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1.
A content analysis of 4,507 tweets from 60 local news organizations in the United States was conducted to examine Twitter strategies used by the local news industry. Results indicate that local news organizations in the United States mainly used Twitter as an additional platform for news dissemination. While local TV stations and newspapers differed significantly in their use of tweet structures, content, and strategies, both followed the similar practices of their traditional media portals. In addition, the number of followers and total tweets of a news organization’s Twitter account, use of photos, hashtags, usernames, and tweet content predicted audience engagement with the site. Overall, local news organizations in the United States did not appear to use Twitter to cross-promote and/or supplement their traditional business practices. This research calls for more systematic, multi-dimensional social media management in local newsrooms.  相似文献   

2.
The interplay between Twitter and media organizations has been an increasing area of research. This article examines how talk radio stations have adopted Twitter at an institutional level, based on a comparative study of the official accounts of three prominent talk radio stations in Canada in 2010 and 2011. While talk radio is considered an interpersonal medium, our analysis shows the stations mainly use Twitter as a one-way medium to broadcast news updates, rather than to engage with audiences. Our findings suggest a divergence between institutional and individual social media practices, with official accounts as formal channels of communication.  相似文献   

3.
Implementing Twitter in a health sciences library   总被引：1，自引：0，他引：1  
The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.  相似文献   

4.
The NYU Health Sciences Libraries created an account on Twitter, a microblogging service, as a new outreach tool marketed to students, faculty, and staff. The team used Twitter to promote resources, events, and news. Twitter is a part of a pipeline of information that also includes the library's Web site and Facebook. Although it is difficult to measure the effectiveness of a social networking tool, the overhead of using Twitter is so low that it merits consideration.  相似文献   

5.
Intermedia agenda setting predicts a high degree of convergence between news media agendas. However, the rise of social media forces a re-examination of this expectation. Using the 8.8-earthquake of February 27, 2010 in Chile as a case study, this article compares which topics were covered by professional journalists on broadcast news and Twitter, analyzing both cross-sectional and longitudinal trends. A positive, reinforcing influence was found among the journalistic agendas of TV and Twitter. However, counter to the idea that social media are echo chambers of traditional media, it was found that Twitter influences TV news more so than the other way around. Thus, the study provides an early lens into the agenda setting function of social media among television news professionals, and its findings are consistent with Twitter succeeding among journalists due to its provision of valuable information.  相似文献   

6.
This research examined the ways in which academic librarians and users interact when using social media tools such as Twitter and Weibo as well as end-users' and librarians' perceptions of the types of interaction through social media. The study conducted an analysis of 1600 microblog posts sampled from twenty university library Weibo (Chinese Twitter) sites and twenty library Twitter sites in English-speaking countries. The results were compared using Chi-Square analysis. Results indicated that at present academic librarians in English-speaking countries use post information relevant to the library (news and events) and respond to information/research inquiries. And academic librarians in China are likely to use Weibo to communicate with users and to disseminate library news. Given the lack of previous research on how social media such as micro-blogging in general facilitates communication between librarians and library users in academic libraries between in English-speaking countries and China, this study provides valuable information concerning librarians' and end-users' interactions of information/knowledge sharing activities, which will enable libraries to be better positioned to promote user engagement through SNS usage.  相似文献   

7.
This study examined how news organizations employed Twitter as a news source, based on information subsidy and gatekeeping perspectives. News content analysis from 7 major media entities in 2010–2011 demonstrated that journalists embraced Twitter as a new channel for information gathering. TV frequently cited Twitter as a sole or a primary source. However, despite active usage of Twitter overall, journalists in both TV and newspapers maintained conventional routines by relying primarily on Twitter accounts of official sources. The popularity of Twitter accounts, as indicated by the number of followers, did not contribute to attracting more attention from journalists.  相似文献   

8.
ABSTRACT

This study examines the patterns of news engagement among news consumers with different political affiliation and cultural background. We use computational methods and data from Twitter in a cross-country comparison of engagement with six online news sources in Australia and South Korea. For our analysis, we used a subset of Twitter users who retweeted at least one political story during the period of collection, and for whom we were able to predict political affiliation using correspondence analysis and data on Twitter follower ties to politicians. We find that right-wing Australian retweeters are more intense in their news engagement, compared with their left-wing counterparts, whereas in South Korea it was the opposite. Australian right-wing political retweeters have more diverse information sources, while there was no difference in information diversity between the right and left in South Korea. We discuss how the political situation in South Korea at the time of data collection may have affected our analysis. We emphasise the methodological contributions of our research and its connection to on-going research into the behavioural foundations of ‘filter bubbles’.  相似文献   

9.
The mere perception that news has given certain problems more coverage can lead the audience to assume that those problems are more important. Given that the news media, at times, obsesses over relatively trivial matters, and given that the audience is increasingly able to filter media exposure, it is worth asking what happens when audience members perceive that recent media coverage has not emphasized any very important problems. In such cases, audience members might assume that any problems facing the nation must not be particularly important. We explicate this attitude of political complacency, test whether perceived media agendas lacking important problems can influence it, and explore whether complacency helps explain political disengagement. We also explore whether these effects generalize beyond news, to new media gatekeepers such as Twitter. Two experiments tested effects of a perceived absence of important problems in recent news or Twitter content. In the case of news, but not Twitter, this increased complacency in both studies. Study 2 added a no-exposure control and found that effects on complacency were driven by the cueing of nonproblem stories, not by the absence of problem story cues. Both studies validated complacency as a predictor of political disengagement.  相似文献   

10.
Twitter has become a global, social media platform that is reshaping the way journalists communicate, gather information, and disseminate news. This study builds on the relatively young field of research by using diffusion of innovation theory to gauge what factors influence the spread and adoption of Twitter. Case-study and in-depth interview methods were used in collecting data from 50 journalists at 4 metropolitan newspapers. Results show that the adoption and implementation of Twitter relies on peer pressure and coaching to get reluctant journalists to try Twitter. Adoption is then immediate because journalists see how Twitter is a gateway to new sources of information and story tips. Ultimately, journalists embrace Twitter because it provides instant gratification from followers, allowing them to share stories with a broader, global audience.  相似文献   

11.
Research in information processing suggests that the journalistic practice of embedding right-wing populist Twitter posts in news may stimulate political polarization. To test this notion, we conducted an online experiment (N?=?379). We investigated how highlighted right-wing populist statements affected individuals from different ideological stances and whether potential effects were determined by Twitter-specific characteristics (Twitter frame, profile picture). We exposed participants to two articles, each including a statement by a politician of the Austrian Freedom Party. In the first group, the statements were not highlighted (control group). In the second and third group, the statements appeared as conventional block quotes either without (G2) or with (G3) a picture of the politician. In the fourth and fifth group, the statements were highlighted as Twitter posts, again either without (G4) or with (G5) a picture of the politician. Results revealed that all highlighting conditions increased statement recognition among left-wing individuals. However, the full Twitter post condition exerted the strongest effect. Higher recognition then decreased left-wing individuals’ anti-immigrant attitudes and sympathy toward the right-wing populist candidate. Thus, embedding right-wing populists’ Twitter posts may induce disconfirmation bias among left-wing voters and trigger a process in which they strengthen their initial attitudes.  相似文献   

12.
By analyzing all of the keywords and hashtags that became Trending Topics (TTs) in the Italian Twittersphere during both an electoral period and a non-electoral period, we evaluated what Italian Twitter users discussed. We found that topics about actors and issues in the entertainment field (e.g., singers, Hollywood stars and television stars) drive Italian discussions and that the political sphere is a secondary topic that elicits minor arguments within users’ conversations. However, we believe that even this low level of discussion about politics was able to influence the public agenda, thanks to the advent of a hybrid media system in Italy. In fact, Italian print media and television constantly covered the individual tweets or hashtags of a niche of citizens who were discussing politics on Twitter. Television, a part of the Italian media system that is highly consumed by the public, is also a primary factor in determining the appearance of a specific actor or issue on the TT list. Furthermore, we empirically confirmed the logic of breaking news events on Twitter, a microblogging site that primarily focuses on exceptional occurrences.  相似文献   

13.
ABSTRACT

This study addresses the issue of sampling biases in social media data-driven communication research. The authors demonstrate how supervised machine learning could reduce Twitter sampling bias induced from “proxy-population mismatch”. Particularly, this study used the Random Forest (RF) classifier to disentangle tweet samples representative of general publics’ activities from non-general—or institutional—activities. By applying RF classifier models to Twitter data sets relevant to four news events and a randomly pooled dataset, the study finds systematic differences between general user samples and institutional user samples in their messaging patterns. This article calls for disentangling Twitter user samples when ordinary user behaviors are the focus of research. It also builds on the development of machine learning modeling in the context of communication research.  相似文献   

14.
Libraries are offering more services through social media Web sites like Twitter and Facebook, and this presence online is encouraging more conversation between libraries and patrons, including collection development requests. A review of popular Twitter and Facebook library profiles reveals the most successful accounts to be those where the library actively engages its users online. Through these media, libraries can have direct, immediate conversations with patrons that result in patron-initiated material requests.  相似文献   

15.
As governments are increasingly turning to social media as a means of engaging the public, questions remain as to how they are actually using various social media platforms. Do specific platforms engender specific types of messages? If so, what are they, and how do they affect civic engagement, co-participation, and address citizen concerns? In this paper, we compare the use of Instagram and Twitter by ‘The Big Lift’, a bridge re-decking project completed by Halifax Harbour Bridges. Based on a content analysis of Instagram (n = 248) and Twitter (n = 1278) public posts, we found that Instagram was used as a more ‘informal’ narrative platform that promoted a clicktivist type of responses from the audience, whereas Twitter was a more ‘formal’ news platform that supported greater two-way communication between the organization and the audience. We conclude that by building and maintaining their active presence and following base on social media, and especially on Twitter, organizations can develop a capacity to address social concerns during disruptive events or infrastructure projects like ‘The Big Lift’.  相似文献   

16.
This study investigates networked framing of terrorism news in Twitter by distinguishing three proximity effects (geographic, social, and temporal proximity) on audience and media institutional frames (i.e., episodic/thematic and space frames), based on construal-level theory. An analysis of tweets during the Boston Marathon bombing and the Brussels Airport attack finds that institutional and audience frames show similarity but do not always converge on Twitter. Similarities in the audience and institutional frames are attributed to a universal human tendency for social categorization, inherent in the minds of not only ordinary citizens but also journalists. Proximity effects, however, were more salient on audience frames than on institutional frames.  相似文献   

17.
This study examines the frames found on Twitter during the Vancouver riots on June 15, 2011. A textual analysis was employed, and resulted in the identification of 5 frames: fandom, riot propagation, global perspectives, shame on Vancouver, and real fans vs. idiots. The identification of these frames illustrated Twitter's role as a source of news and information, and also an outlet for shaping public opinion and cultural perception. Twitter provided the opportunity to counter public perceptions of Canadian hockey fans and the rioters through displays of dissociation, embarrassment, remorse, and comparisons to substantial global events of political unrest.  相似文献   

18.
Drawing upon the theory of networked gatekeeping, this study describes how citizens engage in Twitter conversations with journalists and illustrates the power dynamic between traditional gatekeepers (journalists) and the gated (news audience). The power dynamic is discussed along four attributes of the gated—political power, information production ability, relationship with gatekeepers, and information alternatives. Results show that citizens interacted with gatekeepers by sharing information/opinion, social chats, and self-serving promotion of individual opinions and agendas. Politically active citizens interacted more often with journalists who share similar ideology. The citizens have varying degrees of political power, reflected by their different levels of involvement and influence in political discourse online. The implications for gatekeeping are also addressed.  相似文献   

19.
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20.
The growing reliance on social media as news platforms may lead to more passive news consumption but also offers greater potential for engaging in news. This study investigates the role of engagement with news content on Facebook and Twitter between news exposure and current events knowledge. An online survey (N = 400) tests the relationships between social media news seeking, incidental exposure to news on social media, engagement in shared news content, cognitive elaboration, and current events knowledge. The results show that both active seeking of and incidental exposure to news on both sites are linked to engagement, which is linked to greater cognitive elaboration about the content. Furthermore, engagement mediates the relationship between both types of news exposure and cognitive elaboration. However, engagement and elaboration are not related to knowledge. These results indicate that the key role of social media in news content is not knowledge gain but the ability to engage users who may be passively receiving news on these sites. This study extends the cognitive mediation model of learning from the news in the context of current social media, with updated news consumption norms such as engagement with news on these sites, and incidental news exposure.  相似文献   

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