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从“体验式营销”看生活服务类报纸的经营之道 总被引:1,自引:0,他引:1
自1992年《精品购物指南》创刊并获得成功后,生活服务类报纸在全国各地快速发展:如上海的《申江服务导报》、《上海星期三》、《上海壹周》、天津的《假日100天》、广州的《周末画报》、重庆的《新女报》、长沙的《今日女报》、大连的《大连女报》、武汉的《第1生活》(知音期刊集团2005年9月推出)等。生活服务类报纸虽然只是周报,但其中不少报纸期发量雄居当地报纸之首,年广告收入达到数干万元,被誉为报业的“金矿”地带。然而近几年来,报纸发行市场竞争日趋激烈,加之国家宏观政策的调整,生活服务类报纸的发行下滑问题越来越突出,遭遇到前所未有的挑战。我们认为,生活服务类报纸突破发展瓶颈的思;路有两点:一是要打好“服务牌”,认准自己的角色定位,生活服务类报纸主要为读提供全方位的生活服务咨讯; 相似文献
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新闻评论是一张报纸的灵魂,而党报的新闻评论特别是头版的新闻评论文章,则不仅仅要体现出灵魂的作用,它还是报纸的旗帜,是人民的传声简,肩负着“向群众解读党的精神,反映人民心声”,即“上情下达,下情上传”的重任。本文主要调查了2004年东南西北八家报纸头版评论文章,这八家媒体除了《人民日报》是中央机关报外,其余七家属于省市报,主要包括东部城市上海的《解放日报》、南方城市广州的《广州日报》、西部城市重庆和成都的《重庆日报》、《四川日报》、北部城市北京和天津的《北京日报》、《今晚报》以及东北城市沈阳的《辽宁日报》。 相似文献
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在西安庞大的都市类报业市场上,《华商报》和《西安晚报》两家报纸拥有各自固定的受众群体,《三秦都市报》,《阳光报》,《美报》等作市场补充。《华商报》着重报道社会新闻、突发新闻,《西安晚报》强调时政新闻、民生新闻,《三秦都市报》定位为“每位读者的朋友”,《阳光报》侧重其它媒体信息的整合。各个报纸的办报理念、报纸风格、市场定位等虽有不同,但不约而同的是,它们均放弃了报纸周末版这块“肥肉”。下图为2006年11月6日至11月12日四家报纸日版与周末版版面比较: 相似文献
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解密日本报纸的高发行量 总被引:1,自引:0,他引:1
2006年6月世界报业协会发表((2005年世界报业趋势报告》指出,全球发行量最大的报纸有70%在亚洲,中国每天发行9660万份,日本则有6970万份。在全球发行量最大的10份报纸中,有7份在日本,日本的《读卖新闻》、《朝日新闻》、《每日新闻》、《日本经济新闻》和《中日新闻》排在前五名,《产经新闻》、《东京体育报》也分别位列第七和第十位。(参见《新闻记者))2006年第7期)在不足38万平方公里(其中76%为山地)的土地上容纳着1.26亿人口的日本.每1000名成年人中就有634人每天都购买报纸,日本报纸发行量的庞大由此可见。日本报纸庞大发行量的背后隐藏着哪些秘密呢?哪些因素支撑起日本报纸庞大的发行量呢? 相似文献
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黄金报型也就是业内通常说的“瘦报”,最初起源于美国。《今日美国》是美国最瘦的报纸,宽度只有31厘米多。美国发行量最大的《纽约时报》,自1976年9月7日起,将坚持了63年的8栏改为6栏。我国香港、澳门、台湾的一些报纸也先后采用了“瘦报”的形式。在内地,《北京青年报》.《新闻晚报》.《华夏时报》等,也都先后采用了这种国际报业流行款式。 相似文献
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《大公报》1902年创办于天津,经历了英敛之、王郅隆、新记公司和1948年以来的爱港爱国人士在香港办报的时期。新记时期指1926年-1948年,从总体上看,该时期《大公报》是一张典型的人办的民营企业报纸。[第一段] 相似文献
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2004年.是新闻评论发展强劲的一年。全国不少晚报、都市类报纸,相继增设了评论版。在重庆,有影响力的报纸也都开设了评论版。《重庆时报》一创刊,便设了评论版,在此前后,《重庆晨报》有《每日时评》,《重庆商报》辟了《评论》,《重庆晚报》开设《新闻评说》(后改为《都市评说》)。 相似文献
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The goal of this study was to analyze the extent to which the visual coverage of the final stages (April/May 2009) of the long-lasting Sri Lankan Civil War relied on war and peace frames. Based on the revolutionary conceptual work of Norwegian scholar Johan Galtung, who viewed war and peace journalism as two competing frames in covering conflicts and wars, we examined news photographs available from Associated Press (AP), Reuters, and Getty/Agence France-Press (AFP). To date, this topic has been discussed from mostly normative viewpoints, and only little research combined the peace journalism concept with visual framing and/or the role of newswires as gatekeeper of information. We tested this concept empirically by using content analysis of editorial news photographs of the conflict in the three leading Western newswires. By and large, our results suggest that overall visual coverage of the conflict waxed and waned over time, but was primarily driven by visuals originated in the Sinhalese-dominated regions of Sri Lanka. Further, newswires are serving very different purposes and news markets: the AP–and to a lesser extent also Getty/AFP–with their focus on external events (therefore qualifying for peace journalism) and Reuters with a stronger focus on the conflict itself (thus qualifying for war journalism). Overall, the stock photo agency Getty/AFP was found to be the newswire that is most likely to provide media outlets with photographs highlighting peace frames, with the most balanced coverage between the two conflict parties and a particular emphasis on peace demonstrations worldwide, negotiations and summit meetings. 相似文献
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二战后,对日作战盟国为了清算日本的战争责任,设立了远东国际军事法庭,对犯有破坏和平罪的日本甲级战犯进行审判。然而,盟军最高统帅部在东京审判前就开始暗地释放日本甲级战犯嫌疑人。东京审判结束后,更是出现了日本战犯向美国最高法院上诉的闹剧。远东委员会作为盟国制定战后对日政策的国际机构,对盟军最高统帅部未经授权释放甲级战犯嫌疑人的行为进行了谴责,并向美国政府提出抗议。同时,远东委员会认为美国最高法院作为美国一国的法院无权受理国际军事法庭判决的日本战犯的上诉,日本战犯上诉以失败告终。 相似文献
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没想到有生以来第一次尝到催泪弹的滋味,竟然是在异国他乡的战争前沿。 美国的导弹落在阿富汗境内,却无异于落在白沙瓦许多穆斯林的心上。白沙瓦和阿富汗历史渊源深厚,其200万人口中有约100万阿富汗人。两边民众都以普什图族为主,多是亲戚朋友关系。在当地一些穆斯林眼里,美国对阿富汗实施的军事打击,在某种程度上是对包括他们在内的整个穆斯林的宣战。 和巴基斯坦许多城市一样,随着战争的爆发,白沙瓦这座历史悠久,曾饱尝过战乱之苦的边境城市再次陷入动荡和混乱之中。 相似文献
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This article analyses the transnational production processes of foreign correspondence in the Cold War. It examines the double role of foreign correspondents as reporters and Cold War political agents. Recent scholarship has explored the activities of Western correspondents reporting from the Communist world. Little is known, however, about Eastern bloc correspondents in the West. Drawing on the rarely studied files on East German foreign correspondents held by the Deutsches Rundfunkarchiv, the article problematizes the image of GDR journalists as obedient intelligence officers and highlights the dilemmas of journalists deployed to defend national interests. Focusing on the Nordic countries in the mid1970s, the article provides detailed insights into the politics and practices of East German foreign correspondence before the digital revolution. The article thus shows the benefits of going beyond the traditional focus on media content to analyse the daily practices as well as the political and symbolic significance of journalism. It contributes to the growing historical research on foreign correspondents and the media in East Germany and beyond. 相似文献
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《期刊图书馆员》2013,64(4):117-142
An annotated bibliography of approximately 50 U.S. and Canadian magazines, newsletters, and journals with a focus on the guest for peace. Divided into four categories: (l) "For All Libraries"; (2) "Professionally-Oriented"; (3) "Academic and Research Libraries"; (4) "Grassroots/Activist." The majority of the titles fall into the last group. Includes a brief introduction discussing the value of adding these periodicals to library collections. Contends that they will enable libraries to help their users both in research activities and in their personal struggles to deal with the threat of nuclear war in a positive, constructive way. 相似文献
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Deepa Kumar 《传播与批判/文化研究》2013,10(1):48-69
It is now widely acknowledged that the Bush administration used faulty and false information to justify the 2003 war on Iraq, and that the mainstream media, by not adequately investigating the case for war, assisted with the project. In this paper, I outline the particular strategies employed by the media–military industrial complex to ensure a dominance of pro-war arguments in the public sphere. I conclude by arguing that the failure of the media in the US to meet the democratic needs of this society places enormous responsibility on intellectuals to produce scholarship critical of the new imperialism. 相似文献
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