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1.
Abstract Customer orientation has been suggested to create competitive advantage of firms (Kohli &; Jaworski, 1990). Therefore, the recommendation to media managers has been to let the creation and delivery of customer value guide their strategies for advertising sales (Aris &; Bughin, 2005). However, the concept of customer value, what it is, and how it is created remains unclear in many ways. This article explores the concept of customer value in advertising media purchasing from the media seller's perspective. Between December 2007 and February 2008, sales representatives from three Swedish TV networks were studied through in-depth interviews and observations as they progressed through a negotiation process with a large advertiser and its media agency. A qualitative analysis of the media sellers' experiences shows that they see advertiser and agency to perceiving the value of advertising media differently. Also, they see the customer side parties as diverging in the processes by which these value perceptions are formed. The article reveals the inherent problem of customer orientation on advertising markets—that within media purchasing practice, several actors have their own idea of value, and an advertiser's understanding of value is not always a decisive factor. The TV networks in the study have all chosen different strategies to deal with these dualities. 相似文献
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Tayo Oyedeji 《媒体管理杂志》2013,15(2):72-80
Abstract This study explores the validity of Meyer's (2004) influence model in the cable news network environment. The influence model proposes that news media organizations' profitability is linked to their societal influence, which depends on audiences' perceptions of their credibility and news quality. The results show a good fit between a structural equation model of the influence model and data from a survey probing respondents' opinions of CNN and Fox News Channel. The study also examines audience members' attitudes toward the two cable news networks and found that their opinions of CNN are significantly more positive. 相似文献
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Recently, the margins between gaming and feminism have become increasingly contentious (Salter & Blodgett, 2012). This article addresses a cultural moment where masculine gaming culture became aware of and began responding to feminist game scholars by analyzing GamerGate conspiracy documents and social media discussions related to the now infamous “DiGRA fishbowl.” Worries about the opacity of academic practices and a disparaging of feminist knowledge-making practices dominate these documents. By looking at these discussions and practices through the lens of conspiracy theories (Fenster, 2008; Hofstadter, 1952) and counterknowledge (Fiske, 1994) we consider the broader meaning of GamerGate's attention to academia. 相似文献
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Richard M. Perloff 《Mass Communication and Society》2013,16(6):701-729
Some 30 years ago, Vallone, Ross, and Lepper (1985) conducted a pioneering study of the hostile media effect in which they demonstrated that partisans perceive media coverage as unfairly biased against their side. Over the ensuing decades, scores of experiments and surveys have extended their findings, demonstrating hostile media effects in a variety of domains. Taking the measure of the research more than 30 years later by systematically reviewing the many studies conducted in different locales, this article summarizes the knowledge base on the hostile media effect. The article integrates findings, clarifies conceptual issues, and presents two research-based models of the effect. Future scholarly pathways are suggested, with a focus on how hostile media biases may change—or continue—in an era vastly different than the mass communication-dominated age in which the concept was pioneered. 相似文献
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《Journalism Practice》2013,7(3):361-369
A discussion to celebrate Alistair Cooke's legacy and the ways in which reporting in America and Britain has changed in the years since he first began delivering his “Letters from America”, was held at the British Library on 13 October 2008. Chaired by Dominic Sandbrook of the London Evening Standard, it featured contributions from Martin Kettle who writes for The Guardian and was the paper's US Bureau Chief from 1997 to 2001, Stephen Sackur of the BBC who was the BBC's Washington correspondent from 1997 to 2002 and Chris Elser from Bloomberg News. The event was organised by Professor Philip Davies who is Director of the Eccles Centre for American Studies, at the British Library, which holds the largest collection of American materials outside of the United States. Susan Cooke Kittredge, Alistair Cooke's daughter, who contributed an introduction to the new publication of Alistair Cooke's writing Reporting America: The Life of the Nation (2008) was present. 相似文献
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Considerable differences exist in the size and direction of the relationship between television viewing and fear of crime found by previous studies. This article argues that different types of fear exist and that fear should not be confused with perception of risk. A distinction was introduced between dispositional fear of crime and situational fear of crime. The relationship between television viewing and the two types of fear was examined and a distinction was made between direct, indirect, and mediated experience with crime. Hawkins and Pingree (1990) hypothesized that direct experience would interact negatively with television viewing, whereas cultivation's resonance hypothesis assumed a positive interaction. Face-to-face interviews were conducted with 1,394 adults in Flanders, Belgium. Television viewing was positively related to dispositional fear of crime, whereas direct experience with crime was not. Direct experience predicted situational fear of crime, whereas television did not. There were no interaction effects. This study suggests that the relationship between television viewing and fear of crime depends upon the operationalization of the concept of fear of crime. More research is needed to establish which types of fear exist and how they are related to television viewing and direct experience with crime. 相似文献
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Wendy Maxian 《Mass Communication and Society》2014,17(2):274-298
Within the individual-media dependency relation (IMDR), individuals are at a disadvantage. Because media control the information resources individuals require, media typically have more power. However, with the proliferation of mobile information communication technologies (ICTs), that power is being challenged. ICTs allow individuals more control over their interactions with media-provided information. To see if ICTs altered IMDR, media power was conceptualized as changes in emotional response to media access for informational goal achievement. An experiment using an active imagery task was conducted and emotional responses to accessing information via ICTs and traditional media were obtained, along with media use measures. Emotional responses were measured along three factors: valence, arousal, and most importantly, dominance, or control. Results showed that ICT use did not have the predicted impacts on emotional responses. When ICT use was a significant factor, it was related to decreases in all three emotion factors. Ball-Rokeach's (1998) conceptualization of power was supported. Implications and limitations of the findings are also presented. 相似文献
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《Qualitative Research Reports in Communication》2013,14(1):79-86
Controversial media representations of the female body can reflect, reproduce, and even challenge ideological systems or Discourses (Jones, 2003; Louw, 2001). This article interrogates the discourse surrounding TIME Magazine's recent cover regarding attachment parenting, which featured a mother breastfeeding her toddler. The analysis of 1 online comment board shows that, although multiple meanings were present, the talk regarding the cover was overwhelmingly informed by the Discourse of (Hetero)Sexuality, which defines breastfeeding as a sexualized act only appropriate in private and for children of a certain age. This backdrop of sexuality for breastfeeding is significant not only for mothers’ choices and practices regarding nursing, but also for policymakers who seek to support breastfeeding. In addition, the findings reinforce the importance of attending to the interrelations within and between macro- and microlevels of discourse in investigating symbolic systems through which meanings are constructed. 相似文献
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Through the lens of the communication theory of identity (e.g., Hecht, Collier, &; Ribeau, 1993), this study examines how immigrants living in the United States negotiate multiple dimensions of their identities. A thematic analysis of in-depth interviews with 17 immigrants from 16 countries explores what identity gaps exist for immigrants in the contemporary United States. Findings suggest that several identity gaps permeate immigrants' lived experience, including personal-enacted, personal-relational, enacted-relational, communal-relational, personal-communal, and enacted-communal gaps. Specific attention is paid to how these gaps are expressed differently by different immigrants. 相似文献
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Negative jealousy-related emotion and rumination are examined as consequences of a close relational partner's jealousy expression. Specifically, relationship type (i.e., sibling relationships, cross-sex friendships, and dating partners) and three of Guerrero et al.'s (1995) forms of jealousy expression (i.e., distributive communication, integrative communication, and negative affect expression) are compared according to negative jealousy-related emotion and rumination following a hypothetical partner jealousy expression situation. Siblings and dating partners reported experiencing more intense negative emotion than cross-sex friends after partner jealousy expression. Further, participants reported ruminating more after their partners used distributive communication compared with integrative communication or negative affect expression to express jealousy. Emotional intensity did not vary according to type of jealousy expression and rumination did not vary with regard to relationship type. Practical and theoretical implications for the study of negative emotion, rumination, and partner jealousy expression are discussed. 相似文献
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Strategic Communication during Marital Relationship Dissolution: Disengagement Resistance Strategies
Merry C. Buchanan H. Dan O'Hair Jennifer A. H. Becker 《Communication Research Reports》2013,30(3):139-147
This study investigated the communication strategies used by divorced individuals who did not wish their marriages to end (non-initiators). Participants were 270 divorced persons drawn from divorce recovery and support groups as well as network sampling. An adaptation of Buss's (1988) taxonomy of partner retention tactics served to capture the communication strategies of non-initiators during marital dissolution. A factor analysis revealed that four disengagement resistance strategies—commitment, alignment, negativity, and harm—are used by non-initiators during the process of marital dissolution. 相似文献
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This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided. 相似文献
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John Steel 《Media History》2013,19(2):221-237
This article offers a methodological refinement to the radical narrative of media history and advocates an exploration of the ideological dynamics of media texts as a crucial component of their praxis. Focusing on early to mid nineteenth-century utilitarian theory and praxis as exemplified in newspapers and pamphlets such as the Westminster Review, the Examiner and Pamphlets for the People, the article offers a sophisticated ideological critique which is intended to augment radical analyses of media history. This analysis allows a more focused and precise account of the ways in which early proto-liberal reformers used the press in their political strategy. Despite the Philosophic Radicals having democratic aspirations, the article identifies inherent paternalistic and oppressive components of this praxis which has their seeds in classical Greek political thought. 相似文献
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Donnalyn Pompper 《Mass Communication and Society》2014,17(4):487-508
This study offers a critical analysis of ways women were represented during the peak of protests associated with the Tunisian civil resistance campaign in North Africa from late 2010 through early 2011 among newspapers, wire services, and blogs—launch of the Arab Spring (or Arab Awakening). Theoretical underpinning includes norm theory (Kahneman &; Tversky, 1982) and gender role congruity theory (Eagly &; Karau, 2002), as well as Gans's (1979) concept of social order as an enduring news value. Enjoined, these frameworks facilitate interrogation of print and visual texts to reveal characterizations of women and how the outcomes may have shaped public opinion on the global stage. Seven themes describe media representations of women among written and photographic reportage: Female Victims, Comparatively Lucky Women, Frivolous Girls, Female Culprits, Invisible Women, Women as Agentic Leaders, and Female Patriotic Citizens. Results underscore how print and wire media consistently clung to traditional female gender stereotypes, representing women as emotional, communal, and nurturing mothers and wives, whereas blog content represented women as fully engaged agentic leaders and citizens. 相似文献
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《Communication methods and measures》2013,7(4):329-351
Detecting media frames has spawned a variety of methods, but very little has been done to investigate whether these methods provide comparable results. This article compares the results of two kinds of human coding framing analysis. The first is a method developed by Matthes and Kohring (2008) involving human coding of elements based on Entman's (1993) definition of frames, and the second coding is based on an extracted set of frames. Cluster analysis of news articles on population published from 1987–2007 in the Philippines yielded an optimum number of three communities or frames that agree with the holistic predetermined frames. Results indicate support for the validity of both procedures. Methodological implications are further discussed. 相似文献
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This article critically reviews scholarship on structural pluralism (Tichenor, Donohue, & Olien, 1973, 1980) in journalism and media studies. Relying partly on a concept explication and theory construction process (McLeod & Pan, 2004), the article explicates structural pluralism as a multifaceted concept with multiple dimensions and indicators. While reviewing relationships or hypotheses between structural pluralism and various outcomes, the article then discusses and proposes issues and agendas for future studies. 相似文献
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In the modern media environment, people are afforded a variety of options for political information. In addition, people now use multiple media sources (e.g., television, radio, blogs) to obtain information about all aspects of politics (Eveland, 2004; Pew Research Center for the People and the Press, 2009). The purpose of this study was to examine how use of particular media sources influenced the frequency of political discussion with people from the same political party (political in-group members) and people from a different political party (political out-group members). Guided by a uses and gratifications perspective, which emphasizes the role of the user in media effects, we examined how specific user background characteristics (e.g., age, sex, political opinion leadership, political social identity, political content affinity), motives for using traditional and social media for political information, and use of different media sources work together to influence discussion with political in-group and out-group members. Our results allowed us to identify several distinct differences between people who talk to political in-group and out-group members. 相似文献
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《Qualitative Research Reports in Communication》2013,14(1):84-91
The present study is a thematic narrative analysis (Riessman, 2008) of 17 former foster children's online stories. The author explores the question, “What identities are constructed in narrative tellings about one's foster child experience?” Three pervasive, non-exclusive identities emerged from the former foster children's narratives: victim, survivor, and victor. These identity constructions are discussed in relation to redemptive tellings, wellbeing, and the foster care system. 相似文献