共查询到20条相似文献，搜索用时 93 毫秒
1.
戴丽琼 《常州师范专科学校学报》2012,(4):81-85
＂模因＂是文化的基本单位,它是一种模仿现象。通过模因的复制、模仿和传播使得文化得以传播、继承和发展。互文性是语篇的一个基本特征,任何语篇都是对其他语篇的吸收和转化。模因和互文性之间存在着密切的联系,两者都是以模仿为基础,在互文的过程中,模因起着举足轻重的作用。文章将用模因论来阐释广告语篇的三种互文方式——引用、仿拟和双关。 相似文献
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微博广告作为现代社会传播信息的一种重要的新型传播平台,给广大用户带来了新的体验.文章试图从语篇学角度来分析微博广告的互文性,旨在探析微博广告语篇中互文性的具体表现形式和互文性的社会语用功能,以便帮助读者更好的分析、理解微博广告语篇. 相似文献
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张霞 《湖北广播电视大学学报》2010,30(9):102-103
体裁互文性指的是一个语篇中不同体裁、语域或风格特征的混合交融。语篇的体裁互文性要求发话人通常需要在同一语篇中经常变换主体位置以帮助其实现交际目的。文章以婴儿用品广告语篇为例,探讨了体裁互文性以及主体位置转换在广告语篇构建中的作用。 相似文献
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邢军 《辽宁教育行政学院学报》2013,30(3)
模因(meme)源于一种解释文化的理论——模因论(Memetics).作为一种在中国新兴的理论,模因是文化传播单位、文化模拟单位,或是一个自我复制的思想.那么,模因的这种特殊的“传染性”,使它自己与广告具有一种天然的联系,这也使对广告模因中互文性产生机制的分析成为可能.因此,运用模因理论尝试对中国广告模因的创造性进行分析,可以发现语篇的强势模因顺应性可以分为顺应认知、顺应情感和顺应文化.而且广告模因中,情感及文化的顺应影响着互文形式的选择与应用,并决定其使用方法. 相似文献
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广告语篇的互文性探析 总被引：2，自引：0，他引：2
乔兴兰 《湖南科技学院学报》2006,27(7):221-223
本文根据广告语篇自身的特点，提出广告语篇的互文性特征包括具体互文性、体裁互文性和媒介互文性等三个方面，并以例证对之进行了具体的探讨和分析。 相似文献
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互文性是所有语篇的特征,招聘广告作为一种寄生语篇,也是互文性的产物。文章运用互文性理论,分析了招聘广告中三种互文性的表现形式(细节互文性、体裁互文性和文化互文性)以及它们的功能,揭示了互文性理论对招聘广告创作的意义。 相似文献
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广告语中的互文性及其翻译 总被引：1，自引：0，他引：1
广告文体是一种具有很高商业价值的实用文体,是一种集信息功能和劝说功能为一体的传播形式。本文首先论述了广告语中的互文性现象及三种常见的互文关系,然后研究了一系列中英文广告语和它们分别对应的译文,探讨了互文性在广告语创作和广告语翻译中的运作机制,分别从互文性与联想意义、互文性与注意价值、互文性与记忆价值三个方面阐明了互文性在广告语翻译中的应用价值,并指出互文性概念为广告语翻译的理论和实践研究提供了新思路、新方法。 相似文献
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广告翻译作为实用的文体,在译入的时候除了要对于译入语的受众要做到语用顺应外,还应该从互文性的角度做进一步的深入分析,二者的结合将为广告翻译的研究提供一个新的视角。文章探讨互文性和顺应论的关系,指出顺应论的基础就是广告的互文性形成的过程,并从顺应论的角度分析了广告语篇中的互文现象,以加深对广告语篇中顺应的认知。 相似文献
9.
警务英语作为一门专业用途英语,在其语篇分析中嵌入互文性理论的指导,从宏观互文性和微观互文性进行警务英语语篇解读。本文从体裁互文性、文化互文性及媒体互文性三个层面展开对传统警务英语教学模式的革新。 相似文献
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互文性是语篇的根本属性之一,但不同语体类型的语篇由于交际意图的差异,在与其他文本发生互文关系时会有不同特点。论文以新闻语篇和广告语篇为例,探讨两种语体类型的语篇在互文实现模式上的差异,归结其语篇结构的基本特征。 相似文献
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罗艳萍 《读与写:教育教学刊》2008,5(6)
The communication of people partially is the communication of cultures. Culture has a direct effect on international commercial activities in all aspects. Different conceptions about time, space, equality, law and the like, lead people to deal with things in different ways. So to know cultures of the counterpart is to facil-itate our enterprises so as to have a smooth and successful communication in commercial activity. 相似文献
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Richard Denner 《海外英语》2007,(4):14-15
Rosco and I wait for the fishermen to return.I sit at a wooden bench near the store at Mt.Baker Resort and watch the clouds change shape. Rosco has my belt around his neck and an eight foot tow chain hooked to a tree. Dogs must be on a leash. Ducks and rabbits are loose. 相似文献
13.
Given a graph G,a subgraph C is called a clique of G if C is a complete subgraph of G maximal under inclusion and |C|≥2. A clique-transversal set S of G is a set of vertices of G such that S meets all cliques of G. The clique-transversal number, denoted as TC (G), is the minimum cardinality of a clique-transversal set in G. The clique-graph of G, denoted as K (G), is the graph obtained by taking the cliques of G as vertices, and two vertices are adjacent if and only if the corresponding cliques in G have nonempty intersection. Let F be a class of graphs G such that F={G|K(G) is a tree}. In this paper the graphs in F having independent clique-transversal sets are shown and thus TC (G)/|G|≤1/2 for all G ∈ F. 相似文献
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《海外英语》2007,(5):10-11
Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help? 相似文献
17.
陈美曦 《山东教育学院学报》2008,23(2):103-107
Different nations have different social cultures, and the social culture of every nation is developing with the development of the nation, language is greatly influenced by social culture, which enables language to possess national and historical characteristics. Word is the smallest, independent, meaningful linguistic unit of language. It can well reflect the national and historical characteristics. From synchronic aspect, the social and cultural influence on word meaning is mainly embodied in conceptual and associative meanings of word. The incorrespondence of word meaning is a phenomenon that exists in both conceptual and associative meanings of word among different languages. From diachronic aspect, the development of social culture causes some changes of word meaning to some extent. Therefore, social culture plays a key role in vocabulary learning and mastery of a language. 相似文献
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邱崇丙 《唐山师范学院学报》2014,(1):21-23
汉字的六书,《说文》对“转注”一类,语焉不详。后世学者提及转注,也仅限于许慎所举出的例字。《汉字例说》一文,作者从转注的角度综合考虑,对部分现代常用字作了分析,跟传统的解释有所不同。希望能抛砖引玉,互相切磋,以推进学术研究。 相似文献
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《海外英语》2007,(4):36
There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love. 相似文献