spending on negative advertising increased the support for the sponsor of such ads. We also uncover a reciprocal effect of negative advertising between the competing candidates over time, such that spending on negative advertising attacking Mitt Romney predicted spending on advertising attacking Barack Obama in about 4 weeks at Lag 3 and Lag 4. Findings establishing the efficacy of negative advertising are discussed in the context of game theory. 相似文献
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《Mass Communication and Society》2013,16(4):347-350
A content analysis examined how well alcohol ads from televised sporting events adhered to self-regulatory advertising guidelines. Although nearly every ad followed the guidelines literally, there were numerous instances of strategically ambiguous content that could be interpreted as violating the guidelines' spirit. For example, a joke about designated drivers hinted at drunkenness without explicitly showing it, and many ads showed drinking as well as risky activities like driving or swimming, although not necessarily occurring simultaneously. The study also confirmed that alcohol ads are common in televised sporting events, and that the most frequent themes are humor, friendship, sex, and romance, a potentially troubling finding given that beliefs about the social benefits of alcohol predict drinking in young people. These findings suggest that alcohol advertising might contribute to the formation of expectancies in young people, and that current self-regulation may not be an effective way to prevent alcohol advertising from appealing to people under the age of 21. 相似文献
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Glenna L. Read Isaiah J. Innis Irene I. van Driel Robert F. Potter 《Communication Research Reports》2013,30(3):220-230
Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of images to be used in a national advertising campaign, participants viewed still images while neuroelectric brain responses were recorded. Each image featured two women, two men, or a man and a woman presented in positions of physical intimacy. Results indicated that event-related brain potentials (ERPs) associated with attention did not differ overall based on couple composition. However, ERPs associated with working memory and emotion were enhanced when processing images with two men. Preference for these images was reflected in self-reported attitudes. 相似文献
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Cristina Mislán 《传播与批判/文化研究》2019,16(1):43-60
In Ferguson, Missouri, Palestinian activists and black protesters created a transnational collective identity defined by what some scholars call a “community of feeling” following the murder of Michael Brown in August 2014. This paper focuses on the transnational politics of the Ferguson Movement through a textual analysis of digital media discourse and interviews with local community activists. Findings reveal that activists generated a transnational collective identity based on their shared experiences of oppression and resistance, which activists made visible across various digital platforms, including social media, blogs, and livestreaming. Informed by the literature on social movements, collective identity, and affect, the authors move beyond theoretical analyses that emphasize activists’ communicative practices as strategic; instead, this article underscores the affective linkages that led to the development of a transnational collective identity within the movement. 相似文献
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Guan Ru Chen 《Journal of Media Economics》2013,26(2):98-110
Due to the downward sloping demand curve, a retailer can use price promotions to induce store traffic. On the other hand, price promotions can bring negative effects that increase consumers' conditional risks over quality, so that the results expected by retailers may not be achieved. This study investigates whether manufacturer advertising can mitigate the negative effects caused by retailer price promotions. A rational expectation model shows that the relation between advertising and price promotions is not unidirectional. A threshold exists that can ensure whether an increase in advertising expenditures reduces negative effects from price promotions. When advertising coverage exceeds this threshold, an increase in advertising expenditures mitigates negative effects and makes price promotions an effective way to build store traffic. Below the threshold, an increase in advertising expenditures might aggravate the negative effects from price promotions and decrease price sensitivity. Accordingly, marketing practitioners can design product pricing decisions depending on whether advertising information crosses this threshold. 相似文献
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B. Scott Titsworth 《Communication Studies》2013,64(3):169-179
This experiment tested the effects of teacher immediacy, use of organizational lecture cues, and stuaent notetaking on students’ affective learning both immediately and one week after viewing an experimentally manipulated lecture. Results of the experiment suggested that teacher immediacy had the greatest effect on student affect and that this effect was stable over time. Additionally, an interaction was detected where students viewing the lectures with high immediacy but without organizational cues had sharper declines in affect than students viewing the high immediacy/with cues lectures. 相似文献
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Owen KULEMEKA 《Learned Publishing》2014,27(4):301-313
This study examined the views of advertising academics regarding the peer‐review process in English‐language advertising journals. Three issues were examined. First, how do advertising academics assess the peer‐review process in advertising journals on the following dimensions: fairness, anonymity (truly double‐blind), timeliness, and effectiveness in improving the quality of research? Second, how do they perceive the ethicality of review process behaviors? Third, what steps do they suggest for improving the quality or integrity of the peer‐review process? Data was collected through a survey of US‐based advertising academics. The findings reveal that advertising academics believe that, for the most part, advertising journals are succeeding at fairness, protecting anonymity, improving the research of submitters, and avoiding ethical infractions in the review process. However, advertising academics would like to see improvements in timeliness as well as in incentives and guidelines provided to participants in the peer‐review process. 相似文献
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小众营销由于个性化消费和大众传播成本提高而兴起,"终端之争"演变为"小众群体之争"、企业广告传播媒体分化、企业品牌塑造强化个性化消费与社会认同、企业广告评估体系关注非目标消费群体反馈等将成为小众化营销变革趋势。 相似文献
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Building on the persuasion knowledge model, this study examines how audience characteristics and native advertising recognition influence the covert persuasion process. Among a nationally representative sample of U.S. adults (N = 738), we examined digital news readers’ recognition of a sponsored news article as advertising. Although fewer than 1 in 10 readers recognized the article as advertising, recognition was most likely among younger, more educated consumers who engaged with news media for informational purposes. Recognition led to greater counterarguing, and higher levels of informational motivation also led to less favorable evaluations of the content among recognizers. News consumers were most receptive to native advertising in a digital news context when publishers were more transparent about its commercial nature. Beyond theoretical insights into the covert persuasion process, this study offers practical utility to the advertisers, publishers, and policymakers who wish to better understand who is more likely to be confused by this type of advertising so that they can take steps to minimize deception. 相似文献