共查询到18条相似文献，搜索用时 453 毫秒
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本研究收集了2011年传媒经济研究领域的高关注度文献660篇,结合研究题目的高频词对传媒经济的理论与学科、传媒产业与市场、传媒经营管理、传媒体制与改革研究进行综述,进而着重分析本年度传媒经济领域的研究突破和聚焦点。 相似文献
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随着新媒体技术发展和传媒改革深入,传媒经济研究热点在不断转换,结合2010年研究动态,本文将传媒经济学概括为传媒经济本质探讨、传媒经济基础理论研究、传媒产业研究、传媒市场研究、传媒规制研究五大板块,对传媒经济学和媒介管理学的边界做出区分。 相似文献
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近十年来传媒与弱势群体研究的进展 总被引：1，自引：0，他引：1
本文将传媒与弱势群体研究划分为三个阶段,分析了各个阶段的研究特征。并就传媒与弱势群体研究的重要议题,即传媒关注弱势群体的原因、媒介使用与呈现、传媒增权理论、批判性研究进行了概述和评价,并提出了进一步研究的建议。 相似文献
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传媒经济学研究的历史、方法与范例 总被引：3，自引：0，他引：3
本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。 相似文献
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相对来说,美国传媒经济学研究起步较早且已处于比较成熟的阶段,《传媒经济学刊》作为美国传媒经济学研究发展的重要标志,代表着这一领域研究的主流方向。本文对2004年～2008年《传媒经济学刊》所刊文章从研究主题上进行分类,确定了传媒公司的多元化战略、传媒公司的国际市场进入模式选择、盗版问题与版权保护、市场结构与传媒表现、文化折扣与电影海外票房收入等五个相对集中的研究主题,并对这些研究主题进行分析,以期提供当前美国传媒经济学研究的最新动态。 相似文献
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中国传媒产业的迅猛发展推动了传媒经济研究,但传媒经济学研究依然存在学科归属不清、研究进路不明、传媒经济本质存在争议等问题。 相似文献
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我国传媒经济学研究,无论是在理论认知层面还是在具体研究实践层面,至今仍存在严重的范式困惑。本文认为,传媒经济学属于传媒研究的三大取向之一。传媒传播学研究、传媒形态学研究与传媒经济学研究,由于研究范畴的不同,研究范式也各有差异。传媒经济从本质上讲是社会经济问题,其主导范式应为经济学范式。传媒经济学微观、中观与宏观三个不同层面的研究,构成传媒经济学的整体研究框架。三个不同层面的研究,有通用的相关经济学范式,更有与之相对应、相适切的不同经济学范式。 相似文献
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本文主要通过对2008年新闻传播类相关期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2008年国内传媒经济研究的进展,并指出了不足和今后的研究建议。 相似文献
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随着我国出版传媒市场不断对外开放,外商直接投资（FDI）已广泛渗透到出版传媒各环节。外资进入在我国出版传媒资源优化配置、出版效率提高、产业结构调整等方面均产生了积极影响。外资也在一定程度上对我国的人才、市场、资本等造成了不良冲击,并出现掠夺我国优秀文化资源的情况。我国应从规范外资准入规则、完善出版传媒产业投融资制度、建立健全中国出版传媒产业外资风险防范机制等方面着手,切实保障出版传媒产业安全。 相似文献
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在数字化进程中,0和1几乎颠覆了传媒业的原有经济体系,传媒产业的经济特征将呈现出四大变化趋势:资源禀赋从渠道稀缺向内容稀缺转化;盈利模式从单一收入渠道向多元收入渠道转变;产业格局从产业分立向产业融合演变;市场结构从高度垄断的市场向竞争性垄断市场演化。 相似文献
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ABSTRACT Digital platforms such as search engines and social media have become major gateways to news. Algorithms are used to deliver news that is consistent with consumers’ preferences and individuals share news through their online social networks. This networked environment has resulted in growing uncertainty about online information which has had an impact on news industries globally. While it is well established that perceptions of trust in news found on social media or via search engines are lower than traditional news media, there has been less discussion about the impact of social media use on perceptions of trust in the news media more broadly. This study fills that gap by examining the influence of social media as news sources and pathways to news on perceptions of the level of news trust at a country level. A secondary data analysis of a 26-country survey in 2016 and 2019 was conducted. The analysis revealed an increase in social media use for accessing news resulted in a decline in trust in news media generally across the globe. Higher levels of general mistrust in news were related to an increased use of sharing of news. This paper argues the use of social media for news is closely linked to the increase in news mistrust, which is likely to continue to rise as the number of people using social media to access news continues to grow. 相似文献
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对上海图书馆和深圳图书馆近三年的媒体报道情况进行了统计,分析了报道的内容、报道的媒体与报道版次、报道栏目,并比较了沪深两馆在媒体推广效益和策略上的异同点。 相似文献
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Michael Ahenkorah-Marfo Harry Akussah 《International Information and Library Review》2017,49(2):87-96
Librarians have different perceptions on the employment of social media in library services. This research focused on investigating the perceptions that academic librarians in Ghana hold about the employment of social media in providing reference and user services. A quantitative research approach employing a Likert-type questionnaire was used in soliciting the views of 99 librarians from six top public and private universities in Ghana on their perspective on the use of social media in providing reference and user services. The findings of the study indicate mixed perceptions on the application of social media in reference and user services. These are variously attributed to lack of skills on the part of librarians to use social media, low bandwidth and poor internet connectivity, and inadequate support/motivation from parent institutions among others. As a result, librarians found the traditional mode of service delivery more comfortable, though they knew the importance of social media in their services. The study recommended, among others, development of skills and sensitization workshops to whip up interest in librarians to use social media in reference and user services. 相似文献
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Erica Scharrer 《Communication Research Reports》2013,30(4):325-333
This study outlines the effectiveness of a media literacy curriculum in changing attitudes about media violence through critical discussions and analytical viewing exercises. Ninety-three sixth graders participated in a curriculum focusing on “high-risk” ways of presenting violence in the media. Results of a one-group, pre-test post-test design suggest that participation in the curriculum was associated with an increase in critical attitudes about the topic. Open-ended responses also demonstrated enhanced sophistication in analyzing media violence after the curriculum. The study has potentially important implications for media education and media violence. 相似文献
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This study examined whether the relationship between cumulative thin-ideal media and body image disturbance is mediated by (1) cognitive variables, including beliefs about normative thinness and thinness prevalence and (2) affective variables, including dejection and agitation. Also, this study tested whether mediating effects would be different across cultures. Results revealed that perception about normative thinness mediated the relationship between thin–ideal media use and body image disturbance among both US and Korean participants and the effect was stronger for Korean participants. Thinness prevalence estimation did not mediate thin-ideal media use and body image disturbance in either Korean or US participants. Dejection was a statistically significant mediator for the relationship between thin-ideal media use and body image disturbance for both Korean and US participants, but no cultural differences were found. Agitation was also a statistically significant mediator for thin-ideal media use and body image disturbance, but only for Korean participants. Cultural differences in mediating effects were explained based on individualism and collectivism. 相似文献