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SUMMARY Libraries' information consumer market share continues to freefall despite the opportunities that have emerged with the arrival of the Information Age. We've built digital libraries, offering access to immense digital collections of quality resources, and online service desks staffed by skilled experts, but the crowds are not coming. Marketing missteps are largely to blame for the declining role of libraries in people's lives. There is an awareness gap between the offering of digital libraries and the communities they serve. Word-of-mouth (WOM), or referral marketing, modeled on blogs like Slashdot < http://www.slashdot.org>, is the key to increasing traffic to licensed digital library resources. Face-to-face and electronically mediated WOM marketing can turn back the tide of falling market share, and regain lost positioning, in the communities a library serves. 相似文献
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Courses: Any communication course requiring a literature review, including, but is not limited to, Communication Research Methods and Communication Theory. Objectives: After completing this activity, students should be able to write better literature reviews by (1) locating a range of resources; (2) identifying a variety of relevant information (that directly relates to the question at hand) from within a popular social medium; (3) identifying relevant information from scholarly works and making informed judgments about what information should be used or discarded; and (4) synthesizing information from disparate sources, drawing appropriate inferences and conclusions from the available research to communicate a point clearly. 相似文献
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Courses: This semester-long collaboration occurs in an introductory public-speaking course, but could be applied to other communication courses that emphasize research and information literacy skills. Objectives: This semester-long collaboration between a communication professor and campus librarian is designed to increase the information literacy and research skills of students in the introductory speech course. Upon completion of the course, students will demonstrate their ability to: locate, assess, and effectively use a variety of credible supporting materials in their presentations; effectively assess the credibility of supporting materials used in classmates’ speeches; and make full use of library resources. 相似文献
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Abstract The resource to be reviewed in this issue is “A Business Researcher's Interests” (BRINT), an Internet resource providing links to a range of business information ( http://www.brint.com/) focusing on contemporary business, management and information technology. Where does it fit in a business librarian's toolbox of company information resources? 相似文献
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This JLA column posits that academic libraries and their services are dominated by information technologies, and that the success of librarians and professional staff is contingent on their ability to thrive in this technology-rich environment. The column will appear in odd-numbered issues of the journal, and will delve into all aspects of library-related information technologies and knowledge management used to connect users to information resources, including data preparation, discovery, delivery and preservation. Prospective authors are invited to submit articles for this column to the editor at kenning.arlitsch@montana.edu. The cost of building library collections continues to increase, forcing librarians to think differently about their budget models. Increasing costs of IT infrastructure needed to connect to information resources also adds to budget concerns. The idea of changing the emphasis of collections budgets to one of broader access is not new, but formally acknowledging the need to support local technology infrastructure and other means of access may offer a new way of promoting the collections budget to university administrators. We propose a budget model that acknowledges these broader requirements and includes concepts of surfacing and discovery, provision, creation, and acquisition. 相似文献
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Courses: This unit activity is intended for public relations (PR), crisis communication, or journalism courses. Objectives: The purpose is to equip future PR professionals with critical thinking skills and experience to manage crises. Students demonstrate mastery in two ways: by crafting clear crisis response messages and materials in a narrow time frame, and by applying a crisis communication heuristic to manage a simulated crisis event. 相似文献
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The United States National Library of Medicine (NLM) TOXNET® databases < http://toxnet.nlm.nih.gov> provide broad coverage of environmental health information covering a wide variety of topics, including access to the U.S. Environment Protection Agency (EPA)'s Toxics Release Inventory (TRI) data. The NLM web-based geographic information system (GIS), TOXMAP® < http://toxmap.nlm.nih.gov/>, provides interactive maps which show where TRI chemicals are released into the environment and links to TOXNET for information about these chemicals. TOXMAP also displays locations of Superfund sites on the EPA National Priority List, as well as information about the chemical contaminants at these sites. This column focuses on a new version of TOXMAP which brings it up to date with current web GIS technologies and user expectations. 相似文献
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Cable in the Classroom (CIC) is the cable industry's education foundation and has been active in the fields of media and information literacy for more than fifteen years. This article explains media literacy and its connection to information literacy, details CIC's work in these areas, and describes related resources available on CIC's Web site ( http://www.ciconline.org). Finally, the article examines digital citizenship, a new term encompassing teaching youth about Internet safety, media and information literacy, and digital ethics that is generating attention in education policy circles. 相似文献
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Let's face it, these days leading and managing a library workforce is a complex task, as many competing factors influence the values, behaviors, and culture of library workplaces. This feature column, written by Nosheen Fatima Warraich and Kanwai Ameen, focuses on academic libraries in Pakistan, as the workplace setting; but the research also has implication for the management of library human resources in other contexts and in other countries. Reading this contribution caused me to think about the issues relating to human resource management in a broader global context. This article is a timely reminder that library workplaces are pretty much the same across the world—something I was reminded of recently when I spent some time at an academic library in Malaysia. Local context and issues are important in any consideration of library human resource challenges and opportunities with local factors (such as enterprise agreements, workforce composition, etc.) never far from the focus of library leaders. However, leaving aside local context, library workplaces are also impacted by global factors (including information and communications technologies, global economic conditions, etc.). More so than ever before, the challenges and opportunities playing out when it comes to leadership and management of library human resources, have many things in common. This feature column highlights this point well as it brings a nice mix of applied research and professional practice experience. Based on some large scale research, its findings may be helpful to library leaders in contexts beyond Pakistan. I am pleased to feature this contribution to help highlight the global nature of our practice of professional skills in librarianship and the leadership of library human resources. As always, I invite contributions to the column on topics broadly addressing themes or issues for library workers throughout their career lifecycle. Please submit articles for this column to the editor at vicki.williamson@usask.ca. Please mark the subject line of your submission “IILR contribution.” 相似文献
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Courses: Any introductory undergraduate public-speaking course, in particular in ESL/EFL contexts Objectives: This single-class activity is intended to (1) build students’ ability to communicate orally “off the cuff;” (2) foster students’ understanding of the major organizational formats used in organizing speeches; and (3) increase students’ awareness of their nonverbal communication. 相似文献
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As U.S. news outlets grapple with the challenges of delivering news in a digital era, journalists cover elections with tighter deadlines and fewer resources. Consequently, we are seeing an explosion in coverage of polls, which require little original reporting and attract readers through their “horse race” appeal. As the number of polls increases, news professionals are culling data from a wider spectrum of sources that vary in methodology and credibility. What remains unclear is how effective the news media are in providing polling context in their online coverage that is less limited by the space and time constraints of more traditional mediums. Utilizing the 2016 U.S. primaries, this exploratory study examines online news articles focused on polls to evaluate the quality of digital coverage across national news outlets. Keywords: Campaigns and Elections; Content Analysis; Journalism; News Media; Political Communication 相似文献
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Column Editor's Note. This JLA column posits that academic libraries and their services are dominated by information technologies, and that the success of librarians and professional staff is contingent on their ability to thrive in this technology-rich environment. The column will appear in odd-numbered issues of the journal, and will delve into all aspects of library-related information technologies and knowledge management used to connect users to information resources, including data preparation, discovery, delivery and preservation. Prospective authors are invited to submit articles for this column to the editor at kenning.arlitsch@montana.edu. The Taylor Family Digital Library is the central library opened in 2011 at the University of Calgary dedicated to supporting digital scholarship, creativity, analysis and a supportive learning environment for students. The new building is a technologically advanced converged cultural institution, with mandates to continually evolve in order to meet the needs of students and researchers. The infrastructure to support these mandates required research, collaboration and intense planning, resulting in new construction and technology standards for library renovation and construction projects. This pragmatic article is written for those who will follow in similar footsteps; it provides a roadmap for those embarking on the construction of a new technologically advanced library building. 相似文献
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In 2005, the Scott Memorial Library at Thomas Jefferson University started an institutional repository (IR), the Jefferson Digital Commons (JDC) < http://jdc.jefferson.edu/>. Originally intended as a showcase for faculty scholarship, it has evolved to serve also as a university press for original journals and newsletters, and as an institutional archive. Many lessons have been learned about marketing techniques, common IR issues, and advantages of an IR for a library. IR recruitment has come to be viewed as yet another form of collection development and has been integrated into all forms of the Library's outreach. Jefferson's academic health sciences environment has proven similar to other academic environments on issues of acceptance and participation. 相似文献
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Though special libraries share concerns with their more general academic, public, and school counterparts, they also have unique characteristics which merit separate consideration. Libraries of all types are evolving, and just as special libraries can learn from the general literature on libraries, practitioners in general libraries can learn from the experiences and methods of special libraries. “The Specialist,” appearing in even-numbered issues of this journal, addresses the administrative concerns of special libraries. The column's scope includes corporate, non-profit, government, and independent libraries as well as the specialized departments and branches of academic and public libraries. Contributions from practitioners and scholars on any aspect of special libraries are welcome. Interested authors are invited to contact the editor at tmurray@stamps.org for submission guidelines. In library and information science, there is a strong emphasis on technical skills like indexing, database design, and information retrieval. This column shows the importance of interpersonal skills, which reference librarians have traditionally employed, to the current special library environment. Librarians increasingly recognize that people seek information and knowledge from each other just as much if not more so than from databases and documents. Given appropriate mechanisms, experts readily share their knowledge. Decision makers seek information selected and curated by a knowledgeable human being, not just raw data. At the same time, successful organizations recognize that the most important part of information management is not the library but the librarian, who can employ information strategically. The special library community should worry less about library closures and more about ensuring that librarians understand the work of their clients and deliver relevant information at the appropriate time with context and interpretation, making them an integral part of organizational decision-making. 相似文献
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Courses: Public Speaking and courses familiarizing students with finding/citing sources. Objective(s): After completing the activity, students will understand how to find and cite information in print, online, and personal communication formats. 相似文献
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