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1.
Readers with young children may have noticed the occasional Spanish language vignettes appearing from time to time on Sesame Street, the popular public television program for pre‐schoolers. The following article describes the development and audience impact of a program designed to reach a Spanish‐American audience in a Texas city. The study is presented primarily as a guide for other programmers desiring to evaluate audience effects of such content. This article is a summary of a longer report done under an Office of Education subcontract to the Center for Communication Research at the University of Texas. Dr. Williams is Director of the Center and professor in the school of communications, while Diana Natalicio is now an assistant professor of linguistics at the University of Texas at El Paso after having completed her doctorate in linguistics at the Austin campus in 1970. 相似文献
2.
The following study reports viewer reactions to missing network news anchormen, and concludes the strike and substitute newsmen had little effect on viewing habits. Dr. Lawrence W. Lichty is associate professor of communication arts at the University of Wisconsin in Madison while Dr. David J. LeRoy is assistant professor of speech at Florida State University. This study was accomplished with the aid of funds provided by the Computer Center and Graduate School at Wisconsin. 相似文献
3.
Don R. Le Duc 《广播与电子媒介杂志》2013,57(2):195-234
A full bibliography on one of the most active areas of broadcasting —CATV—is long overdue. Don Le Duc originally prepared this compilation while working on his doctorate at the University of Wisconsin. It is based on an extensive clipping file collected by Kenneth Lichty of India, California, and by the author's major professor, Lawrence W. Lichty of the University of Wisconsin. Support for completing the collection came, in part, through a fellowship awarded by the Department of Communication Arts and a travel grant from the Graduate School of Arts and Sciences of the University of Wisconsin. Dr. Le Duc is a member of the State of Wisconsin and United States Supreme Court Bars, and is on the publications committee of the Federal Communications Bar Association and the communications committee of the American Bar Association. Formerly on the faculty of the University of Maryland, he will be assistant professor in the Department of Speech at the Ohio State University starting this fall. 相似文献
4.
日本新闻学与新闻事业 总被引：1，自引：0，他引：1
围绕“为什么搞新闻传播研究 ?为谁而搞 ?”等问题 ,新加坡《联合早报》特约评论员、日本龙谷大学教授卓南生先生 ,在日前为清华大学新闻与传播学院师生讲座时 ,发表了自己独到的看法。卓教授在介绍日本新闻学研究的盛衰和演变及日本新闻事业的现状和走向的同时 ,也对中国新闻传播学科的发展提出了很好建议 相似文献
5.
An earlier version of this paper was presented to the AEJ convention at Boulder, Colorado in 1973 by Dr. Milan Meeske for the authors. Dr. O'Keefe is an associate professor of communication at Florida Technological University where Mr. Sheinkopf is a student. 相似文献
6.
Peter C. Riesz 《广播与电子媒介杂志》2013,57(4):405-416
Those who speak or write of television effects usually are referring to effects on program viewers. There has been only limited attention paid to the broader societal effects brought about or encouraged by television. One such effect, explored here, is an empirical investigation of the alleged anti‐competitive effects resulting from discounts and price concessions in sale of network television advertising. This report is based on the author's 1971 Ph.D. dissertation completed at Columbia University. Dr. Riesz is an assistant professor of business at the University of Iowa. 相似文献
7.
That television is basically a low‐key and close‐up medium is demonstrated in the following research undertaken by two members of the Department of Communication Arts and Sciences of Queens College, City University of New York. Alan H. Wurtzel is an instructor at Queens while working on a doctorate at New York University. Dr. Joseph R. Dominick is assistant professor and holds the Ph.D. from Michigan State University. Both authors wish to acknowledge the assistance of their colleague, Dr. Gary Gumpert. 相似文献
8.
Mark Munn 《广播与电子媒介杂志》2013,57(3):253-258
Few Americans are familiar with the financial structure of commercial television in Great Britain. This article is intended to illuminate the sometimes tortured fiscal relationships between ITA, the programme contractors, and the British government. Dr. Mayer, an independent television consultant, is assistant professor at the University of Illinois, Chicago Circle. 相似文献
9.
Dr. Simpkins is an assistant professor in the department of advertising at Michigan State University, while Mr. Smith is a media analyst at Campbell‐Ewald, Inc. in Detroit. The research that follows offers some useful advice to producers of commercials and other material using a musical background. 相似文献
10.
Anthony A. Adams 《广播与电子媒介杂志》2013,57(4):407-420
Certainly one key to a licensee's response to community needs is the perception by top station executives of their station's role in the community. The following article is an adaptation of some research findings of a dissertation conducted under the supervision of Professor Walter B. Emery at Ohio State University in 1971. The author, now an assistant professor in the department of speech and dramatic art at the University of Iowa, received a research grant from the National Association of Broadcasters to help conduct the study. 相似文献
11.
John Wanat 《广播与电子媒介杂志》2013,57(4):413-422
The following three part debate is in response to the article “Functionalism and the Mass Media,” which appeared in 19:11–22. Dr. Pryluck is associate professor in the Department of Radio, Television and Motion Pictures at the University of North Carolina at Chapel Hill. Dr. Anderson directs the Broadcast Research Center at Ohio University, and Dr. Meyer is a member of the communications faculty at the University of Massachusetts. 相似文献
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13.
The senior author is an assistant professor of radio‐television at Indiana University, where Robert Blau is working toward a PhD. The article which follows is based on research done originally for an Indiana cable company for which the authors served as consultants. 相似文献
14.
Marguerite Anne Ruffner 《广播与电子媒介杂志》2013,57(1):85-94
The following pages, something of an experiment for the Journal, are the results of an attempt to summarize the major issues, key events, important participants, and selected bibliographic sources related to one of the most unusual and controversial cases in broadcasting history. Dr. Smith is professor and chairman while Dr. Prince is assistant professor in the Department of Broadcasting and Film of the School of Public Communication of Boston University. 相似文献
15.
Bradley C. Canon 《广播与电子媒介杂志》2013,57(3):315-324
How the FCC actually handles “Fairness Doctrine”; complaints was the topic of Bradley Canon's 1967 Ph.D. dissertation, completed in the University of Wisconsin. Dr. Canon currently is assistant professor of political science at the University of Kentucky. 相似文献
16.
张荣起先生是北京大学信息管理系教授,是研究中国古代通俗小说的专家,也是北京民俗研究方面的专家。他将考据、校勘等文献研究方法较早引入到通俗文化研究领域,促进了后世中国通俗文化的新发展。 相似文献
17.
The following analysis of how the FCC has used its recently granted (1960) power to levy fines and forfeitures is a companion piece to the authors’ “Station License Revocations and Denials of Renewal, 1934–1969,” which was published in the Journal of Broadcasting, X1V:4:411 (Fall 1970). Charles Clift is assistant professor in the School of Radio‐Television of Ohio University; Fredric Weiss is lecturer in the Division of Radio‐TV‐Film of the Department of Speech and Dramatic Art of the University of Maryland; and John Able is assistant professor in the Department of Television and Radio of Michigan State University. 相似文献
18.
Adnan Almaney 《广播与电子媒介杂志》2013,57(4):499-509
With television broadcasting the “window on the world” of most Americans, the amount of foreign and international news carried by the three national commercial networks becomes an important subject for inquiry. Adnan Almaney earned his Ph.D. in mass communications from Indiana University, and currently is an assistant professor of communications in DePaul University in Chicago. 相似文献
19.
Jack Kugelmass is assistant professor of anthropology at the University of Wisconsin-Madison. As a member of the faculty of
the Max Weinreich Center for Advanced Jewish Studies, he has taught courses on the anthropological study of Ashkenazic Jewry
at YIVO. 相似文献
20.