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1.
《Sport Management Review》2016,19(2):133-145
The purpose of this study was to examine Olympic athletes’ self-presentation on Instagram, a social media outlet on which users post photographs as their primary communication mechanism, in order to develop an understanding of the ways in which athletes use this medium as a communication and marketing tool to build their personal brand. Additionally, this research sought to understand whether differences existed between the utilisation of Instagram by male and female athletes. Drawing on Goffman's (1959) theory of self-presentation, this study examined eight purposively selected Olympic athletes’ Instagram photos. Findings revealed similarities to previous research on athletes’ use of written social media outlets such as Facebook and Twitter, as the majority of photos posted by athletes were personal in nature, thus reflecting backstage performance strategies according to self-presentation theory. The results indicated that female athletes were more likely to share photos of themselves and photos taken in private settings, but male athletes who posted a wider variety of photos encouraged greater engagement from their followers. Personal brand management implications for athletes and sport organisations are examined in greater detail in the discussion. 相似文献
2.
《Sport Management Review》2016,19(5):492-505
The management of images projected to consumer audiences is a key task for sport service organisations; however, the number of “touch points” (interactions between employees and consumers) adds complexity to the process. In this article, the authors present a conceptual model of organisational impression congruence (OrgIC), proposing that organisations will elicit positive consumer-related outcomes if there is alignment between the desired organisational image(s), those projected by the organisation at the management/strategic level, and those projected by customer-facing employees. The conceptual model is underpinned by theories associated with impression management, reputation (as an outcome of impression management action), and cognitive dissonance theory as the basis for outcomes of in/congruence. The authors discuss possible implications and outcomes in relation to previous literature emanating from various fields (e.g., sport management, management, and marketing), and suggest directions for future research. Through the model of OrgIC, the authors contribute to theoretical development and discussion, and provide a tool that could be useful for evaluating the way that sport service organisations present themselves to consumers, and other external audiences. 相似文献
3.
Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may be prompted to gamble, or to increase their gambling, by the direct marketing, alignment of gambling with a ‘healthy’ activity and increased normalisation of gambling. Therefore, sport sponsorship by CGPs promotes a potentially risky behaviour and may exacerbate the public health issue of problem gambling. Regulatory measures have been implemented by governments and private organisations in relation to sport sponsorship by tobacco companies in recognition of the potential harmful impacts of this form of marketing. Subsequently, the involvement of ‘unhealthy products’ including alcohol, junk food and gambling in sport sponsorship has been publicly questioned. This may lead to further regulatory changes that would directly affect the management of sport organisations. Few studies have examined these issues and there is little knowledge of the impacts that sport sponsorship arrangements have on society. Research is needed to inform prudent decision-making about the appropriate regulation of sport sponsorship. This paper reviews the current gambling sport sponsorship landscape and proposes a conceptual framework aimed at facilitating a systematic, interdisciplinary research agenda for examining corporate social responsibility issues pertinent to the sponsorship of sport by CGPs. 相似文献
4.
《Sport Management Review》2017,20(3):309-321
Understanding sport consumer well-being is essential for enhancing the psychological experience and benefits of sport consumers. While watching a sporting event on TV or Internet is a key means of sport consumption, not much is known about the activity’s influence on well-being. Well-being improves when one’s hedonic, eudaimonic, and social needs are fulfilled. Need fulfillment occurs when hedonic, eudaimonic, and social values are experienced and perceived as one’s own. A pre-post survey and SEM-based research was conducted to examine individuals’ psychological experiences in sport event viewing and its link to well-being. The influences of the sport fanship and media consumption setting on the links were also examined. The results indicate that hedonic, eudaimonic, and social values experienced by sport event viewers fully or partially (moderated by sport fanship and media consumption setting) led to well-being improvement, supporting the notion of hedonic, eudaimonic, and social needs fulfillment as the mechanism of improving well-being in this context. 相似文献
5.
Wenting Xue 《国际体育史杂志》2013,30(10):1037-1047
Amid the complex international situation and entangled interests, news narration is usually conducted by the government, media and the public together by copying mainstream ideas and concepts. In covering the Asian Games, People's Daily takes on a periodical change in its narration about Asia during the history of China's participation in the Games: in the stage of ‘alienation and struggle’, the narration is focused on politics; in the stage of ‘participation and competition’, the narration becomes two dimensional, touching on both politics and sport; in the stage of ‘hosting the Games and taking the lead’, the narration is further diversified and incorporates politics, sport and culture. Such an evolution takes place in a profound international and historical context, reflecting the changes not only in China's sporting events coverage but also in the ‘mindset and insight’ of Chinese media in covering sporting events and Asia. 相似文献
6.
This polemical essay explores whether ‘mainstream’ political and social historians need to engage with the history of sport. It recounts the coercive nature of the author's encounters with sports and sports history and suggests that greater integration of the history of sport into histories of Britain relies on a mutual understanding of the imperatives of academic historians, not least in the world of the Research Excellence Framework and the ‘impact’ agenda. 相似文献
7.
AbstractEstablished in 2012, ‘the Seekers’ are a football club in Melbourne, Australia. Initially set up to provide social recreation for various refugees and asylum seekers, the Seekers have more recently entered a team in the mainstream league competition. Based on ethnographic fieldwork, this paper considers how football facilitates forms of social inclusion for team members, both in relation to the action of the sport and the political and social context of Australian society more broadly. In many ways the field of sport is highly contested as players engage with the mainstream; however the solidarity forged through playing creates the possibility for moments of social inclusion in other ways. The capacity of sporting interactions to facilitate social inclusion for male team members is vexed, though there is evidence to suggest that, in the correct conditions, sport can contribute to an individual’s capacity to access employment and educational opportunities. 相似文献
8.
This paper explores the relationship between sport and social capital by reporting on research that examined the social provisions of individuals’ involvement in sport and non-sport community organisations. Data were collected on levels of involvement in community sport and other third sector organisations, selected demographic variables, and a measure of social support using the Social Provisions Scale (Cutrona, 1984, Cutrona, 1986, Cutrona and Russell, 1987). The findings support the contention that social support developed through involvement in sport organisations is stronger than that developed through involvement in non-sport community organisations, but reveal that differences in the type, tenure and intensity of involvement in sport organisations had no significant impact on the strength of support developed. 相似文献
9.
All over the westernised world, sport has been promoted as a ‘solution’ to many of the social ‘problems’ and challenges that face modern societies. This study draw on Foucault's concept of governmentality to examine the ways in which Swedish Government Official Reports on sport, from 1922 to 1998, define social problems and legitimate governing, and sport as a solution, in the name of benefiting Swedish society. The analysis shows that citizens' ‘good’ and ‘healthy’ behaviour and bodies are in focus of problematisation throughout the studied period. In relation to this, sport is seen as an important tool and solution. Parallel with increased critique of sport in contemporary times, a neo-liberal governmentality is embraced which in turn affect how ‘problems’ and ‘solutions’ are thought of in individualistic and rational ways. 相似文献
10.
Carla Luguetti Victoria Anne Goodyear Mauro Henrique André 《Sport, Education and Society》2019,24(1):78-91
Several studies demonstrate that Sport Education supports the development of an authentic experience of sport. Social media has the potential to further the development of an authentic sport experience since it is a key aspect of contemporary sport culture and can be a space for individuals to interact during the Sport Education. Yet the evidence-base on the use of social media within Sport Education is limited. The purpose of this study was to explore how social media supports the development of an authentic sport experience within Sport Education. The context of this study was within a female recreational community sport futsal club. Players engaged with Sport Education as a focus for their sessions for 13 weeks. The Sport Education season embedded the six key features. During the Sport Education season, players interacted with each other through Facebook. Data were generated from; (1) researcher/player field journal, (2) Facebook posts and (3) post-season player interviews. Data analysis involved inductive, constant comparison and member-checking methods. Results showed that players’ uses of Facebook supported the development of an authentic sport experience. Players’ uses of Facebook strengthened the development of three key Sport Education features; affiliation, festivity and season. Based on the limited amount of research on the impact of social media within Sport Education and community sport, future studies should continue to examine the effectiveness of social media as an interactional tool to enhance the development of an authentic sport experience. 相似文献
11.
The 1920s was characterised by a struggle over the social acceptance and inclusion of women's track and field disciplines into international organisations. The debate was particularly heated between Alice Milliat, the then president of the Fédération Sportive Féminine Internationale, and the members of the International Athletic Federation and International Olympic Committee. Underlying the debate were differing assumptions about gender ideals and the role of women in society. While Milliat's efforts have been crucial and recognised in developing women's track and field, little research has examined how visual representations of track and field athletes related to gender norms. In this paper, we examine a corpus of professional sports photographs taken during the 1926 Women's Games in Gothenburg to gain understanding of how female athletes' media representations were part of negotiations over gender ideals. Placing the material within the notion of ‘gender dispositive’, our analyses reveal a process of negotiation between the ‘new’ woman ideal that included characteristics such as autonomy and self-control, as well as the mechanisation of women's bodies and traditional notions of femininity. 相似文献
12.
《Sport Management Review》2016,19(2):211-226
This case study deals with the transformative rebranding of the Winston-Salem Warthogs, a Class High-A minor league baseball franchise and affiliate of Major League Baseball's Chicago White Sox, as the Winston-Salem Dash. It was written and designed to be multi-faceted for instructors to use in various sport management courses, such as sport marketing, organizational behavior, human resource management, ticket and sponsorship sales, and public relations. There are three primary aims of the study. The first aim is to challenge students to critically assess the practices of external rebranding (with implications relative to consumer attitudes and brand equity) and internal rebranding (with workplace outcomes that favor employees and uphold brand values). The second aim is to make students consider the potential pitfalls of rebranding with regard to crisis and contingency planning and public relations. The third aim is to highlight the potential payoffs of rebranding when managers of sport organizations are willing to consider changes in views regarding the spirit and culture of the work environment (internal brand) and the overall quality and characteristics of brand marks (external brand). As a core feature of this real-world case study, interviews with stakeholders and personnel of the franchise give a glimpse at some real scenarios that students may face as they enter into the industry of team sport marketing. 相似文献
13.
《Sport Management Review》2019,22(5):694-707
Despite the known benefits of volunteering–such as helping others, contributing to community and the development of skills–individuals with a disability are underrepresented in volunteering roles. In this research, the authors examine the benefits and barriers to including volunteers with a disability in three Australian sport and recreation organisations, as well as the potential human resource management implications. The authors take a multi-level perspective and draw on interviews with sport volunteers with a disability, staff from sport organisations, and recipients of services from volunteers with a disability conducted in 2016–2017. Researchers have not previously examined these diverse perspectives, but they are important for understanding how to include and support sport volunteers with a disability. Analysis of the interviews revealed a wide range of benefits of including volunteers with a disability including social acceptance, social inclusion and personal development; but both volunteers and organisations identified numerous barriers to volunteering, including negative attitudes, personal factors, organisational factors and lack of social inclusion. Based on the results of this study, the authors develop recommendations for human resource management practices and policies to support volunteers with a disability in sport and recreation organisations, which are organised around an ability-motivation-opportunity framework. The results suggest that organisations need to create an environment that facilitates open, two-way communication with volunteers with a disability about their needs and wants. There also should be training and education to all volunteers and staff around an inclusive workplace culture. 相似文献
14.
The 2010 FIFA World Cup held in South Africa was the biggest mega-event ever to be hosted on the African continent. This historical event had several social, economic and developmental imperatives, including destination profiling and changing negative perceptions of South Africa, specifically, and the African continent more generally. This research undertakes a media analysis of the 2010 FIFA World Cup in selected key markets, namely the UK, Germany, the Netherlands and the USA. The study investigates the media impact of the 2010 FIFA World Cup on South Africa as the host nation and Africa's major tourism destination by undertaking a media analysis of the key source markets. Africa's first mega-event provides an ideal opportunity to examine how a host country (in this case South Africa) is profiled in relation to sport and leisure consumption patterns, including shifts in sentiment over time. Four time periods were identified, namely pre-, leading up to, during and post-2010. A qualitative analysis is undertaken, which includes content sourcing, content identification, semantic cluster analysis and the use of Leximancer, an analytical tool used to evaluate the content of textual documents, in this case primarily online newspaper articles. For each of the source markets identified, 400–600 articles were extracted. The findings show generally positive or favourable media coverage in relation to sport and leisure consumption patterns. However, a higher level of unfavourable media coverage was discernible during the pre- and lead-up periods, which may have influenced World Cup attendance figures and therefore leisure consumption. Specific tourist products (in particular Table Mountain and Robben Island) and the main host cities (Johannesburg, Cape Town and Durban) had more mentions and stronger associations than South Africa generally. The positive imagery which prevailed during the event needs to be further emphasised in future sport events and the tourism and leisure marketing of South Africa. 相似文献
15.
Government and sport stakeholders, in the Australian context, are focused on increasing girls’ participation in sport. Sport organisations, particularly those who receive limited government funding and commercial revenue, experience challenges in recruiting and retaining adolescent girls. In this paper, a case study of table tennis delivery in one Australian state, is presented, with a focus on the issue of girls’ participation. Framed using Green’s (2005) normative theory of sport development, and drawing on physical activity participation literature, micro- and meso-level factors are examined. The focus is placed on girls’ experiences participating in the sport of table tennis and how delivery stakeholders find the process of recruiting and retaining girls in the sport. Interviews and focus groups reveal that a male-dominated culture, resource constraints, and a host of social influences, including peer and parental influences, and the absence of a social norm around girls’ participation, are hampering this sport’s capacity to recruit and retain adolescent females. Organisational commitment at state and national levels are necessary if table tennis is to target the issue of gender balance within its junior participation market. 相似文献
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17.
Dain TePoel 《国际体育史杂志》2014,31(13):1598-1616
This paper addresses the gap in literature that ignores sport as practiced, managed or communicated by women by focusing on sportswriter Mary Garber, and the meanings engendered through her coverage of black high school and collegiate athletics in the Twin City Sentinel of Winston-Salem, North Carolina, during the mid-1940s through early 1960s. She received numerous prestigious awards during a career that spanned seven decades, but limited historical treatises examine this influential figure. Few scholars have attempted to understand the history of women in this male-dominated field or the sociocultural forces and obstacles that contextualise and hinder their contributions. It is a sad irony that Garber was atypical for her time, and remains so in the contemporary climate. Therefore, one major objective of this paper is to create a discourse through Garber's body of work that will help to eradicate the gender inequalities of women in sport media. In contrast with representations of women and racial minorities in mainstream sport media, this paper demonstrates that Garber addressed pertinent social concerns and supplemented dominant ideological content with more inclusive depictions of the population she covered by resisting white, masculine, heteronormative assumptions about which sports and athletes merit attention.1 相似文献
18.
郭叶 《体育科技文献通报》2012,20(8):8-9,31
娱乐因素是体育的基本组成部分,但特殊的历史背景造成了新中国体育娱乐因素的淡化。本文回顾了新中国体育的发展历程,重点分析了新中国体育的前身——“赤色体育”军事化指导思想、“苏联模式”对体育的简单工具化影响、文革对体育摧残和极端异化以及竞技体育树立道德标杆的作用被片面强化等娱乐因素在新中国体育中被淡化的原因。 相似文献
19.
《Sport Management Review》2015,18(2):166-181
The emergence of social media has profoundly impacted the delivery and consumption of sport. In the current review we analysed the existing body of knowledge of social media in the field of sport management from a service-dominant logic perspective, with an emphasis on relationship marketing. We reviewed 70 journal articles published in English-language sport management journals, which investigated new media technologies facilitating interactivity and co-creation that allow for the development and sharing of user-generated content among and between brands and individuals (i.e., social media). Three categories of social media research were identified: strategic, operational, and user-focussed. The findings of the review demonstrate that social media research in sport management aligns with service-dominant logic and illustrates the role of social media in cultivating relationships among and between brands and individuals. Interaction and engagement play a crucial role in cultivating these relationships. Discussion of each category, opportunities for future research as well as suggestions for theoretical approaches, research design and context are advanced. 相似文献
20.
Scott R. Jedlicka 《国际体育史杂志》2013,30(13):1523-1535
The United Nations Educational, Scientific and Cultural Organization (UNESCO) played a major role in the development of contemporary anti-doping policy. Throughout its existence, and especially since the 1970s, UNESCO has viewed sport as an educational tool. Though it acknowledged the unique problems that drug use in sport presented, UNESCO was reticent to take a leading role in creating and enacting global policy regarding the issue. However, UNESCO eventually came to endorse the World Anti-Doping Agency in 2005 when its member nations adopted the International Convention against Doping in Sport. UNESCO's shift in attitude is explained through the application of institutional isomorphism, an organisational theory that explains the tendency of organisations in a given area or industry to become more similar over time. 相似文献